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All Journal Linguistics and Elt Journal Journal of Research in Business, Economics, and Education Jurnal Scientia Journal of Industrial Engineering & Management Research (JIEMAR) Journal of Economics and Business Letters Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Otto Siregar
Universitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences

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The Effect Of Trust As A Mediating Variable Of Social Media And E-Service Marketing On Purchase Decisions At Tiktok Shop Siboro, Sonny Fransisco; Siregar, Otto; Sugeng, Irwin Sukrisno
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i03.2560

Abstract

This research aims to analyze the role of trust as a mediating variable in the relationship between social media marketing and e-service quality on purchasing decisions at the TikTok Shop. Using a quantitative approach, data was collected from TikTok Shop users through an online survey which was distributed to 97 people. The data analysis technique used is path analysis to test the direct and indirect relationship between social media marketing, e-service, trust and purchasing decisions. The research results showe-servicepositive and significant effect on trust, e-service has a positive and significant effect on purchasing decisions, trust has a positive and significant effect on purchasing decisions, social media marketing has a positive and significant effect on trust, social media marketing has a positive and significant effect on purchasing decisions, trust can mediates e-service on purchasing decisions, while trust cannot mediate social media marketing on purchasing decisions.These findings emphasize the importance of effective social media marketing strategies and quality management services in building consumer trust, which ultimately drives purchasing decisions.
Analysis of Derivation and Inflection Affixation in an Article with the Title “How Wildfires are Changing the Face of the Mediterranean Landscape” Nuraini, Lita; Wardhani, Salsabila; Siregar, Otto
Linguistics and ELT Journal Vol 12, No 2 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v12i2.28175

Abstract

This study examines derivational and inflectional affixation in the article “How Wildfires Are Changing the Face of Mediterranean Landscapes.” Morphology, a field of linguistics, studies how words are formed and how morphemes create new meanings and grammatical structures. This study identifies and analyzes the types and patterns of affixes in the article and their role in meaning and grammar. By using qualitative methods, 53 derivational affixes and 76 inflectional affixes were found. Derivational affixes, such as prefixes (re-, un-) and suffixes (-ion, -ly), often change the word class, thus expanding the vocabulary. Inflectional affixes, such as -s, -ed and -ing, provide grammatical details without changing the core meaning of the word. Inflectional affixes appear more frequently in articles, showing their importance in grammar, while derivational affixes add depth and variety. This study highlights how affixation helps convey scientific and narrative information effectively. This research contributes to linguistic research and offers insights for writers and editors in creating clear and engaging content.
Morphology Analysis Derivation and Inflectional in Katy Perry Album "Prism" Hasbi, Muhammad Dipo; Huda, Ahmad Nur; Siregar, Otto
Linguistics and ELT Journal Vol 12, No 2 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v12i2.28187

Abstract

This research looks at the morphological elements of Katy Perry's Prism album lyrics, focusing on derivational and inflectional morphemes. Morphology is a branch of linguistics that focuses on the role of morphemes in language and examines the structure, meaning, and creation of words. With 33 occurrences, the most common derivational suffix, according to the data, is -ing. -ly (8 instances), un- (4), -y (3), and -er (2) come after it. Less frequent suffixes, such -ary, -ity, and others, only occur once each. The most frequent prefix is un-, which appears six times, while in-(2) and uni-(1) are less frequent. The most frequent inflectional morphemes are plural forms and past participles, which occur 18 times each, showing how important they are in showing multiplicity and completed actions. Comparative degrees appear 6 times, and the past tense is used 7 times, further indicating the richness of grammatical forms that the album expresses. The results reveal the linguistic diversity of PRISM's song lyrics, which deliver the messages of relationships, self-determination, and living in the present through a harmony of derivational and inflectional processes. This research contributes to our understanding of how morphological elements enhance the literary works and promote vocabulary acquisition through song lyrics.
Affective Meaning Found in 'Nothing's Gonna Change My Love for You" Rafael, Steven; Adestina, Desi; Siregar, Otto
Linguistics and ELT Journal Vol 12, No 2 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/leltj.v12i2.28193

