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All Journal Journal of Family Science Journal of Consumer Science Journal of Consumer Sciences Bioma : Jurnal Biologi Indonesia Seminar Nasional Lahan Suboptimal JKKP (Jurnal Kesejahteraan Keluarga dan Pendidikan) Sarwahita : Jurnal Pengabdian Kepada Masyarakat Journal of Environmental Science and Sustainable Development Mitra Teras: Jurnal Terapan Pengabdian Masyarakat International Education Trend Issues Journal of Counseling and Educational Research
Zulfa, Vania
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Social Sciences Other

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Journal : Journal of Consumer Science

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The Purchase Intention of Environmentally Friendly Milk Bottles: Role of Product Knowledge and Environmental Concern Zulfa, Vania; Andini, Nur Fauziah; Hamiyati, Hamiyati
Journal of Consumer Sciences Vol. 8 No. 3 (2023): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.8.3.379-394

Abstract

Environmental pollution poses a significant global challenge. The use of environmentally friendly milk bottles can minimize the impact of pollution and is a safer choice, especially for infants. This study aimed to analyze the effect of product knowledge and environmental concerns on the purchase intention of environmentally friendly milk bottles. Employing a quantitative approach, the study involved 100 respondents selected through purposive sampling. The findings show the simultaneous impact of product knowledge and environmental concerns on the intention to purchase environmentally friendly milk bottles. This implies that higher consumer knowledge about the product and increased environmental awareness is positively correlated with a greater inclination to buy environmentally friendly milk bottles. The implication of this study underscores the importance of promoting awareness and education regarding the use of environmentally friendly products to enhance consumer intentions toward such products.
Co-Authors Achmad Husen Andini, Nur Fauziah Destiawati, Laela Dewanto, Saskia Dewi Rahmawaty, Dewi Elmanora Elmanora Faesal, M Faesal, Muhammad Hamiyati Hamiyati, Hamiyati Hurriyyatun Kabbaro Khafifah, Kirana Artha Kusaini, Fitriana Marsita, Jaka Mashabi, Nurlaila A Nadiroh Nugraheni, Prastiti L Nurhartanti, Wulan Oktarianto, Muhammad Fazrin Oktaviani, Maya Putri, Vera Utami Gede Suryaningsih, Sherly Uswatun Hasanah USWATUN HASANAH Vera Utami Gede Putri Yuliani, Shahibah Zahidah, Assyifa Nur