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All Journal IJBE (Integrated Journal of Business and Economics) Jurnal Ekonomi dan Bisnis Dharma Andalas Jurnal Pengabdian Masyarakat Dharma Andalas e-Jurnal Apresiasi Ekonomi Jurnal Penelitian dan Pengabdian Masyarakat JEBD
Maivalinda, Maivalinda
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Pengaruh Kualitas Produk, Harga Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada Toko Nusantara Collection Padang Elmes Santika; Maivalinda, Maivalinda
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study examines the influence of product quality, price and service quality on consumer purchasing decisions at the Nusantara Collection store. The study was conducted at the Nusantara Collection Store with a sample of 100 respondents. The method used in this study is a quantitative method with a descriptive approach. The data source used by the researcher is a primary data source using a data collection technique in the form of a questionnaire. Hypothesis testing used in this study is by multiple linear analysis with the IBM SPSS 23 Statistics tool. The results of the tests that have been carried out indicate that (1) product quality has a positive and significant effect on purchasing decisions, (2) price has a positive and significant effect on purchasing decisions, (3) service quality has a positive and significant effect on purchasing decisions, (4) product quality, price and service quality periodically have a positive and significant effect on purchasing decisions.
Pengaruh Kualitas Pelayanan, Fasilitas Kampus, Dan Citra Kampus Terhadap Kepuasan Mahasiswa Universitas Dharma Andalas Fadila Salsabila Zalma; Maivalinda, Maivalinda
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to determine the Quality of Service, Campus Facilities, and Campus Image on Student Satisfaction at Dharma Andalas University. The population in this study were active students of Dharma Andalas University in 2024, Faculty of Economics and Business, Faculty of Law, Social Sciences and Humanities, and Faculty of Science and Engineering, totaling 1,569 students. The sample in this study was 95 and the sampling was 100 respondents to avoid errors in filling out the questionnaire, with the characteristics of active students, namely students in 2024, class of 2022 to class of 2024. This research is a quantitative research. The instrument used in this study was a questionnaire. The results of the study using multiple linear regression analysis showed that simultaneously there was a significant influence of service quality, campus facilities, and campus image on student satisfaction at Dharma Andalas University.
Co-Authors Abdilla, M. Agustin, Fenny Caniago, Rita Sri Hasnita Caniago, Rita Srihasnita Rosali Elmes Santika Eriend , Dion Ezizwita, Ezizwita Fadila Salsabila Zalma Firsta, Firsta Hirma, Dian Imbikri, M Konceta, Nesa Dela Lucy Chairoel Mariyanti, Eka Mohammad Abdilla Oktovia, Nettry Putri, Nesia Hani Raflis, Ratnawati RC, Rita Srihasnita Riski, Tri Rachmat Rismanda, Rachyta Sari, Puti Embun Srihasnita, Rita Sulistianingsih, Henny Sulistyaningsih, Heni Tri Sukma, Tri Turay, Tiara Utami, Dwi Tyas Vanisya, Winda Wandi, Agus Zetri, Rifaldo Zetri, Rivaldo