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All Journal Jurnal Manajemen Bisnis JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Ekonomi dan Bisnis Bisma: Jurnal Bisnis dan Manajemen Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Enterprise and Development (JED) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Jurnal Fokus Manajemen Bisnis Jurnal Ilmu Manajemen Advantage Jurnal Dehasen Untuk Negeri Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Student Journal of Business and Management (SJBM)
Praningrum, Praningrum
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Journal : Jurnal Dehasen Untuk Negeri

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Peningkatan Kinerja SDM UMKM Melalui Pelatihan Media Sosial Untuk Pemasaran Dan Branding Praningrum, Praningrum; Puspita, Anggri; Daulay, M Yasser Iqbal; Nasution, Suswati
Jurnal Dehasen Untuk Negeri Vol 4 No 2 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v4i2.8833

Abstract

The purpose of this PKM activity is to provide basic HRM training for Micro, Small and Medium Enterprises of Central Bengkulu. The method of community service activities begins with the preparation stage and problem identification through field surveys. The survey was conducted by looking at the condition of SMES and discussing directly with the Owner of Central Bengkulu SMES. The survey intends to identify the needs and opportunities for the need for social media for SMES business actors. Then, the socialization and training stages were carried out by the team. The result of this community service activity is the knowledge of participants, in this case SMES business actors, regarding the need for social media to increase marketing and product branding. After the PKM activities were carried out and the material presentation was delivered, it was found that the participants' knowledge about social media had increased.
Co-Authors Ariyadi, Ariyadi Daulay, M Yasser Iqbal Febrianto Febrianto, Febrianto Fiona, Febzi Hadi, Effed Darta Hani, Nessa Aulia Likardo, Dany Dzakwan Muhammad Ilham Syaputra Naim, Muhaimin Nasution Nasution Nasution, Suswati Ovika, Maulida Nabila Pareke, Fachrudin JS Pareke, Fahrudin Js Puspita, Anggri Shaputra, Randi Dwi Subhi, Dery Adzan Suryosukmono, Gerry