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All Journal Jurnal Mitra Manajemen JURNAL MANAJEMEN BISNIS JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Golden Ratio of Mapping Idea and Literature Format Al-MIKRAJ: Jurnal studi Islam dan Humaniora Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Journal of Innovative and Creativity Jurnal Ilmiah Nusantara Jurnal Cendekia Ilmiah
Arista, Roynaldi
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Pera Pola Komunikasi Humas dalam Membangun Citra Badan Pembinaan Hukum Nasional melalui Media Sosial Instagram @BPHN_KEMENKUM Airin Deviana Amellya; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7938

Abstract

The advancement of digital technology has encouraged government institutions to utilize social media as an effective public communication tool. This study aims to analyze the role of public relations communication patterns in building the image of the National Legal Development Agency (BPHN) through the Instagram platform. This research uses a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation of the official Instagram account of BPHN (@bphn.kemenkum) and relevant informants. The findings reveal that BPHN’s public relations apply an active, responsive, and participatory two-way communication pattern in managing content and public interaction. Features such as comments, direct messages, and interactive stories facilitate reciprocal communication that strengthens public engagement. Feedback evaluation is also conducted regularly as a basis for improving communication strategies. The study concludes that the communication pattern implemented by BPHN’s public relations significantly contributes to shaping an informative, transparent, and professional institutional image in the eyes of the public.
Strategi Public Realations Terkait Penggunaan Influencer Instagram Dalam Meningkatkan Brand Awareness Brand Skincare Lokal Scarlett Mirta Ria Zai; Murtiadi; Roynaldi Arista
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1: Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.8160

Abstract

The rapid advancement of information and communication technology in recent decades has had a significant impact on various aspects of human life, particularly in marketing communication strategies. One of the most affected fields is public relations (PR), which has undergone major changes in methods and approaches to building relationships between organizations and their publics. Whereas PR activities once relied heavily on traditional media such as newspapers, magazines, or press conferences, digital technology has now revolutionized these practices. This study aims to explore and analyze the public relations strategies implemented by the local skincare brand Scarlett in utilizing Instagram influencers as a communication medium to enhance brand awareness. Amidst the increasingly competitive beauty industry, social media has become a strategic channel for companies to establish effective, interactive, and audience-oriented communication. As a local brand, Scarlett has successfully optimized the power of digital media by collaborating with influencers to deliver brand messages in a more personal and authentic manner. The research employed a descriptive qualitative approach with data collected through in-depth interviews, observation, and documentation. The findings reveal that Scarlett’s PR strategy focuses on long-term collaboration with influencers aligned with its brand image, the use of engaging visual content, and the delivery of consistent and relatable messages. This strategy has proven effective in fostering emotional connections between the brand and consumers, strengthening public trust, and reinforcing brand positioning in the local skincare market. Furthermore, the study highlights that the use of influencers as part of public relations strategies can generate a positive impact on shaping public perception and fostering consumer loyalty in the digital era.
Co-Authors Abdul Mubarok Airin Deviana Amellya Arif Rahman Arif Rahman Chandra Utama, Dani Dani Chandra Utama Fajri Ariandi Fitriyanto Fitriyanto Jaka Santosa Jaka Santosa, Jaka Juniarti Eka Mirta Ria Zai Murtiadi Murtiadi Murtiadi Rahman, Dany Alif RR. Ella Evrita Hestiandari Syafuddin Syafuddin Tegar Nurrahman Teguh Saputro Tisna Adila Tuty Mutiah Warsono Warsono Warsono Warsono