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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Manajemen Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Distribusi JUPE : Jurnal Pendidikan Mandala Journal of Information System, Applied, Management, Accounting and Research Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Journal of Global Business and Management Review BASKARA: Journal of Business and Entrepreneurship Ihsan: Jurnal Pengabdian Masyarakat JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Journal of Management - Small and Medium Enterprises (SME's) Economics and Digital Business Review International Journal of Multi Discipline Science (IJ-MDS) Studi Ilmu Manajemen dan Organisasi Asian Management and Business Review Al Khidma: Jurnal Pengabdian Masyarakat Jurnal Riset Manajemen Komunikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Social Engagement: Jurnal Pengabdian Kepada Masyarakat Bata Ilyas Educational Management Review
Lady, Lady
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Factors Influencing College Student’s Financial Literacy Lady, Lady
Journal of Global Business and Management Review Vol 1 No 2 (2019): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (588.022 KB)

Abstract

Awareness of financial knowledge in this era, especially college students, is still scarce. College students are one part of society which increasing each year in numbers and would have strong impact on the economy of a country. College student is one levelbefore get into the working level, which means they have to be more able to depend on their own self in managing their own finances. This study?s purpose is to analyze factors which affect financial literacy of college students in Indonesia. The independent variables used are money management, financial behavior, influence, attitude, and investment. This study survey usedgoogle form which has 28 questions. The sample of this study is 350 college students taken randomly. The data tested by using SPSS program. This study results proved that all of the independent variables affect significantly positive on the financial literacy.
REPURCHASE INTENTION PADA BITCOIN DI INDONESIA Nainggolan, Ferdinand; Lady, Lady; Harianja, Ervinasari
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3504

Abstract

Investasi pada Bitcoin di Indonesia meningkat setiap tahunnya, hal ini dikarekan para investor yang melihat peluang keuntungan yang baik dan mengerti pentingnya untuk melakukan investasi. Hal ini juga didasari, bahwa bitcoin sebagai wadah investasi yang dianggap mudah untuk digunakan menjadi pilihan para investor. Penelitian ini dilakukan guna mengetahui faktor apakah yang menjadi pendorong dalam melakukan repurchase intention terhadap bitcoin. Metodologi penelitian ini adalah dengan penyebaran kuesioner melalui form online terhadap 172 investor bitcoin yang melakukan pembelian bitcoin secara berkelajutan. Pada penelitian ini menemukan bahwa perceived of enjoyment, expectation dan perceived ease of use dalam penggunaan berpengaruh signifikan terhadap repurchase intention bitcoin, sedangkan satisfaction dalam penggunaan tidak memiliki pengaruh terhadap repurchase intention bitcoin.
Analysis Factors that Influence Purchase Intention Based on Brand Trust for Electric Cars Lady, Lady; Angelino, Kevin
International Journal of Multi Discipline Science Vol 7, No 1 (2024): Volume 7 Number 1 February 2024
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/ij-mds.v7i1.5179

Abstract

This research aims to examine the factors that influence the purchase intention of electric cars or battery electric vehicles (BEV). This research describes the development of purchasing interest and the attraction of Indonesian people towards electric cars. The research method used in this research was Smart PLS, with a total of 242 respondents, the sample of which was Indonesian people who have an interest in buying electric car products in Indonesia. The data collection technique used in this research was a questionnaire. The data analysis technique used was Smart PLS. The research results showed that brand awareness, brand image, social media marketing, and electronic word of mouth had a significant positive effect on brand trust, brand trust had a significant positive effect on purchase intention, brand image had a significant effect on purchase intention with brand trust as the mediation. However, perceived quality had no significant positive effect on brand trust. This research was one of the few studies discussing electric cars in Indonesia, focusing on factors that influence purchase intention, with brand trust as a mediator.
Trust Mediates The Factors That Influence Purchase Intention For Co-Branded Local Cosmetics Fitri, Alissya Maidha; Lady, Lady
BASKARA : Journal of Business and Entrepreneurship Vol 6, No 2 (2024): BASKARA : Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v6i2.20889

