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All Journal Jurnal Simetris Bulletin of Electrical Engineering and Informatics Bulletin of Electrical Engineering and Informatics Jurnal Teknologi Informasi dan Ilmu Komputer Bulletin of Electrical Engineering and Informatics Jurnal Ilmiah KOMPUTASI Format : Jurnal Imiah Teknik Informatika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Informatika Jurnal Komputasi JITK (Jurnal Ilmu Pengetahuan dan Komputer) IKRA-ITH Informatika : Jurnal Komputer dan Informatika Sebatik Jiko (Jurnal Informatika dan komputer) Astonjadro Simtek : Jurnal Sistem Informasi dan Teknik Komputer CCIT (Creative Communication and Innovative Technology) Journal Journal of Information System, Applied, Management, Accounting and Research Informatika IJITEE (International Journal of Information Technology and Electrical Engineering) Journal of Applied Science, Engineering, Technology, and Education JUKI : Jurnal Komputer dan Informatika Jurnal Abdidas International Journal of Industrial Optimization (IJIO) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknik Informatika (JUTIF) International Journal Of Science, Technology & Management (IJSTM) Journal of Technology and Informatics (JoTI) Indonesian Journal of Multidisciplinary Science Journal Of World Science Buletin Sistem Informasi dan Teknologi Islam Jurnal Locus Penelitian dan Pengabdian Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Teknik: Jurnal Teknik Mesin, Elektro dan Ilmu Komputer Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies Kohesi: Jurnal Sains dan Teknologi SmartComp Jurnal Informatika Polinema (JIP) Asian Journal of Social and Humanities Paradigma: Jurnal Filsafat, Sains, Teknologi, dan Sosial Budaya
Akbar, Habibullah
Universitas Esa Unggul
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Journal : Journal Of World Science

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Evaluating the Performance of Association Rules in Apriori and FP-Growth Algorithms: Market Basket Analysis to Discover Rules of Item Combinations Dwiputra, Dedy; Mulyo Widodo, Agung; Akbar, Habibullah; Firmansyah, Gerry
Journal of World Science Vol. 2 No. 8 (2023): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v2i8.403

Abstract

This study focuses on applying data mining techniques, especially association rules mining using the Apriori and FP-GROWTH algorithms, for market basket analysis on PT. XYZ is a pharmaceutical company in Indonesia. A quantitative methodology uses a dataset of 100,498 transactions originating from 432,356 rows of data covering July to December 2022 in the JABODETABEK area. Apriori and FP-GROWTH algorithms are applied for association rules mining. The results show that FP-GROWTH has the fastest execution time of 84,655 seconds. However, the memory usage for the Apriori algorithm is the lowest at 482.32 MiB, with increments of: 0.21 MiB. For the rules generated, the two algorithms, both Apriori and FP-GROWTH, produce the same number of rules and values of support, confidence, lift, Bi-Support, Bi-Confidence, and Bi-Lift. In conclusion, Apriori is recommended for sales datasets if memory usage and ease of implementation are important. However, if the speed of execution time and a large amount of data are considered, FP-GROWTH is a better choice because the execution time is faster for large amounts of data. However, the choice of algorithm depends on the specific analysis objectives, itemset size, data scale, and computational capabilities. Results from association rules mining provide evidence of product popularity, purchasing patterns, and opportunities for strategic marketing and inventory management. These findings can help PT. XYZ improves business efficiency, understands customer behavior, and increases profitability.
Co-Authors Adi Widiantono Agus Satriawan Aisyah, Zhavira Alexander Alexander, Alexander Alvin Barata Amelia Sholikhaq Andini, Ketrin Vani Andriana, Dian Andriyanti Asianto Anwar Nasihin Ardiansyah, Miri Ari Pambudi Arif Pami Setiaji Asianto, Andriyanti Astamar Putra, Ichlasul Fikri Azizah, Anik Hanifatul Bob Tjahjono Budi Tjahjono Calvin Ramadhani Alfahrezi Chiuman, Felix Delio, Ferdinand Defin Deni Pamungkas Gelantoro Putra Diah Aryani Diah Aryani, Diah Dodo, La Dudy Fathan Ali Dwi Pamungkas, Eric Dwiputra, Dedy Eric Dwi Pamungkas Fathan Ali, Dudy Fatonah, Nenden Siti Franky Leonard Gerry Firmansyah Gilang Banuaji Hadi, Muhammad Abdullah Hafizah Safira Kaurani Hani Dewi Ariessanti Haryoto, Iin Sahuri Hendy Hendy Herwanto, Agus Husni Sastra Mihardja Husni Satra Mihardja Husni Satra Mihardja Indri Handayani, Indri Intan Setya Palupi La Dodo Latumapayahu, Febrian Firmansyah Mahmudin, Hajon Mahdy Martin Saputra, Martin Marzuki Pilliang Mochamad Wahyudi Mohamad Yusuf Mohammed Al-shammari, Marwan Kadhim Muhamad Bahrul Ulum Muhamad Bahrul Ulum Muhammad Fajrul Aslim Muhammad Yusuf Morais Mukhamad Abduh MUNAWAR Munawar Munawar Nainggolan, Restamauli br Narul Sakron Nasihin, Anwar Natadirja, Trenggana Nenden Siti Fatonah Nenden Siti Fatonah Nila Rusiardi Jayanti Nizirwan Anwar Noviandi Noviandi Noviandi Noviandi, Noviandi Nugroho Budhisantosa Nugroho, Irfan Hari Pilliang, Marzuki Prabowo, Ary Pramesty, Feranti Destina Puryanto, Jonathan Aditya Putra, Sipky Jaya Rachman, Riyandi Patu Ramadhan, Noval Rizky Randy Swandy Reyhan, Athallah Rifqi Adi Prasetya Rizky Yananda Rosnanto, Imam Rudi Heri Marwan Rudy Setiawan Sabri Alim Sakron, Narul Sandfreni, Sandfreni Saputra, Rahdian Sea, Rona Aulia Wangsa Sejati, Puteri Setiawati, Popong Sfenrianto Sfenrianto Suardana, Made Aka Suhandi Junaedi Supriyade Supriyade Supriyade, Supriyade Sutanto, Imam Syahrizal Dwi Putra Syahrizal Dwi Putra Tantrisna, Ellen Tardiana, Arisandi Langgeng Tartila, Gilang Romadhanu Ulum, M. Bahrul Widodo , Agung Mulyo Widodo, Agung Mulyo Wijaya, Jacob S Yaya Sudarya Triana