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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Massie, James D.D
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Economics, Econometrics & Finance

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PENGARUH DIFERENSIASI PRODUK, KUALITAS PELAYANAN DAN CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada PT. Pinus Merah Abadi Nabati Manado) Ering, Glend Andre; Massie, James D.D; Raintung, Michael Ch.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 2 (2019): JE VOL 7 NO 2 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (566.249 KB) | DOI: 10.35794/emba.v7i2.24021

Abstract

Abstrak: Industri makanan dan minuman  merupakan salah satu sektor penting bagi perekonomian nasional. Persaingan dalam menjual produk wafer juga sangat berpengaruh untuk meningkatkan keuntungan bagi perusahaan. Nabati adalah salah satu kelompok bisnis produk konsumen di Indonesia, yang didirikan pada tahun 2002 dengan bernama PT. Nabati Jaya Indonesia. Tujuan penelitian ini untuk  mengetahui pengaruh diferensiasi produk, kualitas pelayanan dan customer relationship management (CRM) baik secara simultan dan parsial terhadap kepuasan pelanggan. Metode penelitian ini adalah metode penelitian kuantitatif dengan menggunakan analisis regresi linier berganda.  Teknik pengambilan sampel menggunakan sampel jenuh yang berjumlah 100 konsumen. Hasil penelitian ini menunjukan bahwa secara simultan dan parsial diferensiasi produk, kualitas pelayanan dan customer relationship management (CRM) berpengaruh terhadap kepuasan pelanggan. Sebaiknya perusahaan dapat menambah produk dan mempertahankan kinerja agar mampu mempengaruhi kepuasan pelanggan. Kata Kunci: diferensiasi produk, kualitas pelayanan, customer relationship management, kepuasan pelanggan 
THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISION OF “GUESS” BRANDED GOODS IN MANADO Rahajeng, Adetea Pavita; Massie, James D.D; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (501.714 KB) | DOI: 10.35794/emba.v6i4.21295

Abstract

Abstract: Lifestyle describes a person as a whole that interacts with the environment. Currently, the role of branded goods to be bought in Indonesia has become a daily habit. Guess brand products are known as products that have an image as an outfit with a new design, color and good quality and give a prestigious impression that fits with the lifestyle of Indonesian people, especially the city of Manado so people do not hesitate to spend a lot of money to buy it. The aim of this study is to know and analyze the lifestyle affect the purchase decision and how the activity, interest and opinion variable influence purchase decision of Guess branded goods in Manado. This research is a causal type of research through questionnaires and uses multiple regression analysis. 100 respondents are the sample size of this research. The result shows that the independent variable which are activity, interest and opinion have simultaneously influence on Purchase Decision as a dependent variable. Activity variable shows that does not have significant influence on purchase decision. Interest variable shows that does have significant influence on purchase decision. And opinion shows that does have significant influence on purchase decision of Guess Branded Goods in Manado. Keywords: lifestyle, AIO, purchase decision, “Guess” branded goods
ANALYZING THE ENTREPRENEURIAL SELF-EFFICACY ON ONLINE FLORIST IN MANADO Mekel, Valentine; Massie, James D.D; Pandowo, Merinda H.C
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (470.748 KB) | DOI: 10.35794/emba.v7i3.24853

Abstract

Abstract: In Manado, Capital City of Sulawesi Utara, there are few Online Florist also, starts from SJ Buckets, Tarloda Florist, Eskali Flowers, and many more. The quality of the products itself is really great and can be compared with online florist that came from outside Manado such as Jakarta and Bandung. By examining through Entrepreneur Self-Efficacy Scale, the Self-efficacy can be task specific, and entrepreneurship involves performance across multiple areas where by the individual needs a broad set of skills. Thus, by measures ESE across multiple dimensions is a more precise measure and can unveil more specific information to pinpoint weaknesses that could hinder more success of Online Florist Market in Manado that keeps developing more and more each day. This research aims to see the Entrepreneurial Self-Efficacy on Online Florist in Manado. The result shows that most of the respondent or informant uses personal funds to open their business and most of the respondent or informant tends to focus on the main product for the development. Recommendation for this research are Business owner should make add-on product that can support sales of their main product and Business owner should collaborate more instead just competing in order to survive together.Keywords: entrepreneurial self-efficacy, online marketing, marketing mix.
DETERMINING THE MARKET LEADER OF RESIDENTIAL HOUSING AND PROPERTY USING ANALYTICAL HIERARCHY PROCESS (AHP) CASE STUDY : CITRALAND AND TAMANSARI METROPOLITAN IN MANADO Wenur, Try Setiawan; Massie, James D.D; Tumbuan, Willem J.F.A
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.048 KB) | DOI: 10.35794/emba.v6i4.21385

