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All Journal Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Al-MIKRAJ: Jurnal studi Islam dan Humaniora Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Innovative and Creativity MERDEKA: Jurnal Ilmiah Multidisiplin Jurnal Ilmiah Nusantara Jurnal Cendekia Ilmiah Tamilis Synex: Multidimensional Collaboration
Arista, Roynaldi
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pera Pola Komunikasi Humas dalam Membangun Citra Badan Pembinaan Hukum Nasional melalui Media Sosial Instagram @BPHN_KEMENKUM Airin Deviana Amellya; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7938

Abstract

The advancement of digital technology has encouraged government institutions to utilize social media as an effective public communication tool. This study aims to analyze the role of public relations communication patterns in building the image of the National Legal Development Agency (BPHN) through the Instagram platform. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation of the official Instagram account of BPHN (@bphn.kemenkum) and relevant informants. The findings reveal that BPHN’s public relations apply an active, responsive, and participatory two-way communication pattern in managing content and public interaction. Features such as comments, direct messages, and interactive stories facilitate reciprocal communication that strengthens public engagement. Feedback evaluation is also conducted regularly as a basis for improving communication strategies. The study concludes that the communication pattern implemented by BPHN’s public relations significantly contributes to shaping an informative, transparent, and professional institutional image in the eyes of the public.
Strategi Public Realations Terkait Penggunaan Influencer Instagram Dalam Meningkatkan Brand Awareness Brand Skincare Lokal Scarlett Mirta Ria Zai; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8160

Abstract

The rapid advancement of information and communication technology in recent decades has had a significant impact on various aspects of human life, particularly in marketing communication strategies. One of the most affected fields is public relations (PR), which has undergone major changes in methods and approaches to building relationships between organizations and their publics. Whereas PR activities once relied heavily on traditional media such as newspapers, magazines, or press conferences, digital technology has now revolutionized these practices. This study aims to explore and analyze the public relations strategies implemented by the local skincare brand Scarlett in utilizing Instagram influencers as a communication medium to enhance brand awareness. Amidst the increasingly competitive beauty industry, social media has become a strategic channel for companies to establish effective, interactive, and audience-oriented communication. As a local brand, Scarlett has successfully optimized the power of digital media by collaborating with influencers to deliver brand messages in a more personal and authentic manner. The research employed a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The findings reveal that Scarlett’s PR strategy focuses on long-term collaboration with influencers aligned with its brand image, the use of engaging visual content, and the delivery of consistent and relatable messages. This strategy has proven effective in fostering emotional connections between the brand and consumers, strengthening public trust, and reinforcing brand positioning in the local skincare market. Furthermore, the study highlights that the use of influencers as part of public relations strategies can generate a positive impact on shaping public perception and fostering consumer loyalty in the digital era.
Strategi Penggunaan Media Sosial Instagram sebagai Alat Komunikasi dalam Penguatan Branding One Media Digital tvOne Putri Mahardhika Sakinah; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3321

Abstract

This study aims to enhance the utilization of One Media Digital tvOne by employing Instagram as a strategic communication tool. Instagram was chosen because of its strong visual and interactive characteristics as well as its large active user base in Indonesia, making it highly relevant in the context of strengthening the branding of digital television media. The focus of this research is to explore how tvOne leverages Instagram to reinforce its branding, increase audience participation, and build emotional closeness with its followers. The research adopts a descriptive qualitative approach with data collection techniques including in-depth interviews, participatory observation, and documentation. The informants consist of the tvOne social media team responsible for managing the official account, as well as active Instagram users who represent the primary audience. Two main theories support the analysis: Uses and Gratifications Theory, which emphasizes audience motives and satisfaction in media consumption, and Brand Awareness Theory, which relates to efforts in building awareness and audience loyalty toward a brand. The findings reveal that tvOne applies a consistent communication strategy through engaging visual content and the use of Instagram features such as reels, stories, and live streaming, combined with an interactive communication style. These strategies have proven effective in enhancing brand awareness, reinforcing a positive image, and cultivating audience loyalty. Personal approaches through direct interactions also foster a sense of emotional involvement among followers of the @tvonenews account. Thus, Instagram serves not only as an entertainment platform but also as a strategic communication device that continuously strengthens tvOne’s digital branding.
Persepsi Siswa MP Kelas X Mengenai penggunaan Media Sosial Instagram dalam Meningkatkan Citra SMK Sandikta Ayu Wulandari; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3322

