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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Distribusi Sketsa Bisnis Almana : Jurnal Manajemen dan Bisnis JUPE : Jurnal Pendidikan Mandala Journal of Information System, Applied, Management, Accounting and Research Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) DEDIKASI PKM Business Preneur : Jurnal Ilmu Administrasi Bisnis International Journal of Multi Discipline Science (IJ-MDS) Oikonomia: Jurnal Manajemen Asian Management and Business Review Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat International Journal of Indonesian Business Review Bata Ilyas Educational Management Review Manager : Jurnal Ilmu manajemen
Lady, Lady
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Dari Tayangan ke Transaksi: Optimalisasi Konten TikTok untuk Meningkatkan Penjualan Produk Lady, Lady; Owen, Owen; Purwianti, Lily
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.6789

Abstract

Transformasi digital telah mengubah strategi pemasaran secara fundamental, dengan TikTok menjadi salah satu platform utama bagi bisnis dalam menjangkau audiens yang luas. Fitur seperti video pendek, live streaming, dan TikTok Shop memungkinkan pelaku usaha, termasuk UMKM, memanfaatkan kreativitas dalam pemasaran digital. Namun, meskipun tingkat keterlibatan audiens tinggi, banyak bisnis, termasuk UNICO, sebuah toko menjual dekorasi rumah, menghadapi tantangan dalam mengonversi jumlah tayangan menjadi penjualan. Penelitian ini menggunakan pendekatan kualitatif untuk menganalisis strategi pemasaran digital UNICO di TikTok melalui observasi, wawancara dengan manajer dan pelanggan, serta implementasi strategi pemasaran berbasis konten. Hasil penelitian menunjukkan bahwa optimalisasi elemen video, seperti storytelling yang menarik, visual yang engaging, dan call-to-action yang jelas, secara signifikan meningkatkan tingkat konversi. Analisis data menunjukkan peningkatan yang substansial dalam gross merchandise value (GMV) serta volume penjualan setelah strategi konten diperbaiki. Penelitian ini menegaskan pentingnya pendekatan sistematis dalam pemasaran berbasis konten dan menyoroti optimalisasi TikTok sebagai faktor kunci dalam meningkatkan daya saing serta pertumbuhan bisnis di era digital.
Peran Sikap sebagai Mediator dalam Adopsi Layanan Buy Now Pay Later dalam E-commerce Indonesia Purwianti, Lily; Lady, Lady; Javita, Javita
Journal of Business and Economics Research (JBE) Vol 6 No 3 (2025): October 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i3.8437

Abstract

This study aims to analyze the factors influencing the usage behavior of Buy Now Pay Later (BNPL) services among e-commerce users in Indonesia using the Unified Theory of Acceptance and Use of Technology (UTAUT) model. Four independent variables, performance expectancy, effort expectancy, social influence, and facilitating conditions, were examined, with attitude as a mediating variable. Data were collected from 340 respondents from Generations X, Y, and Z who had previously used BNPL services through an online questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with 5,000 bootstrapping replications. The results indicate that performance expectancy has the strongest influence on user attitude (β = 0.363), while social influence has the weakest (β = 0.137). Attitude was found to be a crucial mediator linking external factors to BNPL usage. These findings provide theoretical contributions to the literature on financial technology adoption and practical implications for BNPL providers in designing communication strategies, financial literacy education, and supportive infrastructure to ensure more responsible and sustainable BNPL usage.
From Innovation and Compatibility to The Intention to Adopt Mobile Payment with User Expectations as The Mediating Factor Lady, Lady; Lie, Kelvin; Hesniati, Hesniati; Candy, Candy
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2667

Abstract

With the rapid growth of mobile payment transactions in Indonesia, it is imperative to understand the factors influencing user acceptance to optimize product development and marketing strategies. This study seeks to examine these factors through the lens of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) framework, specifically investigating the effects of effort expectancy (EE), performance expectancy (PE), social influence (SI), hedonic motivation (HM), compatibility (Comp), and innovation (Innv) on behavioral intention (BI). This study employs a quantitative methodology with purposive sampling, gathering data through online surveys from residents of Indonesia, resulting in a sample of 325 respondents who have utilized mobile payment systems. Data analysis employed Partial Least Squares (PLS) using SmartPLS software. The results indicate that EE significantly influences BI, while PE, SI, and HM do not. Additionally, Comp and Innv were found to positively impact PE, EE, and BI. A noteworthy finding is that Comp significantly influences BI, with EE acting as a mediator.
The Power of Digital Marketing Tools: Case study of PT Lifa Plasmet Indonesia Lady, Lady; Defen, Defen; Qadri, Rizni Aulia
Oikonomia: Jurnal Manajemen Vol. 21 No. 1 (2025): Oikonomia: Jurnal Manajemen
Publisher : Fakultas Ekonomi dan Bisnis Universitas Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47313/oikonomia.v21i1.3949

