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All Journal Jurnal Kedokteran Muhammadiyah CIVITAS: Jurnal Studi Manajemen EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) JPM: JURNAL PENGABDIAN MASYARAKAT Literasi Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Journal of Trends Economics and Accounting Research Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia Jurnal Masyarakat Indonesia Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Aktual : Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Eka Prasetya
Dewi Shinta Wulandari Lubis
Sekolah Tinggi Ilmu Manajemen Sukma
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MARKETING STRATEGY FOR PURCHASE INTEREST AT DENASA WATER DEPOT Febri Nadia Syaputri; Dewi Shinta Wulandari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This research was conducted at the Denasa water Refillable Drinking Water Depot located on Jalan Air Bersih Gg sederek Sudirejo 1 Medan city. The purpose of this study is to reveal the successful sales strategy used by Denasa Water's Refillable Drinking Water Depot business in maintaining its business. This research uses qualitative methods with a case study approach. The types of data used in this study are primary data and secondary data. Data collection techniques using interviews, and observation of Informant Selection in this study revealed 6 people, namely 2 Business Owners, 2 Employees, and 2 Consumers. The results of this study show that the success of Denasa Water Refill Drinking Water Depot in maintaining its business is supported by several aspects. Among them are quality products, responsive service, affordable prices, massive sales promotions, superior quality, friendly service. This is the key to Success
THE INFLUENCE OF WORD OF MOUTH, PRICE AND BRAND IMAGE ON PATIENTS' DECISION TO USE SERVICES IN PRACTICE MIDWIFE DEBY Syi Syi Liani; Dewi Shinta Wulandari
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

This study aims to determine whether the patient's decision at midwife Deby's practice is influenced by word of mouth, price and brand image. The sample for this study was 240 respondents. Sampling using random sampling is sampling that provides equal opportunity for each member of the population to be sampled. using multiple regression tests to analyze the data and the coefficient of determination (R2) to assess the hypothesis, partial test (t test), and simultaneous test (F test), while data processing using SPSS 22. The results showed that partially word of mouth, price and brand image influences patient's decision to use services at Deby's midwife practice, and simultaneously word of mouth, price and brand image influences patient's decision to use services at Deby's midwife practice
TANTANGAN DAN PERAN SUMBER DAYA MANUSIA DALAM MENGHADAPI ERA SOCIETY 5.0 Dewi Shinta Wulandari Lubis
LITERASI JURNAL EKONOMI DAN BISNIS Vol. 5 No. 1 (2023): Juni
Publisher : LEMBAGA PENELITIAN BISNIS DAN EKONOMI

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Abstract

Society 5.0 tidak dapat kita hindari dimana merupakan suatu perkembangan teknologi informasi yang ditandai dengan transformasi teknologi analog kepada digital. Society 5.0 berpusat lebih kepada manusia yang berbasis teknologi. Sehingga dianggap perlunya tulisan ini dilakukan untuk melihat arti penting Sumber Daya Manusia (SDM) dalam society 5.0. Penelitian ini bertujuan untuk menjelaskan arti pentingnya Sumber Daya Manusia dan prinsip-prinsip strategi sumber daya manusia yang dapat diterapkan dalam organisasi. Metode yang digunakan dalam penelitian ini adalah deskriptif penelitian kualitatif. Metode untuk pengumpulan data yang digunakan adalah metode literasi. Hasil dalan penelitian ini menunjukan bahwa manusia merupakan bagian dari era society 5.0 dan merupakan komponen utama. Dan yang diinginkan di dalam era society ini merupakan sumber daya manusia yang mampu menghadapi tantangan dalamnya dan sumber daya manusia yang berkompeten dalam segala bidang karena society 5.0 lahir untuk memudahkan kehidupan manusia yang berkualitas yang dijalani oleh sumber daya manusia yang berkualitas juga.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Apotek Delima Kota Medan Fahmi Sulaiman; Sri Eka Wulandari; Metya Lutviani; Diani Melan Samosir; Dewi Shinta Wulandari
BISMA Cendekia Vol. 2 No. 1 (2021): BISMA Cendekia - September 2021
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1087.939 KB) | DOI: 10.56473/bisma.v2i1.57

