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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Al-Kharaj: Journal of Islamic Economic and Business Edutourism : Journal Of Tourism Reseach Jurnal Kepariwisataan Tulisan Ilmiah Pariwisata (TULIP) Jurnal Gastronomi Indonesia Mamangan Social Science Journal Eduvest - Journal of Universal Studies
Utama, I Putu
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Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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PENGARUH CITRA DESTINASI, PENGETAHUAN CITRA TERHADAP NIAT BERKUNJUNG WISATAWAN THE MANDALIKA, LOMBOK TENGAH Damayanti, Made Purnama; Mahadewi, Ni Made Eka; Utama, I Putu
Tulisan Ilmiah Pariwisata (TULIP) Vol 7, No 1: Juni 2024
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.7.1.12-19.2024

Abstract

DSP The Mandalika di Nusa Tenggara Barat (NTB) adalah sebuah Kawasan Ekonomi Khusus (KEK) yang sudah ditetapkan pemerintah sejak tahun 2014. Pendanaan pembangunan di The Mandalika mencapai total Rp 9,25 Triliun (hingga 2026) untuk pembangunan infrastruktur. ITDC menargetkan kunjungan wisatawan yang datang ke The Mandalika adalah sebanyak 500.000 kunjungan tiap tahun, tetapi kunjungan wisatawan ke Nusa Tenggara Barat dan The Mandalika belum mencapai target yang semestinya. Oleh karena itu untuk meningkatkan kunjungan wisatawan yang berkelanjutan, dibutuhkan branding agar orang semakin mengenal The Mandalika. Objek dalam penelitian ini adalah pengetahuan wisatawan mengenai daya tarik wisata yang ada di The Mandalika dan identifikasi pengaruh antara destination branding dan brand knowledge terhadap niat berkunjung wisatawan ke The Mandalika. Penelitian ini akan menggunakan pendekatan kuantitatif. Jenis penelitian yang digunakan eksplanatori. Populasi dalam penelitian ini adalah wisatawan domestik dengan jumlah sampel 200 orang responden. Dalam penelitian ini teknik pengambilan sampel menggunakan non probability sampling dengan teknik purposive sampling dan accidental sampling. Penelitian ini menggunakan 2 (dua) metode untuk mengumpulkan data guna memperoleh informasi yang relevan, akurat, dan reliabel yaitu menggunakan kuesioner dan studi kepustakaan. Kesimpulan dari penelitian ini adalah (1) Destination branding berpengaruh positif dan signifikan terhadap niat berkunjung karena The Mandalika mampu menawarkan beragam kegiatan dan daya tarik yang ditawarkan untuk wisatawan lakukan selama berkunjung. (2) Brand knowledge berpengaruh positif dan signifikan terhadap niat berkunjung karena peranan citra dari destinasi mampu memberikan sebuah motivasi untuk wisatawan berkunjung. (3) Destination branding berpengaruh positif dan signifikan terhadap brand knowledge karena dalam konsepnya memberikan peranan yang sama untuk memberikan dampak pada citra destinasi wisata dan pengalaman serta informasi untuk wisatawan. (4) Destination branding berpengaruh positif dan signifikan terhadap niat berkunjung melalui brand knowledge
Peran Brand Image Situs Tripadvisor Memediasi Pengaruh Ewom terhadap Niat Beli Kamar di Kabupaten Badung Citra Dewi, Putu Putri; Utama, I Putu; Widawati, Ida Ayu Putri
Tulisan Ilmiah Pariwisata (TULIP) Vol 5, No 2 (2022): DESEMBER 2022
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.5.2.75-81.2022

Abstract

EWOM given by other consumers in a sharing review platform or community can influence consumers' purchase intentions. TripAdvisor as an online review site that provides access for its customers to write a review. On the TripAdvisor site, people who want to share their experiences are required to become regular users and have their TripAdvisor account first and it is known that 65% of respondents see hotel reviews before making a booking. Thus, high ratings and good reviews from customers can create profits for hoteliers as EWOM can help hotels attract new customers. The purpose of this study was to determine the effect of EWOM on room purchase intention in Badung Regency and the role of Tripadvisor website brand image in mediating the relationship between EWOM and room purchase intention. This research method uses a quantitative approach and Partial Least Square Structural Equation Modeling (PLS-SEM) analysis. The population determined in this study is the Indonesian population with a sample of 180 respondents in accordance with the provisions of the sample calculation. The equation models analyzed are the outer model, the inner model and hypothesis testing. Based on the results of calculations using PLS-SEM software, the results show that there is no significant effect between the effect of EWOM on room purchase intentions, there is a significant effect of brand image on EWOM, the brand image of the Tripadvisor site has an effect on room purchase intention and there is a significant influence on brand image the Tripadvisor website as a media to mediate the influence of EWOM on room purchase intentions in Badung Regency. The implication of the results of this study shows that hotels around Badung Regency must maintain professionalism in improving the quality of services and facilities provided to tourists so that they can increase the value of reviews on the Tripadvisor site.
Implementasi SDGS’S dan Trihita Karana dalam Pemenuhan Tanggungjawab Sosial Perusahaan Hotel Berbintang di Badung Jayendra, Ida Bagus Gde; Surata, I Ketut; Utama, I Putu
Tulisan Ilmiah Pariwisata (TULIP) Vol 6, No 2: DESEMBER 2023
Publisher : Program Studi S1 Pariwisata, Universitas Muhammadiyah Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31314/tulip.6.2.108-113.2023

