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All Journal Publisia: Jurnal Ilmu Administrasi Publik Dia: Jurnal Administrasi Publik Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Syntax Literate: Jurnal Ilmiah Indonesia JAKP (Jurnal Administrasi dan Kebijakan Publik) Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Airlangga Development Journal Journal of Public Administration and Government (JPAG) JBEST e-Jurnal Apresiasi Ekonomi Setia Mengabdi: Jurnal Pengabdian Kepada Masyarakat Countable (Contemporary Business and Sustainability Science) Jurnal Wacana Kinerja: Kajian Praktis-Akademis Kinerja dan Administrasi Pelayanan Publik
Widjayanti, Arifiani
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Stress on Learning Leadership Project Assignment Test PT PLN (Persero) Zulfana, Dewi; Wibowo, Eddy Kusponco; Widjayanti, Arifiani
Jurnal Ilmiah Manajemen dan Bisnis Vol 10, No 2 (2024): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v10i2.27273

Abstract

This study aims to determine the role of stress on leadership learning participants in the Project Assignment (PA) test of PT Perusahaan Listrik Negara (PLN) (Persero). This study uses a quantitative approach using mixed survey data collection techniques distributed to 150 respondents in this case leadership course participants. The results showed a significance value of 0.505> 0.050, it can be concluded that there is no significant effect of the PT PLN (Persero) PA test on participants. Based on the results of respondents' research, the symptoms of stress that appear in the PA test are the behaviour of lack of confidence and not being able to control themselves when taking the PA test. Other factors that influence the implementation of the PA test at PT PLN (Persero) are time constraints (24%), examiners/guides/mentors (23%), methods/materials (16%), communication skills (15%), workload (9%), and others 13%. Stress in leadership trainees needs to be managed properly by providing positive stress management materials to manage stress and increase motivation.
Implementation of the Single Data Population Policy at the Central Bureau of Statistics and the Directorate General of Population and Civil Registration of the Ministry of Home Affairs Abdul Azis, Mohamad; Rahayu, Neneng; Widjayanti, Arifiani
Journal of Public Administration and Government Vol. 6 No. 1 (2024)
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/jpag.v6i1.1053

Abstract

There is an overlap in policies between Statistics Law No. 16 of 1997 and Law No. 24 of 2013. The difference in data from the Central Statistics Agency and Dukcapil causes confusion for data users. The research aims to determine the factors that influence the effectiveness or ineffectiveness of the content and context of the Implementation of the One Population Data Policy and to develop strategies in order to improve the Implementation of the One Population Data Policy of the Central Bureau of Statistics with Dukcapil. This discussion is about how to implement a single population data policy from the content and context in Merilee S. Grindle's view. The results of the research found that based on the content of policy, the factors that influence the implementation of the one population data policy cause the implementation of the one population data policy of the Central Bureau of Statistics and Dukcapil not to run optimally, this is because there are inhibiting factors that influence the implementation of the one population data policy, namely the interest factor of the target group, the type of benefit factor and the degree of change desired. Based on the Policy Implementation Context (Context of Implementation), there are inhibiting factors that influence the implementation of population data policies, namely the factor of how much power, interest and strategy the actors involved in implementing the policy have. Conclusion: The process of implementing the single population data policy between the Central Statistics Agency and Dukcapil is already underway, but it is not yet running optimally, requiring a long process. To realize one population data, the following recommendations need to be made: Strengthening the device system used to support the implementation of population data integration and technological maintenance. Eliminate sectoral egos between related agencies. to synchronize population data, coordinate continuously and carry out joint monitoring and analysis between agencies.
IMPLEMENTATION OF FLEXIBLE WORKING ARRANGEMENT AT THE DEPUTY FOR INSTITUTIONAL AND COMMUNITY RELATIONS OF THE MINISTRY OF STATE SECRETARIAT Triyani, Septina; Sutrino, Edy; Widjayanti, Arifiani
DIA: Jurnal Administrasi Publik Vol. 23 No. 02 (2025): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/dia.v23i02.12125

