Article Per Year (5 Year)
p-Index From 2020 - 2025
3.299
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Distribusi JUPE : Jurnal Pendidikan Mandala Journal of Information System, Applied, Management, Accounting and Research Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review International Journal of Multi Discipline Science (IJ-MDS) Studi Ilmu Manajemen dan Organisasi Asian Management and Business Review Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Bata Ilyas Educational Management Review
Lady, Lady
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type Lady, Lady; Meilani, Lara; Cuandra, Fendy; Na, Bai
Asian Management and Business Review Volume 4 Issue 2, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss2.art14

Abstract

The ‘Korean Wave’ has significantly impacted the global economy, especially in Indonesia. However, there is a gap in understanding how Korean celebrities, as brand ambassadors, influence local consumer behavior and purchase intentions. This study aims to clarify this impact using the theory of planned behavior (TPB) framework. The roles of brand attachment, brand love, and brand loyalty, moderated by product type, were examined with 194 survey respondents, and data was analyzed using SmartPLS software. Key findings indicate that brand personality significantly influences brand attachment. Customer brand engagement positively affects brand love. Brand attachment impacts both brand loyalty and brand love, while brand love strongly influences brand loyalty. Brand loyalty significantly affects purchase intentions, confirming that loyal customers are more likely to make repeat purchases. Product type only moderates the influence of brand attachment on brand loyalty, not the influence of brand love on brand loyalty. The implications for marketers are significant. Businesses should leverage Korean celebrities as brand ambassadors to enhance brand visibility and loyalty. Aligning brand personality with ambassadors can deepen consumer attachment. Creating engaging content and focusing on emotional branding can foster stronger connections. Tailoring marketing strategies to different product types and monitoring brand loyalty feedback can enhance market performance. Despite its contributions, the study acknowledges limitations, including potential demographic biases and the need for broader cultural and product category exploration in future research.
Implementing Social Media Marketing Strategy for Micro-Enterprise in Fashion Retail Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Inovbiz: Jurnal Inovasi Bisnis Vol 12, No 2 (2024)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v12i2.4338

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through the strategic use of social media platforms. Accounts were established on Instagram, Facebook, Linktree, and Canva, accompanied by a new brand logo and Google Maps registration to improve customer accessibility. The implementation of Instagram ads led to a significant increase in reach and interaction on the platform, demonstrating tremendous customer engagement and the effectiveness of digital marketing strategies. Furthermore, there was a notable rise in WhatsApp messages through Instagram and Facebook links, highlighting the interconnectedness of these social media networks. The study emphasizes the importance of content quality over frequency in driving user engagement and underscores the need for retail entrepreneurs to leverage technological advancements. Among the social media networks, Facebook, WhatsApp, and Instagram emerged as the most-used platforms, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
Pengaruh iklan sosial media terhadap niat pembelian konsumen Lady, Lady; Way, Ng Thian
Economics and Digital Business Review Vol. 6 No. 1 (2025): Agustus - January
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh iklan media sosial terhadap niat beli konsumen dengan menganalisis faktor-faktor utama seperti iritasi, informativitas, kekhawatiran privasi, dan kredibilitas, dimana sikap konsumen berperan sebagai variabel mediasi. Pendekatan kuantitatif digunakan dengan mengumpulkan data dari 305 responden melalui survei online. Analisis hubungan antar variabel dilakukan menggunakan Structural Equation Modeling (SEM) dengan SmartPLS. Namun, penelitian ini memiliki beberapa keterbatasan. Pertama, sampel penelitian terbatas pada responden di Indonesia, terutama dari Batam, sehingga temuan ini kurang dapat digeneralisasikan ke wilayah lain. Kedua, penelitian tidak membedakan antara platform media sosial tertentu, yang mungkin memiliki karakteristik unik yang memengaruhi efektivitas iklan. Terlepas dari keterbatasan tersebut, penelitian ini menekankan pentingnya informativitas dan kredibilitas dalam membentuk sikap konsumen dan niat beli. Selain itu, penelitian ini juga menunjukkan peran mediasi sikap konsumen dalam menghubungkan faktor-faktor iklan dengan niat beli. Temuan ini memberikan wawasan praktis bagi bisnis untuk merancang iklan media sosial yang kredibel dan informatif guna meningkatkan kepercayaan dan keterlibatan konsumen.
Development of Learning Modules and Interactive Digital Content to Increase Student Interest and Learning Motivation at SMA Kallista Batam Lady, Lady; Cristina, Cristina
JUPE : Jurnal Pendidikan Mandala Vol 10, No 1 (2025): JUPE : Jurnal Pendidikan Mandala (Febuari)
Publisher : Lembaga Penelitian dan Pendidikan Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jupe.v10i2.8340

