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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Hasanuddin Economics and Business Review Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Tangkoko : Jurnal Manajemen dan Akuntansi
Ogi, Imelda W. J.
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Library & Information Science

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e-Tourism, Personal Technology Post-Adoption Behavior, and Sustainable Behavior Intention in Indonesia Pandowo, Merinda; Ogi, Imelda W. J.; Korompis, Claudia Wanda Melati; Mintardjo, Christoffel Mardy Oktarisa
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 3, 2022
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i3.3411

Abstract

E-tourism's behavior of e-tourism in minimizing the use of natural resources and costs gives birth to sustainable behavior in the form of environmentally friendly tourism and digital technology. This study aims to examine the effects of technology-based post-adoption behavior by tourists that lead to sustainable behavior. Predictors of technology usage using some of the UTAUT2 models. The survey was conducted in Indonesia on respondents in Manado who obtained as many as 100 participants, which were then analyzed using path analysis. The research findings show that the UTAUT 2 model, namely the relationship between hedonic motivation, price value, and habit, affects sustainable behavior mediated by behavior intention. These findings contribute to the development of technology-based marketing and tourism management. Some limitations, as well as implications, are also disclosed in this article.
Co-Authors Agus Supandi Soegoto Alinaung, Irma Amelia Ambaho, Yance Amin, Mutiara Badarudin, Nadira Bode Lumanauw Christoffel M. O. Mintardjo, Christoffel M. O. Jacky S. B. Sumarauw James D. D. Massie, James D. D. Jantje L. Sepang Kasim, Putri Mediawati Kelejan, Daysi Fikka Kembuan, Daylen Koleangan, Rosalina A. M Korompis, Claudia Wanda Melati Lapian, Stanss. L. H. V. Joyce Lontoh, Trivia N. Lucky Dotulong Makalisang, Meiland Mentang, Jonathan J. J. Merinda H. Ch. Pandowo Mintardjo, Christoffel Mardy Oktarisa Ormak, Naomi Rantung, Priccilya Lidya Regina Rindengan , Yaulie Rita Taroreh Rukait, Syutrika Hana Samadi, Reitty L. Samola, Natasha Ester Chelsea Seran, Melani Seran Silvya L. Mandey Soge, Joshua F. H. Sumady, Reitty L. Suripatty, Roberthair Syam, Darmawati Tambayong, Jeifi D. Timang, Jordanius Tumbuan , Willem J. F. A. Tumbuan, Willem J. F. A. WINARSIH Wollah, Syaloom F. W. Wowor, Christania A.S. Wowor, Hiskia King Yesaya Yantje Uhing