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All Journal Jurnal Kedokteran Muhammadiyah JOURNAL OF SCIENCE AND SOCIAL RESEARCH CIVITAS: Jurnal Studi Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JPM: JURNAL PENGABDIAN MASYARAKAT Literasi Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia Jurnal Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Aktual : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Eka Prasetya
Dewi Shinta Wulandari Lubis
Sekolah Tinggi Ilmu Manajemen Sukma
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Pemberdayaan Berbasis Komunitas Untuk Mewujudkan Sumber Daya Manusia Unggul Lubis, Dewi Shinta Wulandari; Sulaiman, Fahmi; Nurhayati; Nasution, Wendi Amsuri; Mubarak, Husni; Juli Isnaini, Dewi Budhiartini
Jurnal Masyarakat Indonesia (Jumas) Vol. 4 No. 02 (2025): Jurnal Masyarakat Indonesia (Jumas)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jumas.v4i02.256

Abstract

Community capacity building is a strategic element in creating superior human resources (HR) that are competitive in the global era. This article discusses the approach to strengthening community capacity through lecture methods, socialization, and cleaning activities in the Al-Qur'an Memorizer Village, Mekar Jaya Village, Sei Bingei District, Langkat Regency. The results of the activities show an increase in understanding, active community participation, and the growth of collective awareness in village development based on religious values. This activity strengthens the foundation of the character of religious, productive, and environmentally aware HR.
Local Flavor, Global Spirit: Traditional Rujak Serut Training for UMKM With Dharma Wanita Universitas Terbuka Medan riady, yasir; Pakpahan, Sondang Purnamasari; Marini, Yushita; Evriza, Eka; Lubis, Dewi Shinta Wulandari; Gurung, Lina
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2025): Aktual: Jurnal Pengabdian Kepada Masyarakat September 2025
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v3i3.417

Abstract

Background of study: This community service initiative seeks to enhance the abilities and inventiveness of members of the Dharma Wanita Persatuan (DWP) Universitas Terbuka (UT) Medan in the culinary domain, particularly in the preparation of traditional rujak serut.Aims and scope of paper: The main objective for Participants is to get expertise on selecting high-quality ingredients, employing appealing presentation tactics, and implementing basic marketing strategies to enhance the product's economic value.Methods: The methodologies employed encompass counselling, direct demonstrating, individual practi, and interactive conversations.Result: The activity's outcomes demonstrated significant enthusiasm among participants and enhanced proficiency in processing and turning rujak serut into commercially viable dishes.Conclusion: This program can be the initial step in strengthening the creative economy leveraging local potential for members of DWP UT Medan and also implementation of Tri Dharma University.
PENGARUH FASILITAS DAN VARIASI MENU BREAKFAST TERHADAP KEPUTUSAN TAMU MENGINAP DI HOTEL GRAND CENTRAL MEDAN Panggabean, Dewi Purnama Sari; Lubis, Dewi Shinta Wulandari
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4417

