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The Effect of Halal Tourism Development on Tourist Satisfaction: Integrating Quantitative and Qualitative Approaches in Kampung Landeuh Baduy Mualaf, Lebak, Banten Selasi, Dini; Pratiwi, Ayu Alfiani; Suharto, Taufik Hidayat; Vidiati, Cory
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 6 No. 2 (2025): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/ecopreneur.v6i2.3579

Abstract

Satisfaction is important in the future development of halal tourism. This study aims to analyze the effect of halal tourism development on tourist satisfaction. The research method used mixed methods, where quantitative data was obtained from 100 tourist respondents and qualitative data was collected through observation and interviews with tourism managers, communities, and tourists. The data was then analyzed using simple linear regression and source triangulation. The results of this study can be seen from β = 0.889, r² = 78.5%, p < 0.001, which indicate that the development of halal tourism has a positive effect on tourist satisfaction. The factors that influence this are halal facilities, quality services, storytelling, digital marketing, and spiritual and educational experiences, which create a positive image, potential for repeat visits, and word-of-mouth promotion. The development of halal tourism is carried out with an experiential approach by exploring various local cultures, spiritual experiences, cultural education with sharia-based management, and halal tourism experiences are not only about the attractiveness of tourist locations but must also be supported by the availability of halal facilities and infrastructure, quality halal services, educational tourism, and traditional culture. Marketing strategies for experience-based development can be implemented by strengthening cultural and religious storytelling, halal tourism packages, utilizing digital marketing and tourist reviews, and improving facilities and services. This research contributes to integrating religious and cultural aspects, as well as community participation, which play an important role in the development of halal tourism based on tourist experiences. The implications can be utilized to create SOPs for halal tourism services, develop digital marketing, and strengthen the involvement of all parties for the sustainability of halal tourism
EKSPLORASI PROSES PEMBUATAN BATIK TULIS DI PLERED : TEHNIK, TRADISI DAN INOVASI Karlina, Ana; Nurochman, Irfan; Risanto, Wawan; Seliah, Seliah; Selasi, Dini
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 6 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i6.1867

Abstract

Penelitian ini bertujuan untuk mengeksplorasi proses pembuatan batik tulis di Plered, Cirebon, yang merupakan salah satu sentra industri batik tulis di Indonesia. Batik tulis Plered memiliki keunikan tersendiri dalam hal teknik, tradisi, dan inovasi yang terlibat dalam proses pembuatannya. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus, melibatkan observasi partisipatif, wawancara mendalam dengan para pengrajin batik, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa proses pembuatan batik tulis di Plered masih mempertahankan kaidah-kaidah tradisional, mulai dari persiapan bahan hingga finishing. Proses nganji yang dilakukan secara manual dengan menggunakan canting menjadikan batik tulis Plered memiliki nilai seni yang tinggi. Tradisi pembatikan di Plered merupakan warisan budaya yang terus dilestarikan dan mencerminkan nilai-nilai budaya Jawa. Meskipun demikian, para pengrajin juga terbuka terhadap inovasi, seperti penggunaan pewarna sintetis, penerapan teknologi mesin cap batik, dan kolaborasi dengan desainer untuk menciptakan motif-motif batik yang lebih kontemporer. Keseimbangan antara mempertahankan tradisi dan berinovasi menjadi kunci keberhasilan industri batik tulis di Plered. Hasil penelitian ini memberikan pemahaman yang mendalam tentang aspek-aspek penting dalam industri batik tulis dan dapat menjadi bahan referensi bagi upaya pelestarian dan pengembangan industri batik tulis di Indonesia.
EFEKTIVITAS PEMASARAN DIGITAL UNTUK PENGEMBANGAN STRATEGI SANGGAR BATIK KATURA DI TRUSMI CIREBON Selasi, Dini; Faruq, Umar; Adipurno, Setyo; Pratama, Heru; Ni’amuallah, Parij
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 7 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.572349/neraca.v2i7.1919

