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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Distribusi JUPE : Jurnal Pendidikan Mandala Journal of Information System, Applied, Management, Accounting and Research Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review International Journal of Multi Discipline Science (IJ-MDS) Studi Ilmu Manajemen dan Organisasi Asian Management and Business Review Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Bata Ilyas Educational Management Review
Lady, Lady
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DAN LOYALITAS MEREK PADA PENGGUNA SMARTPHONE DI BATAM Cuandra, Fendy; Henderson, Henderson; Putra, Edy Yulianto; Lady, Lady
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v11i1.2358

Abstract

ABSTRAKPada masa kini, smartphone tidak lagi sekadar berfungsi sebagai alat komunikasi, melainkan telah menjadi bagian integral dari aktivitas harian masyarakat. Penelitian ini bertujuan untuk mengkaji berbagai faktor yang berperan dalam memengaruhi kepuasan pelanggan dan loyalitas merek di kalangan pengguna smartphone di Kota Batam. Pendekatan yang digunakan berupa kuantitatif, dengan penghimpunan data melalui penyebaran kuesioner terhadap 312 orang berupa mahasiswa di Batam yang aktif menggunakan smartphone. Data dianalisis dengan teknik statistika uji structural equation modelling, untuk menguji outer dan inner model melalui program SMARTPLS. Penelitian ini menemukan bahwa brand experience, brand commitment, brand awareness, brand trust, dan perceived quality memiliki pengaruh yang signifikan terhadap customer satisfaction maupun brand loyalty pada pengguna smartphone di Batam. Sebaliknya, brand image tidak memiliki pengaruh signifikan terhadap customer satisfaction. Customer satisfaction terbukti mampu memediasi hubungan antara brand experience, brand commitment, brand awareness, brand trust, dan perceived quality terhadap brand loyalty. Namun, customer satisfaction tidak berperan sebagai mediator dalam hubungan antara brand image dan brand loyalty. Selain itu, ditemukan pula bahwa terdapat pengaruh langsung yang signifikan antara customer satisfaction dan brand loyalty.ABSTRACTNowadays, smartphones are no longer just a communication tool, but have become an integral part of people's daily activities. This study aims to examine various factors that play a role in influencing customer satisfaction and brand loyalty among smartphone users in Batam City. The approach used is quantitative, by collecting data through distributing questionnaires to 312 students in Batam who actively use smartphones. The data was analyzed using statistical techniques, structural equation modeling tests, to test the outer and inner models through the SMARTPLS program. This study found that brand experience, brand commitment, brand awareness, brand trust, and perceived quality have a significant influence on customer satisfaction and brand loyalty among smartphone users in Batam. In contrast, brand image does not have a significant influence on customer satisfaction. Customer satisfaction is proven to be able to mediate the relationship between brand experience, brand commitment, brand awareness, brand trust, and perceived quality on brand loyalty. However, customer satisfaction does not act as a mediator in the relationship between brand image and brand loyalty. In addition, it was also found that there is a significant direct effect between customer satisfaction and brand loyalty.
MEMAHAMI NIAT BELANJA LIVE-STREAMING MELALUI GRATIFIKASI KONSUMEN DAN EFEK JARINGAN Lady, Lady; Owen, Owen; Purwianti, Lily
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 21 No 1 (2025): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v21i1.959

Abstract

Belanja melalui live-stream semakin populer, terutama di Asia Tenggara, namun penelitian mengenai niat konsumen dalam konteks ini masih terbatas. Penelitian ini mengeksplorasi faktor-faktor yang memengaruhi niat belanja live-stream dengan mengintegrasikan Teori Uses and Gratifications dan persepsi ukuran jaringan. Data dikumpulkan dari 310 responden Indonesia yang memiliki pengalaman belanja live-stream dan dianalisis menggunakan Structural Equation Modeling (SEM) melalui SmartPLS 3. Hasil penelitian menunjukkan bahwa influencer secara signifikan meningkatkan kenikmatan (enjoyment) dan interaksi sosial yang dirasakan, tetapi tidak memberikan pengaruh signifikan terhadap manfaat yang dirasakan (perceived utility). Selain itu, kenikmatan, interaksi sosial yang dirasakan, dan manfaat yang dirasakan memiliki pengaruh positif terhadap niat belanja live-stream. Analisis mediasi menunjukkan bahwa kenikmatan menjadi mediator signifikan antara pengaruh influencer terhadap niat belanja live-stream. Sebaliknya, interaksi sosial yang dirasakan dan manfaat yang dirasakan tidak memediasi pengaruh tersebut secara signifikan. Penelitian ini memberikan wawasan penting bagi platform dan penyelenggara live-stream untuk meningkatkan pengalaman belanja konsumen melalui fitur interaktif dan peran influencer.
Dari Tayangan ke Transaksi: Optimalisasi Konten TikTok untuk Meningkatkan Penjualan Produk Lady, Lady; Owen, Owen; Purwianti, Lily
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.6789