Abstract

Abstract : In Manado, there’s Citraland and Tamansari Metropolitan. As the result of modernization and development in this city that increasing day by day, it’s helps people and the economic waves in this area. Home and property are readily available and come right to the people to live in modern area. People can choose which place they want to live in. This is particularly so in Manado because of the fast pace of economic development and the limited availability of land. Rapid economic growth has increased the demand for more and better residential, commercial, and other premises. Property development and especially redevelopment have to fulfill these fast-changing requirements. This research aims to know which criteria is most important for customer in selecting a property and housing development in Manado and the market leader of property and housing development for the customer. This research used analytical hierarchy process with the sample which 75 respondents that were obtained from citizen in Manado. The result from this research shown that price is the most important criteria for the consumer to choose a property and housing development. The consumer wants an affordable price for the property. Tamansari is the market leader of residential housing and property. Keywords : analytical hierarchy process, marketing, market leader, consumer purchase decision
A COMPARATIVE ANALYSIS OF MALE AND FEMALE WHO BUY ON INSTAGRAM ONLINE SHOP Rompas, Chrisly Yosua; Massie, James D.D; Tumewu, Ferdinand J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.686 KB) | DOI: 10.35794/emba.5.3.2017.17198

Abstract

Abstract: This research aims to see if there is significant difference between Male and Female customers of Instagram Online Shop based on Electronic Word-of-Mouth and Perceived Ease-of-Use. This research type is descriptive with quantitative method, using Independent Sample T-Test as analytical tool. The sample size of this research is 100 Customer divided to 50 Male and 50 Female as respondents. Simple Random Sampling was used to collecting data through questionnaire. The result shows that there is no significant difference based on Electronic Word-of-Mouth and there is significant difference based on Perceived Ease-of-Use between Male and Female customers. Female gives bigger perception toward Perceived Ease-of-Use because demographically most of Instagram Users are Females, it makes them easier and get used to using Instagram Feature rather than Male. Future Recommendation for Online Shop owner to give clear information about the product that they are going to sell because each people have different abilities and experience regarding using Instagram Features. Hence it can increase sales if they can focus well enough for the improvement. ­­Keywords: electronic word-of-mouth, perceived ease-of-use, gender differences, independent sample t-test. 
QUALITY CONTROL ANALYSIS USING STATISTICAL QUALITY CONTROL AT PT MASSINDO SINAR PRATAMA MANADO Runtuwene, Vayska Eliana; Massie, James D.D; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.469 KB) | DOI: 10.35794/emba.v5i02.16733

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Abstract: In order to survive in a competitive market, improving quality and productivity of product or process is a must for any company. This study is about to apply the statistical quality control tools in the production processing and on final product in order to reduce defects by identifying where the highest waste is occur at and to give suggestion for improvement. The approach used in this study is direct observation, thorough examination of production process lines, fishbone diagram, and information has been collected from company through interview, and control chart (p-chart) was constructed. It has been found that the company has good quality control but still found the defect product. The principal aim of the study is to create awareness to quality team how to use statistical tools in the problem analysis, especially to train quality team on how to held an effective brainstorming session, and exploit these data in cause-and-effect diagram construction and control chart construction.Keywords: quality, statistical quality control, ishikawa diagram, p-control chart
A STUDY OF ENTREPRENEURIAL MARKETING IN SMALL AND MEDIUM ENTERPRISES (SME’s) AT UD. KAMANG WANGKO IN LEILEM Sengkey, Windrista .; Massie, James D.D; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.848 KB) | DOI: 10.35794/emba.v6i1.19051

