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All Journal Heuristic Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Madaniya Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat JURNAL PENDIDIKAN IPS Abimanyu: Journal of Community Engagement Nomicpedia: Journal of Economics and Business Innovation Inspirasi: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pendidikan Tata Niaga (JPTN)
Dwi Yuli Rakhmawati
Universitas Negeri Surabaya
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Improving Children's Creativity through Outdoor Learning Jumputan Batik Activities Raya Sulistyowati; Novi Syafitri; Dwi Yuli Rakhmawati; Lazimah Nur Aini; Siska Izzahtus; Setia Brilianita; Surya Andhini
Abimanyu : Jornal of Community Engagement Vol 4 No 2 (2023): August 2023
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v4n2.p1-12

Abstract

Jumputan batik is batik made using tie and dye techniques using the desired color. The cloth used for batik is tied with a thick rope or rubber to prevent the color from entering the cloth and forming the desired motif. This jumputan batik activity was carried out at SDN 2 Kauman which coincides in Nganjuk Regency which aims to explain the importance of introducing jumputan batik art to elementary school children, and also to train students' creativity which is shown by the results of the creation of tie and coloring of each batik they produce. The method used in this activity is the practical method. The results produced in outdoor learning activities by holding jumputan batik for students at SDN 2 Kauman are that students gain product-making skills and new knowledge about jumputan batik which can be obtained through this activity and understand how jumputan batik techniques and understand the tools and materials needed to make jumpy batik. Keywords: jumputan batik, creativity, student
PENGARUH MEDIA SOSIAL INSTAGRAM DAN DAYA BELI MASYARAKAT TERHADAP MINAT BERKUNJUNG DI KEDAI YOI SIDOARJO Afifuddin, Luthfi; Cahya, Septyan Budy; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 11 No 3 (2023)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v11n2.p216-228

Abstract

Social media to have a big impact in the modern era especially since increased the globalization.Having an aspect which is of significant to all line included in the centre of the economy with marketing focus to segmentation.This study using the purchasing power, social media, visit the interest or Visiting Intention with the approach to understand the influence of social media instagram customers to interest and a visit in a tavern yoi sidoarjo which after triangulation lab data and processes interpretation has done will produce the variables of social media instagram and the people purchasing power has the effect on interest visit tavern yoi sidoarjo. Keyword: Social Media, Purchasing Power, Visiting Intention
PENGARUH BRAND TRUST DAN BRAND EXPERIENCE TERHADAP BRAND LOYALTY MELALUI EMOTIONAL BRAND ATTACHMENT PADA LA TULIPE KOSMETIK Bidayah, Mila; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v12n2.p172-186

Abstract

The increasingly fierce competition in the beauty industry forces every company to have a strategy to attract the emotions of Indonesian consumers to prefer local cosmetic products. This study aims to determine the effect of brand trust and brand experience on brand loyalty to La Tulipe cosmetics which is mediated through emotional brand attachment. This type of research uses quantitative research. All consumers of La Tulipe cosmetics are the population in this study. The sampling technique used a purposive sampling method, totaling 111 (one hundred and eleven) respondents. The criteria for respondents in this study are consumers who have purchased and used La Tulipe cosmetics more than twice, aged 17 years and over and domiciled in the city of Surabaya. Data collection uses a questionnaire. To evaluate the research data, we apply variance-based Structural Equation Modeling (SEM) techniques, especially Partial Least Square (PLS) which is calculated using the SmartPLS 4.0 application. The tests carried out include the outer model, inner model, suitability and goodness of the model. The research results show that brand trust has no effect on brand loyalty, brand experience has an effect on brand loyalty, emotional brand attachment has an effect on brand loyalty, brand trust has no effect on emotional brand attachment, brand experience has an effect on emotional brand attachment, brand trust has no effect on brand loyalty through emotional brand attachment, brand experience influences brand loyalty through emotional brand attachment.
PENGARUH SERVICE QUALITY DAN LIFE STYLE TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA WARKOP BREWOK DI KABUPATEN TULUNGAGUNG) Putri, Windi Kristina; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

