Claim Missing Document
Check
Articles

Found 2 Documents
Search

The Influence of Service Quality and Infrastructure for Visitor Interest in Cemara Island Tourism, Brebes Dumadi, Dumadi; Wulandari, Hilda Kumala; Syaifulloh, Muhammad
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2969

Abstract

The tourism sector has now become an important aspect of the economic progress of a country and is the main choice in regional development. The development of an area can open new tourist attractions for tourists that it is necessary to apply the right marketing strategy to bring in tourists and make tourists who have visited have an interest in visiting again, including the quality of services and tourism infrastructure. The purpose of the study was to determine and analyze the effect of 1) service quality on visitor interest, 2) infrastructure and infrastructure on visitor interest, and 3) service quality and infrastructure on visitor interest in Cemara Island Tourism, Brebes. The research population refers to the average number of visitors per month in 2020 which amounted to 3,248 visitors. Sampling using the Slovin formula with techniques incidental was 97 people. The data used primary data from the answers to the questionnaire. Hypothesis testing using SPSS 20. The theoretical basis used is the definition of tourism, service quality, infrastructure, and visitor interest. The results showed: 1) service quality partially had a significant effect on visitor interest, 2) infrastructure partially had a significant effect on visitor interest, and 3) service quality and infrastructure simultaneously affected visitor interest.
Consumer Willingness to Pay (WTP) Analysis of Salt Eggs Products in Brebes District Wulandari, Hilda Kumala; Dumadi, Dumadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7049

Abstract

Different perceptions of salted egg prices are one of the triggers for the decline in selling levels for producers, therefore in determining the selling price it is important to know how much consumers are willing to pay or willingness to pay (WTP) to buy salted egg products. Then there are factors that affect consumers' willingness to pay including income, product prices, product quality and product safety. This research was conducted to determine the characteristics of Brebes salted egg consumers, determine the average maximum price of salted eggs that consumers are willing to pay, analyze the factors that influence consumers' willingness to pay for Brebes salted egg products. This research was conducted in Brebes Regency using 100 respondents who were selected by accidental sampling method. Methods of data analysis using descriptive analysis, contingent valuation method (CVM) and multiple linear regression analysis. The results of the study stated that the characteristics of salted egg consumers who are willing to pay more in Brebes Regency are dominated by consumers aged 30 to 40 years, with a bachelor's education background, working as an entrepreneur, with an income level of Rp. 1.000.0000, up to Rp. 5,000,000, the average maximum price that Brebes salted egg consumers are willing to pay is IDR 377 per egg. The factors that influence the willingness of consumers to pay for salted egg products are income and quality of Brebes salted egg products.