Claim Missing Document
Check
Articles

Found 33 Documents
Search

Upaya Perusahaan Danone Dalam Mempertahankan Citra Baiknya Kepada Masyarakat Indonesia Malik, Raihan Rafi; Paksi, Arie Kusuma
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 5, No 3 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), February
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.641 KB) | DOI: 10.34007/jehss.v5i3.1532

Abstract

This research aims to find out the efforts made by Danone in maintaining its good image to the community through Corporate Social Responsibility (CSR) and media as an alternative imaging tool. The method used in this study is descriptive and uses a qualitative approach based on the research framework in the form of CSR and Multinational Corporation; the results of the study show that Danone, as a multinational company uses various auxiliary programs to the Indonesian people to maintain the good image of the company. In Indonesia, many multinational companies give a wrong impression to the surrounding community and turn into harmful stereotypes for companies, including Danone. Stereotypes that occur are wrapped around the company's name and create a bad image for multinational companies in Indonesia negative. Danone made various efforts in its CSR to restore the face of the company by helping the Indonesian people create Waste Banks, helping to create springs, improving water quality in hospitals, and using the company's social media as a tool for distributing program achievements. Various programs carried out by Danone are expected to maintain the company's good image with the Indonesian people.
Normalization Without Resolution? Regional Peace Initiatives Budiargo, Nadya Fitri; Paksi, Arie Kusuma
The Sunan Ampel Review of Political and Social Sciences Vol. 5 No. 1 (2025): November
Publisher : UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/sarpass.2025.5.1.30-45

Abstract

This study analyzes the dynamics of "normalization without resolution" as manifested in the 2020 Abraham Accords to assess the extent to which regional peace initiatives can serve as instruments of stability in the Middle East or instead deepen internal fragmentation in Palestine. Using a qualitative method based on analytical case studies and John Galtung's conflict resolution theoretical framework, this study examines the shift from the 2002 Arab Peace Initiative consensus, which emphasized the principle of land for peace, to a realpolitik paradigm driven by security calculations in the face of Iran, economic interests, and US support. The results show that the Abraham Accords have only produced a transactional cold peace at the state level, creating a negative peace in the form of the absence of direct inter-state violence, but failing to achieve a positive peace based on structural justice. This normalization has effectively marginalized the Palestinian issue, weakened its bargaining position in international diplomacy, and exacerbated the political divide between Fatah and Hamas. Furthermore, the neglect of core issues such as refugee rights shows that this initiative reproduces historical inequalities. In conclusion, normalization without resolution reflects the paradox of hybrid peace: fragile elitist stability that ignores the need for substantive reconciliation. The implications of this study confirm that sustainable peace can only be achieved through inclusive transformation that places Palestinian national unity and structural justice as key prerequisites.
From Extraction to Inclusion: How Indonesia’s Bauxite Downstreaming Shapes Decent Work and Economic Growth Rohmatika, Fiya Ainur; Paksi, Arie Kusuma
Jurnal Mamangan Vol 14, No 1 (2025): Special Issue
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v14i1.9048

Abstract

Indonesia is one of the world's largest bauxite producers, which since 2023 has implemented a policy prohibiting the export of raw ore as part of its national mineral downstreaming strategy. This policy aims to increase domestic added value, strengthen economic sovereignty, and support the achievement of Sustainable Development Goal (SDG) 8 on decent work and inclusive economic growth. This study aims to analyze the implementation of Indonesia's bauxite downstreaming policy from the perspective of international political economy and sustainable development diplomacy, highlighting economic, social, and institutional dimensions. The method used is a qualitative approach through policy analysis, secondary data from BPS, ESDM, and international scientific publications. The results show that the national alumina refining capacity increased from 1.4 million tons in 2021 to ±5.3 million tons in 2024, accompanied by an expansion of foreign investment, mainly from China. However, this increase in capacity has not been fully accompanied by an improvement in job quality, as 61% of workers in this sector are still on contract with limited skills upgrading. In addition, institutional inequality and the dominance of foreign investors indicate the continued weakness of national control in the global alumina value chain. In conclusion, the downstreaming of Indonesian bauxite has contributed to economic growth and sustainable industrial diplomacy, but its success depends on institutional reform, strengthening national technology, and integrating social aspects so that the transition from extraction to inclusive industrialization can truly be realized in a fair and sustainable manner.