Article Per Year (5 Year)
p-Index From 2020 - 2025
1.168
P-Index
This Author published in this journals
All Journal Arthavidya Jurnal Ilmiah Ekonomi Jurnal Informasi dan Teknologi Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis International Journal of Business, Law, and Education Indo-Fintech Intellectuals: Journal of Economics and Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies
Kowey, Wylda Olivia
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

Published : 9 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : West Science Interdisciplinary Studies

 1 
The Relationship between Marketing Creativity and Product Quality to Customer Satisfaction and Loyalty of Coffee MSMEs in Banyuwangi Lifchatullaillah, Endang; Kowey, Wylda Olivia; Silamat, Eddy
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1626

Abstract

This study examines the relationship between marketing creativity, product quality, customer satisfaction, and loyalty in coffee micro, small, and medium enterprises (MSMEs) in Banyuwangi. Using a quantitative approach with 145 samples and data analysis through Structural Equation Modeling (SEM) and Partial Least Squares (PLS), the study investigates how marketing creativity and product quality influence customer satisfaction and loyalty. The results show that both marketing creativity and product quality significantly affect customer satisfaction, with product quality having a stronger impact on customer loyalty. The findings highlight the critical role of creative marketing strategies and high-quality products in fostering customer loyalty and satisfaction, suggesting that coffee MSMEs in Banyuwangi should prioritize these factors to sustain competitive advantage.
Co-Authors Ambar Kusuma Astuti Eddy Silamat, Eddy Endang Lifchatullaillah Frans Sudirjo Hiariey , Harvey Jadmiko, Eko Priyo Latupapua, Conchita Valentina Leuhery, Ferdy Mu'is, Ahmad Parandy, La Mema Restia Christianty Sijabat , Asiani Transistari, Ralina