Claim Missing Document
Check
Articles

Found 15 Documents
Search
Journal : Otonomi

Pengaruh Ekonomi Makro Terhadap Penjualan Kredit Melalui Strategi Pemasaran Pada Bank Jatim Cabang Kediri Yoesdhita Agisio Chirdiansyah; Ahsin Daroini
Otonomi Vol 23 No 1 (2023): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v23i1.3662

Abstract

Pada era ekonomi global diperlukan adanya terobosan baru dalam strategi pemasaran setiap perusahaan tidak hanya mengandalkan penjualan secara langsung antara produsen dengan konsumen melainkan dapat dilakukan dengan memanfaatkan perkembangan teknologi dan perkembangan jasa-jasa (E-Commerce). Untuk mendapat peningkatan penjualan yang baik diperlukan strategi pemasaran dengan tujuan guna mengetahui hubungan strategi pemasaran pada peningkatan penjualan serta seberapa besar tingkat pengaruhnya terhadap peningkatan penjualan yang dilakukan Bank Jatim Kediri. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan 100 sampel yang potensial melakukan kerjasama dengan Bank Jatim Keidiri sebagai popolasi dan sampel dengan teknik pengambilan sampel non probability sampling dengan jenis sampling jenuh. Hasil yang didapatkan setelah proses pengolahan data dengan menggunakan SPSS versi 24, menunjukkan adanya pengaruh strategi pemasaran terhadap peningkatan penjualan sebesar Maka, dihasilkan penghitungan Rtabel 100 responden = 0.1654 Pearson coreelation > rtabel maka valid. penghitungan reliabilitas adalah >0.6 reable yang artinya reliabilitas tinggi tentang penjualan kredit.
Pengembangan Sumber Daya Manusia (SDM) Dalam Institusi Kepolisian Terhadap Kinerja Anggota Polres Kabupaten Tulungagung Gohan, Alpho; Daroini, Ahsin
Otonomi Vol 25 No 2 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i2.8054

Abstract

The purpose of this research is to know and analyze the impact of structural and technical training, motivation and planning and organization for the performance of police members at the Police Station of the Resor Tulungagung or POLRES Tulungagung in the Tulungagung District. This research uses descriptive quantitative methods. With a population of police officers Tulungagungang with a sample of 90 responders. Data collection method using questionnaire, field observation and literature method. While data analysis uses multiple linear regression analysis. The results of this study show that special training is structural and technical, motivation, planning and organization for member performance. It is supported by the result of r square or coefficient determination (kd ) shows 99.7 % so interpreted if variable x1 (structural and technical), x2 (motivation ) and x3 (planning and organizing capabilities) have a contribution of 99.7 % to variable y (member performance ) and 0.3 % are influenced by other factors other than variable x. In addition, in the f count 189,894 receive is worth of 0,000 sig. Thus showing that the f count greater than f table or 189,894 > 2,71 with the sig 0,000 < 0,05.Thus received hypothesis. While on the outcome of the t known for partial that special training structural and technical, planning and organizing motivation and ability on the performance of members of the police force in POLRES Tulungagung, Tulungagung district
Strategy Wisata Cowindo Refreshing And Education Dalam Perspektif Promotion Mix Dan Community Based Tourism Di Desa Sendang Tulungagung Setia, Nanda Permata; Askafi, Eka; Daroini, Ahsin
Otonomi Vol 25 No 1 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i1.6930

Abstract

Marketing strategy is a marketing plan to support the company's operational activities so that the company's goals are achieved. The promotion strategy is also implemented by Wisata Cowindo Refreshing and Education in carrying out its operational activities. The strategy applied is the promotion mix cowindo tourism is tourism that implements community based tourism. The purpose of this research are 1) a researcher want to know about how the general description of Cowindo Tourism is Refreshing and Education 2) a researcher want to know about how the promotion mix strategy is applied to Cowindo Tourism Refreshing and Education based on Community Based Tourism 3) a researcher want to know about how the promotion mix strategy is for the development of Cowindo Tourism Refreshing and Education based on Community Based Tourism. This research is qualitative and it’s use a case study. The research data was get from observation, interview and documentation. The analysis of this research data used a hermeneutics. Checking the validity of the data uses two triangulations, technical triangulation and source triangulation. The location of the Cowindo Refreshing and Education Tour is in Pelem Hamlet, Sendang Village, Sendang District, Tulungagung Regency, East Java Province. It is about 40 minutes from the center of Tulungagung City. Cowindo Tourism applies a promotion mix strategy according to the theory of Philip Kotler & Gary Armstrong. According to Philip Kotler & Gary Armstrong (2004: 600-601) namely advertising, sales promotion, public relations and direct marketing.Community empowerment (local community) at the Cowindo Refreshing and Education Tourism site to become a tourist destination (destination) through tourism business activities is one of the development models that is currently getting a lot of attention from various groups and will become an important agenda in tourism development in the future
Analisis Peningkatan Kinerja Aparatur Sipil Negara Melalui Pengembangan Kompetensi, Disiplin, Dan Etos Kerja Pada Sekretariat DPRD Kabupaten Tulungagung Agustina, Ratna; Daroini, Ahsin
Otonomi Vol 25 No 1 (2025): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v25i1.7034

