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All Journal International Journal of Artificial Intelligence Research Jurnal Manajemen Strategi dan Aplikasi Bisnis BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Abiwara : Jurnal Vokasi Administrasi Bisnis Return : Study of Management, Economic and Bussines Journal of Accounting, Management, Economics, and Business Journal of Entrepreneurship and Community Innovations Management Studies and Business Journal
Suhardi, Yusuf
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Public Health Social Sciences

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Exploring The Dynamics of Customer Loyalty: A Case Study on The Green Rapid Test Brand Investigating The Roles Of Service Quality, Product Quality, and Promotion with Customer Satisfaction As An Intervening Variable Suhardi, Yusuf; Pranogyo, Antaiwan Bowo; Afif, Ahmad
Return : Study of Management, Economic and Bussines Vol. 3 No. 2 (2024): Return : Study of Management, Economic And Bussines
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v3i1.210

Abstract

This study aims to evaluate the impact of service quality, product quality, and promotion on customer loyalty, with customer satisfaction as a mediator, on consumers of green brand rapid test products in 10 hospitals in Bekasi City. Involving 74 respondents, this study uses a quantitative approach and associative strategy, with data collected through purpose sampling techniques and analyzed using the SmartPLS 3.0 application. The results showed that service quality and product quality had no significant effect on customer satisfaction, while promotion had a significant positive impact. Although promotion positively affects customer loyalty, service quality and product quality have no significant impact on customer loyalty. Furthermore, customer satisfaction does not significantly mediate the relationship between these factors and customer loyalty. These findings provide important insights for companies in developing more effective marketing strategies to increase customer loyalty for green brand rapid test products.
Penyuluhan Membangun Wirausaha di Era Digital untuk Siswa SMK Suhardi, Yusuf; Darmawan, Arya; Zulkarnaini, Zulkarnaini; Pragiwani, Meita; Sakti, Sri Handoko
Journal of Entrepreneurship and Community Innovations Vol 3 No 1 (2024): AGUSTUS 2024
Publisher : Lembaga Penelitian Universitas YARSI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33476/jeci.v3i1.122

Abstract

Dosen STIE Indonesia Jakarta melakukan kegiatan Pengabdian Kepada Masyarakat dengan memberikan penyuluhan dan pengetahuan tentang kewirausaaan di Era Digital kepada siswa SMK ICB. Kegiatan ini bertujuan untuk menyesuaikan dengan perkembangan bisnis saat ini. Bisnis online, yang kini marak seperti jamur di musim hujan, mudah dikelola bahkan oleh siswa SMK, dengan biaya yang relatif terjangkau. Bisnis online merupakan jenis usaha yang memanfaatkan internet sebagai sarana pemasaran produk atau jasa. Hasil kegiatan ini memberikan suatu informasi bahwa Siswa SMK mengerti dan punya kemauan tinggi dalam berwirausaha yang mempadukan teknologi kekinian yaitu dunia internet sebagai kekuatan teknologi media sosial dan kaitannya dengan dunia digital. Kegiatan ini juga diharapkan dapat membuat siswa SMK memiliki keinginan atau cita cita menjadi pengusaha yang dalam cita citanya ingin meraih masa depan melalui wirausaha yang gemilang.
Pengaruh kualitas pelayanan, harga, dan citra merek terhadap kepuasaan pelanggan Zulkarnaini, Zulkarnaini; Suhardi, Yusuf; Akhmadi, Ali; Darmawan, Arya; Fanindia, Rania
Jurnal Manajemen Strategi dan Aplikasi Bisnis Vol 7 No 1 (2024)
Publisher : Lembaga Pengembangan Manajemen dan Publikasi Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/jmsab.v7i1.1111

Abstract

This research aims to identify how service quality, price, and brand image impact the satisfaction level of OP Bekasi customers. In order to gather data, a questionnaire that employed a Likert scale was used. The study's population consisted exclusively of Ory Parcel Bekasi customers, and a non-probability sampling technique was employed to select 97 participants. To analyze the data, the researchers utilized various tests, including validity and reliability tests, partial tests, and coefficient of determination tests, conducted using IBM SPSS version 26 software. The study results showed that service quality, price, and brand image significantly influenced the satisfaction level of OP Bekasi customers.
Co-Authors AA Sudharmawan, AA Ahmad Afif Akhmadi, Ali Alexandri, Benny Ali Akhmadi Antaiwan Bowo Pranogyo Arya Darmawan Bayu Pratama Bayu Pratama, Bayu Burda, Agustian Darmawan, Arya Dian Surya Sampurna Elfrida Ratnawati Fanindia, Rania Fidayanti, Fidayanti Florianna Husen, Irfan Arif Ida Ayu Putu Sri Widnyani Ikaputri, Marcelina Wahyuningtyas Lukas, Gamaliel Naili, Naili No, Dhiu Stela Nurwijayanti Pragiwani, Meita RR. Ella Evrita Hestiandari Sakti, Sri Handoko Tengku Riza Zarzani N Umi Narimawati