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All Journal SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Jurnal Ilmiah Edunomika (JIE) MDP Student Conference Integrasi : Jurnal Ilmiah Teknik Industri Kriez Academy Journal Of Medicine And Health Sciences (Medisci) Journal Of Economic Sciences (Ekuisci) Journal Of Agriculture Sciences (Agrosci) Journal Of Engineering Sciences (Improsci) Spektrum Industri
Alfian, Achmad
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Agriculture, Biological Sciences & Forestry Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences

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Journal : Kriez Academy

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DYNAMICS OF CONSUMER PAYMENT PREFERENCES: AN EXPLORATION OF THE ROLE OF MENTAL ACCOUNTING IN PER-USE SERVICE RATES Aripin, Zaenal; Ermeila, Sri; Alfian, Achmad
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

Dynamics of Consumer Payment Preferences: Exploring the Role of Mental Accounting in Per-Use Service Fees is an interesting topic in the study of consumer behavior. This research aims to understand how mental accounting influences consumer payment preferences in the context of per-use service fees. The concept of mental accounting encompasses the way individuals process financial information and make purchasing decisions based on their mental representation of financial circumstances. Per-use service fees offer a payment model that allows consumers to pay based on their actual usage, which is considered more fair and efficient. However, consumer payment preferences are also influenced by psychological factors such as perceived value, control, and fairness. Qualitative research and content analysis are used to explore the dynamics of consumer payment preferences in this context. The results show that mental accounting plays an important role in how consumers evaluate and choose per-use service rates. Psychological factors such as perceived value, control, and fairness also influence consumer payment preferences. The implication of these findings is the importance of paying attention to psychological factors in designing effective tariff strategies and understanding complex consumer behavior. By understanding how mental accounting and other psychological factors influence consumer payment preferences, business practitioners can develop more effective marketing strategies and increase consumer satisfaction in an increasingly dynamic and competitive marketplace.    
UNDERSTANDING THE EFFECTS OF POWER DISTANCE TRUST ON CONSUMER ATTITUDES WHEN DEGRADED IN LOYALTY PROGRAMS: THE DYNAMICS OF MONEY AND MENTAL LOSSES Dwika Ayu Amrita, Nyoman; Alfian, Achmad; Aripin, Zaenal
KRIEZ ACADEMY : Journal of development and community service Vol. 1 No. 3 (2024): Kriez Academy - February
Publisher : Yayasan Kreatif Indonesia Emas

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Abstract

The dynamics of monetary and mental losses and the role of power distance belief effects in influencing consumer attitudes when experiencing demotion in loyalty programs have become increasingly relevant research subjects in the context of marketing and consumer psychology. This research aims to investigate how monetary and mental losses influence consumers' attitudes toward status changes in loyalty programs, as well as the extent to which power distance belief effects play a role in this process. Through in-depth literature analysis and synthesis of relevant concepts, this research highlights that monetary losses, such as the loss of potential financial gains and the value of investments that have been made, can cause consumers to feel disappointed and frustrated. Meanwhile, mental losses, such as emotional stress and feelings of loss of identity or self-esteem, can disrupt consumers' mental and emotional well-being. Psychological adaptation mechanisms, such as cognitive justification and seeking social support, become important strategies in overcoming these negative impacts. Additionally, the effect of power distance beliefs plays an important role in influencing consumers' responses to changes in status, with people who have high power distance beliefs tending to be more accepting of such changes. A deeper understanding of these dynamics has important implications for marketing practitioners in developing more effective strategies for managing status changes in loyalty programs and maintaining consumer loyalty.      
Co-Authors AA Sudharmawan, AA Bayu Wahyudi BS, Klaudius Jevanda Catharina, Clara DEWI PURNAMA Dominikus Budiarto, Dominikus Dwika Ayu Amrita, Nyoman Heri setiawan Jayawarsa, A.A. Ketut Juliska, Brigita Maria Lasmiatun, KMT Merisha Hastarina Micheline Rinamurti, Micheline Nurwijayanti Prasetio, Andreas Pratama, Yohanes Dicka Ridwansyah Ridwansyah Sani Susanto Setiawan, Zunan Sri Ermeila Tauhidin Abas, Totoh Tri Budiyanto Triayomi, Ria Wardana, Ali Wardana, Ali Wawan Nurmansyah, Wawan William William Yasmin Yasmin Yeniyati, Prisca Zaenal Aripin