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All Journal Jurnal Ekonomi Journal Of Management Science (JMAS) Jurnal Informasi dan Teknologi Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Telaah Bisnis International Journal of Management Science and Information Technology (IJMSIT) Society: Jurnal Pengabdian Masyarakat Cakrawangsa Bisnis
Transistari, Ralina
Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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The role of customer satisfaction in mediating the effect of experiential marketing on repurchase intention: Evidence from Klinik Kopi Yogyakarta Wulandari, Friska Mei; Transistari, Ralina; Adiseputra, Yudhistira
Junal Ilmu Manajemen Vol 8 No 4 (2025): October: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i4.736

Abstract

The relentless proliferation of coffee shops has amplified market competition, requiring a shift from product-centric to experience-centric strategies. This study investigates the direct and indirect influence of Experiential Marketing (EM) on Repurchase Intention (RI), mediated by Customer Satisfaction (CS), using data from 100 consumers of Klinik Kopi Yogyakarta. Employing a quantitative approach and path analysis, the study confirmed that EM significantly and positively affects RI (β EM→RI =0.258) and CS (β EM→CS =0.655), while CS is the dominant predictor of RI (β CS→RI=0.762). Crucially, the findings established that Customer Satisfaction fully mediates the relationship between EM and RI. This result underscores the necessity for unique experiences (EM) to be successfully converted into profound psychological satisfaction (CS) before they can sustainably drive repeat purchasing behavior. The model demonstrates high explanatory power, accounting for 92.0% of the variance in Repurchase Intention. This research contributes theoretically by validating the Expectation-Disconfirmation Theory in the unique context of specialized Indonesian coffee shops and underscores a key practical implication: for coffee shops, merely providing a unique experience (EM) is insufficient; that experience must be successfully converted into profound psychological satisfaction (CS) before it can sustainably drive repeat purchasing behavior. Managers should therefore prioritize investments in staff training and service personalization to foster emotional connection and satisfaction (CS), which is the most powerful lever for securing long-term customer loyalty and repeat visits and provides clear, actionable managerial insight into prioritizing the emotional and relational dimensions of the customer journey over purely functional product offerings." (Specific actions like staff training and service personalization are mentioned, directly linking the statistical finding (full mediation by CS) to a managerial implementation.)
Pengaruh Harga, Electronic Word of Mouth, dan Celebrity Endorser terhadap Purchase Decision pada Distro CRSL di Yogyakarta Isnaini, Alfiana; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 5 No. 2 (2024): Oktober
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v5i2.524

Abstract

This research aims to determine the influence of price, electronic word of mouth, and celebrity endorsers on purchase decisions at CRSL distribution in Yogyakarta. This type of research is descriptive quantitative research with a non-probability sampling method and the sampling technique using purposive sampling. This research involves 100 respondents from the entire population of CRSL consumers in Yogyakarta. Data analysis tool using SPSS version 26. The results of this study indicate that price does not affect purchase decisions, while electronic word of mouth and celebrity endorsers have a positive influence on purchase decisions at CRSL distro in Yogyakarta.
Pengaruh Viral Marketing, Celebrity Endorser, dan Brand Image terhadap Keputusan Pembelian Produk Pixy Natalia, Erika; Transistari, Ralina; Lazuardy, Ilman Taufiq
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.570

Abstract

This research aims to analyze the influence of Viral Marketing, Celebrity Endorser and Brand Image on Pixy Product Purchase Decisions. The type of research used in this research is quantitative research, with survey techniques using questionnaires. The sample in this research was Indonesian female consumers, aged at least 17 years, who had purchased Pixy products at least once, with a total sample of 150 respondents. The sampling technique in this research is Non Probability Sampling with the Purposive Sampling method. The data analysis technique uses multiple linear regression analysis. The results of this research show that the Viral Marketing variable does not have effect on purchasing decisions for Pixy products. The Celebrity Endorser variable has a positive effect on Pixy product purchasing decisions, and the Brand Image variable has a positive effect on Pixy product purchasing decisions.
Apa yang Memicu Pembelian Impulsif di Shopee? Studi pada Generasi Z di Yogyakarta Sofyanto, Kurniawan; Transistari, Ralina; Rafinda, Ascariena
Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa Vol. 6 No. 1 (2025): April
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35917/cb.v6i1.575

