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All Journal Jurnal Ilmu Manajemen (JIM) Al Tijarah JURISMA: Jurnal Riset Bisnis & Manajemen Journal of Humanities and Social Studies SULTANIST: Jurnal Manajemen dan Keuangan Maker: Jurnal Manajemen Valid Jurnal Ilmiah International Journal Of Science, Technology & Management (IJSTM) Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Strategic: Journal of Management Sciences International Journal of Entrepreneurship, Business, and Creative Economy International Journal of Entrepreneurship and Sustainability Studies
Nana Triapnita Nainggolan
Sekolah Tinggi Ilmu Ekonomi Sultan Agung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Public Health Social Sciences Transportation Other

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Journal : International Journal Of Science, Technology

 1 
Strategy To Increase The Competitiveness Of Umkm In The Tourism And Creative Economy Sector Of Samosir Regency With Go-Digital And Transformational Leadership Ekana Nainggolan, Lora; Triapnita Nainggolan, Nana; Lie, Darwin
International Journal of Science, Technology & Management Vol. 4 No. 6 (2023): November 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i6.952

Abstract

MSMEs in the tourism sector play an important role in business development and continue to contribute to economic strength and social development in various countries, one of which is Indonesia, and support each other and contribute to generating foreign exchange for the country. The euphoria of the world community has caused tourism visits to increase, especially after Indonesia officially hosted World Tourism Day or World Tourism Day 2022, which had the impact of becoming increasingly well-known to the tourism sector, especially Samosir Regency. This research took a population of 462 MSMEs in Samosir Regency with a sampling technique, namely cluster random sampling with a sample size of 150 MSMEs in 2 Districts of Samosir Regency. Data sources include secondary data originating from relevant agencies and primary data directly from business actors. Data collection techniques use interview documentation and questionnaires. The research results showed that the influence of Go-digitalization and transformational leadership was positive and significant on competitive strategies for MSME actors in the Tourism and Creative Economy sectors of Samosir Regency. The development of digital technology is increasingly rapid, especially after the pandemic disaster. This also encourages community actors to shop online. It's no wonder that electronic trading platforms are selling well as people's choice for shopping and transactions. MSME digital acceleration is carried out to build competitiveness so that MSMEs can be stronger. Transformational leadership is the process of mobilizing all one's abilities to influence, move, direct other people. Transformational leadership is a process of mobilizing all one's abilities to influence, move and direct other people. The suggestion from this research is government support to encourage and provide assistance to business actors so they are able to compete with other tourism industries. One form of support is for the government to provide space for learning to realize technological literacy through outreach and training to business actors. Then we need to utilize new marketing strategies, actively producing goods that consumers can buy directly for the types of products that are currently on the rise during the pandemic.
Is Innovation Relevant to Drive Marketing Strategies in Improving the Performance of Business Actors in Shopee E-Commerce? Triapnita Nainggolan, Nana; Ekana Nainggolan, Lora; Lie, Darwin
International Journal of Science, Technology & Management Vol. 6 No. 1 (2025): January 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i1.1277

Abstract

E-commerce is an extraordinary example of an online market product that is a breakthrough for people in buying and selling activities, with a wider reach. Digital enables transactions and processes within a company, involving information systems under the control of the company. The role of social media also contributes to encouraging consumers to shop in E-commerce. Various promos and advertisements as a form of marketing strategy offered have an impact on people's interest in online shopping. With these various promos and advertisements, there is a contest to attract buyers. However, the level of public satisfaction with marketing on Shopee is not optimal, where the level of consumer trust in business owners is still low. This research aims to explain the relationship and influence of innovation in driving marketing strategies to improve the performance of business actors on Shopee. This study uses a quantitative descriptive technique with an exploratory survey approach for this study. The data used was sourced from offline surveys. The sample of this study is all Shopee Pematang Siantar E-commerce users who are classified as millennials totaling 99 people. This non-probability purposive sampling technique was chosen because there are no statistics that determine the size of the population. The data analysis technique used is the Partial Least Square Structural Equation Model used. Hypothesis testing was carried out with the results of innovation affecting marketing strategies, the second hypothesis was marketing strategies affecting the performance of business actors, The original sample value was positive which showed that the direction of the relationship between marketing strategies and the performance of business actors was positive, so it could be concluded that the second hypothesis was accepted. The marketing strategies implemented by Shopee in improving the company's performance are still not optimal. It is recommended that the selection of suppliers in providing products on Shopee is more selective so that the quality of the product, product variety and content in the application are in accordance with what is displayed. For the provision of discounts in the product distribution process to consumers so that it is clearly informed to each consumer account so that there is no misperception. Innovation needs to be improved by Shopee in terms of other payment services such as payments for the use of transportation services. So that consumers who have the SPayLater application can make their payments more conveniently. Shopee's performance still needs to be improved through the addition of suppliers from outside Indonesia so that consumers in Indonesia who want products from abroad can make purchases on the Shopee application so that the number of consumer purchases will increase.
Co-Authors Acai Sudirman Adi Inrawan Amelia Carlos Sumbayak Ayu Suandani Br Silitonga, Della Novalin Butarbutar, Marisi Butarbutar, Novita Candra, Vivi Christine Loist Darwin Lie Debi Eka Putri Efendi Efendi Efendi, Efendi Erbin Chandra Eva Agustina Eva Agustina, Eva Fitri Yani Nasution Fitria Halim Fitria Halim Fitria Halim Harini, Siti Hery Pandapotan Silitonga John Lidia John Lidia John Lidia Julyanthry Julyanthry Junifer Siregar Lenny Dermawan Sembiring Lora Ekana Nainggolan Martin Yehezkiel Sianipar Marto Silalahi Nasution, Fitri Yani O.P. Damanik, Elfina Pandapotan Silitonga, Heri Pandapotan Silitonga, Hery Robert Tua Siregar Robert Tua Siregar Robert Tua Siregar Rotua Siahaan Rotua Siahaan selly Selly Sherly Sherly Simamora, Solavide Siregar, Jhon Hendry Sisca Sisca Siti Harini Sjafei Purba, Djuli Sofiyan Sofiyan Suandani, Ayu Tua Siregar, Robert