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<![CDATA[ANALISIS LINGKUNGAN KERJA FISIK, BEBAN KERJA, DAN KOMPENSASI TERHADAP KEPUASAN KARYAWAN ]]>
<![CDATA[Daroiin, Dela]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/xf1jf938
<![CDATA[Peranan sumber daya manusia sangat penting dalam mencapai tujuan perusahaan.hal ini tentunya tidak lepas dari beberapa faktor penunjang kepuasan karyawan seperti lingkungan kerja fisik, beban kerja, kompensasi atau pemberian imbalan yang setimpal dengan kinerja kepada karyawan yang berkolerasi erat dengan kepuasan kerja karyawan. Penelitian ini dilakukan guna mengetahui lingkungan kerja fisik, beban kerja, dan kompensasi terhadap kepuasan karyawan pada pabrik krecek bulusari. Metode penelitian ini menggunakan metode kuantitatif yang diperoleh melalui observasi dan kuesioner atau angket. Hasil penelitian menunjukkan bahwa secara simultan lingkungan kerja fisik, beban kerja dan kompensasi memiliki pengaruh positif dan signifikan terhadap kepuasan karyawan pabrik krecek bulusari. Manajemen pada pabrik krecek bulusari sebaiknya lebih memperhatikan mengenai lingkungan kerja fisik, beban kerja, dan kompensasi terhadap kepuasan karyawannya sehingga tujuan perusahaan dapat tercapai.]]>
<![CDATA[ANALISIS LOYALITAS PELANGGAN DI TINJAU DARI KUALITAS PRODUK, DISPLAY PRODUK, DAN PROMOSI PADA BRAMBANG GORENG UD BARU RASA ]]>
<![CDATA[Pratama, Farrendi Ananda Putra]]>;
<![CDATA[Soeprajitno, Edy Djoko]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/a2r1rz23
<![CDATA[Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, display produk, dan promosi terhadap loyalitas pelanggan pada Brambang Goreng UD Baru Rasa. Metode yang digunakan adalah kuantitatif dengan pendekatan asosiatif kausal, melibatkan 70 responden yang dipilih secara random sampling dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS 25. Hasil penelitian menunjukkan bahwa kualitas produk, display produk, dan promosi masing-masing berpengaruh positif namun tidak signifikan secara parsial terhadap loyalitas pelanggan. Secara simultan, ketiga variabel tersebut memberikan pengaruh positif dan signifikan. Kebaruan penelitian ini terletak pada analisis gabungan ketiga variabel dalam konteks UMKM lokal, memberikan kontribusi praktis bagi pengembangan strategi pemasaran usaha sejenis.]]>
<![CDATA[PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE ]]>
<![CDATA[Putri, Dhea Keniza]]>;
<![CDATA[Meilina, Restin]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 4 (2025): Simposium Manajemen dan Bisnis ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/8g7n5c04
<![CDATA[Penelitian ini dilatarbelakangi bahwa brand terkadang terkesan asal – asalan dalam memasarkan produknya sehingga berdampak negatif pada citra brand tersebut. Ketidakmampuan konsumen dalam memilih produk secara langsung juga menimbulkan kebingungan konsumen. Dalam menentukan harga pasar, tak jarang ditemui beberapa brand melakukan banting harga tidak masuk akal untuk meningkatkan penjualan, hal ini berdampak pada stabilitas harga jual pasar pada E – Commerce Shopee. Tujuan penelitian ini adalah untuk mengetahui pengaruh brand image, kualitas produk dan harga produk terhadap keputusan pembelian di E – Commerce Shopee baik secara parsial maupun simultan. Penelitian ini menggunakan pendekatan kuantitatif, dengan sampel 153 responden dan dianalisis menggunakan software SPSS. Kesimpulan penelitian ini adalah (1) brand image dan harga produk secara parsial tidak berengaruh signifikan terhadap keputusan pembelian di E – Commerce Shopee, sedangkan kualitas produk berpengaruh terhadap keputusan pembelian. (2) brand image, kualitas produk, harga produk berpengaruh secara simultan terhadap keputusan pemebelian di E – Commerce Shopee]]>
<![CDATA[Analysis of Product Quality, Price and Service Quality on Customer Repurchase Intention at Marboba Outlet ]]>
<![CDATA[Sagara, Deby]]>;
<![CDATA[Muslih, Basthoumi]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 1 (2023): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/hvbt4853
<![CDATA[Research aim : The purpose of this study is to examine and analyze the effect of product quality, price, and service quality partially and simultaneously on customer repurchase intention at Marboba Outlet. Design/Methode/Approach : This study uses a quantitative approach and the technique used is causal associative. The population for this study were all customers who had purchased marboba products and the sample used in the study were 40 respondents who had repurchased and were analyzed using multiple linear regression methods. Research Finding : The results of this study are product quality, price, and service quality partially and simultaneously influence customer repurchase intention at Marboba Outlet. Theoretical contribution/Originality : - Practitionel/Policy implication : - Research limitation : The limitation of this research is the lack of time in sampling because it has entered the rainy season.]]>
