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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Massie, James D.D
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Economics, Econometrics & Finance

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COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE AND SOCIAL INFLUENCE BETWEEN MALE AND FEMALE OF COUNTERFEIT PRODUCT (CASE STUDY: WAKAI SHOES) Repi, Christopel Alexander; Massie, James D.D; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.137 KB) | DOI: 10.35794/emba.v5i3.17180

Abstract

Abstract: This research aims to find out if there is significant difference in purchase intention based on consumer attitude and social influence between male and female customers of counterfeit wakai shoes. Counterfeit products have been found to be a serious problem around the world in recent days where counterfeiting is associated with many problems that causes havoc not only in economic activities but also affect social life as well. The international trade of counterfeit product is enormous. Purchasing intention of counterfeit wakai shoes are currently increasing because there are a lot of people who become the buyers of this product. Counterfeit wakai shoes are easy to found because it is sold everywhere. This research conducted by a quantitative method and this research population is the buyers of wakai counterfeit shoes. By using an Independent Sample t-test, this research conducted a hypothesis is significant difference in consumer attitude and social influence between male and female customers of counterfeit wakai shoes. Based on the result of this research, the data is normally distributed and homogenous. The result shows that there are no significant differences in purchase intention based on consumer attitude and social influence between male and female customers of counterfeit wakai shoes. Findings suggest that original manufactures have to make a mark or hologram unable to imitate so there will be a significant differences between original and counterfeit.Keywords: counterfeiting, consumer attitude, social influence, gender.
PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK THE BODY SHOP DI ERA PANDEMI (STUDI PADA KONSUMEN THE BODY SHOP KOTA MANADO) Angelina, Gledis; Massie, James D.D; Gunawan, Emilia
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 10, No 1 (2022): JE. Vol 10 No 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (780.815 KB) | DOI: 10.35794/emba.v10i1.37720

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan pembelian produk The Body Shop Kota Manado baik secara simultan maupun secara parsial. Penelitian ini merupakan penelitian asosiatif dengan metode kuantitatif dengan sampel sebanyak 91 responden dan menggunakan teknik purposive sampling. Pengumpulan data menggunakan Kuisioner. Analisis data statistik menggunakan analisis regresi linear berganda, uji hipotesis menggunakan uji F dan uji T. Hasil penelitian menunjukkan bahwa Product, Price, Promotion, Place, People Process, dan Physical Evidence secara simultan berpengaruh signifikan terhadap keputusan pembelian pada The Body Shop Kota Manado. Product secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian, Price secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian, Promotion secara parsial berpengaruh negativ signifikan terhadap Keputusan Pemebelian, Place secara parsial berpengaruh positif tidak signifikan terhadap Keputusan Pemebelian, People secara parsial berpengaruh positif tapi tidak signifikan terhadap Keputusan Pemebelian, Process secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian, Physical evidence secara parsial berpengaruh positif signifikan terhadap Keputusan Pemebelian. Kata Kunci: Product, price, promotion, place, people, process, physical evidence, keputusan pembelian.
Co-Authors Agus S. Soegoto Amelia, Nur Ayu Rezky Angelina, Gledis Banua, Rivan A.P Dalihade, Meigie Putri Dandel, Olivia Gabriella Beatrix Ering, Glend Andre Farlane S. Rumokoy Ferdinand J. Tumewu Gunawan, Emilia Hadi, Robert L. Lasari, Sri Handayani Yuyun Maki, Vita Astriani Annastasia Mandagie, Yunita . Mangundap, Beauty C.A Maria Tielung Mekel, Valentine Merinda H. Ch. Pandowo Mohammad, Inayah Nadzillah Mokalu, Pratama Christa Chandra Pangow, Visilia Lidyana Rahajeng, Adetea Pavita Raintung, Michael Ch. Rajenra, I Dewa Made Rantung, Brenda C. V. Repi, Christopel Alexander Rintjap, Prisly . Rita Taroreh Rompas, Chrisly Yosua Rumagit, Marimar E. Rumokoy, Farlane S Runtuwene, Vayska Eliana Salangka, David Billy Martin Sandala, Dicki . Sasauw, Ivan David Sengkey, Windrista . Siwi, Claudia Chyntia Soegot, Agus S. Soepeno, Djurwaty . Sualang, Maria Christy Tampenawas, Jeffry L.A Tasik, Hizkia H.D Tulangow, Kezia C. Tumewu, Ferdinand . Wenur, Try Setiawan Wijayati, Saputri Dwi Willem J.F.A Tumbuan Zega, Eunike .