Abstract

Abstract: In Indonesia, SMEs have historically been the main player in domestic economic activities, especially as a large provider of employment opportunities, and hence a generator of primary or secondary sources of income for many household. The purpose of this study is to know the various Entrepreneurial Marketing that applicable for wooden craft and to identify the critical success factor of wooden craft industry. This research is use qualitative type of research, interview method to explore the entrepreneurial marketing of small and medium enterprise in Leilem wooden craft. The population of this research is all elements that can be respondent about the entrepreneurial marketing of small and medium enterprise in Leilem wooden craft. Based on the results of the analysis it was found that Entrepreneurial Marketing in SMEs can increase revenue, selling, building a good communication with the buyers who increase the number of the products wooden craft in Leilem. The result from this research for the company or entrepreneurs and upcoming a new entrepreneurs that interested in opening a new business of wooden craft, it is crucial for the owner to understand about the importance of entrepreneurial marketing. Keywords : entrepreneurial marketing, smes, wooden craft 
AN ANALYSIS OF BANKRUPTCY PREDICTION IN MANUFACTURING FIRM BY USING BANKRUPTCY MODELS (CASE STUDY IN CHEMICAL SUB SECTOR LISTED IN INDONESIA STOCK EXCHANGE 2013-2017) Siwi, Claudia Chyntia; Massie, James D.D; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (586.593 KB) | DOI: 10.35794/emba.v6i4.21658

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Abstract: Indonesia has a big problem in the economic factor that caused by sharp declining value of the rupiah, the exchange rate rupiah toward US dollar fluctuations The declining value of rupiah right now can cause the bad impact for the manufacturing sector, especially in chemical sub sector, because the raw materials that used in that sector are import and they must use dollar for the payment. The aim of this research is to find out the bankruptcy prediction in manufacturing firm by using bankruptcy models. This research is an empirical study in the manufacturing firm, and using Altman Z-score and Zmijewski X-score to predict the bankruptcy. Based on the analysis with using the Altman Z-Score test show the results of companies manufacturing chemical sub-sectors those listed on the IDX do not all have bankrupt predictions. But have predictions bankrupt, gray area, and not bankrupt. In the last five years since 2013 until 2017 PT. Unggul Indah Cahaya and PT. Ekadharma International are in the not bankrupt category or health category. The investor should do the calculation z-score and x-score as a basis for consideration to make a decision whether to be used as an investment land. Keywords: bankruptcy prediction, bankruptcy model, altman z-score, zmijewski x-score.
PENGARUH POTONGAN HARGA DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING PADA MATAHARI DEPARTEMENT STORE MEGA MALL MANADO Dalihade, Meigie Putri; Massie, James D.D; Tielung, Maria V. J.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3529
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (706.207 KB) | DOI: 10.35794/emba.v5i3.17617

Abstract

Abstrak : Dengan berjalannya pertumbuhan bisnis ritel di Kota Manado, menyebabkan semakin tingginya pula tingkat persaingan bisnis ritel yang dihadapi oleh Matahari Department Store. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh potongan harga, dan store atmosphere terhadap impulse buying. Penelitian ini telah menguji adanya dua variabel independen yaitu potongan harga, dan store atmosphere yang dapat mempengaruhi variabel dependen yaitu impulse buying. Metode yang digunakan analisis regresi berganda. Sampel pada penelitian ini diambil sebanyak 100 responden. Hasil dari penelitian ini menunjukkan bahwa potongan harga, dan store atmosphere berpengaruh terhadap impulse buying. Semakin banyak diskon harga yang diberikan oleh perusahaan akan semakin banyak pula konsumen yang akan berbelanja di MDS, suasana toko semakin ditingkatkan agar konsumen merasa nyaman berada dalam MDS. Potongan harga berpengaruh positif dan signifikan terhadap impulse buying. Perusahaan tetap memperbanyak diskon dan promosi-promosi agar supaya dapat menarik minat beli konsumen sehingga konsumen akan melakukan perbelanjaan di MDS. Store atmosphere berpengaruh positif dan signifikan terhadap impulse buying. Pencahayaan, wangi-wangian, penetapan barang sebaiknya diperhatikan agar supaya bisa menarik konsumen serta mempengaruhi konsumen untuk memutuskan melakukan pembelian pada Matahari Departement Store Mega Mall Manado.Kata kunci : potongan harga, suasana toko, secara tidak terencana
PENGARUH CUSTOMER EXPERIENCE, CUSTOMER VALUE, DAN BRAND TRUST TERHADAP CUSTOMER LOYALTY PENGGUNA JASA TRANSPORTASI ONLINE GO-JEK DI MANADO Mokalu, Pratama Christa Chandra; Massie, James D.D; Mandagie, Yunita .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (429.506 KB) | DOI: 10.35794/emba.v7i3.23741