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas pemasaran digital sebagai strategi pengembangan Sanggar Batik Katura di Cirebon. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan studi kasus, dengan menggunakan wawancara sebagai teknik pengumpulan data utama. Hasil penelitian menunjukkan bahwa pemasaran digital telah berhasil meningkatkan visibilitas, keterlibatan komunitas, dan kepercayaan konsumen terhadap Sanggar Batik Katura. Pemanfaatan platform digital seperti WhatsApp Business, Instagram, dan situs web telah memungkinkan Sanggar Batik Katura untuk menjangkau konsumen lokal dan internasional secara efektif, memperkuat hubungan melalui workshop dan konten yang menarik. Faktor-faktor seperti aksesibilitas, interaktivitas, dan kredibilitas memainkan peran penting dalam kesuksesan strategi pemasaran digital ini. Secara keseluruhan, pemasaran digital terbukti menjadi strategi yang sangat efektif bagi Sanggar Batik Katura dalam mengembangkan pasar dan reputasinya.
Perilaku Konsumen Analisa Deskriptif Pemilihan Tempat Belanja Konsumen Pedesaan Erlinda, Ela; Vidiati, Cory; Selasi, Dini; Munajim, Ahmad
Ecopreneur : Jurnal Ekonomi dan Bisnis Islam Vol. 4 No. 01 (2023): Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Publisher : Institute of Research and Community Service at Islamic University of Bunga Bangsa Cirebon

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Abstract

Abstrak Tulisan ini bertujuan untuk menganalisa perilaku konsumen di pedesaan dalam memilih tempat belanja. Keputusan membeli merupakan suatu tindakan yang dilakukan oleh konsumen dalam memutuskan untuk membeli suatu produk atau jasa tertentu. Temuannya bahwa lokasi, harga, pemilihan, kenyamanan, layanan pelanggan, dan kebijakan pengembalian; selain itu terbatasnya penguasaan teknologi membuat konsumen sulit dalam penerimaan konsep e-commerce yang ditawarkan. Dengan menggunakan pendekatan kualitatif, sumber data primer dikumpulkan dari wawancara dan observasi; lokasi penelitian dilakukan di Toko Kelontong Novi-Ali Panguragan Cirebon; sumber data sekunder didapatkan dari artikel-artikel terkait penelitian. Kebaruan dari penelitian ini adalah adanya faktor psikologis berupa emosional antar warga desa dan budaya turun temurun. Keterbatasan penelitian ini dapat dilakukan melalui penelitian lanjutan untuk penelitian sejenis maupun pengembangannya. Kata Kunci: perilaku konsumen masyarakat pedesaan, pemilihan tempat belanja, Toko Kelontong Novi Ali Abstract This paper aims to analyze consumer behavior in rural areas in choosing a place to shop. Buying decision is an action taken by consumers in deciding to buy a particular product or service. His findings that location, price, selection, convenience, customer service, and return policy; in addition to the limited mastery of technology makes it difficult for consumers in the acceptance of e-commerce concepts offered. By using a qualitative approach, primary data sources were collected from interviews and observations; the location of the study was conducted at Novi-Ali Panguragan Cirebon grocery store; secondary data sources were obtained from research-related articles. The novelty of this study is the presence of psychological factors in the form of emotions between villagers and hereditary culture. Limitations of this research can be done through advanced research for similar research and development. Keywords: consumer behavior of rural communities, the selection of shopping, grocery stores Novi Ali
Peran Tranformasi Digital Dalam Pengembangan Pasar Modal Syariah di Indonesia Auliah, Siti; Vidiati, Cory; Selasi, Dini; Pratama, Gama
Jurnal Sosial Teknologi Vol. 3 No. 12 (2023): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v3i12.1074

