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All Journal Jurnal Ilmu Komputer dan Informasi Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Syntax Literate: Jurnal Ilmiah Indonesia Indonesian Journal of Artificial Intelligence and Data Mining IJIS - Indonesian Journal On Information System Journal of Physics and Its Applications Jurnal Teknologi Sistem Informasi dan Aplikasi Digital Zone: Jurnal Teknologi Informasi dan Komunikasi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jutisi: Jurnal Ilmiah Teknik Informatika dan Sistem Informasi Journal of Environmental Science and Sustainable Development Jurnal Teknologi Informatika dan Komputer Jurasik (Jurnal Riset Sistem Informasi dan Teknik Informatika) International Journal of Engineering, Science and Information Technology Jurnal Mandiri IT International Journal of Informatics, Economics, Management and Science Journal of Engineering, Technology and Computing (JETCom) Jurnal: International Journal of Engineering and Computer Science Applications (IJECSA) Jurnal Ilmiah Ilmu Komputer dan Teknologi Informasi (JIKOMTI)
Yasin, Verdi
Stmik Jayakarta
Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Neuroscience Physics Social Sciences Transportation Other

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Journal : Syntax Literate: Jurnal Ilmiah Indonesia

 1 
Penerapan Machine Learning dalam Pengelompokan Pelanggan Menggunakan K-Means Clustering untuk Meningkatkan Strategi Pemasaran PT Maspion Pratama, Bimas Ihsan; Yasin, Verdi; Junaedi, Irfan; Sianipar, Anton Zulkarnain; Zulhalim, Zulhalim
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.56914

Abstract

This study aims to enhance PT Maspion's marketing strategy effectiveness by clustering customers using the K-Means Clustering algorithm. By leveraging customer transaction data, this research successfully grouped customers into four clusters based on their purchasing patterns. Each cluster was analyzed to identify key characteristics and provide relevant marketing strategy recommendations, such as volume-based discounts, personalized services, and loyalty programs. The results indicate that implementing K-Means Clustering helps PT Maspion better understand customer needs, increase loyalty, and optimize company revenue. This study offers practical contributions to the company and enriches academic literature on the application of machine learning in marketing.
Perancangan Aplikasi E-Cuti Berbasis Web Menggunakan Framework Codeigniter Yanto, Sudi Ari; Yasin, Verdi; Sianipar, Anton Zulkarnain
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57654

Abstract

Penelitian ini bertujuan untuk merancang dan mengembangkan aplikasi e-cuti berbasis web menggunakan framework CodeIgniter guna memfasilitasi proses pengajuan, persetujuan, dan manajemen cuti karyawan di The Krakatau Grand Ballroom. Metode penelitian yang digunakan adalah Research and Development (R&D) dan Rapid Application Development (RAD) untuk memastikan pengembangan aplikasi yang efisien dan sesuai kebutuhan pengguna. Tahapan penelitian meliputi analisis kebutuhan, perancangan sistem menggunakan diagram UML (Use Case Diagram, Activity Diagram, Sequence Diagram, dan Class Diagram), implementasi aplikasi dengan bahasa pemrograman PHP, HTML, CSS, JavaScript, dan database MySQL, serta pengujian fungsional menggunakan metode Black Box Testing. Hasil penelitian menunjukkan bahwa aplikasi ini berhasil memenuhi kebutuhan karyawan, manajer, dan admin, dengan fitur utama seperti pengajuan cuti online, persetujuan cuti oleh manajer, dan manajemen data karyawan. Aplikasi ini juga meningkatkan efisiensi proses cuti, mengurangi risiko kehilangan data, dan memberikan transparansi informasi. Dengan demikian, aplikasi e-cuti ini diharapkan dapat menjadi solusi efektif untuk manajemen cuti yang lebih terintegrasi dan responsif.
Co-Authors Adrian Adrian Agus Sulistiyanto, Agus Anastasia Lidya Maukar Angali, Fransiska Warkop Anik Vega Vitianingsih Anik Vega Vitianingsih Anton Zulkarnain Sianipar Ardha, Mhd. Zoel Ariefka, Reza Belly, Desidarius Eduardo Djee Budiman, Thomas Desviana, Rodhiyah Edward Alfin H, Rizky Putra Perdana Hariyanto, Ferry Hartawan, Rumadi Imam Mahfud Immasari, Ito Riris Irianto, Denna Ishaq Maulana, Ishaq Jaya, Hikmah Gusdin Putra Jazaudhi’fi, Ahmad Junaedi, Ifan Junaedi, Irfan Karim, Mohammad Alfin Kurniadi, Andry Kurniawan, Asep Rizal Lidya Maukar, Anastasia Lulut Alfaris Malun, Nicholaus Ola Marpaung, Oktavia Mustafa, Zulfikar Amirul Nia Rahmawati, Nia Pramarta, Pandhu Pratama, Bimas Ihsan Putra, Rahmadika Roma Putri, Natasya Kurnia Rachmawati, Lupita Chyntia Rahdiana, Nana Rifki, Miftahudin Rionaldy, Rizqy Sahroni, Taufik Roni Sahroni, Taufik Roni, Mr. Samuel Horas Sarjana Saprudin Saprudin, Saprudin Siagian, Ruben Cornelius Sianipar, Anton Zulkarnaen Slamet Kacung, Slamet Solikhun Solikhun, Solikhun Sri Mardiyati Suhara, Ade Sulistyanto, Agus Tato, Karolina Teguh Setiadi Ullum, Choirul Wati, Seftin Fitri Ana Wibowo, Firdaus Andi Wujarso, Riyanto Yanto, Sudi Ari Yudi Kristyawan, Yudi Yulianto, Akmal Budi Yulianto, Tomi Zalukhu, Desiani Zulhalim, Zulhalim