Abstract

Fasilitas merupakan suatu hal yang penting dalam menarik tamu untuk menginap di hotel, begitu juga dengan variasi menu breakfast ditawarkan. Penelitian ini bertujuan untuk menganalisis pengaruh fasilitas dan variasi menu breakfast terhadap keputusan tamu memilih menginap di hotel Grand Central Medan. Jenis penelitian yang digunakan adalah penelitian deskriptif kuantitatif. Populasi pada peneltian merupakan tamu yang menginap di hotel Grand Central Medan dengan sampel sejumlah 373 orang. Dalam menentukan pengambilan sampel memakai teknik purposive sampling. Instumen yang digunakan adalah kuesioner yang disusun menurut skala likert. Data dianalisis memakai aplikasi SPSS Versi 25 dan hasil disajikan dalam bentuk tabel. Hasil Penelitian dengan menggunaka uji hipotesis Regresi Linear Berganda. Didapati Uji t, fasilitas dan variasi menu breakfast berpengaruh positif dan signifikan terhadap keputusan menginap. Dilanjutkan Uji F, variabel fasilitas dan variasi menu breakfast berpengaruh secara simultan terhadap keputusan tamu menginap di Hotel Grand Central Medan. Nilai adjusted R squere sebesar 0,571 atau 57,1% dengan tingkat keeratan korelasi yang cukup berarti. Maka dapat disimpulkan variabel Fasilitas (X1), Menu Breakfast (X2) Kepuasan Pengunjung (Y) Pengunjung Hotel Grand Central Medan dipengaruhi oleh variabel Fasilitas (X1), Menu Breakfast (X2) sebesar 57,1%. Sisanya sebesar 42,9% dipengaruhi oleh variabel lain. Penelitian masa depan yang bertujuan untuk memahami dimensi yang dievaluasi pelanggan ketika melakukan pembelian harus mencakup variabel yang tidak termasuk dalam penelitian ini.
Pengaruh Budaya Organiasi terhadap Kinerja Karyawan Lubis, Dewi Shinta Wulandari
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of organizational culture on employee performance. This research was conducted on 66 employees of PT. Bandar Abadi Shipyard Batam who was the respondent. The variables observed in this study consisted of organizational culture and employee performance. Data were collected by distributing questionnaires and literature study, questionnaires were developed from the indicators of each variable which were the observations. The data test was conducted with validity and reliability, while the data analysis used simple linear regression, with hypothesis testing using the coefficient of determination and partial test. The results of this study indicate that organizational culture has a positive and significant effect on employee performance at PT. Bandar Abadi Shipyard.
Peningkatan Kualitas Sumber Daya Manusia Melalui Pelatihan Soft skill Pada SMA Dharma Pancasila Medan Lubis, Dewi Shinta Wulandari; Soraya Grabiella Dinamika; Riandani Rezki Prana; Tri Utari Ismayuni; Vidya Fathimah
ABDIKAN: Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Vol. 1 No. 2 (2022): Mei 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.783 KB) | DOI: 10.55123/abdikan.v1i2.307

Abstract

Soft skills are very important in addition to academic knowledge. Soft skills are also non-technical abilities such as being able to think critically and time management. In the world of work, companies are not only looking for prospective employe with good hard skills but also for the soft skills they have. This is very important to be socialized and give knowledge to students in high school because they are the future successors of the nation who will enter the world of lectures and work, to improve their quality. One thing that can be done is the Community Service Training (PKM) activity entitled 'Improving the Quality of Human Resources Through Soft skill Training' where the participants of this activity consist of students from SMA Dharma Pancasila Medan. The methods given are briefing, presentation, discussion, case study, and final evaluation. This activity aims to provide understanding and mastery of soft skills to improve the quality of human resources. The result of this activity concluded that this activity was very helpful for participants in increasing their understanding and awareness of improving soft skills.
The Role Of Supervisors And Standard Operating Procedures For Cleaning Rooms In Improving The Performance Of Employees Housekeeping Department Hotel Grand Mercure Medan Husaini, Fachri; Dewi Shinta Wulandari Lubis
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine how the role of the Supervisor and the standard operating procedures for room cleaning in improving the performance of housekeeping department employees. This type of research is a type of qualitative research. In this study, data were collected through observation and in-depth interviews, research samples of supervisors at Grand Mercure Medan Hotel in the housekeeping department. The results of this study say that the role of supervisors and standard operating procedures (SOP) greatly affects employee performance so that employees can carry out SOP properly at work and with the role of supervisors and standard operating procedures can improve employee performance.
Analysis Of Competitive Strategies At The Santika Premier Dyandra Hotel Medan In Facing Competition In The Hotel Industry In The City Of Medan Ramadhani , Liska; Wulandari Lubis, Dewi Shinta
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Hotels are a service sector that offers services, such as overnight services, front office, food and beverage, and also recreation. It is know that the number of hotels has increased significantly in the 2021-2023 priode. this research aims to determine the development of competition in the hotel industry at the santika premiere dyandra medan petisah, medan city, north sumatera. This research uses qualitative methods with in-depth interview participant observation. The result of this research at the santika premiere dyandra hotel medan in facing competition in the hotel industry in the city of medan and a sales marketing has carried out their responsibilities and their job desk well and always provides profesional direction,carrying out B2B (business to business) B2C (Business to Customers) marketing, maake sales calls, sales visit, promotion and events. All front office Departements always apply the characteristics of service dimensions,,namely is tangible, reliability, responsiveness,assurance and emphaty.
Development Strategies For Improvement Tourists In Ergendang Cave Hidayah, Nurul; Dewi Shinta Wulandari Lubis
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

