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Edison, Emron
Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Transportation Veterinary Other

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Pengaruh Pemasaran Digital dan Citra Destinasi Terhadap Keputusan Berkunjung di Desa Wisata Lebakmuncang Kabupaten Bandung Arvianida Nafisah Rachmidiani; Emron Edison
Tourism Scientific Journal Vol. 8 No. 2 (2023): Vol 8 No 2 Juni 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v8i2.282

Abstract

This research aims to analyze the influence of digital marketing and destination image on the visiting decision in Lebakmuncang Tourism Village, Bandung Regency. The research method used is quantitative with descriptive and verification analysis. The analytical technique employed is Multiple Linear Regression. The population of this study consists of tourists who visit Lebakmuncang Tourism Village, with a sample size of 100 respondents. Data were collected using questionnaires distributed to visitors of Lebakmuncang Tourism Village. The descriptive results of the study indicate that all variables are categorized as "good". The verification results of the study show that digital marketing has a positive and significant partial influence on the visiting decision, with a significance level of 0.001 < 0.05 and a calculated t-value of 3.296 > t-table = 1.988. Destination image also has a positive and significant partial influence on the visiting decision, with a significance level of 0.000 < 0.05 and a calculated t-value of 7.175 > t-table = 1.988. Simultaneously, digital marketing and destination image have a positive and significant influence on the visiting decision, with a significance level of 0.000 < 0.05 and a calculated F-value of 95.83 > F-table = 3.09. Additionally, the total coefficient of determination or total influence is 65.70%, indicating a strong influence. The remaining 34.3% represents the influence of other variables beyond the scope of this study, which should be examined by future researchers. In conclusion, it can be inferred that all three variables fall into the "good" category. However, further optimization is needed. Moreover, both digital marketing and destination image variables have a positive and significant influence on the visiting decision, both partially and simultaneously.
Dampak Pengembangan Desa Wisata Terhadap Aspek Ekonomi, Sosial Budaya dan Lingkungan di Alamendah Kabupaten Bandung Anggi Maevawati; Emron Edison; Titing Kartika
Manajemen dan Pariwisata Vol. 2 No. 2 (2023): Vol. 2 No. 2 Oktober 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v2i2.297

Abstract

The purpose of this study was to determine the impact of the development of a tourist village towards the aspect of economics, social culture, and physical environment in Alamendah. This study used descriptive qualitative approach. The data were collected by a researcher with direct observation, distribution of questionnaires, and interviews with the management of the Alamendah tourism village and the local community. The results showed that the development of the Alamendah tourism village had been carried out well, but in the attraction aspect there was still a lack of human resources, in terms of amenities, there was still a lack of hygiene & sanitation facilities, there were no supporting facilities for tourist safety and lack of cleaning facilities. In the Accessibility aspect, there is still a lack of directions to Alamendah Tourism Village. And there is still no control on ??the Ancillary aspect. The impact on the economic aspect has a significant positive impact but the income and standard of living of the community have a slight impact and the distribution of Public Infrastructure and Facilities has an impact but not significant. The impact on socio-cultural aspect has a significant positive impact, it's just that the erosion of the local language has already been felt by the community. The impact on environmental aspects has a significant negative impact. Such as polluted water sources due to the discharge of liquid and solid waste, decreased air quality due to air pollution and also noise pollution in Alamendah Tourism Village due to exhaust emissions from each vehicle and also noise generated from busy vehicles, damage to mountain vegetation and wild areas, as well starting from the change of residential land that turned into commercial land. However, Wildlife in Alamendah Tourism Village is still well preserved.
PENGARUH KEPUASAN KERJA DAN KOMPETENSI TERHADAP KINERJA KARYAWAN DI SENTRA INDUSTRI KULIT SUKAREGANG Emron Edison; Titing Kartika; Rida Intan Dwi Lestari
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 4 No. 1 (2017): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research was conducted at Sukaregang Leather Industry Center, Garut Regency. The descriptive research results show that job satisfaction, competence and performance are all in the category of "good." While the results of verifikatif analysis shows the effect of job satisfaction (X1) on employee performance (Y) of 11.70%, and with a ttest of 2.713> ttable 1.67 with significance 0.008 <0.050, this shows partially (ttest) has a positive and significant effect on employee performance. As for the competence variable (X2) has an effect on employee performance (Y) of 44.49%, and ttest of 7.700> ttable 1.67 with significance 0,000 <0,050, which means partial competence (ttest) has a positive and significant effect on employee performance. Simultaneously, it was found out that the effect of job satisfaction (X1) and competence (X2) on employee performance (Y) had total influence (R2 ) of 56.10%, the rest of 44% was un-researched variable, with Ftest> FTable 3, 94 with significance 0,000 <0,050, this indicates that job satisfaction and competence simultaneously (Ftest) have positive and significant influence on employee performance. As the overall research result shows that hypothesis statement is proven
Implementasi strategis dan kepemimpinan dalam meningkatkan kinerja perusahaan di perusahaan daerah jasa & kepariwisataan Emron Edison; Imas Komariyah
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 9, No 1 (2023): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020231984