Abstract

This study aims to explore the positive perceptions of Office Management grade X students regarding the use of the Instagram account @osissmksandikta in efforts to enhance the image of SMK Sandikta. The background of this research is based on the importance of social media as a means of public communication in the digital era, particularly in building the reputation of educational institutions among the younger generation. The OSIS Instagram account is viewed as the school’s representation in delivering information, promoting activities, and creating emotional engagement between the student organization and both internal and external audiences. The research employed a qualitative descriptive approach. Data collection techniques included in-depth interviews, participatory observation, and documentation to obtain comprehensive findings. The informants consisted of one key informant, namely the OSIS advisor, and three main informants who were Office Management grade X students. Informants were selected purposively, considering their direct involvement with the OSIS Instagram account. The findings reveal that the @osissmksandikta Instagram account is perceived as effective in building a positive school image through the presentation of engaging visual content, a communication style suited to student characteristics, and the provision of relevant, easily accessible information. The account also fosters a sense of involvement and pride since its management is carried out alternately by OSIS members, thereby strengthening collective ownership. Furthermore, active student participation in responding to content reinforces the relationship between the school and its students. The study concludes that the use of Instagram can serve as an effective medium for enhancing a school’s positive image if managed consistently, interactively, and in alignment with the needs and preferences of the target audience. This finding is expected to contribute to the development of school communication strategies through social media.
Strategi Komunikasi Organisasi Ketua Karang Taruna Sub Unit 032 Kecamatan Jatiasih dalam Meningkatkan Loyalitas Anggota Avriliani Sugianto; Murtiadi Murtiadi; Roynaldi Arista
SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Vol. 3 No. 4 (2025): Oktober: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/saber.v3i4.3323

Abstract

This study aims to identify, describe, and analyze the organizational communication strategy implemented by the Chairman of the Youth Organization Sub Unit 032 of Jatiasih District in increasing member loyalty. The phenomenon behind this study is the fluctuation in the presence of members in organizational activities and the challenge of maintaining active youth participation in the digital era. Members' loyalty is seen as a determining factor for the success of an organization in carrying out social, cultural, and community programs. The research method used is qualitative with a descriptive approach. Data was collected through in-depth interviews, direct observation of Karang Taruna activities, and documentation of organizational archives. The research informants were selected using purposive sampling techniques, including the Chairman of the Youth Organization and members who actively participated. Data analysis is carried out using an interactive model that includes collection, reduction, data presentation, and conclusion drawn. The results of the study show that the communication strategy of the Chairman of the Youth Organization is democratic, participatory, and interpersonal. The communication media used is in the form of WhatsApp Groups for quick coordination and face-to-face meetings to strengthen emotional bonds between members. The Chair also utilizes informal strategies such as casual conversations and non-formal social interactions to get closer to members. This strategy has a positive effect on member loyalty indicators, such as compliance, responsibility, active participation, and a sense of belonging to the organization. This study concludes that effective, open, empathetic, and adaptive communication to the needs of members is the main factor in strengthening the loyalty of youth organizations. These findings are expected to make an academic contribution to the study of community-based organizational communication and practical benefits for Karang Taruna administrators and similar organizations in managing membership dynamics at the local level.
EFEKTIVITAS INFLUENCER MARKETING NANAKOT DI MEDIA SOSIAL TERHADAP MINAT BELI PRODUK THE BOLLEN BAKER Fitri Yanti Dwi Wahyuni; Roynaldi Arista
Tamilis Synex: Multidimensional Collaboration Vol. 4 No. 03 (2026): Tamilis Synex
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of social media has encouraged the use of influencer marketing as a digital marketing communication strategy, including in promoting food products. This study aims to analyze the effectiveness of Nanakoot’s influencer marketing on social media toward consumers’ purchase intention for The Bollen Baker products. This research employed a quantitative approach with an explanatory research design. Data were collected through an online questionnaire from 99 respondents who were The Bollen Baker consumers, domiciled in Jabodetabek, aged 20–45 years, had seen Nanakoot’s content, and had purchased The Bollen Baker products. Influencer marketing was measured through the characteristics of expertise, attractiveness, authenticity, and homophily, while purchase intention was measured through transactional, referential, preferential, and exploratory intentions. Data were analyzed using simple linear regression, the coefficient of determination, and t-test. The results showed that Nanakoot’s influencer marketing had a positive and significant effect on consumers’ purchase intention, with a t-value of 30.907 and a significance value of < 0.001. The R Square value of 0.908 indicates that Nanakoot’s influencer marketing explained 90.8% of the variation in consumers’ purchase intention, while the remaining 9.2% was explained by other factors outside the research model. Therefore, Nanakoot’s influencer marketing was proven to be effective in increasing purchase intention for The Bollen Baker products.
Strategi Komunikasi Public Relations Komnas Perlindungan Anak Dalam Edukasi Masyarakat Tentang Bahaya Child Grooming Nurseha; Roynaldi Arista
MERDEKA : Jurnal Ilmiah Multidisiplin Vol. 4 No. 1 (2026): Oktober
Publisher : PT PUBLIKASI INSPIRASI INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/merdeka.v4i1.9259