Abstract

This research aims to analyze the understanding and implementation of Sustainable Development Goals (SDGs) and Tri Hita Karana (THK) in fulfilling corporate social responsibility at 5 star hotels in Badung Regency, Bali, namely Anantara Uluwatu Bali Resort, Jumana Bali Ungasan Resort, and also Hilton Bali Resorts. The research method uses a qualitative approach by collecting data through interviews, observation and documentation from Human Resources who are tasked with planning and implementing CSR programs in the company. The results of the research show that, for the SDGs program of the three 5 star hotels studied, all of them do not understand the SDGs, but indirectly it turns out that some of their CSR activities have been included in the 17 SDGs indicators, but their implementation has not been optimal due to a lack of knowledge and information about the program. these SDGs. And for the THK program itself, it was found that the three hotels had understood and implemented this program, this was because they were used to implementing CSR programs related to THK, especially in Bali, where THK is one of the local wisdom programs from Bali and there is also the THK Bali Foundation..
Website Quality, Tourist Experience, Satisfaction, And Loyalty At Badung Market Kusumayanti, Anak Agung Made Dwi Putri; Utama, I Putu; Mahadewi, Ni Made Eka
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8160

Abstract

This study investigates the relationship between website quality, memorable tourism experience, tourist satisfaction, and loyalty in the context of Badung Market, Denpasar. As Bali’s largest traditional market, Badung Market is evolving into a digital-based cultural destination through the Smart Heritage Market concept. Employing a quantitative approach with a survey method, data were collected from 200 tourists who had visited the market and accessed its digital platforms. Using purposive sampling and a five-point Likert scale, the analysis reveals that: (1) website quality significantly influences tourist satisfaction; (2) memorable tourism experience positively affects both satisfaction and loyalty; (3) satisfaction significantly drives loyalty; (4) website quality indirectly influences loyalty through satisfaction as a mediating variable; and (5) loyalty also mediates the relationship between memorable experience and satisfaction. The findings highlight the strategic importance of enhancing website quality and creating memorable experiences to strengthen satisfaction and foster sustainable loyalty in digital cultural destinations.
Online Reviews, Trust, and Booking Intention: Airbnb Villas in Seminyak Wandira, Ni Komang Ayu; Utama, I Putu; Witarsana, I Gusti Agung Gede
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8171

Abstract

This study investigates the mediating role of trust in the relationship between online reviews and booking intention for Airbnb villas in Seminyak, Bali. A quantitative descriptive approach was applied using questionnaires distributed to 140 Airbnb users who had previously booked villas in the area. Data were analyzed through Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) technique in SmartPLS 4 to test direct and indirect relationships. The results indicate that online reviews significantly influence user trust but do not directly affect booking intention, while trust alone also shows no significant effect on booking intention. However, when tested as a mediating variable, trust successfully connects online reviews to booking intention. This implies that online reviews can enhance booking intention only by first strengthening user trust. Practically, the findings emphasize the importance for Airbnb managers and accommodation providers to ensure credible and transparent reviews as a strategy to build trust and encourage confident booking decisions.
Co-Authors Arrey, Mbaze-Ebock Vivian Citra Dewi, Putu Putri Damayanti, Made Purnama I Gusti Ngurah Agung Suprastayasa I Ketut Surata I Nyoman Sedana, I Nyoman I Wayan Sukma Winarya Prabawa Irene Hanna H Sihombing Jayendra, Ida Bagus Gde Kusumayanti, Anak Agung Made Dwi Putri Lukia Zuraida Murjana, I Nyoman Ni Made Eka Mahadewi Nugraha, Harry Dwi Putra, I Komang Cahyendra Putra, I Nyoman Cahyendra Putri Widawati, Ida Ayu Sarapang, Vinny Corylitha Sastra, I Gde Leo Ukus, Flaura Widya Wandira, Ni Komang Ayu Wiratnaya, I Nyoman Witarsana, I Gusti Agung Gede