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Abstract

Goa Ergendang tourist attraction is a natural wiosata object that has great attractiveness and potential, but in developing this object there needs to be a promotional strategy carried out by the manager to introduce the attraction so that tourists are interested in visiting Goa Ergendang tourist attraction. Data collection used in this research is observation, documentation, literature study and interviews. The research method used is a qualitative method with a descriptive approach. This study aims to determine and analyze the development strategy in increasing tourists at Ergendang Cave. The results of the research show that there are several things that become obstacles in increasing the number of tourists in Ergendang Cave, namely 1. inadequate facilities, smallest location and inadequate accessibility. For strategies that must be carried out in the future are, 1. Promotion and branding, 2. Analyzing the characteristics of potential tourists, affordable tariffs and increasing and collaborating with local communities, 3.
Strategi Peningkatan Kompetensi SDM UMKM dalam Penerapan Digital Marketing Berbasis AI di Era 5.0 Lubis, Dewi Shinta Wulandari; Adrianto
Journal of Trends Economics and Accounting Research Vol 6 No 2 (2025): December 2025
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v6i2.2095

Abstract

Transformasi digital dan kemajuan teknologi kecerdasan buatan (AI) telah menciptakan tantangan baru sekaligus peluang bagi pelaku UMKM di era Society 5.0. Namun, kompetensi sumber daya manusia (SDM) UMKM seringkali menjadi hambatan dalam mengadopsi teknologi digital marketing berbasis AI. Makalah ini bertujuan untuk mengeksplorasi strategi peningkatan kompetensi SDM UMKM dalam memanfaatkan teknologi digital marketing berbasis AI untuk meningkatkan daya saing. Dengan pendekatan kualitatif deskriptif dan tinjauan pustaka terbaru, artikel ini mengkaji praktik-praktik terbaik dalam pengembangan kapasitas SDM. Hasil menunjukkan bahwa untuk mengatasi kesenjangan kompetensi SDM dalam implementasi AI, sangat diperlukan kolaborasi holistik antara pelaku UMKM, akademisi, pemerintah, dan penyedia teknologi/komunitas digital. Kolaborasi ini wajib difokuskan pada penyusunan program pelatihan digital yang adaptif, aplikatif, dan berorientasi pada studi kasus nyata, demi memastikan UMKM mampu memanfaatkan AI secara efektif dan berkelanjutan dalam menghadapi tantangan era Society 5.0.
TEKNOLOGI DAN MANAJEMEN PENGETAHUAN: INTEGRASI MODEL DAN KERANGKA MANAJEMEN PENGETAHUAN DALAM MENDORONG TRANSFORMASI ORGANISASI Nurhayati, Nurhayati; Lubis, Dewi Shinta Wulandari; Mubarak, Husni; Nasution, Wendi Amsuri; Isnaini, Dewi Budhiartini Yuli
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 9, No 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5344