THE INFLUENCE OF LIFE STYLE AND SERVICE QUALITY ON PURCHASING DECISIONS(Case Study of Warkop Brewok Consumers in Tulungagung Regency) This research aims to determine the magnitude of the influence of life style and service quality on purchasing decisions (case study of warkop beard consumers in Tulungagung Regency. The type of research used is quantitative. The population in this study is warkop beard consumers. The data collection technique uses a questionnaire distributed during June. The sampling technique in this research used a simple random sampling method with a total research sample of 100 consumers. Data analysis used multiple linear regression analysis using the SPSS 26 application. Based on the results of the research and data analysis, it was shown that the life style variables were simultaneous and partial. and service quality has a positive effect on purchasing decisions. Keywords: Life style, service quality, purchasing decisions
PENGARUH PERIKLANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN THE ORIGINOTE EYE SERUM PADA SHOPEE DAN TIKTOK SHOP Arifasari, Alfina Hidayatul; Rakhmawati, Dwi Yuli
Jurnal Pendidikan Tata Niaga (JPTN) Vol 12 No 2 (2024)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

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Abstract

This research aims to determine the effect of advertising and price on purchasing decisions for The Originote Eye Serum on Shopee and TikTok Shop. This type of research uses a quantitative approach. The population of this research uses all consumers who purchased The Originote Eye Serum in the city of Surabaya. The sample in this study used was 114 respondents using a porpuvise sampling technique. In this research, data collection used a questionnaire. In this research, the analysis technique used is multiple linear regression analysis using the SPSS version 22 application. The results of this research show that the advertising variable has an effect on purchasing decisions, the price variable has no effect on purchasing decisions, and advertising variables and price on purchasing decisions.
The Influence of Service Quality and Price on Customer Loyalty through Customer Satisfaction as an Intervening Variable (Study at LBB SSL Sidoarjo) Fadilah Lailatul Maghfiroh; Dwi Yuli Rakhmawati
JURNAL PENDIDIKAN IPS Vol 14 No 2 (2024): JURNAL PENDIDIKAN IPS
Publisher : STKIP Taman Siswa Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37630/jpi.v14i2.1806

Abstract

This research was conducted to determine the effect of service quality and price on customer loyalty through customer satisfaction as an intervening variable at the Sang Siroju Lillah Sidoarjo Tutoring Institute. This research uses quantitative methods. The population in the research were students at the Sang Siroju Lillah Tutoring Institute at elementary, middle and high school levels. The number of samples used in this research was 114 students and used probability sampling which provides equal opportunities for all populations to be sampled. Data was analyzed using the SmartPLS method which went through three stages, namely internal model analysis, external model analysis, and hypothesis testing. Based on research, it shows: 1) service quality and price have a partial effect on customer loyalty, 2) service quality and price have a partial effect on customer satisfaction, 3) customer satisfaction has an effect on customer loyalty, 4) customer satisfaction does not affect customer loyalty so the relationship does not The direct relationship between service quality and customer loyalty through customer satisfaction cannot be verified, while price influences customer loyalty through customer satisfaction which can be verified.
Pendampingan Pengembangan Strategi Pembelajaran Kurikulum Merdeka Belajar Bagi Guru SD Sekolah Binaan Sekolah Indonesia Kuala Lumpur Rakhmawati, Dwi Yuli; Sudarwanto, Tri; -, Saino; Hestiningrum, Putri
Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Vol 8, No 1 (2025): Jurnal Abdimas Berdaya
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jab.v8i1.1046

Abstract

Pengaruh Pengenalan Lapangan Persekolahan (PLP) Terhadap Minat Menjadi Guru Melalui Efikasi Diri Sebagai Variabel Intervening Pada Mahasiswa Program Studi Pendidikan FEB UNESA Alifia Annisa Faharani; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p34-44