Abstract

This study aims to address the issue of low student interest and motivation at Kallista Batam School, caused by the monotonous conventional teaching methods and limited interaction between teachers and students. The one-way teaching approach, which does not actively involve students in the learning process, leads to a lack of concentration and enthusiasm in participating in lessons. As a solution, the author developed interactive digital learning modules using PowerPoint, quizzes, and application-based learning media to enhance student engagement in the learning process. The methods used in this study are the Diffusion of Science and Technology (Iptek) and Substitution of Iptek, which aim to integrate educational technology into teaching to improve student understanding and motivation. The results show that the use of interactive digital learning media successfully created a more engaging and enjoyable learning environment, while encouraging students to actively participate in discussions and quizzes. Based on these findings, it is recommended that similar programs be implemented more widely in schools by providing teacher training in utilizing technology and introducing more interactive tools and applications for learning. 
Strategi Optimalisasi Digital Marketing pada UMKM Kinta Laundry Lady, Lady; Way, Ng Thian
Al Khidma: Jurnal Pengabdian Masyarakat Al Khidma Vol. 5 No. 1 Januari 2025
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/ak.v5i1.4728

Abstract

UMKM memiliki peran penting dalam perekonomian Indonesia, termasuk di sektor jasa. Kinta Laundry, sebuah usaha laundry di Batam, menghadapi tantangan dalam pemasaran digital meskipun memiliki peluang pasar yang potensial. Penelitian ini bertujuan untuk mengidentifikasi dan mengembangkan strategi pemasaran berbasis media sosial guna meningkatkan visibilitas dan daya saing Kinta Laundry. Metode yang digunakan meliputi wawancara, observasi, dan dokumentasi dengan teknik analisis tematik. Hasil menunjukkan bahwa media sosial seperti Instagram, TikTok, dan Facebook dapat digunakan secara efektif untuk memperluas jangkauan pasar dan membangun kepercayaan pelanggan. Penerapan strategi ini meningkatkan jumlah pengikut, interaksi, dan pelanggan baru. Namun, tantangan seperti konsistensi konten dan pemahaman algoritma platform perlu diatasi. Penelitian ini merekomendasikan pengembangan konten kreatif, evaluasi rutin, serta pemanfaatan data analitik untuk mengoptimalkan strategi digital marketing Kinta Laundry dan memperkuat daya saing UMKM di era digital.
DAMPAK MEDIA SOSIAL TERHADAP NIAT BELI PRODUK FASHION RAMAH LINGKUNGAN Lady, Lady; Septama, Vikhri
Jurnal Manajemen Terapan dan Keuangan Vol. 14 No. 01 (2025): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v14i01.41531