Abstract

Child grooming menjadi ancaman serius bagi keamanan anak di era digital, karena pelaku membangun kedekatan emosional dengan anak secara bertahap untuk tujuan eksploitasi seksual. Meskipun KOMNAS Perlindungan Anak telah menjalankan edukasi melalui media sosial, KOMNAS TV Anak, dan kegiatan tatap muka, pemahaman masyarakat terhadap bahaya child grooming masih cenderung terbentuk secara insidental melalui pemberitaan viral. Penelitian ini bertujuan mengetahui strategi komunikasi public relations KOMNAS Perlindungan Anak dalam edukasi masyarakat, hambatan yang dihadapi, serta upaya mengatasinya. Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus tunggal. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi, dianalisis menggunakan kerangka 7Cs PR Communications dari Cutlip, Center, dan Broom. Hasil penelitian menunjukkan KOMNAS Perlindungan Anak telah menerapkan ketujuh elemen 7Cs melalui media sosial serta kerja sama dengan sekolah, kepolisian, dan lembaga terkait. Namun, edukasi masih menghadapi hambatan berupa perbedaan pola pengasuhan, rendahnya literasi digital, dominasi konten hiburan, dan keterbatasan jangkauan kanal resmi. Dari sisi audiens, ditemukan negotiated position dan unreached audience, menunjukkan pesan belum sepenuhnya dimaknai sesuai tujuan komunikator. Hambatan diatasi melalui segmentasi wilayah, integrasi komunikasi digital dan tatap muka, kemitraan, dan layanan pengaduan berbasis teknologi. Strategi komunikasi dinilai cukup kuat dan integratif, namun masih perlu penguatan pada kejelasan pesan, jangkauan saluran, kesinambungan, dan evaluasi perubahan perilaku
PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN MIE GACOAN DI JAKARTA TIMUR Warsono Warsono; Arif Rahman; Fajri Ariandi; Roynaldi Arista; Chandra Chandra
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2542

Abstract

This study aims to examine the effect of product quality and service quality on customer satisfaction among Mie Gacoan customers in East Jakarta. This study employed a quantitative descriptive method by distributing questionnaires through Google Forms using purposive sampling, involving 120 Mie Gacoan customers in East Jakarta as respondents. The data were analyzed using SPSS 26 to conduct multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results of the study indicate that, based on the t-test, product quality and service quality have a positive effect on customer satisfaction among Mie Gacoan customers in East Jakarta. Based on the results of the multiple linear regression analysis, product quality and service quality jointly influence customer satisfaction among Mie Gacoan customers in East Jakarta by 73,2%, while the remaining 16,8% is influenced by other variables that were not examined in this study.
Co-Authors Abdul Mubarok Airin Deviana Amellya Arif Rahman Arif Rahman Avriliani Sugianto Ayu Wulandari Chandra Chandra Chandra Utama, Dani Dani Chandra Utama Fajri Ariandi Fitri Yanti Dwi Wahyuni Fitriyanto Fitriyanto Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Mirta Ria Zai Murtiadi Murtiadi Murtiadi Nurseha Putri Mahardhika Sakinah Rahman, Dany Alif RR. Ella Evrita Hestiandari Syafuddin Syafuddin Tegar Nurrahman Teguh Saputro Tisna Adila Tuty Mutiah Warsono Warsono Warsono Warsono Warsono Warsono