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh program Pengenalan Lapangan Persekolahan (PLP) terhadap minat mahasiswa untuk berprofesi sebagai guru, dengan efikasi diri sebagai variabel perantara. Studi ini menggunakan pendekatan kuantitatif deskriptif. Populasi dalam penelitian ini adalah mahasiswa program studi pendidikan di Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya (FEB UNESA), dengan jumlah sampel sebanyak 170 orang yang dipilih menggunakan teknik proportionate random sampling. Metode analisis yang digunakan mencakup regresi linier sederhana dan analisis jalur (path analysis) dengan bantuan perangkat lunak SPSS versi 25. Hasil analisis menunjukkan bahwa PLP tidak berpengaruh langsung secara signifikan terhadap minat menjadi guru,  PLP memiliki pengaruh signifikan terhadap efikasi diri, efikasi diri juga berpengaruh signifikan terhadap minat menjadi guru. Secara tidak langsung, PLP berpengaruh signifikan terhadap minat menjadi guru melalui efikasi diri sebagai variabel intervening. Keywords: PLP; Efikasi Diri; Minat Menjadi Guru.
Pengaruh Pendidikan Kewirausahaan Terhadap Intensi Berwirausaha Melalui Minat Berwirausaha Sebagai Variabel Moderasi Pada Mahasiswa FEB UNESA Trista, Vienna Eka; Dwi Yuli Rakhmawati
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 1 (2025)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n1.p45-58

Abstract

In an effort to achieve the Visi Indonesia Emas 2045, various policies have been issued, one of it is the development of entrepreneurship education in higher education where FEB UNESA is one of the institutions that implements it. However, data from the tracer study shows that the entrepreneurial intention of FEB UNESA alumni is low. This study aims to analyze the influence of entrepreneurship education on entrepreneurial intention through entrepreneurial interest as a moderating variable in FEB UNESA students. The data in this study were obtained from the process of distributing questionnaires to 380 students which were then analyzed using SmartPLS 4 software. The results of this study are that entrepreneurship education has no effect on entrepreneurial intentions, entrepreneurial interest has an effect on entrepreneurial intentions, and entrepreneurial interest can moderate the effect of entrepreneurship education on entrepreneurial intentions.
PENGARUH PENGGUNAAN MEDIA SOSIAL DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF PADA MAHASISWA FEB DI UNIVERSITAS NEGERI SURABAYA Amelia, Vania; Jannah, Tisaul; Intani, Eklesia Dewi; Rakhmawati, Dwi Yuli; Mahendra, Angga Martha
Jurnal Pendidikan Tata Niaga (JPTN) Vol. 13 No. 2 (2025): (In Press)
Publisher : Program Studi Pendidikan Tata Niaga Fakultas Ekonomika dan Bisnis Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jptn.v13n2.p52-61

Abstract

This investigation examines how the use of social media and hedonism lifestyle affects consumptive behavior which is the goal of the study. This type of study is quantitative which is obtained from primary data through distributing questionnaires. With the sample used in the study totaling 119 respondents. The data collection method used is random sampling. The IBM Statistics 27 program is used to produce multiple linear regression data analysis results. The findings showed that the utilize of social media has a significant effect on consumptive behavior, as well as the hedonism lifestyle. The findings provide important implications for education in managing consumption patterns more wisely in the digital era.
Co-Authors -, Saino Adrian Maulana Dahlan Afifuddin, Luthfi Akhmad Sabil Alifia Annisa Faharani Amelia, Vania ANGGA MARTHA MAHENDRA, ANGGA Arifasari, Alfina Hidayatul Arina Falabiba Arrum Wizarotul Maliyah A’rasy Fahrullah Bidayah, Mila Dawam Mukhlish Dhony Gymnastiar Ghazi Ega Rahmawati Erta Fadilah Lailatul Maghfiroh Faried Effendy Farij Ibadil Maula Febrika Yogie Hermanto Firnanda Permata Dilla Fitriana Nurochmatul Hidayah hapsari Shinta Citra Puspita Dewi Herlina Herlina Herlina Herlina Hestiningrum, Putri Inggrit Aulia Wati Hasanah Intani, Eklesia Dewi Istantyo Yuwono Jannah, Tisaul Khoirotul Amaliyah Kurniawati, Khofifah Lazimah Nur Aini Mastuki Mastuki Maynanda Maynanda Mochammad Choirur Roziqin Muhammad Eka Marshanda Pramestyan Muhyin, Muhyin Naufal Alif Kusuma Wardhana Novi Syafitri Nur Arifah Maulida Putri Hestiningrum Putri, Windi Kristina Rachel Andriana Raya Sulistyowati Sari, Adinda Norma Gupita Septyan budy Cahya Setia Brilianita Siska Izzahtus Siti Muhimatul Khoiroh Surya Andhini Tri Sudarwanto Trista, Vienna Eka Yudha Mahendra Putra Susanto