Abstract

Transformasi digital telah mengubah strategi pemasaran secara fundamental, dengan TikTok menjadi salah satu platform utama bagi bisnis dalam menjangkau audiens yang luas. Fitur seperti video pendek, live streaming, dan TikTok Shop memungkinkan pelaku usaha, termasuk UMKM, memanfaatkan kreativitas dalam pemasaran digital. Namun, meskipun tingkat keterlibatan audiens tinggi, banyak bisnis, termasuk UNICO, sebuah toko menjual dekorasi rumah, menghadapi tantangan dalam mengonversi jumlah tayangan menjadi penjualan. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis strategi pemasaran digital UNICO di TikTok melalui observasi, wawancara dengan manajer dan pelanggan, serta implementasi strategi pemasaran berbasis konten. Hasil penelitian menunjukkan bahwa optimalisasi elemen video, seperti storytelling yang menarik, visual yang engaging, dan call-to-action yang jelas, secara signifikan meningkatkan tingkat konversi. Analisis data menunjukkan peningkatan yang substansial dalam gross merchandise value (GMV) serta volume penjualan setelah strategi konten diperbaiki. Penelitian ini menegaskan pentingnya pendekatan sistematis dalam pemasaran berbasis konten dan menyoroti optimalisasi TikTok sebagai faktor kunci dalam meningkatkan daya saing serta pertumbuhan bisnis di era digital.
Pendekatan Teori Perilaku Berencana Terhadap Minat Beli Produk Ramah Lingkungan Lady, Lady; Susanti, Susanti; Hesniati, Hesniati
Studi Ilmu Manajemen dan Organisasi Vol. 6 No. 3 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/simo.v6i3.4066

Abstract

Purpose: The purpose of this study is to link environmental concern and the theory of planned behavior to the intention to purchase green products in Indonesia. Purpose: This study aims to link environmental concerns and the theory of planned behavior to the intention to purchase green products. Methodology/approach: This research was conducted from December 2023 to January 2024 with 359 respondents using convenience sampling method. The research object is the purchaser of green products in Indonesia. Data analysis was performed using partial least squares structural equation modelling (PLS-SEM). Results/findings: The results show that environmental concern significantly and positively affects green attitudes. Green attitude, green behavior control, and green product awareness all had significant positive effects on green purchase intention. Green attitude mediates the effect of environmental concern on the intention to purchase green products. This study found that subjective green norms do not significantly affect green purchase intentions. Conclusions: In Indonesia, green purchase intention is primarily driven by environmental concern, attitude, control, and awareness, while subjective norms have no effect. Community campaigns are needed to strengthen the social influence of eco-friendly consumption. Limitations: The use of convenience sampling method in data collection may lead to the issue that not all participants represent the general population. Additionally, this study did not specifically focus on the use of environmentally friendly products such as electronics, vehicles, or food. Contribution: This study contributes to the literature on green marketing by enhancing the intention to purchase green products among business owners and policymakers. This will raise public awareness of environmental issues in Indonesia. Methodology/approach: This research was conducted from December 2023 to January 2024 with 359 respondents using convenience sampling. Data analysis was performed using partial least square – structural equation modeling (PLS-SEM). Results/findings: The results show that environmental concern has a significant positive effect on green attitude. Green attitude, green behavior control, and green product awareness all have a significant positive effect on green purchase intention. Green attitude mediates the effect of environmental concern on the intention to purchase green products. This study found that green subjective norm does not significantly affect green purchase intention. Limitations: The use of the convenience sampling method in data collection may lead to the issue that not all participants represent the general population. Additionally, this study does not specifically focus on the use of environmentally friendly products, such as electronics, vehicles, or food. Contribution: The results of this study will provide academic contributions by linking environmental concern with the theory of planned behavior (TPB) approach to explore the psychological factors in explaining the intention to purchase green products. Second, it will contribute to business owners and policymakers in enhancing the intention to purchase green products. Third, it will raise awareness among the general public about environmental issues in Indonesia.
Peran Sikap sebagai Mediator dalam Adopsi Layanan Buy Now Pay Later dalam E-commerce Indonesia Purwianti, Lily; Lady, Lady; Javita, Javita
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8437

Abstract

This study aims to analyze the factors influencing the usage behavior of Buy Now Pay Later (BNPL) services among e-commerce users in Indonesia using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Four independent variables, performance expectancy, effort expectancy, social influence, and facilitating conditions, were examined, with attitude as a mediating variable. Data were collected from 340 respondents from Generations X, Y, and Z who had previously used BNPL services through an online questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with 5,000 bootstrapping replications. The results indicate that performance expectancy has the strongest influence on user attitude (β = 0.363), while social influence has the weakest (β = 0.137). Attitude was found to be a crucial mediator linking external factors to BNPL usage. These findings provide theoretical contributions to the literature on financial technology adoption and practical implications for BNPL providers in designing communication strategies, financial literacy education, and supportive infrastructure to ensure more responsible and sustainable BNPL usage.
Co-Authors Alexander Alexander, Alexander Angelina Angelina Angelino, Kevin CINDY CINDY Cristina, Cristina Cuandra, Fendy Defen, Defen Dewi, Shinta Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Henderson, Henderson Hesniati, Hesniati Javita, Javita Jeslin, Jeslin Jessy, Jessy Lily Purwianti Liu, ChangBo Lysion, Olivia Meilani, Lara Melsen, Fandion Na, Bai Nainggolan, Ferdinand Nurjanah, Listia Owen, Owen Putra, Edy Yulianto Ricky Ricky Rusyen, Karina Sentoso, Antony Septama, Vikhri Septriana, Septriana Shevia, Shevia Sonata, Vivi Susanti Susanti Way, Ng Thian