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All Journal Scriptura Channel : Jurnal Komunikasi JPM17: Jurnal Pengabdian Masyarakat Kanal : Jurnal Ilmu Komunikasi Religious: Jurnal Studi Agama-Agama dan Lintas Budaya Jurnal Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi LUGAS Jurnal Komunikasi Journal on Education Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunikasi Profesional Business and Finance Journal MEDIALOG: Jurnal Ilmu Komunikasi Jurnal Penelitian Sosial Ilmu Komunikasi Pena Justisia: Media Komunikasi dan Kajian Hukum Bricolage : Jurnal Magister Ilmu Komunikasi Communication Communicology: Jurnal Ilmu Komunikasi Journal of Media and Communication Science (JcommSci) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Mediakom : Jurnal Ilmu Komunikasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat International Journal of Environmental, Sustainability, and Social Science International Journal of Computer and Information System (IJCIS) PROPAGANDA Calathu: Jurnal Ilmu Komunikasi Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Indonesian Journal of Social Science Research Jurnal Visi Komunikasi Jurnal Locus Penelitian dan Pengabdian Peka: Jurnal Pengabdian Kepada Masyarakat Scriptura : Jurnal Ilmiah Jurnal Komunikasi Global Jurnal Spektrum Komunikasi Branding: Jurnal Manajemen & Bisnis Proceedings of International Conference on Islamic Economic Finance and Social Finance

Hilda Yunita Wono

Universitas Ciputra

Author-ID : 1309439

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Preferensi Mahasiswa Terhadap Marketing Communication Mix Wono, Hilda Yunita
Jurnal Komunikasi Profesional Vol 2, No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college. Keywords: Preference, marketing communication mix, private college

ANALISIS EMOSI CALON AKSEPTOR PRIA: SEBUAH DASAR PEMBUATAN IKLAN LAYANAN MASYARAKAT UNTUK PROGRAM KELUARGA BERENCANA DI SURABAYA Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2, No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Untuk pengendalian penduduk kota Surabaya yang jumlahnya meningkat setiap tahun, Pemerintah Kota Surabaya menerapkan program Keluarga Berencana. Adanya program keluarga berencana di kota Surabaya ini sudah berjalan baik dan sebesar 99,74% akseptornya adalah perempuan (istri). Sedangkan untuk keluarga yang istrinya memiliki kendala dengan berbagai metode KB yang ada memilih untuk tidak menggunakan KB. Padahal pemerintah memiliki program untuk KB laki-laki. Untuk mendorong jumlah akseptor program KB pria, pemerintah Kota Surabaya akan meluncurkan iklan mengenai KB Pria. Untuk meningkatkan efektivitas iklan tersebut, emosi calon akseptor KB pria perlu dipelajari. Hasilnya menunjukkan bahwa emosi positif apabila menggunakan KB pria sebesar 79%. Emosi-emosi dengan nilai tertinggi dapat menjadi pertimbangan dalam mendesain iklan layanan masyarakat nantinya.

Preferensi Mahasiswa Terhadap Marketing Communication Mix Wono, Hilda Yunita
Jurnal Komunikasi Profesional Vol 2 No 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college.Â Keywords: Preference, marketing communication mix, private college

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol 2 No 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Preferensi Mahasiswa Terhadap Marketing Communication Mix Wono, Hilda Yunita
Jurnal Komunikasi Profesional Vol. 2 No. 1 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

By using multiple marketing communication mix tools for private college probably spent expenses. The results of preference from students who have received various promotions and finally chose a X private college in Surabaya with the highest value of 9.05 is the existence of an expo or education exhibition since they at junior high school. Actively presentation about the benefits of an institution directly to the target market is the main preference of eleven (11) other marketing communication mix tools. Hopefully this research can be a reference for future promotion planning so much more effective in choosing a marketing communication mix tools that will use by X private college.Â Keywords: Preference, marketing communication mix, private college

Analisis Emosi Calon Akseptor Pria: Sebuah Dasar Pembuatan Iklan Layanan Masyarakat untuk Program Keluarga Berencana di Surabaya Wono, Hilda Yunita; Teguh, Monika; Utami, Christina Whidya; Hongdiyanto, Charly
Jurnal Komunikasi Profesional Vol. 2 No. 2 (2018)
Publisher : Fakultas Ilmu Komunikasi Universitas dr. Soetomo

Co-Authors AA Sudharmawan, AA Agung Prasetyo Alyssa Saqina Nabila Parmadi Andi Budi Sulistijanto Anggajaya, Robby Juanphilibert Ariani, Nafiah Asriani Alimuddin Azalea Abril Hermanto Bela Ayu Safitri Brennadiva, Allodia Astried Bunga Feby Nabilla Burhan Bungin Calysta, Keisya Charly Hongdiyanto Christina Whidya Utami Dheandra Mutiara Kayana Ellen Lawrencia Yahya Emre Omar Ergita Jeny Ardane Shwari Ergita Jeny Ardaneshwari Felita Purnomo Felita Purnomo Fika Fatimah Fikri Alvhirino Fitrani Amin Fitriani Fitriani Frederikus Fios Gabriela Laras Dewi Swastika Gabriela Swastika Hadassah Elisha Karsten Hadjar Chanissa Nur Malika Hadjar Chanissa Nur Malika Hari Minantyo Henni Gusfa HERMAWAN, Jessica Nathalia I Dewa Gde Satrya Widyaduta Imanuel Deny Krisna Aji Indri Murniawaty, Indri Irmawati Oktavianingtyas Ismojo Herdono Jayawarsa, A.A. Ketut Jefferson Ronaldo Jessica Nathalia Hermawan Justin Niaga Siman Juntak Kaihatu, Thomas S Karina Enny Agustina Karsten, Hadassah Elisha KASHOGIE, Natanael Axelino Antari Kirana Ratu Sekar Kedaton Kuncoro Dewi Rahmawati Lexi Pranata Budidharmanto Louisa Christine Hartanto Lucky Cahyana Subadi M. Masad Masrur Masad Masrur MESSAKH, Ricky Oktaf Michael Ivan Reinald Michael Ivan Reinald Michelle Angela Michelle Baby Natalie Monika Teguh Muh. Rifqy Hasbullah Naomi Aryandini Subagio Nicodemus Koli Nirwan, Raslika Sharfina Novaldo, Novldo Oktavianingtyas, irmawati Patricia Adeline Valerie Soema Putri, Nabila Zulfiniar R. Ayu Erni Jusnita Reynaldo Raffael Ria Agustania Kartikasari RIWONG, Kezia Angelique Ronald Samuel Bio Amos Mbaroputera Ronda, Mirza Rustono - Santoso, Theodore Jason Silvia Arviana Siska Armawati Sufa Stefani Natania Setiyo Sumantri Stepanus, Kelvin Sunarto Sunarto Supriaddin, Nofal Susan Jaya Witama Theodore Jason Santoso TJANDRA, Anthony TJENDRA, Johan Wijaya Udi Rusadi UTOMO, Kevin Viadi, Crista Wibawa, Yusuf Arjuna WIDJAYA, Christabella Angelina Witama, Susan Wongso Julian Justin Yavrina Syafarani Yavrina Syafarani Yudiana Indriastuti

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