Abstract

Purpose The development of increasingly modern times makes all business activities use digital marketing to increase brand awareness of a business. PT Lifa Plasmet Indonesia is a company in the field of manufacturing plastic ID accessories and product customization decided to do digital marketing with sites, Facebook and Instagram social media, create Mailchimp, and create a trade account on the Tokopedia marketplace site. Methodology The research method used is descriptive qualitative with a data triangulation approach through interviews, observation and documentation. Findings The results in this study show an impressive positive impact in gaining public awareness about PT Lifa Plasmet Indonesia through websites or sites and social media. These results can be seen from the number of website visits, insights from Facebook and Instagram social media, as well as increased customer reviews and interactions on Google My Business. Suggestion It is hoped that the company will remain consistent in maintaining the content uploaded on social media and maximizing the increased exposure of PT Lifa Plasmet Indonesia
ANALISIS FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY DARI PRODUK FASHION BRAND LOKAL INDONESIA Lady, Lady; Tasya, Alcung
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 05 (2024): Jurnal Manajemen Terapan dan Keuangan (Edisi Khusus)
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i05.37104

Abstract

Perkembangan fashion di Indonesia kini menjadi bagian integral dari gaya hidup masyarakat, memengaruhi pilihan gaya dan kepuasan personal. Tren fashion lokal yang berkualitas semakin diminati, bersaing dengan merek internasional seperti Zara dan Uniqlo. Penelitian ini menggunakan metode kuantitatif untuk menganalisis pengaruh brand image, brand loyalty, brand trust, impulsive buying, perceived enjoyment, dan perceived usefulness terhadap kepuasan pelanggan produk fashion lokal. Data dikumpulkan melalui kuesioner dari pembeli produk fashion lokal dan dianalisis dengan teknik statistik, termasuk uji validitas, reliabilitas, dan model struktural. Hasil penelitian menunjukkan bahwa brand image dan brand loyalty memiliki pengaruh positif signifikan terhadap kepuasan pelanggan, sedangkan brand trust, perceived enjoyment, dan perceived usefulness tidak menunjukkan pengaruh signifikan. Uji pengaruh tidak langsung mengonfirmasi bahwa brand loyalty memediasi hubungan antara brand image, impulsive buying, dan kepuasan pelanggan. Dengan nilai R-Square masing-masing 0.986 untuk brand loyalty dan 0.982 untuk kepuasan pelanggan, serta SRMR yang memenuhi syarat, penelitian ini mengindikasikan bahwa model yang digunakan valid dan layak. Temuan ini menegaskan pentingnya brand image dan loyalty dalam meningkatkan kepuasan pelanggan pada fashion lokal.
Analisis Pengaruh Purchase Intention Terhadap Brand Lokal Fashion di Indonesia Lady, Lady; Dyfan, Dyfan
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 1 (2024): Dialektika : Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i1.3792

Abstract

The research was conducted to analyze the influence of the intention to buy on the local fashion brand. The data was collected through purposive sampling and dissemination of questionnaires to the Indonesian public by successfully collecting 374 respondents. This analysis uses SPSS and Smart PLS to test the data. The results of this analysis show that quality of service, brand image, trust, customer relationship, and purchase intention as dependent variables have significant positive influence, while customer satisfaction and perception have no influence. This research is one of the few that uses perception as a mediation variable.
Optimalisasi Penggunaan Social Media dan Peningkatan Strategi Marketing Pada Usaha Mikro Kecil dan Menengah: Bahasa Indonesia Lady, Lady; Fitri, Alissya Maidha
DEDIKASI PKM Vol. 5 No. 2 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dkp.v5i2.38032

Abstract

Usaha kuliner adalah salah satu bisnis yang sedang berkembang pesat di Indonesia. Hal ini dikarenakan adanya dukungan dari teknologi yang dapat mempermudah para pembisnis untuk melakukan pemasaran secara digital. Akan tetapi, tidak banyak pengusaha yang mengerti dalam memanfaatkan teknologi sebagai sarana pemasaran digital. Penelitian ini memiliki tujuan untuk mengajarkan para pengusaha dalam mengimplementasikan program pemasaran digital dengan cara membantu UMKM Hoshi Ice Cream Café. Aktivitas dari program digital marketing yang dilaksanakan adalah desain logo, mascot, pelatihan penggunaan aplikasi canva dan Paint Tool SAI pada pemilik, penambahan sosial media berupa facebook, instagram, dan tiktok. Adapun teknik pengumpulan data yang digunakan adalah metode kualitatif. Hasil dari penelitian ini menunjukkan adanya peningkatan engagement sebesar 215% dan omset sekitar 60% setelah melakukan program pemasaran yang telah dirancang.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI BRAND AMBASSADOR TERHADAP PURCHASE INTENTION PRODUK SKINCARE DENGAN TRUST SEBAGAI VARIABEL INTERVENING PADA GENERASI Z Stella, Stella; Lady, Lady
Media Bina Ilmiah Vol. 18 No. 3: October 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33758/mbi.v18i3.188

