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Journal : Kinesik

AKTIVITAS HUMAS SEBAGAI FUNGSI MANAJEMEN DALAM PENGAMBILAN KEPUTUSAN DI BIRO HUMAS DAN PROTOKOL SEKRETARIAT DAERAH PROVINSI SULAWESI TENGAH Giska Mala Rahmarini
Kinesik Vol. 6 No. 3 (2019): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v6i3.88

Abstract

Penelitian ini bertujuan untuk mengetahui mengetahui aktivitas humas sebagai fungsi manajemen dalam pengambilan keputusan di Biro Humas dan Protokol Sekretariat Daerah Provinsi Sulawesi Tengah. Dasar penelitian ini menggunkan metode studi kasus. Informan dalam penelitian ini berjumlah 7 orang yang dipilih melalui purposive sampling. Jenis data yaitu data primer dan sekunder kemudian teknik penggumpulan data dilakukan dengan observasi dan wawancara. Teknik analisis data menggunakan analisis data kualitatif. Hasil penelitian menunjukkan bahwa dalam pelaksanaan pekerjaannya, Humas akan menggunakan konsep-konsep manajemen untuk mempermudah pelaksanaan tugas-tugasnya. Menentukan masalah (defining the problem), Perencanaan dan penyusunan program (planning and programming), Melakukan tindakan dan berkomunikasi (taking action and communicating), Evaluasi program (evaluating the program), Pada dasarnya keempat proses humas yang penulis lihat dan jelaskan pada biro humas dan protokol di atas merupakan sistem yang saling terkait dalam pelaksanaannya. Kemudian, humas selalu dekat dengan pimpinan dan pimpinan tentunya tidak lepas dari yang namanya pengambilan keputusan. Pengambilan keputusan sangat penting dalam manajemen dan merupakan tugas utama dari seorang pemimpin. Pada Biro Humas sendiri, tugas humas sebatas pemberian saran namun tidak sepenuhnya dapat mempengaruhi keputusan dari pimpinan. Jika hanya keputusan yang tidak terlalu formal dalam artian bukan suatu peraturan perundangan yang mengikat dan membutuhkan rapat dalam pengambilan keputusannya, memang saran humas sering mempengaruhi pimpinan. Karena pada dasarnya keputusan utama ada ditangan gubernur itu sendiri.
LITERASI DIGITAL DALAM MENGATASI INFODEMI PADA ERA NEW NORMAL Muhammad Isa Yusaputra; Israwaty Suriady; Giska Mala Rahmarini
KINESIK Vol. 9 No. 1 (2022): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i1.344

Abstract

This article is based on disinformation about Covid-19 appearing in various topics related to hoax news because the messages conveyed are very exaggerated and sometimes untrue. Hoaxes regarding health need to be combated by increasing literacy during this Covid-19 pandemic. This study aims to provide an overview of the circulation of hoax information about health in preventing COVID-19 in digital media and to find out digital literacy in overcoming the infodemic in the new normal era. Using qualitative methods, this study aims to determine the circulation of hokas information about health in preventing Covid-19 in digital media and to determine digital literacy in overcoming the infodemic in the new normal era. The results of the study found four factors that affect digital literacy.
DAYA TARIK PESAN PERSUASIF UNTUK MENINGKATKAN MOTIVASI BERWIRAUSAHA PADA MAHASISWA: Analisis pada Mata Kuliah Kewirausahaan Israwaty Suriady; Fitriani Puspa Ningsih; Giska Mala Rahmarini
Kinesik Vol. 9 No. 3 (2022): December
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v9i3.552

Abstract

Unemployment is one of the problems faced by Indonesia. The Central Statistics Agency (BPS) stated that as of August 2021 the number of unemployed had reached 9.1 million people. The highest unemployment rate is actually created by the educated group. The phenomenon of low interest and motivation for entrepreneurship today is being taken seriously by various parties, both the government, the world of education, the industrial world, and society. The large number of unemployed and the lack of interest in entrepreneurship have become auto criticism of the role of universities. The purpose of this study was to determine the attractiveness of messages in entrepreneurship education courses which are expected to increase students' interest in choosing entrepreneurship as a career choice. This research uses descriptive research type. The sample technique used was purposive sampling and 5 students who had taken the subject of entrepreneurship were selected as informants in this study. The appeal of the message is the theory used in this study. Data analysis used qualitative methods. The results of the study show that messages containing fear are felt by students in material that illustrates the difficulty of getting a job as a civil servant or in a private company, the ever-increasing unemployment rate and the challenges and competition going forward in finding work. Emotional messages are formed through efforts to develop positive feelings in students when they become entrepreneurs.