Abstract

Penelitian dilakukan di Perusahan Daerah Jasa dan Kepariwisataan, salah satu BUMD milik Provinsi Jawa barat, tentang kajian implementasi strategi dan kepemimpinan. Metode penelitian yang digunakan adalah kualitatif dengan studi kasus tunggal (single case study). Pengumpulan data penelitian dilakukan dengan melakukan observasi, wawancara, dokumentasi data, interpretasi data, dan pembahasan. Dari hasil penelitian menunjukkan bahwa, perusahaan tidak memiliki sinergi antara perumusan strategi dengan implementasi strategi. Artinya perusahaan belum berbasis rencana strategis. Selain itu, terlihat bahwa kepemimpinan yang ada belum optimal, serta biaya operasioanal yang sangat tinggi. Kemudian pada saat kinerja perusahaan belum optimal, manajemen justru tidak fokus pada bisnis. Hasil temuan menunjukkan bahwa, masing-masing elemen (perumusan strategi, implementasi strategi dan kepemimpinan strategis) memiliki hubungan yang kuat di dalam membangun kinerja perusahaan.
Pengaruh Travel Motivation dan Perceived Value Terhadap Minat Berkunjung Kembali di Desa Wisata Lebakmuncang Ciwidey Putri, Pratiwi Pribadi; Edison, Emron
Manajemen dan Pariwisata Vol. 3 No. 1 (2024): April 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i1.345

Abstract

This research aims to determine the influence of travel motivation and perceived value on interest in visiting Lebakmuncang Ciwidey Tourism Village. This research method uses quantitative methods with descriptive analysis and verifiative analysis. The variables used are travel motivation, perceived value and interest in visiting again. The sample used amounted to 100 respondents, namely tourists who had visited Lebakmuncang Ciwidey Tourism Village. The results of the instrument test showed that all statements were declared valid because the value was above 0.300 and declared reliable because the value was above 0.700. From descriptive research, it is known that travel motivation, perceived value and interest in visiting again as a whole are included in the "good" category. While the verifiative results have a coefficient of determination of 0.802 or 80.20%, the remaining 19.80% is a variable that was not studied in this study. The test results showed that this study had a significant effect both partial and simultaneous.
Pengaruh Museum Experience Terhadap Keputusan Berkunjung Kembali di Museum Geologi Bandung Mulyana, Hadi; Edison, Emron
Tourism Scientific Journal Vol. 9 No. 1 (2023): Desember 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i1.307

Abstract

This research aims to assess the impact of museum experience on the decision to revisit the Geological Museum of Bandung. A quantitative method was applied through Simple Linear Regression analysis, with a research sample consisting of 100 respondents, namely tourists who are currently visiting or have previously visited the Geological Museum of Bandung. Data from the questionnaire, structured on a Likert scale, were analyzed using SPSS to test the questionnaire instrument and the coefficient of determination. The results of the instrument testing show that each statement in the questionnaire is valid and reliable. Descriptively, the Museum Experience variable falls into the "good" category, as does the variable for the decision to revisit. Verification analysis indicates positive and significant results, both partially and simultaneously, with a coefficient of determination of 52.5%. The remaining 47.5% is attributed to other variables not investigated in this study.
Pengaruh Beban Kerja dan Kompensasi Terhadap Kinerja Karyawan Grand Cemara Hotel Jakarta Febriyanti, Andini; Edison, Emron
Manajemen dan Pariwisata Vol. 3 No. 2 (2024): Oktober 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v3i2.380

Abstract

This research was conducted at Grand Cemara Hotel Jakarta. The study aims to evaluate "The Effect of Workload and Compensation on Employee Performance of Grand Cemara Hotel Central Jakarta" using descriptive and verification quantitative analysis methods with multiple linear regression approaches. The independent variables in this study are Workload and Compensation, while the dependent variable is Employee Performance. The number of samples used was 52. This study aims to identify the impact of independent variables on the dependent variable. The results of the validity and reliability of the questionnaire show that all questionnaire statements are reliable and valid. Descriptively, Workload is rated "Fair", as well as Compensation and Employee Performance. The verification analysis results show that Workload and Compensation have a positive and significant effect on Employee Performance partially. Together, both have a positive and significant effect. The coefficient of determination or R2 reaches 98.70%, while the remaining 1.30% is influenced by other variables not included in the scope of this study.
Pengaruh Daya Tarik Wisata dan Aksesibilitas Terhadap Minat Berkunjung di Kampung Cakrawala Kabupaten Sukabumi Safari, Apay; Edison, Emron; Gita, Vania
Manajemen dan Pariwisata Vol. 4 No. 1 (2025): April 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i1.416

