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All Journal JURNAL PENDIDIKAN TAMBUSAI Ekono Insentif JE (Journal of Empowerment) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Dinasti International Journal of Digital Business Management RIO LAW JURNAL Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Jurnal Dimamu Jurnal AbdiMU Digital Transformation Technology (Digitech) Jurnal Pengabdian Tri Bhakti Jurnal Maps (Manajemen Perbankan Syariah) PESHUM International Journal of Linguistics, Communication, and Broadcasting
Suherman, Jajang
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Jurnal Dimamu

 1 
Kualitas Pengaruh Konten Instagram dan Sosial Media Marketing terhadap Minat Beli Konsumen pada Rio Home Studio Saleh, Sonni Rahmat; Suherman, Jajang
Jurnal Dimamu Vol. 4 No. 1 (2024)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i1.1325

Abstract

In today's digital era, the quality of Instagram content and social media marketing in increasing consumer buying interest is the most important thing for a company, decreasing consumer buying interest. This study aims to determine the influence of the quality of Instagram content and social media marketing on consumer buying interest in Rio Home Studio. This study uses a quantitative approach, the sample used is propability sampling and the respondent criteria, namely Instagram accounts that follow @riohomestudio accounts, using 93 samples distributed through Instagram directorate messages. The testing techniques in this study use validity and reliability tests, classical assumption tests consisting of normality tests, multicoloniality tests, and heteroscenity tests, as well as multiple linear regression analysis consisting of hypothesis tests, namely t tests and f tests, and determination coefficient analysis, processed using SPSS 23. The results of this study show that: X1 has a positive effect on Y, as evidenced by the calculated t value of 5.794, the regression coefficient has a positive value of 0.000. X2 has a positive effect on Y, as evidenced by the calculated t value of 5.794, the regression coefficient has a positive value of 0.000. X1 and X2 have a positive effect on Y. It is evidenced by the result of f calculation of 2.36 with a significance of 0.000. The magnitude of the influence of X1 and X2 on Y is evidenced by the adjusted R square value of 81.5% and the remaining 18.5% is influenced by other variables outside this research model. From this study, it can be concluded that the quality of Instagram content and social media marketing has a positive effect on consumer buying interest.
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna Marketplace Shopee Fajri, Hillan Muhammad; Suherman, Jajang
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1413

Abstract

Shopee is a marketplace that is often visited throughout 2023 among other marketplaces, even though Shopee is the most visited marketplace, there are still many complaints experienced by consumers regarding product purchases at Shopee, inconsistent product quality problems and prices that are not in accordance with product quality. This study aims to determine the influence of price and product quality on simultaneous or partial purchase decisions on the Shopee application. The method used in this study is quantitative with the type of primary data and uses data collection techniques in the form of observation, interviews and questionnaires. Meanwhile, the sampling technique is non-probability sampling. The object of the research was the people in Solokanjeruk Village who were active in online shopping on the Shopee marketplace which amounted to 9,622 people with a sample of 100 people. The results of the research of Shopee users in Solokanjeruk Village show that there is a significant influence between the price on the purchase decision of 54.4% for the R2 test and the results of the t-test where the value of t is calculated > t tabel (10.811 > 1.984) meaning that Ha1 is accepted, there is a significant influence between product quality on the purchase decision of 49.9% for the R2 test with the results of the t-test where the t-value is > ttabel (9.889 > 1.984) means that Ha2 is accepted,  and simultaneously there was a significant influence between price and product quality on purchase decisions of 61.9% for the R2 test with the results of the F test where the F value was calculated > F tabel (78.913 > 2.36).
Analisis Waktu Produksi, Pengelolaan Bahan Baku, dan Kapasitas Produksi Dalam Meningkatkan Produksi Tempe Manabaya Di Sumedang Suherman, Jajang; M. Sarusu, Armansyah; Fathianti, Nella
Jurnal Dimamu Vol. 4 No. 3 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i3.1577