Abstract

The advancement of ICT has driven changes in work patterns known as flexible working arrangements (FWA). FWA not only has a positive impact on employees and their organizations, but also a negative impact in its implementation. The study aims to analyze the inhibiting factors for the suboptimal implementation of FWA at the Deputy for Institutional and Community Relations at the Ministry of State Secretariat and to provide strategies to optimize FWA. FWA was initiated to improve employee work flexibility, employee performance and job satisfaction, and work-life balance. The study used a descriptive qualitative method with data collection techniques through in-depth interviews and documentation studies. Based on Merilee S. Grindle's policy implementation approach, the analysis focused on two main variables: policy content and implementation context. The results of the study indicate that the implementation of FWA is supported by the Minister of State Secretary, and organizational unit leaders, as well as employees who have high commitment. However, the main obstacles found were: the type of benefit factor, the degree of change factor, the technological resource factor, and the program implementer factor. Strategies to optimize FWA include: submitting a proposal to Deputy AA regarding the need for a ministerial decree related to the implementation of FWA in order to provide strong legal certainty, consistency in implementation, and legal certainty in its application in the Ministry of State Secretariat in general; aligning business process documents, service standards, and SOPs in order to provide clear guidance to employees in the implementation of FWA and the implementation of tasks that are adjusted to current changes; and increasing the stability and integration of office applications supporting FWA.
Brand Ambassador, E-WOM, and Purchase Interest of Beauty Products Circulating in Indonesia (Study of Korean EXO Fans) Saffanah, Cahya Dhiya; Widjayanti, Arifiani
Journal of Business Administration Economics & Entrepreneurship Vol. 7, No. 1 (2025): April
Publisher : Politeknik STIA LAN Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32834/jbest.v7i1.977

Abstract

This study aims to analyse the effect of brand ambassador Korean boy group EXO and e-WOM (electronic word of mouth) on purchase interest of beauty products circulating in Indonesia. The research was conducted among Korean EXO fans in the Jakarta, Bogor, Depok, Tangerang and Bekasi areas. This study uses a quantitative approach with multiple linear regression analysis, with 160 samples for the survey. The results of this study indicate that brand ambassadors and e-WOM have a significant impact on purchase interest. This is shown by the F-test with the significance of brand ambassadors and e-WOM on purchase interest F = 80.182, sig. = 0.000 < 0.05. While the t-test shows the results of brand ambassador t = -8.091, sig = 0.000 <0.05 and e-WOM t = 12.546, sig = 0.000 <0.05, which means a significant effect. The coefficient of determination (R2) shows that the influence of brand ambassadors and e-WOM on purchase interest for beauty products is 50%. The remaining 50% is influenced by other factors. Keywords: brand ambassador; e-WOM; purchase interest; beauty products
Social Media and Direct Selling of Menara Kanaya Apartment by Perumda Pembangunan Sarana Jaya Daerah Khusus Jakarta Putri, Poppy Pertiwi; Widjayanti, Arifiani; Wibowo, Eddy Kusponco
Jurnal Ilmiah Manajemen dan Bisnis Vol 11, No 3 (2025): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v11i3.33693

Abstract

Indonesia's property companies have grown rapidly in recent years. The strategy includes social media marketing and direct sales to generate public buying interest, as used by Perumda Pembangunan Sarana Jaya, owned by Daerah Khusus Jakarta Local Government. This research aims to analyse the influence of social media marketing and direct selling on the purchase interest of Menara Kanaya Perumda Pembangunan Sarana Jaya, Jakarta. The study is based on a survey of 120 respondents, using a quantitative methodology. The results indicate that social media marketing and direct selling have a positive and significant influence on the purchase intention of Menara Kanaya Perumda Pembangunan Sarana Jaya. Social media marketing has a positive and significant influence of 57.7% on purchase interest, direct selling has a positive and significant influence of 47.1% on purchase interest, and simultaneously, social media marketing and direct selling have a positive and significant influence of 63.3% on purchase interest. The remaining 36.7% is determined by other factors not included in this study.
ANALYSIS OF BUSINESS STRATEGY OF PT UNILEVER INDONESIA TBK USING SWOT MATRIX AND PESTEL: (CASE STUDY ON THE DECLINE IN COMPANY PROFITS IN 2024) Wicaksono, Akbar Muhammad; Widjayanti, Arifiani
Airlangga Development Journal Vol. 9 No. 2 (2025): AIRLANGGA DEVELOPMENT JOURNAL
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/adj.v9i2.73492

