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Journal : Nyimak: Journal of Communication

Are Audience Preferences for Electronic Cinema Affected by Preferences in Indonesian Movie Choices? Hidayat, Endik; Susilo, Daniel; Mujiono, Mujiono
Nyimak: Journal of Communication Vol 7, No 2 (2023): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v7i2.9299

Abstract

Electronic cinema has transformed the worldwide movie industry by providing spectators with various movie content on digital platform. Filmmakers, distributors, and content creators must understand consumer preferences as electronic cinema develops popularity. This study examines whether Indonesian movie tastes affect electronic cinema preferences. Indonesia, with its rich cultural legacy and growing film industry, is an excellent case study for studying movie preferences and electronic cinema adoption. This article examines how Indonesian moviegoers’ digital movie choices affect their overall movie tastes. This paper examined a comprehensive investigation of audience viewing trends on electronic cinema platforms, polls, and interviews with Indonesian moviegoers reveal their cinematic preferences. Demographics, socio-cultural issues, and technology advances also influence audience preferences, which the study seeks to understand. This research goes beyond audience behaviour. Utilising survey within 148 respondents among Greater Jakarta Metropolitan area and analysing using SMART PLS Software. The findings may help filmmakers and content creators appeal to Indonesian viewers. Distributors and digital platforms can also tailor their offers to Indonesian tastes to boost electronic cinema growth. This study illuminates Indonesian movie tastes and electronic cinema choices, contributing to film studies and audience behaviour research. It bridges conventional movie-watching habits with the digital age, providing significant information into Indonesia’s and other countries’ film consumption.Keywords: Audience preferences, electronic cinema, movie choices  ABSTRAKSinema elektronik telah mengubah industri film di seluruh dunia dengan menyediakan berbagai film kepada penonton konten di platform digital. Pembuat film, distributor, dan pembuat konten harus memahami preferensi konsumen seiring berkembangnya popularitas sinema elektronik. Penelitian ini menguji apakah selera film Indonesia memengaruhi preferensi bioskop elektronik. Indonesia, dengan warisan budaya yang kaya dan industri film yang berkembang, merupakan studi kasus yang bagus untuk mempelajari preferensi film dan adopsi sinema elektronik. Artikel ini mengkaji bagaimana penonton bioskop Indonesia pilihan film digital memengaruhi selera film mereka secara keseluruhan. Makalah ini mengkaji penyelidikan komprehensif terhadap tren tontonan penonton di platform sinema elektronik, polling, dan wawancara dengan penonton bioskop Indonesia mengungkapkan preferensi sinematik mereka. Demografi, permasalahan sosial budaya, dan kemajuan teknologi juga turut memengaruhi preferensi audiens, yang ingin dipahami studi ini. Penelitian ini melampaui perilaku penonton. Memanfaatkan survei terhadap 148 responden di wilayah Metropolitan Jabodetabek dan menganalisis menggunakan SMART Perangkat Lunak PLS. Temuan ini dapat membantu pembuat film dan pembuat konten untuk menarik perhatian pemirsa di Indonesia. Distributor dan platform digital dapat menyesuaikan penawaran mereka dengan selera orang Indonesia untuk meningkatkan pertumbuhan sinema elektronik. Studi ini menerangi selera film Indonesia dan pilihan sinema elektronik, berkontribusi pada studi dan penelitian perilaku penonton film. Ini menjembatani kebiasaan menonton film konvensional dengan era digital, memberikan dampak signifikan informasi mengenai konsumsi film di Indonesia dan negara lain.Kata Kunci: Preferensi audiens, sinema elektronik, selera penonton
Communication Dynamics and Elite Perceptions: Assessing Government Policy Effectiveness in Sumberglagah Leprosy Village, Indonesia Hidayat, Endik; Susilo, Daniel; Ansyah, Rahmat Hussein Andri; Dizon, Carl C.G.
Nyimak: Journal of Communication Vol 8, No 2 (2024): Nyimak: Journal of Communication
Publisher : Faculty of Social and Political Science, Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/nyimak.v8i2.12182

Abstract

Stigma and discrimination continue to persist in the leprosy village of Sumberglagah, despite government efforts to provide social assistance and community empowerment programs. This article aims to uncover the dynamics of communication and the perceptions of village elites and community members regarding the effectiveness of various government policies targeting Sumberglagah. Utilizing elite theory and a three-dimensional framework—cognitive, affective, and conative—the study employs a mixed-methods approach. Qualitative data were gathered through interviews with five elite village informants, while quantitative data were collected from a survey of 100 respondents in Tanjungkenongo village. Findings indicate that, from the elite perspective, government programs are perceived as relatively ineffective in addressing the needs of the leprosy community, primarily due to a culture of reliance on external assistance from both government and non-government sources. In contrast, quantitative analysis reveals that the community generally expresses satisfaction with government programs, with an average satisfaction score exceeding 4. However, there is notable skepticism regarding the long-term impact of these programs, as reflected in the low community engagement with government-initiated empowerment programs. This study highlights the divergence in perceptions between elites and the community concerning government interventions, emphasizing the need for more effective and culturally attuned strategies to address the unique challenges faced by leprosy-affected communities.Keywords: Policy; Elite; Village Community; LeprosyAbstrakStigma dan diskriminasi masih terjadi di desa leprosy Sumberglagah, meskipun pemerintah telah berupaya memberikan program bantuan sosial dan pemberdayaan masyarakat. Artikel ini bertujuan untuk mengungkap dinamika komunikasi dan persepsi elit desa serta masyarakat terkait efektivitas berbagai kebijakan pemerintah di Sumberglagah. Dengan menggunakan teori elit dan kerangka tiga dimensi—kognitif, afektif, dan konatif—penelitian ini mengadopsi pendekatan metode campuran. Data kualitatif diperoleh dari wawancara dengan lima informan elit desa, sementara data kuantitatif diperoleh melalui survei terhadap 100 responden di desa Tanjungkenongo. Temuan menunjukkan bahwa dari perspektif elit, program pemerintah cenderung dianggap kurang efektif dalam memenuhi kebutuhan komunitas leprosy, disebabkan oleh budaya ketergantungan pada bantuan dari pihak pemerintah dan non-pemerintah. Sebaliknya, analisis kuantitatif mengungkapkan bahwa masyarakat umumnya merasa puas dengan program pemerintah, dengan rata-rata skor kepuasan melebihi 4. Namun, terdapat skeptisisme mengenai dampak jangka panjang dari program tersebut, tercermin dari rendahnya partisipasi masyarakat dalam program pemberdayaan yang diinisiasi pemerintah. Penelitian ini menyoroti perbedaan persepsi antara elit dan masyarakat tentang intervensi pemerintah, menekankan perlunya strategi yang lebih efektif dan sesuai dengan konteks budaya untuk menghadapi tantangan unik yang dihadapi komunitas yang terkena dampak lepra.Kata Kunci: Kebijakan; Elit; Masyarakat Desa; Kusta