Abstract

Studi ini mengidentifikasi faktor apa saja yang mempengaruhi niat beli masyarakat Kota Batam dalam niat beli produk kecantikan lokal di e-commerce. Studi ini memfokuskan niat beli produk kecantikan lokal pada generasi Y dan Z dengan menggunakan variabel independen corporate ability, corporate integrity, brand awareness, brand loyalty dan perceived quality. Kemudian, patriotic brand image sebagai variabel intervening. Variabel ini jarang diteliti oleh masyarakat sehingga ini menjadi salah satu alasan penulis memilih topik ini. Topik yang membahas tentang seberapa besar nilai patriotisme yang ada dalam diri seseorang sehingga mempengaruhi niat membeli sebuah produk. Studi ini menggunakan teknik purposive sampling dengan menggunakan smart PLS sebagai alat untuk mengolah data. Dari hasil studi membuktikan bahwa brand loyalty dan perceived quality tidak mempengaruhi niat beli seseorang
Application of Digital Marketing to MSMEs Bangka Dumpling Noodle Mr.Ong Lady, Lady; Wijaya, Calvin; Dyfan; Noviani, Metta; Raymond; Yendiarti
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 2 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ruko Botania in Batam Center is an area where the author's activities are carried out. It should be noted that MSMEs in Indonesia have a very important impact on the role of the economy, Mr.Ong's Bangka Pangsit Noodle MSME is a business engaged in the culinary food sector. This UMKM was opened in 2010 at Botania Garden. The concept of digital marketing originates from the internet and search engines on websites. Creating an Instagram account for the promotion of Mie Pangsit Ayam Bangka Mr.Ong in the form of a product photo that has been designed to include Instagram and a Whatsapp number, and a Facebook contact as well as a Google Maps link which will make it easier for consumers if they want to visit the place of business directly. the instastory feature is also used so that the account's followers can find out the latest info from Mie Pangsit Bangka Mr.Ong, namely @miepangsitbangka.mrong. The purpose of implementing digital marketing for Mr. Ong's Bangka Pangsit Noodle business is so that this business can be better known by the people of Batam. Apart from that, creating social media accounts is also free. Social media will make it easier to interact with customers
Factors that Influence Green Purchase Behavior by Green Purchase Intention on Green Apparel Lim, Irine; Lady, Lady
International Journal of Indonesian Business Review Vol. 2 No. 1 (2023)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v2i1.390

Abstract

This research is aims to confirmation of the influence of TPB (Theory Planned Behavior), willingness to pay and environmental consciousness on green purchase behavior by green purchase intention on green apparel. Respondents are received 343 that contains Y and Z generations from Batam by filled quetionnaires online. Data are analysed by PLS system. Findings of research are attitude has positive significant impact on intention but insignificant on behavior. Subjective norms and perceived behavioral are insignificantly on behavior and intention. Willingness to pay has positive significant impact on behavior but insignificant on intention. Environmental has positive significant impact on intention and ndegative significant on behavior. Green purchase intention has positive significant on behavior and worked as intervening to mediate others variables.
Co-Authors Alexander Alexander, Alexander Angelina Angelina Angelino, Kevin Arief, Ronny Firdiansyah Candy Candy CINDY CINDY Cristina, Cristina Cuandra, Fendy Defen, Defen Dewi, Shinta Dyfan Dyfan, Dyfan Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Henderson, Henderson Hesniati, Hesniati Javita, Javita Jeslin, Jeslin Jesslieca Jesslieca, Jesslieca Jessy, Jessy Lie, Kelvin Lily Purwianti Lim, Irine Liu, ChangBo Lysion, Olivia Meilani, Lara Melsen, Fandion Na, Bai Nainggolan, Ferdinand Noviani, Metta Nurjanah, Listia Owen, Owen Putra, Edy Yulianto Qadri, Rizni Aulia Raymond Ricky Ricky Rusyen, Karina Sentoso, Antony Septama, Vikhri Septriana, Septriana Shevia, Shevia Sonata, Vivi STELLA STELLA Susanti Susanti Tasya, Alcung Way, Ng Thian Wijaya, Calvin Yendiarti