Abstract

This study aims to analyze the business strategy of PT Unilever Indonesia Tbk in addressing a 29.8% profit decline in 2024, despite rising consumer spending. Using a qualitative descriptive method with a single-case approach, the research is based on secondary data such as financial and annual reports. SWOT and PESTEL analyses were employed to identify internal and external factors affecting performance. The findings reveal that cost pressures, shifting consumer behavior, boycott movements, and regulatory complexity contributed to the decline. However, digital supply chains, healthy lifestyle trends, and government stimulus present key opportunities. The study concludes that adaptive, efficient, and sustainable strategies are essential to maintaining competitiveness in the dynamic FMCG sector.
The Effect of Employee Satisfaction on Remuneration on the State Civil Apparatus (ASN) Engagement at the Personnel Bureau of the Supreme Court of the Republic of Indonesia Azzahri, Ailsa; Wibowo, Eddy Kusponco; Widjayanti, Arifiani
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 1 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee engagement is a management strategy that influences the achievement of organisational goals and objectives. Achieving organisational success requires a high level of commitment. This is because it is important to encourage high-performance contributions from employees. This study employed a descriptive quantitative approach to investigate the impact of employee satisfaction on remuneration on engagement. The study focuses on the Personnel Bureau at the Supreme Court of the Republic of Indonesia, using a sample of 72 ASN employees. The indicators cover seven dimensions of employee engagement and have been adapted for the Indonesian context, including both the private and public sectors, making them more suitable for testing in the public sector. A simple linear regression test via the SPSS program was used to prove that the null hypothesis (Ho) was rejected and the alternative hypothesis (Ha) was accepted. There is a significant effect of employee satisfaction on remuneration and on employee engagement, as the value of 0.000 is significantly less than 0.05. Employee satisfaction influences employee engagement to the extent of 52.5%, while 47.5% is influenced by other variables or factors not included in this study.
Brand Awareness and Social Media Communication inFrozen Food Management Amalia, Arina Fatma; Widjayanti, Arifiani; Wibowo, Eddy Kusponco
Countable (Contemporary Business and Sustainability Science) Vol. 2 No. 2 (2025)
Publisher : Inisiatif Masyarakat Jurnal Indonesia (IMAJI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Instagram and WhatsApp have become popular communication tools for business management in various industries, including the frozen food sector. This study aims to determine the influence of social media marketing and brand awareness on the management of frozen food sales in South Tambun, Bekasi, West Java. This study took a quantitative approach, involving the distribution of questionnaires to 124 respondents. The data were analysed using multiple linear regression analysis. The results indicate that social media marketing has a significant and positive effect on purchasing decisions, as evidenced by the t-test (t-count: 7.928 > t-table: 1.979 and sig.: 0.000 < 0.05). Brand awareness (X²) was also found to significantly affect frozen food purchasing decisions, with an F-count of 165.832 > F-table of 3.07 and a sig. of 0.000 < 0.05. The coefficient of determination (R²) of the social media marketing and brand awareness variables on purchasing decisions was found to be 72.6%. The remaining 27.4% is explained by other causes outside the scope of the research variables.
Sosialisasi Tata Kelembagaan, Pengelolaan Dana Desa, dan Pengembangan Sumber Daya Manusia Pada Bumdes Widjayanti, Arifiani; Wibowo, Eddy Kusponco; Handayani, Heny
Setia Mengabdi: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 2 (2025): Desember 2025
Publisher : Politeknik STIA LAN Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31113/setiamengabdi.v6i2.79

Abstract

Desa merupakan bagian yang penting dalam keberadaan bangsa Indonesia. Dalam mewujudkan tujuan pembangunan nasional, desa berperan sebagai lembaga terdekat dengan masyarakat, sehingga dapat menyasar kelompok yang ingin sukses melalui pembentukan badan ekonomi atau organisasi masyarakat desa untuk meningkatkan kesejahteraan wilayah. Pengabdian Kepada Masyarakat (PKM) bertujuan memberikan pemahaman dan pengetahuan lebih mengenai tata kelola kelembagaan desa, pengelolaan dana desa, serta pengembangan sumber daya manusia desa, terutama pada Badan Usaha Milik Desa (Bumdes). Penerapan PKM ini dilakukan melalui sosialisasi ke beberapa Bumdes di Kecamatan Caringin, Kabupaten Bogor. Melalui sosialisasi tersebut, Bumdes yang diundang menjadi lebih memahami praktik tata kelola kelembagaan serta penggunaan dana desa pada Bumdes. Sedangkan dalam pengembangan sumber daya manusianya, Bumdes lebih memahami bahwa hal tersebut dapat dilakukan dengan cara (1) rekrutmen, (2) pelatihan, dan (3) pengembangan karir. Lalu, partisipasi masyarakat dapat dilakukan melalui adanya (1) keterlibatan aktif masyarakat, (2) masukan dari masyarakat, serta (3) manfaat yang diperoleh dari Bumdes. Sehingga secara keseluruhan, sosialisasi terhadap Bumdes di Kecamatan Caringin ini memberikan pemahaman mendalam terkait tata kelola kelembagaan, penggunaan dana desa, pengembangan sumber daya manusia, yang pada akhirnya menumbuhkan partispasi masyarakat.
Co-Authors Abdul Azis, Mohamad Abdullah Azzam, Hamas Adani, Puteri Shabrina Amalia, Arina Fatma Asropi Asropi Astri, Sofyanti Azzahri, Ailsa Bambang Giyanto Deden Ardiansyah Dian Kartika Sari, Dian Kartika Effendi Siregar, Emil Yusrin Heny Handayani Murtinah, Tintin Sri Putri, Poppy Pertiwi R Luki Karunia RAHAYU, NENENG Resdiana, Artanti Ridwan Radjab, Ridwan Saffanah, Cahya Dhiya Sutrino, Edy Triyani, Septina Wibowo, Eddy Kusponco Wicaksono, Akbar Muhammad Zulfana, Dewi