Abstract

Dengan memanfaatkan kemajuan teknologi memudahkan setiap individu untuk mendapatkan informasi dengan sangat mudah dan efisien. Seiring dengan perkembangan zaman, internet dapat lebih mudah di akses oleh masyarakat, bahkan di pelosok desa sekalipun. Dengan menggabungkan internet dan pemasaran maka pelaku usaha bisnis dapat meningkatkan exposure kepada konsumen untuk mengembangkan usahanya. Apotek Delima merupakan salah satu drug store yang menjual obat bebas, obat keras dan obat herbal yang sudah memiliki izin resmi sudah menerapkan strategi pemasaran online.Saat ini strategi pemasaran digital dianggap sebagai sebuah keharusan, karena dapat menghubungkan ke berbagai segmen pasar di berbagai kota baik nasional, regional, maupun internasional. Dengan memiliki inovasi dan kreativitas maka Apotek Tujuan Penelitian ini adalah untuk menganalisi strategi S-W-O-T untuk meningkatkan penjualan Apotek Delima. Hasil penelitian ini adalah Apotek Delima mempraktikkan strategi pemasaran digital (digital marketing) secara online melalui media sosial seperti Instagram dan WhatsApp yang terhubung dengan jangkauan konsumen yang lebih luas sejak 2019 dan sudah melakukan jualan secara online melalui E-commerce Shopee dan Tokopedia. Penerapan digital marketing yang dilaksanakan Apotek Delima dapat meningkatkan penjualan karena konsumen lebih luas, lebih dekat, dapat memeriksa kualitas dan reputasi produk, dan dapat melakukan transaksi secara online. Berdasarkan analisis SWOT, Apotek Delima Medan telah berada di posisi yang benar dan relevan, yaitu di kuadran I (pertumbuhan) dalam penerapan pemasaran digitalnya.
Hubungan Antara Beban Kerja dengan Stres Kerja Pada Pegawai Lapas Kelas IIA Dewi Shinta Wulandari Lubis
Journal of Trends Economics and Accounting Research Vol 3 No 4 (2023): June 2023
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v3i4.677

Abstract

This study aims to look at the relationship between workload and work pressure on employees at Class II A Correctional Institution Ambon. The research approach used is a quantitative approach to the type of correlation research. The population in this study were employees in the security and guard team, totaling 85 people. To determine the number of samples in this study using a total sampling technique, namely the entire population is used as a research sample which also amounts to 85 people. Data collection was carried out using a scale of workload and work stress. Based on the results of data analysis using the correlational analysis method, it is known that there is a significant positive relationship between workload and work stress seen by the coefficient value (Rxy) = 0.758 with p = 0.000 <0.050, meaning that the hypothesis says there is a positive relationship between workload and work stress the higher the workload, the higher the work stress, and vice versa, the lower the workload, the lower the work stress received. In this study the workload on employees is high, based on the empirical average value obtained (71,43) is greater than the hypothetical average value (47). Furthermore, it is known that work stress on employees is high, this is based on the empirical average value obtained (114,71) which is greater than the hypothetical average value (95). Likewise with the value of the coefficient of determination (R2) which has a value of 0.694, this is equivalent to 69.4%, meaning that workload contributes 69.4% to work stress on employees. The effective contribution of workload affects work stress by 30,6%.
Membentuk Jiwa Leadership pada Santri Pesantren Modern Saifullah An-Nahdliyah Melalui Kegiatan Outing Class Dewi Shinta Wulandari Lubis; Soraya Grabiella Dinamika; Yurial Arief Lubis
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): November 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v3i2.2103

Abstract

This community service activity aims to provide knowledge about leadership to santri and santriwati in the Saifullah An-Nahdliyah Modern Islamic Boarding School environment through Outing Class activities. A total of 40 people from several grade levels equivalent to SMP / MTs and SMA / MA, consisting of 22 male students, and 18 female students participated in this activity. The method of this community service activity uses the lecture method, direct demonstration, discussion, and question and answer. The lecture method was used to convey general knowledge about leadership. Demonstration is used to provide direct skills regarding understanding, how to form, and types of leadership by utilizing existing games and tools. Discussion and question and answer are used to complete things that have not been accommodated by the two methods above. The obstacle faced is that the students do not have prior knowledge about leadership. The service team provided material on leadership and teamwork, then Outing Class activities were carried out by playing several types of leadership games such as leaking pipe games, rigging games, water tower games, Human Ladder games, and moving bracelets games. The post-test results showed that after participating in the activity the participants' understanding and knowledge of leadership increased, as shown by the N-gain results which were categorized as high (g> 0.7). Benefits that can be obtained by participants
Peningkatan Produktivitas UMKM Melalui Pemberdayaan Reseller di PT. Keloria Moringa Jaya Dewi Shinta Wulandari Lubis; Dina Octavia; Soraya Grabiella Dinamika; Ade Rahma Ayu
Jurnal Pengabdian Masyarakat Eka Prasetya Vol 1 No 2 (2022): Jurnal Pengabdian Masyarakat Eka Prasetya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat STIE Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jpmep.v1i2.277