Abstract

Transformasi digital menjadi kunci dalam pengembangan pasar modal Syariah di Indonesia, menerapkan teknologi informasi dan komunikasi untuk meningkatkan efisiensi perdagangan, aksesibilitas, dan layanan keuangan Syariah. Dalam konteks global, transformasi ini tidak hanya meningkatkan status pasar modal secara domestik tetapi juga menciptakan peluang ekonomi yang signifikan.Meskipun pasar modal Syariah mematuhi prinsip-prinsip Syariah, beberapa hambatan seperti minimnya jumlah investor dan rendahnya tingkat melek huruf menghambat perkembangannya. Transformasi digital diharapkan dapat mengatasi tantangan ini dengan meningkatkan literasi keuangan dan pemahaman masyarakat terhadap pasar modal. Di samping itu, potensi pertumbuhan ekonomi digital melalui layanan internet menjadi peluang besar yang perlu dimanfaatkan. Penelitian ini, menggunakan pendekatan deskriptif kualitatif, menyoroti peran penting transformasi digital dalam mengembangkan pasar modal Syariah. Inovasi dan teknologi digital diharapkan menciptakan struktur baru, nilai, dan sikap yang mendukung pertumbuhan industri keuangan Syariah. Kesimpulannya, melalui terus menerapkan teknologi, Indonesia dapat memperkuat posisinya dalam ekonomi Syariah secara global, mencapai efisiensi, aksesibilitas, dan pertumbuhan berkelanjutan dalam pasar modal Syariah
Pengaruh Minat dan Inovasi Sots terhadap Pertumbuhan RDN Danareksa (Study Fossei Ciraya) Yasin, Muhamad Mufti; Vidiati, Cory; selasi, Dini; Pratama, Gama
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

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Abstract

Penelitian ini bertujuan untuk melakukan investigasi mendalam terhadap dinamika pertumbuhan Reksa Dana Net (RDN), dengan fokus pada dampak minat dan inovasi Teknologi dan Sistem Operasi Sistem (SOTS) pada perusahaan investasi Danareksa, khususnya di wilayah geografis Ciayumajakuning. Pendekatan yang digunakan dalam penelitian ini dengan metode kuantitatif. Oleh karena itu, penelitian ini bertujuan untuk mengungkap potensi hubungan antara minat mahasiswa dan inovasi SOTS dengan perkembangan investasi melalui reksa dana di kawasan unik Ciayumajakuning ini. Hasil penelitian menunjukkan bahwa tingginya minat masyarakat terhadap produk investasi Danareksa dan kuatnya inovasi sharia online trading system (SOTS) memberikan dampak positif yang signifikan terhadap pertumbuhan Rekening dana nasabah(RDN) di wilayah Ciayumajakuning. Hal ini menunjukkan bahwa sinergi antara kepentingan publik dan inovasi SOTS memainkan peran penting dalam mendorong pertumbuhan investasi di wilayah geografis tertentu. Memahami dinamika ini sangat penting bagi investor dan perusahaan investasi Danareksa untuk mengambil keputusan dan strategi yang tepat demi pertumbuhan RDN berkelanjutan khususnya pada mahasiswa. Penelitian ini bertujuan untuk melakukan investigasi mendalam terhadap dinamika pertumbuhan Reksa Dana Net (RDN), dengan fokus pada dampak minat dan inovasi Teknologi dan Sistem Operasi Sistem (SOTS) pada perusahaan investasi Danareksa, khususnya di wilayah geografis Ciayumajakuning. Pendekatan yang digunakan dalam penelitian ini dengan metode kuantitatif. Oleh karena itu, penelitian ini bertujuan untuk mengungkap potensi hubungan antara minat mahasiswa dan inovasi SOTS dengan perkembangan investasi melalui reksa dana di kawasan unik Ciayumajakuning ini. Hasil penelitian menunjukkan bahwa tingginya minat masyarakat terhadap produk investasi Danareksa dan kuatnya inovasi sharia online trading system (SOTS) memberikan dampak positif yang signifikan terhadap pertumbuhan Rekening dana nasabah(RDN) di wilayah Ciayumajakuning. Hal ini menunjukkan bahwa sinergi antara kepentingan publik dan inovasi SOTS memainkan peran penting dalam mendorong pertumbuhan investasi di wilayah geografis tertentu. Memahami dinamika ini sangat penting bagi investor dan perusahaan investasi Danareksa untuk mengambil keputusan dan strategi yang tepat demi pertumbuhan RDN berkelanjutan khususnya pada mahasiswa.
Nurturing a Sustainable Harvest Pivoting on Green HRM in Agricultural Productivity and The Environment Munajim, Ahmad; Vidiati, Cory; Selasi, Dini; Nauroh, Izzwah; Arie Pratama, Fidya
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 3 (2024): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i3.2943