Abstract

The research was conducted in Kampung Cakrawala, Sukabumi Regency, under the title "The Influence of Tourist Attractions and Accessibility on the Interest in Visiting Kampung Cakrawala, Sukabumi Regency." The purpose of this study was to determine the extent to which tourist attractions and accessibility influence tourists' interest in visiting the destination. This research employed a quantitative approach using descriptive and verification analysis methods, with data collected through questionnaires distributed to 100 respondents who had visited Kampung Cakrawala. The variables examined in this study included tourist attractions, accessibility, and interest in visiting. The results of the descriptive analysis indicated that all three variables were rated in the good category. Furthermore, the results of the verification analysis showed that tourist attractions and accessibility simultaneously had a positive and significant influence on the interest in visiting, with a contribution of 58%, while the remaining 42% was influenced by other factors beyond the scope of this study. These findings suggest that efforts to enhance tourist attractions and improve accessibility can serve as effective strategies to increase tourist interest and the number of visits to Kampung Cakrawala.
Festival Cisadane Sebagai Atraksi Wisata Budaya di Kota Tangerang Edison, Emron; Muchtar, Arisman; Nurzaini, Shakira Annisa
Manajemen dan Pariwisata Vol. 4 No. 2 (2025): Oktober 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Yapari (STIEPAR YAPARI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/jmp.v4i2.482

Abstract

This study aims to describe the Cisadane Festival as a cultural tourism attraction in Tangerang City using a qualitative method through literature review, observation, and documentation. The findings indicate that the Cisadane Festival, which originated from the Peh Cun tradition and was formalized in 1991, plays a multidimensional role as a medium for preserving tradition, a space for multicultural social interaction, a driver of the local economy, and a tourism promotion strategy. The festival features a variety of activities such as cultural performances, water sports competitions, MSME product exhibitions, traditional culinary showcases, and modern entertainment that blend harmoniously, thereby strengthening Tangerang City’s image as a cultural destination representing the acculturation between Chinese and local traditions. Considering its historical value and iconic character, the Cisadane Festival needs to be preserved and held consistently from year to year as a form of commitment to safeguarding cultural heritage and strengthening Tangerang City’s tourism identity.
Pengembangan Storynomic Tourism dalam Upaya Meningkatkan Kualitas Pengalaman Wisatawan di Desa Wisata Ciburial Edison, Emron; Kartika, Titing
Jurnal Ilmiah Pariwisata Vol 29 No 2 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i2.1816

Abstract

Tourism village has a great potency to encourage the local economic growth which will provide tourist experiences. This research aims to explore the development of Storynomic Tourism as a strategy to improve the quality of tourist experiences in the Ciburial Tourism Village. The research method used is a qualitative approach. Data collection was carried out through participant observation, interviews with relevant stakeholders. The research results show that Ciburial Tourism Village has the potential for unique stories related to its history, culture and nature. By applying the Storynomics Tourism approach, this tourist destination can create a deeper tourist experience through narratives that connect interesting places. The development of Storynomics Tourism in Ciburial Tourism Village is expected to improve the quality of tourist experiences, stimulate tourist interest in visiting, and indirectly increase local economic income. This research makes a significant contribution in developing innovative and sustainable tourism development strategies at the village level. The implication of this research is providing the practical guidance for stakeholders in designing interesting and meaningful story-based tourism experiences in the Ciburial Tourism Village, and can be a reference for developing Storynomics Tourism in other tourist destinations. Keywords: tourism village, storynomics tourism, quality of tourism experience
Co-Authors Adrian Agoes Ahmad Prayudi Andhika Chandra Lesmana Anggi Maevawati Anti Anti Riyanti Anti Riyanti Anti Riyanti, Anti Antika Dara Arvianida Nafisah Rachmidiani Asep Ilham Dahlan Citra Asianti Wulandari Dara, Antika Deni Yustiana Dewi, Nurul Febriyanti, Andini First Son Joseph Gita, Vania Hadi Mulyana Imas Komariyah Kartika, Titing Khoirul Fajri Laelawati, Kania Lesmana, Andhika Chandra Merdiana Hasanah Kurnia Muchtar, Arisman Nurzaini, Shakira Annisa Putri, Pratiwi Pribadi Reza, Tubagus Muhammad Rida Intan Dwi Lestari Rieke Sri Rizki Asti Karini Riyanti, Anti Safari, Apay Salma Putri Effendi Septy Indrianty Septy Indrianty Titing Kartika Titing Kartika Tubagus Muhammad Reza Yustiana, Deni Zia Kemala