Abstract

Kemajuan teknologi mendorong pergeseran metode pemasaran dari konvensional ke pemanfaatan media sosial. Di Indonesia, peningkatan jumlah pengguna media sosial sangat signifikan sehingga mendorong perusahaan untuk memanfaatkan platform media sosial sebagai sarana promosi yang lebih efektif dan efisien. Penelitian ini menggunakan pendekatan kuantitatif untuk menganalisis pengaruh media sosial terhadap niat beli produk fashion ramah lingkungan. variabel yang digunakan dalam penelitian ini adalah Media Sosial, Norma Subyektif, Perceived Green Value, Green Produck Knowledge, dan Green Purchase Intention. Data dikumpulkan melalui survei terhadap responden yang aktif menggunakan media sosial sebanyak 350 responden dan memiliki ketertarikan terhadap produk fashion ramah lingkungan, teknik analisis dilakukan setelah semua responden terkumpul. Hasil penelitian menunjukkan bahwa media sosial memiliki pengaruh positif dan signifikan terhadap peningkatan niat beli konsumen pada produk fashion ramah lingkungan. Faktor interaksi sosial, ulasan produk, dan peran influencer berperan penting dalam mempengaruhi keputusan pembelian. Penggunaan media sosial sebagai strategi pemasaran yang efektif dapat meningkatkan minat beli konsumen khususnya untuk produk fashion yang ramah lingkungan.
Analisa Faktor-Faktor yang Mempengaruhi Use Behavior Mahasiswa Berbelanja di Media Sosial dengan Behavior Intention sebagai Mediasi Nurjanah, Listia; Rusyen, Karina; Lady, Lady
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1948

Abstract

This study is a quantitative study that discusses the factors that influence the use of social commerce by students in Batam City. Through Google Form, 275 questionnaires have been collected from respondents. The results of the study indicate that the behavioral intention variable is able to mediate the influence of the performance expectancy, effort expectancy, social influence, facilitating condition variables on the use behavior variable of students in Batam City. The behavioral intention variable is not able to mediate the influence of the price value variable on the use behavior variable, but the behavioral intention variable has a positive and significant effect on the use behavior of students in Batam City.
Penerapan Strategi Pemasaran Digital Pada UMKM Fur Elise Café Batam Lady, Lady; Sentoso, Antony; Lysion, Olivia; Angelina, Angelina; Septriana, Septriana; Cindy, Cindy
Bata Ilyas Educational Management Review Vol. 3 No. 1 (2023): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v3i1.568

Abstract

Perkembangan dunia bisnis saat ini semakin kompleks. Hal ini terlihat dari keadaan saat ini yang persaingan antar usaha kuliner semakin ketat dan kondisi pasar kompetitif. Penelitian ini bertujuan untuk mengetahui strategi yang digunakan untuk melakukan promosi melalui sosial media marketing agar dapat mengikuti perkembangan terkini. Penelitian ini dilakukan di Fur Elise Café dengan meggunakan pendekatan deskriptif kualitatif. Penelitian ini dominan melakukan pengamatan dan diperoleh hasil yang menunjukkan bahwa Fur Elise Café lebih mengenal langkah dengan menggunakan media sosial. Teknik pengumpulan data meliputi observasi dan wawancara. Fur Elise Café ini menggunakan instagram untuk memasarkan produknya. UMKM ini juga memiliki whatsapp business sebagai sarana untuk konsumen dapat membeli produk mereka dengan mudah dan dapat dikirimkan melalui perantara dan dapat dibayar melalui pembayaran digital untuk mempermudah konsumen. Fur Elise Café harus memanfaatkan platform media sosial lainnya untuk menyebarkan iklan. Dalam menjalankan digital marketing Fur Elise Café harus bisa memilih influencer yang memiliki citra yang baik.
Exploring Gen-Z Online Fashion Purchase Intention Using SOR Model: The Moderating Role of Gender Lady, Lady; Shevia, Shevia; Melsen, Fandion; Purwianti, Lily; Liu, ChangBo
Jurnal Manajemen Bisnis Vol. 16 No. 2: September 2025
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v16i2.25591