<![CDATA[Marketing Strategy for Semar Rice in Increasing Sales ]]>
<![CDATA[Prasetyo, Santo Febri]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/nwgayj07
<![CDATA[Research aim : The aim of this research is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in increasing sales. This research uses qualitative research using researchers as an important tool for collecting and interpreting data. This data collection method includes documentation studies, interviews and direct observation. Design/Methode/Approach : The brand image of UD Sholeh Jaya Semar rice is well known and familiar to the public so that it does not raise public doubts about the quality of UD Sholeh Jaya's rice production to meet consumption needs. The marketing strategy for Semar UD Sholeh Jaya rice products is through direct distribution and indirect distribution. Where direct distribution is carried out with the marketed product being delivered directly to regular consumers or consumers (the general public) who immediately come to make purchases on the spot]]>
<![CDATA[Analysis of Reward System, Work Facilities, and Work Discipline on the Performance of PPPA Social Service Employees of Nganjuk Regency ]]>
<![CDATA[Setiyowati, Eni]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6045
<![CDATA[Research purposes: To identify the influence of the Reward System, Work Facilities, and Work Discipline on employees of the Nganjuk Regency PPPA Social Service. Design/Method/Approach: This study uses a quantitative method with a causal association approach. The method is in the form of a questionnaire tested with reliability and validity tests. Using multiple linear regression analysis, and hypothesis testing (t-test, and F-test). The location of the study was at the Nganjuk Regency PPPA Social Service with the research population being all employees of the Nganjuk Regency PPPA Social Service. The sample population was 45 employees consisting of 26 ASN employees and 19 Non-ASN employees. Research Findings: In this study, the results of the T-test and F-test of each variable Reward System (X1), Work Facilities (X2), and Work Discipline (X3) have a significant effect on Employee Performance (Y). On the other hand, 0.851 means that the magnitude of the variable can explain Employee Performance by 85.1%. So there are still 14.9% other factors that still influence employee performance at the Nganjuk Regency PPPA Social Service. Theoretical Contribution/Originality: This study provides significant theoretical contributions and strengthens the literature on the findings of the influence of independent variables on dependent variables. Practitioner/Policy Implications: In practice, this research offers a solution to identify factors that influence employee performance. Research Limitations: The variables currently used do not fully influence employee performance by 85.1%, so there are still several other factors that influence employee performance so further research is needed.]]>
<![CDATA[Analisys Self-Efficacy and Job Satisfaction on Employee Performance at Lotus Garden Hotel Kediri ]]>
<![CDATA[Rahmadani, Dewi Mutiara]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.6097
<![CDATA[Research aim : The purpose of this study is to analyze the effect of Self Efficacy variables and Job Satisfaction variables partially and simultaneously on employee performance variables at Lotus Garden Hotel Kediri. Design/Method/Approach : This research approach uses quantitative with causality techniques. For the population of this study were all employees of Lotus Garden Hotel Kediri from all departments and the sample used in the study was 44 respondents and analyzed by multiple linear regression method. Research Finding : The results obtained from this study are that the Self Efficacy and Job Satisfaction variables are proven to have a significant effect partially and simultaneously on employee performance variables. Theoretical contribution/Originality : There are not many studies that discuss the influence of the Self Efficacy variable and the Job Satisfaction variable on the Employee Performance variable, as for research that discusses in the context of non-service companies. The novelty is that this research was conducted in the service industry sector, namely hospitality. Practitionel/Policy implication : Can be used as a reference for human resource management in the hospitality industry to improve employee performance. Research limitation : The limitation of this research is that it does not include many independent variables that can also affect employee performance.]]>
<![CDATA[Analysis of the Role of Leadership and Work Discipline in Increasing Employee Productivity at the Nganjuk Regency Cooperative and Micro Enterprise Service ]]>
<![CDATA[Dewi, Fitriana]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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DOI: 10.29407/kilisuci.v3i.7112