Abstract

This paper shows the performance of HR collaboration on the environment, in other words, GHRM can increase agricultural productivity while protecting the environment. The method is qualitative with a case study on a farm in Cirebon Regency, West Java, which applies the concept of GHRM. Data were collected through interviews, observations, and document analysis through SWOT Analysis. The findings of GHRM can be achieved through fostering a workforce that cares about the environment, encouraging innovation and collaboration, influencing organisational culture and decision-making, and generating new businesses such as garden/nature tourism, educational tourism, and spiritual tourism. The novelty of the research from the SWOT analysis is that collaborative GHRM leads to new sustainable businesses. Limitations The study was only conducted in Cirebon Regency, West Java—implications of the research directly on stakeholders and government through policies that favour collaboration for sustainable business.
Analysis of Digital Marketing Strategies in Encouraging SHaria Investment towards Economic Growth in Indonesia Pratama, Gama; Selasi, Dini; Vidiati, Cory; Salsabila, Syafira
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

In this modern era, the acceptance of technology and the internet in society is widespread, so it is not surprising that digital marketing activities have become the main choice in doing business. Investment is the process of allocating a number of resources, such as money, time, and effort, into an asset or project with the aim of gaining profits in the future. In making investments, we must understand the risks involved and carry out proper analysis before making a decision. This research uses a qualitative research method with a descriptive, evaluative approach. The social impacts and conditions in question are the past, present, and even future conditions. It is also related to other objects such as social, economic, and cultural, as well as history and other social sciences. Digital marketing plays a very important role in introducing investment because it can help increase company profits, brand awareness, website traffic, conversions, and sales. Apart from that, digital marketing can also provide an opportunity for a company to understand consumer behavior more wisely so that it becomes an efficient tool for introducing investment. Currently, Indonesian people can take advantage of several Sharia-based investment instruments or instruments which, of course, have received permits and are registered with the Financial Services Authority (OJK). Then, this investment was strengthened by the legal basis of the Sharia Council or Indonesian Ulema Council (DSNMUI). Sharia investment can contribute directly to reality and optimally in overall economic growth. However, it should be noted that the contribution of sharia investment is fluctuating and has yet to be able to drive the rate of economic growth in Indonesia ideally.
Sharia-Based Investment Strategy: Optimizing Returns and Minimizing Risks in The Capital Market Selasi, Dini; Cucu Putria, Andieni; sutono
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

Islamic capital markets have become the focus of increasingly intense research, sparking high interest in investments that align with Islamic finance principles. This journal, entitled "Sharia-Based Investment Strategy: Optimizing Returns and Minimizing Risk in the Capital Market," comprehensively discusses key concepts in Sharia investment strategies. The importance of developing an investment strategy that combines Islamic ethical principles to achieve optimal returns. The literature study research method investigates stock selection, portfolio diversification, and risk management in the Sharia context. The discussion results highlight the diversity of existing views and strategies and challenges and opportunities in implementing Sharia investment strategies. The conclusion summarises the findings and emphasizes the urgency of developing strategies that combine Islamic finance with effectiveness and sustainability in global capital markets.
Analysis Effectiveness of The Flip Application As A Digital Financial Service Instrument in Sharia Presfectve Masitoh, Ika Siti; Selasi, Dini; Pratama, Gama; Mohammad Ridwan, Mohammad; Rizki Bahari, Fauzi
Journal of Islamic Economic Development Vol. 1 No. 1 (2023): Journal of Islamic Economic Development
Publisher : P3M - STAI Kuningan

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Abstract

Fintech (financial technology) is technology and innovation that increases the efficiency, effectiveness, and speed of money and investment management. Digital financial services increasingly dominate the global financial sector, along with the increasing use of technology-based applications. One of the financial service applications that makes payments easier is Flip, which offers innovative solutions to users' financial needs. Flip is a digital application that offers various ways to manage money. This application allows you to make inter-bank transfers, transfer money to various countries, purchase credit and electricity tokens, and top up e-wallet balances. The method used in this research is descriptive and qualitative using secondary literature research methods. This research aims to determine the effectiveness of the flip.id application as a tool for providing virtual currency from a Sharia perspective. The research results show that the positive impact of the Flip application is seen in easy access to inclusive finance, fulfillment of Sharia financial principles, and acceleration of financial inclusion in Muslim communities. Flip has become an important factor in developing the Sharia economy in Indonesia thanks to innovation and efforts to improve fintech, which follows Sharia financial regulations.