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All Journal Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Al-Kharaj: Journal of Islamic Economic and Business Edutourism : Journal Of Tourism Reseach Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Gastronomi Indonesia Mamangan Social Science Journal Eduvest - Journal of Universal Studies IIJSE
Utama, I Putu
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Implementasi SDGS’S dan Trihita Karana dalam Pemenuhan Tanggungjawab Sosial Perusahaan Hotel Berbintang di Badung Jayendra, Ida Bagus Gde; Surata, I Ketut; Utama, I Putu
Tulisan Ilmiah Pariwisata (TULIP) Vol 6, No 2: DESEMBER 2023
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.6.2.108-113.2023

Abstract

This research aims to analyze the understanding and implementation of Sustainable Development Goals (SDGs) and Tri Hita Karana (THK) in fulfilling corporate social responsibility at 5 star hotels in Badung Regency, Bali, namely Anantara Uluwatu Bali Resort, Jumana Bali Ungasan Resort, and also Hilton Bali Resorts. The research method uses a qualitative approach by collecting data through interviews, observation and documentation from Human Resources who are tasked with planning and implementing CSR programs in the company. The results of the research show that, for the SDGs program of the three 5 star hotels studied, all of them do not understand the SDGs, but indirectly it turns out that some of their CSR activities have been included in the 17 SDGs indicators, but their implementation has not been optimal due to a lack of knowledge and information about the program. these SDGs. And for the THK program itself, it was found that the three hotels had understood and implemented this program, this was because they were used to implementing CSR programs related to THK, especially in Bali, where THK is one of the local wisdom programs from Bali and there is also the THK Bali Foundation..
Website Quality, Tourist Experience, Satisfaction, And Loyalty At Badung Market Kusumayanti, Anak Agung Made Dwi Putri; Utama, I Putu; Mahadewi, Ni Made Eka
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8160

Abstract

This study investigates the relationship between website quality, memorable tourism experience, tourist satisfaction, and loyalty in the context of Badung Market, Denpasar. As Bali’s largest traditional market, Badung Market is evolving into a digital-based cultural destination through the Smart Heritage Market concept. Employing a quantitative approach with a survey method, data were collected from 200 tourists who had visited the market and accessed its digital platforms. Using purposive sampling and a five-point Likert scale, the analysis reveals that: (1) website quality significantly influences tourist satisfaction; (2) memorable tourism experience positively affects both satisfaction and loyalty; (3) satisfaction significantly drives loyalty; (4) website quality indirectly influences loyalty through satisfaction as a mediating variable; and (5) loyalty also mediates the relationship between memorable experience and satisfaction. The findings highlight the strategic importance of enhancing website quality and creating memorable experiences to strengthen satisfaction and foster sustainable loyalty in digital cultural destinations.
Online Reviews, Trust, and Booking Intention: Airbnb Villas in Seminyak Wandira, Ni Komang Ayu; Utama, I Putu; Witarsana, I Gusti Agung Gede
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8171

Abstract

This study investigates the mediating role of trust in the relationship between online reviews and booking intention for Airbnb villas in Seminyak, Bali. A quantitative descriptive approach was applied using questionnaires distributed to 140 Airbnb users who had previously booked villas in the area. Data were analyzed through Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) technique in SmartPLS 4 to test direct and indirect relationships. The results indicate that online reviews significantly influence user trust but do not directly affect booking intention, while trust alone also shows no significant effect on booking intention. However, when tested as a mediating variable, trust successfully connects online reviews to booking intention. This implies that online reviews can enhance booking intention only by first strengthening user trust. Practically, the findings emphasize the importance for Airbnb managers and accommodation providers to ensure credible and transparent reviews as a strategy to build trust and encourage confident booking decisions.
Factors That Affect the Trust and Interest of Tourists to the Tourist Attractions of Gunung Payung Beach, Kutuh Dewi, Ida Ayu Kusuma; Utama, I Putu; Witarsana, I Gusti Agung Gede
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8764

Abstract

Gunung Payung Beach, located in Kutuh, is one of the tourist attractions that still faces challenges in the form of low visitor numbers. This issue is influenced by several factors, including destination image, user-generated content (UGC), and the level of trust that develops among tourists. Destination image and user-generated content are crucial factors in shaping tourists’ perceptions, while trust in the destination serves as a psychological mechanism that mediates the influence of these factors on visit intention. This study aims to analyze the factors influencing trust and tourists’ visit intention at Gunung Payung Beach, with a focus on the mediating role of trust in this relationship. The research adopts a quantitative approach using Structural Equation Modeling-Partial Least Square (SEM-PLS) for data analysis. Data were collected through the distribution of questionnaires to 250 respondents who expressed interest in visiting Gunung Payung Beach, using a purposive sampling technique. The findings reveal that destination image and UGC have a positive and significant effect on both trust and visit intention. Furthermore, trust is proven to have a significant influence on visit intention and serves as a mediating variable that explains the process by which destination image and UGC can drive tourists’ intention to visit. These findings emphasize that trust is a key factor in shaping sustainable visit intention. Theoretically, this research contributes to the development of studies on tourist behavior, while practically, it provides recommendations for the management of Gunung Payung Beach to strengthen the destination image, improve service and facility quality, and strategically manage UGC to build trust and enhance the competitiveness of the destination.
Co-Authors Arrey, Mbaze-Ebock Vivian Citra Dewi, Putu Putri Damayanti, Made Purnama dewi, Ida Ayu Kusuma I Gusti Ngurah Agung Suprastayasa I Ketut Surata I Wayan Sukma Winarya Prabawa Irene Hanna H Sihombing Jayendra, Ida Bagus Gde Kusumayanti, Anak Agung Made Dwi Putri Murjana, I Nyoman Ni Made Eka Mahadewi Nugraha, Harry Dwi Putra, I Komang Cahyendra Putra, I Nyoman Cahyendra Putri Widawati, Ida Ayu Sarapang, Vinny Corylitha Sastra, I Gde Leo Ukus, Flaura Widya Wandira, Ni Komang Ayu Wiratnaya, I Nyoman Witarsana, I Gusti Agung Gede