Abstract

The Secretariat of the Tulungagung Regency DPRD as a regional apparatus organization that is at the forefront in serving the community, requires quality human resources, professional, innovative, creative and responsive to community aspirations and responsible in handling various problems. This study aims to: (1) To determine and analyze the influence of organizational development on improving the performance of the State Civil Apparatus. (2) To determine and analyze the influence of discipline on improving the performance of the State Civil Apparatus. (3) To determine and analyze the influence of work ethic on improving the performance of the State Civil Apparatus. (4) To determine and analyze the influence of competency development, discipline, and work ethic on improving the performance of the State Civil Apparatus. (5) To determine and analyze the influence of competency development, discipline, and work ethic variables that have the most dominant influence on improving the performance of the State Civil Apparatus. This study uses a quantitative analysis method, namely analysis of data that has been scored according to the measurement scale that has been determined using statistical formulas. The analysis used is for data in the form of numbers. While the data analysis method uses: (1) Descriptive Statistical Analysis, (2) Verification Analysis, (3) Classical Assumption Test, (4) Multiple Regression Analysis, (5) Hypothesis Testing, and (6) Determination Coefficient Analysis. The results of the study show that: (1) Competency development has a significant influence on Improving ASN Performance at the Tulungagung Regency DPRD Secretariat. (2) Discipline has a significant influence on Improving ASN Performance at the Tulungagung Regency DPRD Secretariat. (3) Work ethic has a significant influence on Improving ASN Performance at the Tulungagung Regency DPRD Secretariat. (4) Competency development, discipline, and work ethic have a significant influence on Improving ASN Performance at the Tulungagung Regency DPRD Secretariat. (5) Discipline has the most dominant influence on improving ASN performance at the Tulungagung Regency DPRD Secretariat.
Pengaruh Pelatihan, Disiplin Dan Lingkungan Kerja Terhadap Kinerja Pegawai Dinas Kesehatan Kota Kediri Purwandari, Yeni; Askafi, Eka; Daroini, Ahsin
Otonomi Vol 23 No 2 (2023): Otonomi
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/otonomi.v23i2.4444

Abstract

Every government and private institution with the development of the digitalization era, strives to be more able to empower its resources optimally. Each field is required to be able to adjust well and perform reliably. The success of an organization in achieving organizational goals is determined by the performance of employees. The formulation of the problem in this study is how effect of training on the performance of Kediri City Health Office employees, how discipline affects the performance of Kediri City Health Office employees, how the work environment affects the performance of Kediri City Health Office employees and how the influence of training, discipline, and work environment of Kediri City Health Office employees. The purpose of this study is to analyze the effect of each training variable (X1), discipline (X2), work environment (X3) on employee performance (Y) and how the variables training (X1), discipline (X2), work environment (X3) on employee performance (Y). The sampling method uses purposive random sampling, with a total population of 121 employees, so that the sample used is 100 employees. For data collection includes observation, questionnaire distribution and literature study. The analysis methods used are validity tests, reliability tests, multiple linear analysis and hypothesis tests. Based on the results of regression calculation Y = 7.670 + 0.082 X1 + 0.565 X2 + 0.572 X3 + e it can be known between the variables of training (X1) of 0.029 against employee performance (Y), discipline (X2) of 0.00 to employee performance (Y), work environment (X3) of 0.00. to employee performance (Y). Test results The t-test (correlational significance) of the training variable yielded a significance value of 0.643. This sig value < 0.05 then it can be said that H0 is rejected and Ha is accepted, The discipline variable produces a significance value of 0.000 This sig value < 0.05 then it can be said that H0 is rejected and Ha is accepted and the work environment variable produces a significance value of 0.000. This sig value < 0.05, it can be said that H0 is rejected and Ha is accepted, which means that there is an influence between training, discipline, work environment on employee performance. The output data shows an R-Square value of 0.792, This means that the variables of training, discipline, work environment affect employee performance 79.2%, the remaining 20.8% are influenced by other variables.