Abstract

This study aims to analyze the impact of digital marketing, the use of paylater, and hedonic shopping motivation on online impulse buying in the Shopee marketplace among Generation Z in the Special Region of Yogyakarta. The rapid growth of digital technology, especially in e-commerce, has created new opportunities for businesses to reach consumers, particularly in online shopping platforms like Shopee. The widespread use of digital payment methods, such as paylater, alongside the growing influence of digital marketing and hedonic shopping motivation, has increased impulsive buying behaviors among consumers. Despite the growing attention to online impulse buying, limited research has examined the interplay of these factors specifically within the context of Generation Z in Yogyakarta. This study employs a quantitative approach with survey data collected from Generation Z respondents who have made transactions on Shopee in the past year. The findings suggest that digital marketing, paylater usage, and hedonic shopping motivation all have a significant positive influence on online impulse buying. The study contributes to the existing literature by exploring the combination of these factors in shaping consumer behavior in an increasingly digital marketplace. The results highlight the importance of understanding the unique drivers of impulse buying in the era of e-commerce, providing valuable insights for businesses to improve their marketing strategies and payment solutions.
Digital Transformation: Strengthening Financial Literacy and QRIS Payment Technology for Traditional Traders Associations in Argosari Market Gunungkidul Nuraini, Anisa; Rahmadhani, Anisa Nur; Raharjanti, Rachel Rinukti; Susanti, Leli; Transistari, Ralina
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 6 (2025): November
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/79dkvv70

Abstract

The development of digital technology in Indonesia presents challenges for the Argosari Traditional Market Traders Association in Gunungkidul. These challenges arise from low levels of financial literacy, as the association has not yet implemented simple digital financial record-keeping on a regular basis or adopted QRIS digital payment technology. The purpose of this activity was to strengthen the association’s understanding and skills in simple digital financial record-keeping and the use of QRIS payment technology. The PKM-PM implementation method consisted of three stages. The socialization stage involved providing materials and modules to give an initial overview of the importance of financial literacy and the use of QRIS payment technology. The training stage involved direct assistance, including guidance in financial record-keeping using Microsoft Excel and the use of QRIS payment technology through the GoPay Merchant application. The evaluation stage included analysis of pre-test and post-test results, while monitoring was conducted through direct interviews two weeks after the program ended to assess its sustainability. This activity was carried out from July to November 2025 with community partners comprising 20 market traders. The results showed an increase in the community’s understanding of simple digital financial record-keeping, with the average score rising from 83 to 92.5, and in the use of QRIS payment technology, from 84 to 91. The improvement in the community’s skills was demonstrated by traders implementing both simple digital financial record-keeping and QRIS payment technology in their daily business operations.    Perkembangan teknologi digital di Indonesia telah menjadi tantangan bagi Paguyuban Pedagang Pasar Tradisional Argosari, Gunungkidul. Hal ini disebabkan oleh rendahnya tingkat literasi keuangan, dimana paguyuban belum melakukan pencatatan keuangan sederhana secara digital dan rutin, serta belum menerapkan teknologi pembayaran digital QRIS. Tujuan kegiatan ini adalah untuk menguatkan pemahaman dan keterampilan paguyuban dalam pencatatan keuangan digital sederhana serta penggunaan teknologi pembayaran QRIS. Metode pelaksanaan PKM-PM mencakup tiga tahapan. Tahapan sosialisasi dilakukan melalui pemberian materi dan modul untuk memberikan gambaran awal mengenai pentingnya literasi keuangan dan pemanfaatan teknologi pembayaran QRIS. Tahap pelatihan dilakukan melalui pendampingan langsung, yang meliputi pelatihan pencatatan keuangan menggunakan Microsoft Excel dan penggunaan teknologi pembayaran QRIS melalui aplikasi GoPay Merchant. Tahap evaluasi dilakukan dengan menganalisis hasil pre-test dan post-test, sedangkan monitoring dilakukan melalui wawancara langsung dua minggu setelah program selesai untuk menilai keberlanjutan program. Kegiatan ini dilaksanakan dari bulan Juli hingga November 2025 dengan melibatkan 20 pedagang sebagai mitra paguyuban. Hasil kegiatan menunjukkan adanya peningkatan pemahaman paguyuban terhadap pencatatan keuangan digital sederhana dengan nilai rata-rata meningkat dari 83 menjadi 92,5, serta peningkatan pemanfaatan teknologi pembayaran QRIS dari 84 menjadi 91. Peningkatan keterampilan paguyuban ditunjukkan dengan telah diterapkannya pencatatan keuangan digital sederhana dan penggunaan teknologi pembayaran QRIS oleh para pedagang dalam kegiatan usahanya. 
Co-Authors Afrianto, Wikri Amallia, Bunga Alfausta Ambar Kusuma Astuti Eri Ayu Rumiyani Frans Sudirjo Isnaini, Alfiana Kowey, Wylda Olivia Lazuardy, Ilman Taufiq Mita Nurmala Muhammad Roni Indarto Natalia, Erika Nuraini, Anisa Parandy, La Mema R. Yudhistira Adi Seputra S.E., M.M. Rafinda, Ascariena Raharjanti, Rachel Rinukti Rahmadhani, Anisa Nur Sekar Ayu Agustina Siti Resmi Sofyanto, Kurniawan Suparmono Suparmono Susanti, Leli Tri Utomo Prasetyo Wahyuningsih, Tri Harsini Wiyoko, Achmad Jauhar Wulandari, Friska Mei