Abstract

This study examines the affective semantic meaning of the lyrics of the song "Nothing's Gonna Change My Love For You". This study uses a qualitative approach to analyze the affective meaning in the lyrics of the song. In this study, G. Leech's theory of affective meaning is used to identify and analyze the emotional responses conveyed through certain words and phrases in the song. Data collection involved downloading the song, reading the lyrics, and identifying the emotional tone in the text. This study refers to the emotional impact of words and their important role in song lyrics, as songs often aim to evoke emotions such as love, happiness, or sadness. The results of the Analysis of the lyrics of "Nothing's Gonna Change My Love For You" are that the song contains twelve different emotional meanings—ten positive and two negative. Positive emotions focus on themes of love, commitment, and certainty, while negative emotions reflect dependence and longing. These findings demonstrate the power of carefully chosen words in shaping the emotional experience of the listener and the relationship between the singer and the audience. This study highlights the influence of affective meaning in songs and how it shapes emotional engagement, highlighting the important role of language in evoking strong feelings and creating emotional resonance.
A STRATEGIC MANAGEMENT APPROACH TO STABILIZING RISK, GOVERNANCE, EARNINGS, AND CAPITAL UNDER A NEW VISION OF PT. BANK MUAMALAT INDONESIA Sazly, Syukron; Haryadi, Budhi; Siregar, Otto; Siswantoro, Yuni
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 2 (2025): May
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i2.13984

Abstract

This study aims to analyze the strategic management approach of PT. Bank Muamalat Indonesia, Tbk in improving financial health and realizing the new vision established in 2025. The method used is qualitative descriptive with secondary data analysis from financial reports, OJK publications, and other relevant documents. The result shows, the bank faced significant challenges in the initial years following the new vision’s launch, particularly in the indicators of NPF (2.34%), BOPO (105%), and ROA (0.3%), although CAR (15%) and FDR (82%) remained relatively strong. Strategic management was applied through strengthening risk management, operational efficiency via digitalization, sharia product innovation, and internalization of blessing values as part of the organizational culture. The study’s limitations include a greater focus on quantitative data than qualitative data and a case study limited to a single institution, requiring caution in drawing conclusions. Future research is recommended to use mixed methods and compare practices with other sharia banks so that, evaluation and benchmarking is believed to enhance Bank Muamalat’s competitiveness and sustainability.
Kinerja Karyawan yang Dipengaruhi oleh Beban Kerja dan Stres Kerja Melalui Kepuasan Kerja Sebagai Variabel Intervening pada PT Bank Central Asia Tbk KCU Kedoya Jakarta Barat Nikmah, Wasilatun; Anggarini, Desy Tri; Siregar, Otto
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 4 No. 2 (2023): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v4i2.1987

Abstract

Tujuan penelitian ini adalah untuk menguji bagaimana kepuasan kerja sebagai variabel intervening mempengaruhi kinerja karyawan PT Bank Central Asia Tbk KCU Kedoya Jakarta Barat dalam kaitannya dengan beban kerja dan stres kerja. Penelitian ini bertujuan untuk memahami cara-cara di mana variabel-variabel ini berinteraksi dalam lingkungan kerja dan lingkungan perbankan yang dinamis. Kuesioner digunakan untuk mengumpulkan data dengan metode penelitian kuantitatif. Populasi penelitian adalah karyawan PT Bank Central Asia Tbk KCU Kedoya Jakarta Barat, dan sampel dipilih berdasarkan standar yang telah ditentukan. Kuesioner yang dibuat menggunakan kerangka konseptual penelitian untuk mengumpulkan data. SmartPLS digunakan untuk analisis data guna menilai hipotesis penelitian dan mengukur pentingnya dan kekuatan korelasi antar variabel. Hasil dari penelitian ini bahwa Beban Kerja berpengaruh positif signifikan terhadap Kepuasan Kerja, Beban Kerja berpengaruh positif signifikan terhap Kinerja Karyawan, Kepuasan  berpengaruh terhadap Kinerja Karyawan, Stress Kerja berpengaruh  terhadap  Kepuasan Kerja,  Kepuasan Kerja berperan sebagai partial control yang berarti untuk mengetahui hubungan antar variabel terdapat hubungan langsung seperti Beban Kerja terhadap Kineja karyawan,  Kepuasan Kerja sebagai partial control dalam hubungan stress kerja terhadap Kinerja Karyawan. Pengukuran ini memberikan nilai Q2 sebesar 0.9865 atau 98,65%, yang menunjukkan bahwa nilai tersebut lebih tinggi dari nol. Sehingga membuktikan bahwa bahwa Kinerja Karyawan secara utuh dipengaruhi oleh variabel Beban Kerja, Stress Kerja dan Kepuasan Kerja sebesar 98,65% dan sisanya oleh variabel lain di luar model penelitian.
Co-Authors Adestina, Desi Ahmad Nur Huda Ahmad Rafik Aris Kurniawan Aris Kurniawan Dessy Suryani Desy Tri Anggarini Haryadi, Budhi Hasbi, Muhammad Dipo Henny Armaniah Irwin Sukrisno Sugeng Isyana Emita Nikmah, Wasilatun Nuraini, Lita Nyoman Suardhita Rafael, Steven Rafik, Ahmad Sazly, Syukron siboro, sonny fransisco Siswantoro, Yuni Suryani, Dessy Syamsudin Syamsudin Wardhani, Salsabila