Abstract

Abstrak: Persaingan yang kompetitif dan terdapatnya alternatif pilihan jasa transportasi online membuat pelanggan selektif dalam memilih jasa transportasi online. Pengalaman yang didapatkan pelanggan, nilai yang dirasakan pelanggan, serta kepercayaan pelanggan terhadap transportasi online Go-Jek mendorong minat pelanggan untuk menggunakan kembali jasa tersebut sehingga tercipta loyalitas. Penelitian ini bertujuan untuk menguji pengaruh customer experience, customer value, dan brand trust terhadap customer loyalty pengguna jasa transportasi online Go-Jek di Manado. Populasi dalam penelitian ini adalah pengguna jasa transportasi online Go-Jek di kota Manado. Teknik pengambilan sampel yang digunakan adalah accidental sampling dengan jumlah sampel sebanyak 100 orang responden. Pengumpulan data menggunakan kuesioner dengan skala Likert. Teknik analisis data menggunakan regresi linier berganda. Hasil penelitian ini menunjukkan bahwa customer experience secara parsial tidak berpengaruh signifikan terhadap customer loyalty, sedangkan customer value dan brand trust secara parsial berpengaruh signifikan terhadap customer loyalty, dan secara simultan customer experience, customer value, dan brand trust berpengaruh signifikan terhadap customer loyalty. Pihak manajemen Go-Jek sebaiknya terus meningkatkan customer experience, customer value, dan brand trust secara bersama-sama sehingga bisa tercipta customer loyalty. Kata kunci: customer experience, customer value, brand trust, customer loyalty 
Co-Authors Agus S. Soegoto Amelia, Nur Ayu Rezky Angelina, Gledis Banua, Rivan A.P Dalihade, Meigie Putri Dandel, Olivia Gabriella Beatrix Ering, Glend Andre Farlane S. Rumokoy Ferdinand J. Tumewu Gunawan, Emilia Hadi, Robert L. Lasari, Sri Handayani Yuyun Maki, Vita Astriani Annastasia Mandagie, Yunita . Mangundap, Beauty C.A Maria Tielung Mekel, Valentine Merinda H. Ch. Pandowo Mohammad, Inayah Nadzillah Mokalu, Pratama Christa Chandra Pangow, Visilia Lidyana Rahajeng, Adetea Pavita Raintung, Michael Ch. Rajenra, I Dewa Made Rantung, Brenda C. V. Repi, Christopel Alexander Rintjap, Prisly . Rita Taroreh Rompas, Chrisly Yosua Rumagit, Marimar E. Rumokoy, Farlane S Runtuwene, Vayska Eliana Salangka, David Billy Martin Sandala, Dicki . Sasauw, Ivan David Sengkey, Windrista . Siwi, Claudia Chyntia Soegot, Agus S. Soepeno, Djurwaty . Sualang, Maria Christy Tampenawas, Jeffry L.A Tasik, Hizkia H.D Tulangow, Kezia C. Tumewu, Ferdinand . Wenur, Try Setiawan Wijayati, Saputri Dwi Willem J.F.A Tumbuan Zega, Eunike .