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All Journal Jurnal Bahan Alam Terbarukan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Abadimas Adi Buana Jurnal Manajemen Pemasaran TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian AGROMIX Jurnal Teknologi Pertanian Andalas Journal of Tourism Destination and Attraction International Journal of Economics, Business and Accounting Research (IJEBAR) Business Management Journal Program Studi Manajemen Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Jurnal Sains dan Teknologi Pangan
Michael Ricky Sondak
Universitas Ciputra
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Industrial & Manufacturing Engineering Materials Science & Nanotechnology Public Health Social Sciences Other

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THE EFFECT OF DIGITAL MARKETING ON PROMOTION AND MARKETING PERFORMANCE IN MICRO ENTERPRISES IN KALIMANTAN Putra, Sinar Dharmayana; Michael Ricky Sondak; Erwin Parega; Sean Michael Owen Wijaya; Valencia Fenessa Turisno
Accounting Profession Journal (APAJI) Vol. 7 No. 2 (2025): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v7i2.354

Abstract

Digital marketing has become a key pillar in modern business strategies, including for micro-enterprises in Kalimantan. This study aims to analyze the impact of digital marketing on the marketing performance of micro-enterprises in the region. By utilizing quantitative and qualitative data, this study found that the adoption of digital marketing increases visibility, operational efficiency, and customer engagement. In addition, this study also highlights the challenges faced by micro-enterprises in implementing digital marketing strategies. The results of this study are expected to provide insights for stakeholders and business actors in optimizing the use of digital marketing.
Karakteristik kerang bulu (Anadara antiquata) dan potensinya sebagai abon : Characteristics of kerang bulu (Anadara antiquata) and its potential as Abon Sondak, Michael Ricky; Minantyo, Hari; Patiwi, Ika Yohanna; Ap-Fatsah, Ratu Padma; Lau, Jason
TEKNOLOGI PANGAN : Media Informasi dan Komunikasi Ilmiah Teknologi Pertanian Vol 14 No 2 (2023)
Publisher : Program Studi Ilmu dan Teknologi Pangan, Universitas Yudharta, Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/tp.v14i2.3798

Abstract

Shellfish are known food sources that contain various important nutrients such as protein, fat and minerals. The purpose of this research is to establish the properties of Anadara antiquata and whether it may be used as a supplementary material for manufacturing abon. This study was divided into two stages: characterisation of fresh Anadara antiquata and preliminary examination of its absorption potential. This test uses Inductively Coupled Plasma Mass Spectrometry (ICP MS) which is a very reliable and versatile element detection method for determining levels of Cd, Pb, As and Hg. Potential abon using in this research combining Anadara antiquata with Chanos chanos and the other one using the addition of tempeh. Heavy metals analysis results show that all samples had an Cd content below 0.1 mg/kg, the weight Pb value was below 0.3 mg/kg, As value below 1,0 mg/kg and not detected Hg for all samples. All samples having a heavy metal content are below the threshold determined through SNI No 7690.1:2013. The addition of tempeh to the abon of Anadara antiquata can increase protein content with the highest number at 25.6%.
Exploring the potential of coffee cherry peel flour (Coffea arabica) and banana peel liquid (Musa × paradisiaca) as substitutes in rolled bolu cake Sondak, Michael Ricky; Ngawi, Imelda Agustina
AGROMIX Vol 15 No 2 (2024)
Publisher : Fakultas Pertanian Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/agx.v15i2.4253

Abstract

Introduction: This research intends to investigate the potential of coffee cherry peel flour and banana peel liquid as cake-baking alternatives, taking into account both their chemical qualities and organoleptic reactions. Methods: This experimental study uses baking and steaming techniques to analyze coffee cherry peel flour and banana peel liquid. Chemical analysis of carbohydrates, protein, fiber, moisture, ash, and fat content is conducted, along with organoleptic analysis of color, fragrance, taste, and texture. The ANOVA method is used for data analysis. Results: According to the research findings, the greatest results are obtained when baking a cake using a mixture of 50% coffee cherry peel flour and 30% banana peel liquid. The cake has a chemical composition characterized by the presence of 28.9% carbohydrate, 4.02% protein, 6.23% fiber, 25.2% moisture content, 0.45% ash content, and 41.5% fat content. The organoleptic testing results indicate that this cake has received a favorable rating in terms of color (5.49 on the liking scale), scent (5.60 indicating very high liking), taste (5.44 indicating liking), and texture (5.31 indicating liking).Conclusion: The research results show that a 50% concentration of coffee cherry peel flour and a 30% banana peel liquid considerably change all organoleptic characteristics of the cake. The cake prepared using these specific proportions exhibits desirable attributes, including a well-received brown hue, a typical coffee fragrance, a discernible coffee flavor, and a tender and readily chewable consistency.
Co-Authors Alysia Belinda Santoso Anak Agung Ngurah Kenarya Dawawrata Ap-Fatsah, Ratu Padma Aylinna Ongsano Baswara Yua Kristama Christiani, Natalia Erwin Parega Evita Mei Kusumaningrum Felisa Amelia Candra Fitriyani Gondowijoyo Florensia Vivin Ardisa Florensia Vivin Ardisa Gladys Rebecca Hadipratista, Nabilah Sukma Hari Minantyo Ika Yohanna Patiwi Ika Yohanna Pratiwi Irra Chrisyanti Dewi J. E. Sutanto J. E. Sutanto Jason Lau JE Sutanto Jessica Laurentia Lau, Jason Moonly Koespianto Moses Soediro Ngawi, Imelda Agustina Oki Krisbianto Patiwi, Ika Yohanna Phoa Jocelyn Azelia Pandy Pramesti Sanicara Prasetyon Sepsi Winarno Putra, Sinar Dharmayana Raharja, Zefnat Gusti Ratu Padma Ap-Fatsah Regina Tuinesia Sean Michael Owen Wijaya Sudibyo, Theodora Kezia Valencia Fenessa Turisno