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Subaida, Ida
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Nursing Public Health Social Sciences

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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

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PENGARUH PROMOSI, KERAGAMAN PRODUK, DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN PADA CAFE FAMILY GARDEN DI KABUPATEN SITUBONDO Yakin, Ainol; Karnadi, Karnadi; Subaida, Ida; Sari, Rini Kartika
Growth Vol 20 No 1 (2022): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v20i1.1835

Abstract

Organizational management requires good and appropriate management so that people who work in the organization can achieve optimal results or goals. Cafe Family Garden is a company that has duties, functions and authorities. In order to achieve the goals that have been set, it takes high loyalty from customers of Cafe Family Garden. One way to increase customer loyalty is by promotion, product diversity, and product quality. Statistical test results of the regression variable promotion (X1), product diversity (X2), and product quality (X3) have a positive influence on the customer loyalty variable (Y), this is shown in the results of multiple linear regression analysis, namely Y = -1.306E-16 + 0.163X1 + 0.348X2 + 0.453X3+ e. Partially the promotion variable (X1) tcount is 2,032 > ttable 1,985 with a sig value of 0.045 < 0.05, product diversity (X2) tcount is 3.901 > ttable 1.985 with a sig value of 0.000 <0.05, product quality (X3) tcount is 6.250 > t table 1.985 with sig value 0.000 <0.05. The promotion variable (X1) product diversity (X2) product quality (X3) has a significant positive effect on the customer loyalty variable. Simultaneously (together) promotion (X1) product diversity (X2) product quality (X3) simultaneously has a positive effect on customer loyalty variable (Y) because Fcount > Ftable, 81.729 > 2.70 with sig value 0.000 <0.05 . The dominant test of this research conducted is the influence value of the product quality variable (X3) of 6.250, which is greater than the value of the promotion variable (X1) of 2.032 and product diversity (X2) of 3.901. The coefficient of determination test (R2) obtained results of 0.723 meaning the influence of promotion variables, product diversity, and product quality had a contribution of 72.3% to the customer loyalty variable, the remaining 27.7% was influenced by other factors not included in the study.
SISTEM INFORMASI KOPERASI BAGI KARYAWAN (KOPKAR) DI UNIVERSITAS ABDURACHMAN SALEH SITUBONDO Widiarti, Dian; Subaida, Ida; Wahyuni, Ika
Growth Vol 23 No 1 (2025): MEI
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v23i1.6811

Abstract

Cooperatives for employees within an organization play a role in helping to improve welfare through various financial services. The aspect of management that is still conventional becomes one of the obstacles in the current digital era, where transparency and accountability are not maximally achieved. This research aims to design and develop a service application for employees of Universitas Abdurachman Saleh Situbondo named kopkar.id with the hope of becoming a solution in providing convenience for all cooperative members in monitoring and controlling savings and loan activities independently. Every step of the waterfall technique is fairly simple to follow, and the system is thoroughly documented once the stages are in place. Management of savings data, loans, transaction reports, and automatic notifications for participants are some of the most important functions of this application. After conducting research on this application, we concluded that this application improves operational efficiency and makes it easier for employees to obtain financial information in real-time. In addition, this application has a positive impact on transparency, accountability, and the trust of operational participants regarding operational failures. Therefore, the use of digital operational applications is effective in modernizing workplace operational systems.
Co-Authors Afia Rohmatul, Vivi Afia Rohmatul Afifuddin, Muhammad Agustin, Dinda Nurfiqi Amelia, Sofiyatul Anggraini, Anisa Dewi Aprilia, Ila Aulia Ardhya Yudistira Adi Nanggala Ardiansyah, Johan Putra Pradana Arief, Mohammad Yahya Ariyantiningsih, Febri Atika Nur Hidayah Aulia, Rieza Nuril Az-Zahra, Irene Elsa Wahyu Azzuhro, Elok Ferina Yuan Berlian, Dinda Trisa Bulu, Orviana Cahya, Muhammad Alif Nur Chofifa, Siti Damayanti, Alvina Desy Ratnasari Dian Widiarti Diefayoni, Kevin Septyan Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwipa, Bram Mahara Dwitama, Andika Ediyanto Endang Mardiati Erliana, Elfira Fajri, Saiful Fanani, Mariska Nur Fandiyanto, Randika Farisi, Jufair Febiawanticha, Resma Febriyanti, Fina Fransiska, Feni Ghina, Kaisul Hakiki, Fiqih Nur hamdun, Edy kusnadi Harisetiowati, Santi Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Iqbal, Zainul Islamia, Alfia Istifaza, Zulfa Karnadi, Karnadi Khofifah, Ana KHOTIMAH, KHOSNUL KHUSNUL HOTIMAH Kustiani, Kustiani Labiba, Ines Laili, Siti Wiladatul Lita Permata Sari Lusiana Tulhusnah Mansur, Mohammad Sahel Minullah, Minullah Muhammad Rofiqi Mujiono, Bagas Azrul Nanda Widaninggar, Nanda Novia Indriani Nurfadilah Nurfadilah Nurhasanah Nurhasanah Nuriyana, Nida Nurkholis Nurkholis Oktaviani, Sherly Pramesthi, Riska Ayu Pramita, Risky Yunas Restu Pratama, Rico Arif Putra, Fely Eka Yuda Hasan Radja, Asmirayanti Ina Ramadhani, Izra Haflinda Ramadhani, Kholifatur Rianto, Agung Dwi Rifki, Mohammad Fais Fadilatul Rini Kartika Sari Riskiya, Siti Rizkia, Linda Rohmatilla, Sitti Romadhani, Riska Suci Rosadi, Gufron Rosiva, Maulindatur Safitri, Vira Dianita Sarwono, Aji Setiana, Beta Soeliha, Siti Susanti, Ratna Koba Syah, Aditiya Risqiyanto Syarif Hidayatullah Syarifuddin, Moh Triska Dewi Pramitasari Ulfatun Hasanah Uswatun Hasanah Utami, Lutvia Wahyu Vantovi, Ciko Legi Verawati Verawati Wahida, Zinta Nur wahyuni wahyuni Wakid, Royhan Tofail Widiyanto, Ahmad Irfan Wilda Al Aluf, Wilda Al Wulandari, Firda Wulandari, Meliza Novi Yakin, Ainol Yatim, Yatim Yudha Praja, Yudha Yuliana Putri Yuninda, Zilfiyana