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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Hasanuddin Economics and Business Review JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Tangkoko : Jurnal Manajemen dan Akuntansi
Ogi, Imelda W. J.
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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e-Tourism, Personal Technology Post-Adoption Behavior, and Sustainable Behavior Intention in Indonesia Pandowo, Merinda; Ogi, Imelda W. J.; Korompis, Claudia Wanda Melati; Mintardjo, Christoffel Mardy Oktarisa
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3411

Abstract

E-tourism's behavior of e-tourism in minimizing the use of natural resources and costs gives birth to sustainable behavior in the form of environmentally friendly tourism and digital technology. This study aims to examine the effects of technology-based post-adoption behavior by tourists that lead to sustainable behavior. Predictors of technology usage using some of the UTAUT2 models. The survey was conducted in Indonesia on respondents in Manado who obtained as many as 100 participants, which were then analyzed using path analysis. The research findings show that the UTAUT 2 model, namely the relationship between hedonic motivation, price value, and habit, affects sustainable behavior mediated by behavior intention. These findings contribute to the development of technology-based marketing and tourism management. Some limitations, as well as implications, are also disclosed in this article.
DINAMIKA IMPLEMENTASI PROSEDUR KEAMANAN PENERBANGAN: STUDI MULTI-PERSPEKTIF DI BANDARA INTERNASIONAL SAM RATULANGI MANADO Sazli Nur Chalis Djafar; Ogi, Imelda W. J.; Palandeng, Indrie Debbie
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 12 No 3 (2025): JMBI UNSRAT Volume 12 Nomor 3
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v12i3.66065

Abstract

This study aims to analyze the gap between international and national aviation security regulations and field-level operational practices through a multi-perspective study. Adopting a qualitative approach with a phenomenological design, data were collected through in-depth interviews, participant observation, and document analysis at Sam Ratulangi International Airport, Manado. The findings reveal the existence of "conditional compliance," which is influenced by internal factors such as personnel fatigue and external factors such as throughput pressure. The primary results formulate the "Operational Deviation Cascade Model," which explains the process of procedural inconsistency resulting from the interaction between workload and weak supervision. Furthermore, this research formulates the "Stopping Point Model" as a transition mechanism where service orientation must completely cease to be replaced by absolute security control when anomalies occur. The integration of Service Quality Theory and Operation Management Theory is proposed as a systemic framework to bridge the 20.61% compliance gap identified in the security audit. This study provides a practical contribution to airport management in designing adaptive security policies based on human factor mitigation.
PENGARUH KONTEN KREATIF, PEMASARAN INTERAKTIF DAN KESADARAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION ONLINE DI KOTA MANADO Vanya Priscylia Ayu; Ogi, Imelda W. J.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 04 (2025): JE. Vol. 13 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i04.64346

Abstract

Persaingan yang semakin ketat di industri fashion online menuntut pelaku bisnis untuk mengoptimalkan strategi pemasaran digital melalui konten yang kreatif, interaktif, dan mampu membangun kesadaran merek. Ketiga aspek ini dinilai berperan penting dalam memengaruhi keputusan pembelian konsumen, terutama di kalangan masyarakat perkotaan. Penelitian ini bertujuan untuk menganalisis pengaruh konten kreatif, pemasaran interaktif, dan kesadaran merek terhadap keputusan pembelian produk fashion online di Kota Manado Tahun 2025. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner secara online kepada 97 responden yang pernah melakukan pembelian produk fashion secara online di Kota Manado. Data di kumpulkan dan diolah dengan menggunakan Program SPSS dan Teknik analisis data yang digunakan adalah regresi linear berganda. Temuan ini menunjukkan bahwa strategi digital marketing yang kreatif dan interaktif serta kesadaran merek yang kuat dapat meningkatkan minat konsumen dalam melakukan pembelian produk fashion secara onlinePenelitian ini memberikan implikasi bagi pelaku bisnis fashion online agar lebih memperhatikan kualitas konten dan interaksi dengan konsumen untuk meningkatkan penjualan.   Kata Kunci: Konten Kreatif, Pemasaran Interaktif, Kesadaran Merek, Keputusan Pembelian, Fashion Online
Co-Authors Agus Supandi Soegoto Alinaung, Irma Amelia Ambaho, Yance Amin, Mutiara Badarudin, Nadira Bode Lumanauw Christoffel M. O. Mintardjo, Christoffel M. O. Indrie D. Palandeng Jacky S. B. Sumarauw James D. D. Massie, James D. D. Jantje L. Sepang Kasim, Putri Mediawati Kelejan, Daysi Fikka Kembuan, Daylen Koleangan, Rosalina A. M Korompis, Claudia Wanda Melati Lapian, Stanss. L. H. V. Joyce Lontoh, Trivia N. Lucky Dotulong Makalisang, Meiland Mentang, Jonathan J. J. Merinda H. Ch. Pandowo Mintardjo, Christoffel Mardy Oktarisa Ormak, Naomi Rantung, Priccilya Lidya Regina Rindengan , Yaulie Rita Taroreh Rukait, Syutrika Hana Samadi, Reitty L. Samola, Natasha Ester Chelsea Sazli Nur Chalis Djafar Seran, Melani Seran Silvya L. Mandey Soge, Joshua F. H. Sumady, Reitty L. Suripatty, Roberthair Syam, Darmawati Tambayong, Jeifi D. Timang, Jordanius Tumbuan , Willem J. F. A. Tumbuan, Willem J. F. A. Vanya Priscylia Ayu Wangke, Shinta J. C. WINARSIH Wollah, Syaloom F. W. Wowor, Christania A.S. Wowor, Hiskia King Yesaya Yantje Uhing