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All Journal CARING (Center of Publication in Midwifery and Nursing) : Jurnal Publikasi Penelitian Kebidanan dan Keperawatan Bunda Edu-Midwifery Journal (BEMJ) Jurnal Peduli Masyarakat Journal Midwifery Jurusan Kebidanan Politeknik Kesehatan Gorontalo KESANS : International Journal of Health and Science Humantech : Jurnal Ilmiah Multidisiplin Indonesia Midwifery Care Journal Keizai Journal of Comprehensive Science Jurnal Sains, Teknologi dan Kesehatan Aspiration of Health Journal Media of Health Research Poltekita: Jurnal Pengabdian Masyarakat
Rahman, Gajali
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Religion Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Keizai

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Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sebagai Variabel Intervening (Studi Kasus pada Rumah Makan Rocket Chicken Sampit) Rahman, Gajali; Rayuwanto, Rayuwanto
Keizai Vol 1, No 1 (2020): Maret
Publisher : Universitas Darwan Ali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.869 KB) | DOI: 10.56589/keizai.v1i1.150

Abstract

This study aimed to analyze the influence of service and product quality on customer loyalty and customer satisfaction as mediation. The population of the study was one hundred rocket chicken Sampit customers selected using accidental sampling methods. Analytical model used in this research path analysis. The result showed that 1) service quality of Rocket Chicken Sampit has no effect on customer satisfaction, 2) product quality of rocket chicken Sampit has no effect on customer satisfaction, 3) customer satisfaction of rocket chicken Sampit affects customer loyalty, 4) service quality of rocket chicken Sampit has no effect on customer loyalty, 5) product quality of rocket chicken Sampit effect on customer loyalty.
Co-Authors Andraini, Rus badar, badar Bakrul Ali, Ahmad Berowi, Ahmad Bulan, Magdalena Deshinta, Ristantya Eka Dew, Marvera Ding, Natalia Karuhe Dwi Hendriani Ernawati Ernawati Frana Andrianur Halimatussa'diah, Halimatussa'diah Kartini Kartini Krisneki, Ice Latif, Nursyani Lushinta, Lidia mardiana, nina Mari’pi, Farida Ningsih, Windi Muliana Nulhakim, Lukman Nur Fitriah, Nur Parellangi, Parellangi Patimah Patimah Prasetyana, Ely Prihatini, Kurnia Putri, Rosalin Ariefah Rasmun, Rasmun Rayuwanto, Rayuwanto Rina Kurniati Rosalin Ariefah Putri Satryani, Satryani Selina, Selina Setiadi, Rizky Sriwidiastuti, Elysa Supriadi B., Supriadi B. Supriadi Supriadi Suriani Suriani Tempang, Sanni Tini, Tini Umi Kalsum Virawati, Dini Indo Wahyuni, Desti Tri wahyuni, rahmawati WAKHIDAH, UMI Yazah, Vira Firda