Abstract

In the pursuit of enlightenment, this scholarly investigation unfolded through the distribution of meticulously crafted questionnaires and rigorous data computation. Consequently, the yielded results transcend mere numbers, including quantitative and qualitative elements. This analytical inspection aims to uncover the deep implications of things such as brand awareness, social media marketing, brand image, e-WoM (electronic word of mouth), brand equity, and trust. These elements, seen as potential mediators, hold the potential to exert influence on the purchase intention of co-branded local cosmetics products. The data employed in this scholarly inquiry were gathered through the dissemination of questionnaires among consumers who had previously acquired Co-Branded local cosmetics within the confines of Batam City in Indonesia. The collected responses underwent meticulous analysis, facilitated by the technological prowess of SmartPLS. The distribution of the questionnaires was executed via Google Forms, skillfully designed to adhere to specific terms and conditions. The outreach strategy encompassed both online and offline channels, ensuring a comprehensive and diverse participant pool. In the contemporary landscape, research on local cosmetics has emerged as a popular and pertinent topic. Notwithstanding, prevailing studies in this domain have predominantly concentrated on generic cosmetic sales strategies. Consequently, a noticeable research gap exists. This prompted the conception of the present analysis, aimed at enriching our understanding of marketing dynamics achieved through collaborative efforts between distinct brands. The specific focus is on exploring the ramifications of co-branding and its intrinsic impact on purchase intention, thereby contributing valuable insights to the current body of knowledge in this domain.
ANALISIS PENGARUH FAKTOR YANG MEMPENGARUHI BRAND EQUITY TERHADAP PURCHASE INTENTION DARI PELANGGAN RESTORAN MAKANAN SEHAT Lady, Lady; Flowerensia, Dionna; Sentoso, Antony
Jurnal Manajemen Terapan dan Keuangan Vol. 13 No. 02 (2024): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v13i02.31554

Abstract

Pandemi Covid-19 merupakan salah satu pencetus untuk masyarakat mulai sadar pentingnya konsumsi makanan sehat. Masyarakat Indonesia perlahan makin menyadari pentingnya menjaga kesehatan dimulai dari makanan yang masuk ke dalam tubuh. Hal ini berdampak pada jumlah usaha yang semakin bertumbuh dengan menjual produk makanan sehat. Penelitian ini menyelidiki dampak dari kesadaran merek, persepsi kualitas, citra merek, loyalitas merek, dan pemasaran media sosial terhadap niat beli produk makanan sehat, dengan fokus pada peran mediasi brand equity. Data dari 407 responden yang pernah mengkonsumsi produk dari SaladBar by HadiKitchen, Yellow Fit Kitchen, Grain Eat, Paulunchbox, dan Sassy Lettuce dianalisis. Temuan penelitian menunjukkan bahwa brand awareness dan perceived quality memiliki pengaruh positif yang signifikan dengan brand equity. Menariknya, brand image dan social media marketing tidak menunjukkan pengaruh langsung atau tidak langsung yang signifikan dengan brand equity atau purchase intention. Peran loyalitas merek tidak dijelaskan lebih lanjut karena adanya kekhawatiran terkait kriteria validitas. Sebagai kesimpulan, kesadaran merek dan persepsi kualitas muncul sebagai faktor kunci yang memengaruhi niat beli konsumen. Penelitian ini menekankan pentingnya meningkatkan pengetahuan merek dan mempromosikan persepsi positif terkait kualitas produk untuk secara tidak langsung meningkatkan niat beli melalui pengaruh mediasi brand equity.
IMPLEMENTING SOCIAL MEDIA MARKETING STRATEGY FOR MICRO-ENTERPRISE IN FASHION RETAIL Lady, Lady; Melsen, Fandion; Cuandra, Fendy
Distribusi - Journal of Management and Business Vol. 12 No. 2 (2024): Distribusi, September 2024
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v12i2.582

Abstract

This research aimed to enhance the online presence of Satia Collection, a micro-enterprise in Batam, Indonesia, through strategic use of social media platforms. Social media accounts were established on Instagram, Facebook, Linktree, and Canva, along with a new brand logo and Google Maps registration to improve customer accessibility. The results showed a significant increase in reach and in-teraction on Instagram, along with a notable rise in WhatsApp messages through Instagram and Facebook links. The implementation of Instagram ads led to tre-mendous customer engagement, demonstrating the effectiveness of digital mar-keting strategies. The study highlights the importance of content quality over fre-quency in driving user engagement and underscores the need for retail entrepre-neurs to leverage technological advancements. Facebook, WhatsApp, and Insta-gram emerged as the most-used social media networks, with WhatsApp playing a crucial role in customer-centered marketing due to its affordability and ease of use.
Pengembangan Strategi Pemasaran Digital pada UMKM Bintan Snack Millennium Lady, Lady; Sentoso, Antony; Alexander, Alexander; Sonata, Vivi; Hadi, Nico; Dewi, Shinta; Jeslin, Jeslin
IHSAN : JURNAL PENGABDIAN MASYARAKAT Vol 5, No 2 (2023): Ihsan: Jurnal Pengabdian Masyarakat (Oktober)
Publisher : University of Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ihsan.v5i2.15104

Abstract

Kehadiran teknologi dizaman sekarang ini dapat membantu kegiatan sehari-hari manusia termasuk dalam memberikan informasi. Pada zaman ini juga promosi produk dari suatu UMKM dapat dilakukan secara maksimal dengan cara memanfaatkan teknologi yang tersedia seperti sosial media. Kegiatan pengabdian ini menggunakan objek UMKM Bintan Snack Millennium dan metode penelitian kualitatifberupa wawancara. Dalam kegiatan ini didapatkan hasil bahwa Bintan Snack Millennium ini hanya menggunakan promosi mulut ke mulut dan tidak secara aktif menggunakan sosial media untuk mempromosikan produknya, sehingga dirancanglah penerapan pengembangan strategi pemasaran digital pada UMKM ini dengan merancang konten Instagram dan Facebook, membentuk satu akun Whatsapp Business dan memperbarui profil dari Google Business, serta membantu membuat platform Linktree
Pengembangan Strategi Digital Marketing pada UMKM Mie Bagan Siapi-Api Kota Batam Lady, Lady; Jessy, Jessy
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 1 (2024): JISAMAR (December-February 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i1.1373