Abstract

Research aims: This study aimed to investigate Gen-Z online fashion purchase intention in Indonesia using the Stimulus-Organism-Response (SOR) model. In this model, social media marketing (SMM), electronic word-of-mouth (e-WoM), trust, and price served as stimuli, brand image (BI) functioned as the organism, and purchase intention (PI) represented the response, with gender acting as a moderating variable.Design/Methodology/Approach: A causal-comparative research design was used, collecting data from 384 Gen-Z respondents through structured questionnaires. Data analysis was conducted using SmartPLS 4.0, involving measurement model testing for validity and reliability, followed by structural model testing to evaluate path coefficients and hypothesis testing.Research findings: The results showed that trust, e-WoM, and SMM positively influenced PI, both directly and through BI mediation. Gender significantly moderated the effects of e-WoM and SMM on BI but did not affect the influence of trust or price. Furthermore, price showed no significant impact on PI, either directly or through BI mediation, confirming that non-price factors played a greater role in brand perception and purchase behavior among Gen-Z consumers.Theoretical Contribution/Originality: This study integrated BI as a mediating factor within the SOR model, providing deeper insights into Gen-Z brand perception in Indonesia's digital market. The incorporation of gender as a moderating variable showed distinct consumers responses to e-WoM and SMM, challenging the conventional role of price in brand engagement and PI formation.Practitioners/Policy Implications: Online fashion retailers targeting Gen-Z in Indonesia should prioritize trust-building, positive reviews, and authentic social media engagement to strengthen BI and PI. Given price’s limited influence, brands should focus on product quality, experience, and long-term value. Gender-sensitive strategies were also essential, as women responded to relational engagement, while men preferred direct, information-driven content.Research Limitations/Implications: The limitations of this study included a small sample size that might not capture the full range of Indonesian Gen-Z preferences, an exclusive focus on Gen-Z limiting broader applicability, and ambiguous gender effects. Therefore, future studies were recommended to explore technology, influencer marketing, and utilize qualitative methods for deeper insights. 
THE IMPACT OF INFLUENCERS ON INDONESIAN GEN Z’s COSMETIC PURCHASE INTENTION THROUGH SOCIAL MEDIA Lady, Lady; Cristina, Cristina; Nurjanah, Listia
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.606

Abstract

The rapid expansion of digitalization has transformed Indonesia into one of the world’s largest digital markets, with over 221 million internet users projected by 2024. This phenomenon has reshaped marketing strategies, particularly in the cosmetics industry, where influencers have emerged as central to engaging consumers. Generation Z (Gen Z), known as digital natives, represents a critical consumer segment due to their reliance on social media and preference for authentic, ethical, and relatable brand interactions. This study investigates the impact of influencer attributes attractiveness, expertise, and trustworthiness on Gen Z's purchase intention in Indonesia's cosmetics market, with a focus on the mediating roles of emotional attachment and brand trust. Using a quantitative research design, this study collected data through an online survey distributed to 302 Gen Z respondents who were social media users and had purchased cosmetics after viewing influencer recommendations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships among variables. The findings reveal that while attractiveness indirectly influences purchase intention via emotional attachment and brand trust, expertise and trustworthiness have significant direct effects. Both emotional attachment and brand trust are identified as key mediators driving purchase behavior. These results highlight the importance of influencer credibility and emotional connections in shaping Gen Z's purchasing preferences. The study provides insights for marketers to optimize influencer-based strategies and emphasizes the need for future research to explore additional factors, such as brand reputation and customer satisfaction, in influencing Gen Z consumers.
Co-Authors Alexander Alexander, Alexander Angelina Angelina Angelino, Kevin CINDY CINDY Cristina, Cristina Cuandra, Fendy Defen, Defen Dewi, Shinta Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Henderson, Henderson Hesniati, Hesniati Javita, Javita Jeslin, Jeslin Jessy, Jessy Lily Purwianti Liu, ChangBo Lysion, Olivia Meilani, Lara Melsen, Fandion Na, Bai Nainggolan, Ferdinand Nurjanah, Listia Owen, Owen Putra, Edy Yulianto Ricky Ricky Rusyen, Karina Sentoso, Antony Septama, Vikhri Septriana, Septriana Shevia, Shevia Sonata, Vivi Susanti Susanti Way, Ng Thian