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All Journal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Teknologi Lingkungan Lahan Basah Jurnal Dedikasi Masyarakat Masyarakat: Jurnal Pengabdian Journal of Software Engineering And Technology
Rasid, Muhammad
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Computer Science & IT Education Energy Engineering Environmental Science Immunology & microbiology Public Health Social Sciences Other

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Journal : Journal of Software Engineering And Technology

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UMKM GO DIGITAL AS AN ANDROID MARKETING STRATEGY FOR LOCAL MICRO ENTERPRISES Marliasari, Marliasari; Rahayu, Lusia Septia Eka Esti; Rasid, Muhammad; Junaidi, Muhammad
Journal of Software Engineering and Technology. Vol 5, No 2 (2025): SEAT: Journal Of Software Engineering and Technology
Publisher : Institut Teknologi dan Bisnis Diniyyah Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69769/seat.v5i2.240

Abstract

The development of information technology is in line with the continuous progress of the times, creating innovation in every generation. One of the most rapidly developing aspects is the world of telecommunications, with mobile phones or Android smartphones as one example. Smartphones that use Android-based operating systems function like computers with Windows operating systems, but offer higher mobility and accessibility. To maximize the potential of smartphones, applications are needed that support their functionality. This study aims to implement an application system specifically designed to help local micro-businesses market their products more efficiently. Through this application, buying and selling transactions become flexible and effective, allowing sellers to manage and increase their sales better. The development method used in this study is the waterfall model, which is systematic and structured. In designing applications for local micro-businesses, there are various menus designed to improve the user experience, including the login menu, homepage, order input, payment, and user profile. With this approach, it is hoped that the application can provide real solutions for micro-business actors in facing marketing challenges in the digital era.
Co-Authors Asysyuura Bilkist, Zakiah Koima Dwiyana, Sinta Fatmawaty, Sabinah Fitrianingsi, Nur Haris, Muh. Heryansah, Dicky Ismiyanti, Nining Isworo, Yannie Khalik Marliasari, Marliasari Martiah, Anisa Muhammad Junaidi Nabila, Ummi Hasanah Paramita, Yuli Putri A.P, Diadjeng Rahayu, Lusia Septia Eka Esti Ramadhan. R, Muhammad Suci Ramadhani, Miranti Eka Risdayanti Suherman, Suherman Vita Pramaningsih Yanti, Afni Yusril. M, Muhammad Zainal Abidin Zulfayanto, Indra