Abstract

Produksi tempe di Indonesia, sebagai bagian penting dari sektor industri pangan, menghadapi tantangan dalam hal efisiensi dan daya saing. Pabrik Tempe Manabaya Parakanmuncang Sumedang, yang masih mengandalkan metode manual dalam proses produksi, menghadapi isu signifikan terkait waktu produksi yang panjang dan pemborosan bahan baku. Penelitian ini bertujuan untuk mengeksplorasi potensi peningkatan efisiensi melalui analisis mendalam terhadap waktu produksi, pengelolaan bahan baku, dan kapasitas produksi tempe. Dengan memproduksi 1.920 kg tempe per minggu, Pabrik Tempe Manabaya saat ini menunjukkan tingkat produktivitas yang stabil, meski belum optimal. Melalui penerapan teknologi dan pengelolaan yang lebih efisien, pabrik dapat mengurangi biaya operasional, meningkatkan efisiensi waktu, serta memperkuat daya saing produk tempe di pasar. Peningkatan ini akan memberikan manfaat jangka panjang dalam keberlanjutan bisnis dan profitabilitas pabrik. Efisiensi produksi tempe saat ini masih tergolong moderat, dengan potensi peningkatan signifikan yang dapat meningkatkan daya saing produk tempe di pasar lokal dan nasional. Penelitian ini memberikan wawasan praktis bagi industri kecil dan menengah untuk bersaing dalam pasar global melalui penerapan teknologi inovatif dan pengelolaan sumber daya yang optimal.
Analisis Penerapan Customer Relationship Management dalam Meningkatkan Pelanggan Suherman, Jajang; M Sarusu, Armansyah; Iin, Iin; Andika, Andika
Jurnal Dimamu Vol. 5 No. 1 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v5i1.1729

Abstract

Customer Relationship Management (CRM) has now become an important strategy for modern cafes to strengthen relationships with customers and increase loyalty. Social media-based CRM campaigns can boost brand awareness and customer purchase interest. Titik Awal Kopitiam Cafe offers high-quality food, highlighting the concept of a kopitiam or traditional coffee shop, providing various coffee menus and snacks such as toast, rujak cireng, otak-otak, grilled bananas, and others. The problem faced by Titik Awal Kopitiam Cafe is that the points or voucher program is not yet linked to customer IDs and is not yet connected to the marketing department. The use of social media, such as content calendars and message segmentation, which includes promotions, customer testimonials, and educational content, has not been implemented effectively. The purpose of this study is to analyze the number of customers and consumer loyalty, the use of social media, and to analyze growth at Kafe Titik Awal Kopitiam. The method used is applied with a descriptive quantitative approach, conducted directly to observe the implementation of CRM at Kafe Titik Awal Kopitiam, including observation, interviews, and document studies. From the research conducted at Kafe Titik Awal Kopitiam in Jatinangor, in the implementation of CRM and marketing activities, there was a measurable and gradual growth in the customer base, rather than a sudden spike. By placing customers as the main focus, it can maximize customer satisfaction and loyalty and establish strong long-term relationships with customers, while also improving business performance. To drive customer growth. Titik Awal Kopitiam Cafe combines a loyalty program with community activities that trigger word-of-mouth promotion. The community-based approach not only increases loyalty but also encourages existing customers to become brand ambassadors unconsciously. Activities on Instagram and listings on delivery platforms successfully expand reach and can attract new customers.
Co-Authors Akmaliah, Miflahul Alpina Damayanti, Alpina Andani, Riva Andika Andika Asbaruna, Latifah Wulandari Binti Datau, Sjahriani Dikka Prasetyo Dwiputrianti, Septiana Fajar Aditya Fajri, Hillan Muhammad Fathianti, Nella Gaol, Selamat Lumban Hanafiansyah, Agis Hasgar A.S., A. Muhammad Hidayat, Freddy Iin, Iin Kusnara, Hasti Pramesti M Sarusu, Armansyah M. Sarusu, Armansyah M.Sarusu, Armansyah Mutakin, Asep Hilmi Nurfaiza, Zulfani Oktafiansyah, Okky Pendrian, Okder Rohmanto, Ricky Rosdianti, Heni Said Muhamad Rifad Saleh, Sonni Rahmat Saragih, Geofani Milthree Sarusu, Armansyah M. Suarna, Indri Ferdiani Trianto, Topan Yuni Mayanti