Abstract

Currently (MSMEs) in the culinary sector are developing rapidly in Batam City. The right and effective marketing for MSMEs in the culinary sector currently is to use digital marketing methods. The aim of this practical work is to develop a digital marketing strategy for Mie Bagan Siapi-Api MSMEs. The methods used in this practical work are interviews and observation. The results of implementing strategies from making photo designs on Instagram and Facebook feeds, location points for Nagoya FoodCourt and Mitra2 branches on Google Maps, creating logos, and Canva training for MSME owners show that consumers are starting to be interested in Mie Bagan Siapi-Api MSMEs which can be seen from the existence of The positive influence given to MSMEs, such as increasing the number of followers on the MSME Instagram account, changing the feed on Instagram to be neater, positive reviews on Google Maps and the presence of Linktree in the Instagram bio .This is one of the studies that carries out digital marketing strategies for MSMEs in Batam City.
Perancangan dan Penerapan Strategi Digital Marketing pada UMKM HU Foodcourt Lady, Lady; Ricky, Ricky
Social Engagement: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/se.v3i1.10043

Abstract

Penelitian ini mengkaji pengaruh strategi pembuatan konten media sosial terhadap keterlibatan pelanggan dan daya tarik calon pelanggan di HU Foodcourt, sebuah UMKM kuliner di Batam. Dengan memanfaatkan pemasaran digital, HU Foodcourt bertujuan memperluas jangkauan bisnis, meskipun tantangan utamanya adalah kurangnya pemanfaatan teknologi dan media sosial secara maksimal oleh UMKM. Menggunakan pendekatan kualitatif dan triangulasi metodologi, penelitian ini mengumpulkan data dari pelanggan dan pemilik usaha untuk mendapatkan pemahaman yang lebih mendalam. Fokus penelitian adalah pada pemasaran konten media sosial yang menampilkan tenant, fasilitas, dan kegiatan di HU Foodcourt, serta upaya untuk memperkenalkan konsep foodcourt ramah keluarga. Langkah yang diambil mencakup optimalisasi Instagram, kolaborasi dengan influencer, dan penggunaan desain moodboard yang lebih menarik. Hasil penelitian menunjukkan peningkatan signifikan dalam keterlibatan pelanggan di media sosial serta respons positif terhadap pemasaran digital yang dilakukan, yang berhasil meningkatkan interaksi dan menarik lebih banyak pengunjung.
THE ROLE OF GAMIFICATION TO INTENTION THROUGH ATTITUDE ON MARKETPLACE APP ADOPTION Lady, Lady; Defen, Defen; Nurjanah, Listia
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.18977

Abstract

This research aims to examine the social influence and shopping motivation in shaping attitudes towards marketplace applications within the context of gamification, as well as to explore how gamification in e-commerce has been shown to increase visitor numbers. The approach used by researchers is a quantitative approach with associative method, with data collection through distributing questionnaires to 337 respondents who has played marketplace app games in Indonesia. The data were analyzed using SmartPLS. The test results show that social influence, recognition, reciprocal benefits have a significant influence on attitudes. However, hedonism does not have a significant influence on attitudes. Meanwhile, attitude also shows a strong mediating influence in linking social influence, recognition, reciprocal benefits to continuous use intentions, but cannot mediate hedonic with continued use intentions and intention to spread WOM. This research explores the relationship between the variables such as social influence, recognition, reciprocal benefit, and hedonic value, which are mediated by attitude to continued use intention and intention to spread WOM in marketplace app, which have hardly been discussed in previous research.
Co-Authors Alexander Alexander, Alexander Angelina Angelina Angelino, Kevin CINDY CINDY Cristina, Cristina Cuandra, Fendy Defen, Defen Dewi, Shinta Fitri, Alissya Maidha Flowerensia, Dionna Hadi, Nico Harianja, Ervinasari Henderson, Henderson Hesniati, Hesniati Javita, Javita Jeslin, Jeslin Jessy, Jessy Lily Purwianti Liu, ChangBo Lysion, Olivia Meilani, Lara Melsen, Fandion Na, Bai Nainggolan, Ferdinand Nurjanah, Listia Owen, Owen Putra, Edy Yulianto Ricky Ricky Rusyen, Karina Sentoso, Antony Septama, Vikhri Septriana, Septriana Shevia, Shevia Sonata, Vivi Susanti Susanti Way, Ng Thian