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All Journal Dia: Jurnal Administrasi Publik Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) Jurnal Organisasi Dan Manajemen Martabe : Jurnal Pengabdian Kepada Masyarakat Shirkah: Journal of Economics and Business YUME : Journal of Management Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Manajemen International Journal of Social and Management Studies (IJOSMAS) International Journal of Social Service and Research Jurnal Ekonomi Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM) Asean International Journal of Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Business Management and Economic Development Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Jurnal Cendekia Ilmiah
Meutia, Meutia
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Celebrity Endorser Terhadap Minat Beli dengan Brand Switching dan Brand Image Sebagai Variabel Intervening Winardi, Rizky Eka; Meutia, Meutia; Ganika, Gerry
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 3: April 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i3.16411

Abstract

Penelitian ini mengkaji bagaimana celebrity endorsement mempengaruhi purchase intention dengan menggunakan brand switching dan brand image sebagai variabel intervening. Data diolah dengan meggunakan program Smart—PLS dengan pendekatan PLS-SEM dalam penelitian kuantitatif. Responden penelitian ini adalah konsumen produk Skincare di Kabupaten Tangerang. Hasil penelitian ini menunjukkan bahwa celebrity endorsements tidak memiliki pengaruh langsung yang signifikan terhadap purchase intention, namun, celebrity endorsement berpengaruh positif dan signifikan terhadap brand image. Selain itu, purchase intention dipengaruhi positif oleh brand switching dan brand image. Berdasarkan analisis mediasi, brand switching dan brand image memoderasi hubungan antara celebrity endorsements dan purchase intention, temuan ini mengindikasikan bahwa perusahaan Skincare perlu secara strategis memanfaatkan fungsi celebrity endorsements, terutama dalam hal membentuk brand image dan mendorong kosumen melakukan brandswitching. Strategi pemasaran yang menonjolkan kredibilitas selebriti dan kekuatan brand image dalam persepsi konsumen dapat meningkatkan purchase intention terhadap produk dengan lebih efektif.
Does FinTech Adoption Enhance MSME Performance? The Role of Financial Behaviour and Digital Financial Literacy Rohaeni, Nani; Meutia, Meutia; Indriana, Ina; Januarsi, Yeni
Shirkah: Journal of Economics and Business Vol. 11 No. 1 (2026)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/shirkah.v11i1.982

Abstract

Despite their vital contribution to Indonesia’s regional economy, MSMEs continue to face challenges related to limited financial literacy and low FinTech adoption, which constrain financial behaviour and business performance in the digital era. This study examines the effects of digital financial literacy and FinTech adoption on MSME financial performance, with financial behaviour serving as a mediating variable. A quantitative explanatory design was employed using survey data from 150 MSME owners in Banten Province, Indonesia. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) to examine both direct and indirect relationships among the constructs. The findings reveal that financial literacy significantly influences financial behaviour (β = 0.151, p = 0.034) and exerts the strongest direct effect on MSME financial performance (β = 0.483, p < 0.001). FinTech adoption significantly affects financial behaviour (β = 0.713, p < 0.001) and financial performance (β = 0.188, p = 0.024). Financial behaviour positively influences financial performance (β = 0.231, p = 0.016). Furthermore, financial behaviour significantly mediates the relationship between FinTech adoption and MSME financial performance (β = 0.165, p = 0.037), but does not significantly mediate the relationship between financial literacy and financial performance (β = 0.035, p = 0.195). This study contributes to the MSME digitalization literature by clarifying the distinct pathways through which financial literacy and FinTech adoption shape business performance through financial behaviour.
Co-Authors Agus David Ramdansyah Aini, Zahrul Aliudin Aliudin Andi Dian Putra Anggraeni, Putri Cyintia Anita Maharani Aris Supriyo Wibowo, Aris Supriyo Bakti, Dhani Waluyo Bastian, Elvin Bustanul Arifin Ceacilia Srimindarti Fitriyah Nurhidayah Ganika, Gerry Hasanah, Ratu Ina Helmi Yazid HENDRIETA FERIEKA, HENDRIETA Imam Abu Hanifah Ina Indriana, Ina Jayawarsa, A.A. Ketut Khairun Nisah Kuzaimah, Riska Lia Uzliawati Mery Noviyanti Nani Rohaeni, Nani Pane, Sri Gustina Parsan, Parsan Prabawa Eka Soesanta Purba, Rafles Ricadson Putri Mutira Raden Mohamad Herdian Bhakti Ramdhani, Dadan Ratih Purnamasari, Ratih Sabaruddinsah Sabaruddinsah, Sabaruddinsah Sari, Ika Sariyoga , Setiawan Sholikhan Yulianto, Agus Simanullang, Eirene Debora Siswahyudianto Susi Suryani Taqi, Muhamad Tri Lestari Tubagus Ismail Winardi, Rizky Eka Yanti Yanti Yeni Januarsi Yohanes Joni Pambelum