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All Journal Jurnal Kedokteran Muhammadiyah JOURNAL OF SCIENCE AND SOCIAL RESEARCH CIVITAS: Jurnal Studi Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JPM: JURNAL PENGABDIAN MASYARAKAT Literasi Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia Jurnal Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Aktual : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Eka Prasetya
Dewi Shinta Wulandari Lubis
Sekolah Tinggi Ilmu Manajemen Sukma
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Optimalisasi Kemasan Produk UMKM untuk Meningkatkan Nilai Jual dan Daya Saing di Pasar Lokal Medan Johor Adrianto, Adrianto; Lubis, Dewi Shinta Wulandari
Jurnal Pengabdian Masyarakat Inovasi Vol. 4 No. 2 (2025): August 2025
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v4i2.985

Abstract

This community service activity aims to increase the competitiveness and sales value of Micro, Small, and Medium Enterprises (MSMEs) products through product packaging optimization. The program focused on MSMEs in the Medan Johor area, who still face various challenges in terms of design, materials, and information on product packaging. Implementation methods included outreach, training, and technical assistance to MSMEs in designing and implementing more attractive, informative, and market-standard packaging. The results of the program demonstrated an increased understanding of the importance of packaging among MSMEs, as well as tangible changes in product packaging design that have increased consumer appeal and product sales value in the local market. This program is expected to become a model for MSME empowerment that is applicable and sustainable.
Co-Authors Ade Rahma Ayu Adrianto Adrianto, Adrianto Ahmad Dwi Sakti Hidaya Diani Melan Samosir Dina Octavia eka evriza, eka Elisa Br Tarigan Enjelina Sundari Br Bangun Ernawati Simbolon Fachri Husaini Fahmi Sulaiman Febri Nadia Syaputri Gurung, Lina Husni Mubarak Isnaini, Dewi Budhiartini Yuli Juli Isnaini, Dewi Budhiartini Marini, Yushita Merry Tyas Anggraini Metya Lutviani Montel Sinaga Muhamad Taufiqy Muhammad Fadilah Nasution, Wendi Amsuri Nurazizah Nurazizah Nurhayati Nurhayati Nurhayati NURUL HIDAYAH Panggabean, Dewi Purnama Sari Putri Rahmayani Ramadhani , Liska Ramazani Ramazani Riady, Yasir Riandani Rezki Prana Riandani Rezki Prana Rizki Hasmiana Dewi Salmon Situmoran Samudra Ginting Saroha Sihotang Soraya Grabiella Dinamika Soraya Grabiella Dinamika Sri Eka Wulandari Syi Syi Liani Tri Utari Ismayuni Vidya Fathimah Windi Wardani Yurial Arief Lubis