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Journal : Jurnal Studi Komunikasi

Handling Covid-19 in Sampang: leadership and local elite public communication strategy Hidayat, Endik; Susilo, Daniel; Garcia, Erica Monica A.
Jurnal Studi Komunikasi Vol. 5 No. 2 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i2.3613

Abstract

After the Covid-19 outbreak, the emergence of an economic recession is the impact of various policies to prevent the spread of the virus, such as the extreme lockdown policy to Large-Scale Social Restrictions. Sampang, a small regency in Madura Island, Indonesia, has successfully maintained the low case of Covid-19. This article elaborates on the success of the Sampang Regency in maintaining its green zone status. More specifically, what is the Sampang government's communication strategy during the Covid-19 pandemics. This article used a qualitative method with a case study approach in ten villages of Sampang with a Focus Group Discussion. The results show that the local elite's communication strategy in Sampang during the pandemic situation does not only physically come directly to the field or meet villagers but also virtually using mass media effective to maintain the low index Covid-19 transmission.
The practice of village branding and marginalisation in Mojokerto, Indonesia Hidayat, Endik; Susilo, Daniel; Baihaqi, Aufa Izzudin
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v6i3.5313

Abstract

The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these questions. This study found that the Tanjungkenongo village is known as the “Leprosy Village,” and one of the Sub-Villages in Sumberglagah is called the “Beggar Village.” On the other hand, the Modopuro village is known as the “Duck Village,” and Sememi’s Sub-Village is known as the “Chicken Intestine Waste Village.” As a response, the Tanjungkenongo Village elites tend to accept these outsiders’ perceptions towards their village. Meanwhile, the Modopuro Village Elites were divided into two groups. The elites who own related industries (duck farming, poultry slaughter, chicken intestine chips) feel comfortable with this image. In contrast, the elites who have no direct interest in the industries directly reject those outsiders’ views.