Abstract

MSME is a sector that must be of concern to the Republic of Indonesia because it has an important role in the economy of the Indonesian people, one of which is being able to create jobs and increase people's income. Seeing the important role of MSMEs, it is necessary to conduct training to help MSMEs overcome various existing problems from all aspects. One thing that can be done is the Community Service Training (PKM) activity entitled 'Increasing MSME Productivity Through Reseller Empowerment at PT. Keloria Moringa Jaya' where the participants in this activity consisted of MSME actors and workers at PT Keloria Moringa Jaya. The methods given are presentations, discussions, case studies, and final evaluations. This activity aims to provide increased knowledge in increasing productivity by empowering resellers to increase their sales and will increase their income. The results of this activity concluded that this activity really helped participants in increasing their understanding and awareness of reseller empowerment.
Pengaruh Budaya Organiasi terhadap Kinerja Karyawan Lubis, Dewi Shinta Wulandari
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (886.04 KB) | DOI: 10.56473/bisma.v1i1.5

Abstract

This study aims to determine the effect of organizational culture on employee performance. This research was conducted on 66 employees of PT. Bandar Abadi Shipyard Batam who was the respondent. The variables observed in this study consisted of organizational culture and employee performance. Data were collected by distributing questionnaires and literature study, questionnaires were developed from the indicators of each variable which were the observations. The data test was conducted with validity and reliability, while the data analysis used simple linear regression, with hypothesis testing using the coefficient of determination and partial test. The results of this study indicate that organizational culture has a positive and significant effect on employee performance at PT. Bandar Abadi Shipyard.
The Role Of Bartender On Moctail Quality And Guest Satisfaction At Onyx Lounge Four Points Hotel By Sheraton Medan Samudra Ginting; Dewi Shinta Wulandari Lubis
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to examine the role of bartenders in the quality of mocktails and guest satisfaction at Onyx Lounge Hotel Four Points by Sheraton Medan. Onyx Lounge offers food and beverage services, including mocktails, with comfortable indoor and outdoor areas for guests. The quality of mocktails is greatly influenced by the skills, creativity, and consistency of bartenders in mixing drinks. The research method used is descriptive qualitative, with data collection techniques through observation, interviews, and literature studies. The results of the study indicate that bartenders play an important role in maintaining the quality of mocktails, especially in terms of manufacturing techniques, creativity in creating new mocktail variations, and good interaction with guests. However, differences in presentation standards are still found among bartenders. Therefore, it is necessary to improve operational standards to ensure the consistency of mocktail quality. Guest satisfaction is also influenced by friendly and efficient bartender service. In conclusion, the role of bartenders at Onyx Lounge Four Points by Sheraton Medan has a significant effect on the quality of mocktails and guest satisfaction, but still requires improvement in presentation standards.
Improving The Professionalism Of Waiter And Waitress In Supporting The Succesaful Operational Food And Beverage Service At Aryaduta Hotel Medan Elisa Br Tarigan; Dewi Shinta Wulandari Lubis
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The aim of this research is to find out the role of waiter and waitress in supporting the succses of food and drinks. The type of research used is qualitative research. In this research, data was collected through observation and in-depth interviews. The research sample was the manager the Aryaduta Medan Hotel in the Food And Beverage section. The results of this research show that standart operating procedures (SOP) greatly influence the profesionalism of waiters and waitress. With the presence of SOP, staff can function well at work.
Co-Authors Ade Rahma Ayu Ahmad Dwi Sakti Hidaya Diani Melan Samosir Dina Octavia eka evriza, eka Elisa Br Tarigan Enjelina Sundari Br Bangun Ernawati Simbolon Fachri Husaini Fahmi Sulaiman Febri Nadia Syaputri Gurung, Lina Husni Mubarak Juli Isnaini, Dewi Budhiartini Marini, Yushita Merry Tyas Anggraini Metya Lutviani Montel Sinaga Muhamad Taufiqy Muhammad Fadilah Nasution, Wendi Amsuri Nurazizah Nurazizah Nurhayati NURUL HIDAYAH Panggabean, Dewi Purnama Sari Putri Rahmayani Ramadhani , Liska Ramazani Ramazani Riady, Yasir Riandani Rezki Prana Riandani Rezki Prana Rizki Hasmiana Dewi Salmon Situmoran Samudra Ginting Saroha Sihotang Soraya Grabiella Dinamika Soraya Grabiella Dinamika Sri Eka Wulandari Syi Syi Liani Tri Utari Ismayuni Vidya Fathimah Windi Wardani Yurial Arief Lubis