Abstract

Abstract: This study examines the integration of digital technology and knowledge management as key drivers of organizational transformation in the digital era. The growing need for organizations to adapt to environmental changes requires the use of strategic knowledge and technologies that strengthen learning and innovation processes. This research employs a qualitative mixed-methods approach through case studies of three organizations that have implemented digital-based knowledge management platforms, with data collected through interviews, observations, and digital trace analysis. Thematic analysis was used to explore patterns of technology knowledge management integration in enhancing dynamic capabilities and organizational performance. The findings indicate that the integration of these two components improves cross-unit collaboration, accelerates knowledge access and distribution, and reinforces organizational learning, resulting in more adaptive and innovative work structures. The study confirms the crucial role of digital knowledge management in accelerating organizational transformation while extending dynamic capability theory by emphasizing the synergy between technology and organizational learning. The theoretical and practical implications highlight the importance of utilizing digital technology not merely as an operational tool but as a strategic enabler for creating long-term value and sustaining competitive advantage in increasingly complex business environments. Keywords: digital technology; knowledge management; organizational transformation; dynamic capabilities; innovation. Abstrak: Penelitian ini mengkaji integrasi teknologi digital dan manajemen pengetahuan sebagai pendorong utama transformasi organisasi di era digital. Fenomena meningkatnya kebutuhan organisasi untuk beradaptasi dengan perubahan lingkungan menuntut pemanfaatan pengetahuan strategis dan teknologi yang mampu memperkuat proses pembelajaran serta inovasi. Penelitian menggunakan pendekatan kualitatif campuran melalui studi kasus pada tiga organisasi yang telah menerapkan platform knowledge management berbasis digital, dengan data diperoleh melalui wawancara, observasi, dan analisis jejak digital. Analisis tematik digunakan untuk menelaah pola integrasi teknologi dan manajemen pengetahuan dalam meningkatkan kapabilitas dinamis dan kinerja organisasi. Hasil penelitian menunjukkan bahwa integrasi kedua aspek tersebut meningkatkan kolaborasi lintas unit, mempercepat akses dan distribusi pengetahuan, serta memperkuat proses pembelajaran organisasi sehingga menghasilkan struktur kerja yang lebih adaptif dan inovatif. Temuan ini mengonfirmasi peran penting digital knowledge management dalam mempercepat proses transformasi organisasi serta memperluas teori kapabilitas dinamis dengan menekankan sinergi antara teknologi dan pembelajaran organisasi. Implikasi teoretis dan praktis penelitian ini mengarahkan organisasi untuk memanfaatkan teknologi digital bukan hanya sebagai alat operasional, tetapi sebagai enabler strategis dalam menciptakan nilai jangka panjang dan mempertahankan keunggulan kompetitif di tengah dinamika lingkungan bisnis yang semakin kompleks. Kata Kunci: teknologi digital; manajemen pengetahuan; transformasi organisasi; kapabilitas dinamis; inovasi.
Co-Authors Ade Rahma Ayu Adrianto Adrianto, Adrianto Ahmad Dwi Sakti Hidaya Diani Melan Samosir Dina Octavia eka evriza, eka Elisa Br Tarigan Enjelina Sundari Br Bangun Ernawati Simbolon Fachri Husaini Fahmi Sulaiman Febri Nadia Syaputri Gurung, Lina Husni Mubarak Isnaini, Dewi Budhiartini Yuli Juli Isnaini, Dewi Budhiartini Marini, Yushita Merry Tyas Anggraini Metya Lutviani Montel Sinaga Muhamad Taufiqy Muhammad Fadilah Nasution, Wendi Amsuri Nurazizah Nurazizah Nurhayati Nurhayati Nurhayati NURUL HIDAYAH Panggabean, Dewi Purnama Sari Putri Rahmayani Ramadhani , Liska Ramazani Ramazani Riady, Yasir Riandani Rezki Prana Riandani Rezki Prana Rizki Hasmiana Dewi Salmon Situmoran Samudra Ginting Saroha Sihotang Soraya Grabiella Dinamika Soraya Grabiella Dinamika Sri Eka Wulandari Syi Syi Liani Tri Utari Ismayuni Vidya Fathimah Windi Wardani Yurial Arief Lubis