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Journal : Jurnal Ilmiah Pariwisata

Menginvestigasi Hubungan antara Citra Kuliner, Restoran, dan Kegiatan Kuliner terhadap Keinginan Berkunjung Ke Kawasan Petak Sembilan Yudhiet Fajar Dewantara; Purwanti Dyah Pramanik; Rahmat Indra Pratama Anom; Willy Arafah; Rahmat Ingkadijaya
Jurnal Ilmiah Pariwisata Vol 28 No 2 (2023): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v28i2.1702

Abstract

The food tourism image, which includes the notion of food, huts, and food activity, is formed by visitors’ perceptions through their experiences. The study aimed to investigate the correlation of food image, huts image, and food activity culinary partially on visitors’ willingness to visit Kawasan Petak Sembilan (KPS) Glodok West Jakarta. Ninety respondents were employed, which were chosen by purposive sampling. The data was analyzed by SMART-PLS. The study reported that huts and food activity images partially correlated positively and significantly with visitors’ willingness to visit. However, the food image didn’t link to visitors’ desire to see it. The KPS is suggested to promote authenticity, inherent to the uniqueness of a destination’s culture and Buddhist temple cuisine. In contrast, many visitors visit KPS for worship in the temple. Keywords: Food Tourism Image, Gastronomy, Intention To Visit, Visitors