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All Journal Journal of Information System JOIV : International Journal on Informatics Visualization Jurnal EMT KITA Jurnal Ilmiah Matrik JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Informatik : Jurnal Ilmu Komputer SEINASI-KESI JISA (Jurnal Informatika dan Sains) International Journal of Educational Research and Social Sciences (IJERSC) JITSI : Jurnal Ilmiah Teknologi Sistem Informasi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Pendidikan West Science International Journal of Enterprise Modelling ABDIKOM Jurnal Sistem Informasi dan Aplikasi KOMPUTASI
Wirawan, Rio
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Journal : Jurnal EMT KITA

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Analisis Pengaruh Ketersediaan, Kualitas Produk, Promosi, dan Harga terhadap Kepuasan Konsumen Pengguna MacBook di Jakarta Selatan Wadu, Ruth Mariana Bunga; Wirawan, Rio
Jurnal EMT KITA Vol 8 No 1 (2024): JANUARY 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v8i1.2176

Abstract

This research aims to analyze the influence of product availability, product quality, promotion, and price on consumer satisfaction with Macbook laptop users in South Jakarta. Through a multiple linear regression analysis approach, this research uses primary data processed using SPSS tools. The results of the validity test show that the research variables are recognized as valid, and the reliability test shows a good level of reliability. VIF analysis confirmed the absence of multicollinearity problems. By using a regression equation, the research results show that product availability, product quality, promotion, and price together influence consumer satisfaction. The individual t-test on these variables produces significant values. Therefore, the hypothesis proposed in this study is accepted. These findings support the importance of promotional strategies in increasing consumer satisfaction and strengthening product positions in the market. The practical implications of this research guide for companies to design more effective marketing strategies, improve product quality, optimize promotions, and design more effective pricing policies to achieve higher consumer satisfaction.
Co-Authors Aan Rahman Adianta Sebayang, Adianta Agustanti, Rosalia Dika Agustina, Teni Agustina Ahmad Rais Ruli Aisyah, Nurul Aisyah Alsen Medikano Andriawan, Deden Anita Muliawati Ariani, MB Nani Arief Yanto Rukmana Artika Arista Asep Astutik, Yulia Asyibli, Prajka Ramadhani Asy Aulia, Wan Syafiyya Inayah Azis Sofian Bambang Waluyo Bilgah, Bilgah Catur Nugrahaeni Puspita Dewi Damayanti, Sekar Ayu Dewi, Milla Rosiana DODY KURNIAWAN Erly Krisnanik Fiqih Ismawan Fricilla, Regina Givan, Bryan Hananto, Bayu Henki Bayu Seta Herlina Jayadianti Husain, Ahmad Indra Permana Solihin Jayanta Jayanta Khafanova, Widya Kraugusteeliana Kraugusteeliana Lawi, Arwin Lukman Hakim Mardani, Ichsan Matondang, Nur Hafifah Maulana, Chyntia Indah MB Nani Ariani Mohamad Bayu Wibisono Mu'tashim, Muhammad Labib Muhammad Adrezo Muhammad Tri Habibie Muhayat, Toni Musyaffa, Ramzy Nizhomul Haq, Haris Nugroho, Irwan Setyo Dwi Nurul Aisyah Oktafiani, Santi Pradana, Esti Praditya, Muhammad Rifqi Pratama, Ariyanto Candra Priono, Hendro Priyono, Hendro Putra, Naufal Rizki Rais Ruli, Ahmad Rianasari, Deby Ridwan Raafi'udin Riswanto, Heri Ruth Mariana Bunga Wadu Sipahutar, Nathanael Boan Tua Subroto, Desty Endrawati Sulaiman, Han sumartono, ricky pramudita Supriandi Supriandi, Supriandi Susan Rachmawati Syah Putra, Arman syibli, Prajka Ramadhani Asy Tjahjanto, Tjahjanto Tri Rahayu Triana, Meina Noor Triwahyono, Bambang Wahyono, Bambang Tri Widya Khafa Nofa Yuli Astuti Yulistiawan, Bambang Saras Yursaldi, Evan Zaki, Hanan Nadia