<![CDATA[Research aim: This research aims to analyze the role of leadership and work discipline in increasing employee productivity at the Department of Cooperatives and Micro Enterprises and the extent to which leadership influences employee productivity Design/Methode/Approach: This research uses a qualitative approach with descriptive research type. Data was collected through in-depth interviews and observations. The subjects of this research were leaders and employees who were selected to gain an in-depth understanding of the dynamics of leadership and work discipline. Research Findings: The findings of this research reveal that the role of leadership and work discipline have a significant impact on increasing employee productivity. Effective leadership is able to provide clear direction and motivation to employees, while high work discipline encourages employees to be more consistent and responsible in carrying out their duties. Theoretical contribution/Originality: The theoretical contribution of this research lies in developing an understanding of the relationship between leadership, work discipline and employee productivity. This research integrates leadership theory and work discipline within a SWOT analysis framework, which provides a new perspective. These findings contribute to the development of human resource management theory in the public sector, especially in increasing employee productivity. Practitionel/Policy implications: This research recommends that organizations prioritize leadership development programs and establish a clear work discipline framework. These findings are relevant for public institutions that aim to optimize employee workforce performance. Research limitation: The limitation of this research lies in its focus only on the Nganjuk Regency Cooperatives and Micro Enterprises Service, so the results cannot be fully generalized to other agencies. Future research can expand the object of study to other agencies to compare the influence of leadership and work discipline on employee productivity in various contexts.]]>
<![CDATA[PEMODELAN REGRESI PADA PRODUKTIVITAS KERJA KARYAWAN USAHA FURNITURE BERDASARKAN PENGAWASAN, KEDISIPLINAN, DAN LINGKUNGAN KERJA ]]>
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>;
<![CDATA[Purnomo, Hery]]>;
<![CDATA[Bhirawa, Sigit Wisnu Setya]]>;
<![CDATA[Tohari, Amin]]>
<![CDATA[ Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 5 No. 1 (2020): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2020 ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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<![CDATA[The purpose of this study was to determine the effect of supervision, discipline and work environment on employee work productivity at VIT Furniture, partially and simultaneously. The results of observations shown that most of the employees often arrive late, often permit during work hours and the work environment is uncomfortable. The research approach used a quantitative descriptive approach, the research sampling technique used a saturated sample, with 40 respondents and analyzed using multiple linear regression. The conclusion of this study is that there is a partial influence between supervision, discipline and work environment on work productivity. And there is a significant effect simultaneously between supervision, discipline, and work environment on work productivity.]]>
<![CDATA[Pengaruh Fasilitas Kantor, Motivasi, dan Disiplin Kerja Terhadap Kinerja Perangkat Desa di Kecamatan Plemahan Kabupaten Kediri ]]>
<![CDATA[Pratama, Ramadhian Aji]]>;
<![CDATA[Soedjoko, Dodi Kusuma Hadi]]>
<![CDATA[ Prosiding Seminar Nasional Manajemen, Ekonomi dan Akuntansi Vol. 6 No. 1 (2021): PROSIDING SEMINAR NASIONAL MANAJEMEN, EKONOMI DAN AKUNTANSI 2021 ]]>
Publisher : <![CDATA[Universitas Nusantara PGRI Kediri ]]>
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<![CDATA[Sumber daya manusia merupakan salah satu unsur yang paling vital bagi organisasi atau instansi pemerintah. Organisasi merupakan wadah untuk setiap orang memberikan aspirasinya untuk kemajuan organisasi tersebut Tujuan penelitian ini yaitu untuk mengetahui pengaruh signifikan secara parsial dan simultan fasilitas kantor, motivasi, dan disiplin kerja terhadap kinerja perangkat desa kecamatan plemahan kabupaten kediri. Sampel pada penelitian ini berjumlah 125 responden dengan alat bantu kuisioner dengan menggunakan Teknik non-probability sampling. Pendekatan dalam penelitian ini menggunakan pendekatan kuantitatif dengan teknik penelitian bersifat korelasional. Simpulan dari penelitian ini adalah terdapat pengaruh signifikan positif secara parsial fasilitas kantor dan disiplin kerja sedangkan motivasi kerja berpengaruh signifikan negatif. Serta terdapat pengaruh simultan antara fasilitas kantor, motovasi dan, disiplin kerja terhadap kinerja perangkat desa pada Kantor Kecamatan Plemahan Kabupaten Kediri.]]>
