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All Journal Jurnal Teknologi dan Manajemen Informatika InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan JURNAL ILMIAH INFORMATIKA Computer Based Information System Journal Jurnal Informasi dan Komputer Building of Informatics, Technology and Science JOURNAL OF INFORMATION SYSTEM RESEARCH (JOSH) JPMB: Jurnal Pemberdayaan Masyarakat Berkarakter Ar-Rasyid: Jurnal Pendidikan Agama Islam Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Jurnal Puan Indonesia Jurnal Desain dan Analisis Teknologi Jurnal Pengabdian Ibnu Sina Jurnal Pengabdian Barelang JPMTT (Jurnal Pengabdian Masyarakat Teknologi Terbarukan) Kesatria : Jurnal Penerapan Sistem Informasi (Komputer dan Manajemen) Computer & Science Industrial Engineering Journal Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Harman, Rika
Universitas Putera Batam
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Ar-Rasyid: Jurnal Pendidikan Agama Islam

 1 
Selection of Multi-Criteria-Based Muhammadiyah Da'wah Strategy: A Comparative Study of Digital, Educational, and Social Da'wah Harman, Rika; Nofriadi, Nofriadi
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Publisher : AR-RASYID : Jurnal Pendidikan Agama Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/arrasyid.v5i1.23944

Abstract

In Muhammadiyah's efforts to spread the values of Islam Berkemajuan, an effective da'wah strategy is essential. In this study, the Analytical Hierarchy Process (AHP) method was used to determine the best da'wah strategy. In this analysis, three main criteria were used: Alignment with Muhammadiyah Values (KNM), Effectiveness of Delivery (EP), and Ease of Implementation (KI). Alternative da'wah strategies analyzed include Digital Da'wah (DD), Educational Da'wah (DP), and Social Da'wah (DS). The results of the Analytical Hierarchy Process (AHP) calculation show that the criterion with the highest value is Alignment with Muhammadiyah Values (0.5075), followed by Delivery Effectiveness (0.24). The results of the strategy prioritization step are as follows: Dakwah Pendidikan (DP) received the highest weight of 0.5075, while Dakwah Digital (DD) received a weight of 0.2473, and Dakwah Sosial (DS) received the lowest weight of 0.2452. Therefore, Educational Da'wah (DP) becomes the most recommended strategy as it has the highest weight, indicating that the educational method is more in line with Muhammadiyah's values and more effective in implementation. Based on these findings, Muhammadiyah is advised to strengthen the role of education as the main strategy in da'wah, while still optimizing the use of digital technology to increase the effectiveness of message delivery.
Co-Authors Alfannisa Annurullah Fajrin Algifanri Maulana, Algifanri Alyshen, Alyshen Ambarita, Tri Mey Wendelina Amrizal Amrizal Amrizal Amrizal Amrizal Andarwati, Alifia Putri Andini, Mayada Dwi Arnomo , Sasa Ani Arnomo, Sasa Ani Ayu Wulandari Azwanti, Nurul Calvin Darmansah Darmansah, D Darmansah, Darmansah Devina Desliana Siagian Elisa, Erlin Ellvan Reisyer, Kevin Ellvan Reisyer Evan Rosiska Fredy, Julian Handoko, Koko Harina, Harina Hendra Hendra Hendra Purnama Ika Purnama Sari kok seng, vincent kiu Lase, Hellina Ofnani Narti Eka Putria Nofriadi Nofriadi Nopriadi Nopriadi Novri Adhiatma Ong, Ricky Panjaitan, Tulus Bobi Saen Evansen Pardede, Grace Theresia Rahmat Fauzi Reisyer, Kevin Ellvan Rosiska, Evan Sarah Astiti S.Kom., M.MT Sepentia, Nirpan Sigalingging, Iska Heriyati Simanjutak, Pastima Syahril Effendi Syaputra, Wendy Telutci, Telutci Tri Driano, Welly Tukino, Tukino tukino, tukino Vilona Fitri Alfionita ZAHARA, MUTHIA Zai, Onesimo Zetli, Sri