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Suryalena, Suryalena
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Journal : International Journal Of Science, Technology

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Achieving Business Sustainability Through Financial Literacy And Financial Inclusion In Financial Capital Mediation (A Study On Modern-Based Traditional Markets In Taluk Kuantan) Ruzikna, Ruzikna; Augustin, Jeneva; Kasmiruddin, Kasmiruddin; Suryalena, Suryalena; Fadli, Mashur
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1336

Abstract

Financial literacy enables MSMEs to adopt financial technology, manage risks effectively, and adapt to market changes, increasing their competitiveness in an increasingly competitive market, especially in the digital era. This study aims to measure the influence of financial literacy, financial inclusion, and financial capital on business sustainability in the modern-based traditional market street vendor sector in Kuantan. This study uses a quantitative approach where primary data is collected through surveys and questionnaires from 77 respondents. Partial Least Square (PLS) statistical techniques are used to process the data. The results confirm the significant influence of financial literacy on business sustainability, both directly and indirectly through financial capital. Furthermore, there is an insignificant influence on business sustainability variables through financial capital. Therefore, there is an influence originating from other variables outside the study. The results also show that the intervening variables here have a significant influence on business sustainability variables. Therefore, it can be concluded that the higher the financial literacy of traditional market street vendors, the better the business sustainability will be.
Entrepreneurial And Market Orientation As A Strategy To Build Competitive Advantage And Marketing Performance Of Smes In Indonesia Kasmirudin, Kasmiruddin; Heriyanto, Meyzi; Othman, Lie; Ruzikna, Ruzikna; Suryalena, Suryalena
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1345

Abstract

The aim of the research is to analyze whether entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis Small and Medium Enterprises (SMEs). The research method used is the explanatory type, intended to test the research hypothesis. All Bukit Batu Small and Medium Enterprise entrepreneurs were used as the research population, and 36 SMEs were selected as research samples using purposive sampling techniques. The data analysis technique uses Partial Least Squares (PLS). The results of the study indicate that entrepreneurial orientation does not have a direct effect on marketing performance. In contrast, market orientation has a direct positive effect on marketing performance. In addition, competitive advantage also has a direct positive effect on marketing performance. Furthermore, entrepreneurial orientation has a positive effect on marketing performance through the mediation role of competitive advantage, while market orientation also has a positive effect on marketing performance through competitive advantage. The research results prove that entrepreneurial orientation and market orientation as strategies for building competitive advantage have a positive effect on the marketing performance of Bukit Batu-Bengkalis SMEs. It is recommended for Small and Medium Enterprise entrepreneurs to implement entrepreneurial and market-oriented behavior as a company strategy to build competitive advantage, in order to improve the marketing performance of SMEs.
Co-Authors Apriliani, Ranti Augustin, Jeneva Dahliyana, Dahliyana Endang Sutrisna Fadli, Mashur Febrian, Achmad Fajri Findari, Adika Fitri Yolanda Fitriannisa, Eka Aulia Hutabarat, Helen Natalia Jumelda, Zelvi Juwita, Zelfira Kasmiruddin, Kasmiruddin Kasmirudin, Kasmiruddin Lie Othman Mandataris Mariaty Ibrahim Meyzi Heriyanto Murada, Sy. Salsabia Ningsi, Jesika Aprillia Nurhayati, Shafina Aurely Okta Karneli, Okta Pakpahan, Yona Chyntia br Rahmat Junaidi Ruzikna, Ruzikna Shari, Aulia Wulan Sijabat, Putri Syarah, Desti Syofiatul Safitri W. S, Regita Tarsisia Wulandari, Retno Indah Yohanna, Yohanna