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All Journal JURNAL PENDIDIKAN TAMBUSAI Ecopreneur.12 Accounting and Management Journal Among : Jurnal Pengabdian Masyarakat Margin Eco : Jurnal Ekonomi dan Perkembangan Bisnis IQTISHADequity jurnal MANAJEMEN IIJSE Jurnal Pengabdian Sosial Semeru Jurnal Pengabdian Masyarakat
Yucha, Nikma
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : IIJSE

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Examining the Impact of Promotions, CRM, and Consumer Trust on Customer Loyalty Through Consumer Satisfaction: A Path Analysis Study on English Center Students Yucha, Nikma; Hwihanus, Hwihanus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5259

Abstract

This research aims to examine the influence of promotions, CRM, and consumer trust on customer loyalty through consumer satisfaction as an intervening variable. Research was conducted on consumers who were students at the English Center. The sample collection method in this research was a simple random sampling technique of 159 respondents. The research analysis method used is path analysis. The results of this research are direct, namely that promotion has a positive and significant effect on consumer satisfaction. CRM has a positive and insignificant effect on consumer satisfaction. Consumer trust has a positive and significant effect on consumer satisfaction. The promotion has a positive and negligible effect on consumer loyalty. CRM has a negative and insignificant effect on consumer loyalty. Consumer trust has a positive and significant effect on consumer loyalty. and consumer satisfaction has a positive and significant effect on consumer loyalty. Meanwhile, the indirect research results are that promotions positively and significantly affect consumer loyalty through consumer satisfaction. CRM has a positive and insignificant effect on consumer loyalty through consumer satisfaction. Consumer trust positively and significantly affects consumer loyalty through consumer satisfaction.
Co-Authors - Hwihanus Agvani Putra, Mochammad Aji Wibowo, Sasongko Alamsyah, Achmad Rizky Ifanda Alfian, Andi Anshori, Moch Arif, Donny As Syukri, Khoirul Anam Ekasari, Ratna Farkhan, M. Fitriani, Debi Agus Gama Tengtarto, Jaya Adi Gusti Adriansyah Ika Widya Ardhyani Isnaeni, Fajar Lestari, Gilda Febri Mahendra, Wahyu Susilo Ngibad, Khoirul Pramudita, Rezki Aulia Rosidin, Mochammad Khoirul Sifa'uddin, Muhammad Nur Wahyuningsih, Intan Indah WULAN PURNAMASARI, WULAN Zuliyanti, Titin