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KOMUNIKASI INTERPERSONAL PASANGAN SUAMI ISTRI DALAM MENGHADAPI KELAHIRAN ANAK PERTAMA (BABY BLUES SYNDROME) DI KELURAHAN TANJUNG SARI KOTA MEDAN Sani, Disti Adila; Ritonga, Muhammad Husni
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 2 (2023): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i2.258

Abstract

The purpose of this study is to ascertain how interpersonal of married couples in facing the birth of their first child (baby blues syndrome) in Tanjung Sari sub-district, Medan City. This study used qualitative methods using methods like interviews with four married couples who live in Tanjung Sari Village to collect data, Medan City, the assurance of witnesses was gotten through snowball testing techniques carried out in multistages. The results of the study show that conflicts arising from changes in interpersonal communication between couples can be overcome by taking a constructive approach (openness, communication and compromise) to help couples maintain the continuity of the relationship during the period of birth of the first child (baby blues syndrome).
PENGARUH FASHION TERHADAP PERUBAHAN GAYA BERPAKAIAN MAHASISWA JURUSAN ILMU KOMUNIKASI FAKULTAS ILMU SOSIAL UINSU STAMBUK 2019 Hadi, Ridwan; Ritonga, Muhammad Husni
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 4 No. 3 (2023): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v4i3.307

Abstract

This research aims to find out how influential fashion is on changes in the dress style of students of the Communication Sciences study program, Faculty of Social Sciences, Uinsu class of 19. The type of research used is quantitative research by distributing questionnaires to students of Communication science class of 19. The results showed that fashion had an effect on changes in the style of dress of students in the Communication Science study program, Faculty of Social Sciences, Uinsu class of 19 by 77.5% and the remaining 22.5% was influenced by other factors or it could also be said to have no effect.
Penggunaan Podcast Redaksi Siniar LPM Dinamika Sebagai Media Informasi Akademik Mahasiswa Paradita, Ella; Ritonga, Muhammad Husni; Matondang, Muhammad Alfikri
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.729

Abstract

The objective of this study is to enhance comprehension of how the podcast LPM Dynamics Editorial Synopsis as an academic information medium for students. Qualitative descriptive methods are used in this study to observe the use of media podcasts. In data collection, researchers conduct interviews and analyses. Researchers divide key informants and supporters in the data collection process. Key informants are individuals who understand research issues in detail and are willing to be interviewed. The podcast manager, LPM Dynamika's Siniar Editor, provides important information here. To select a supportive informant, the researchers also used purposive urposive sampling. The researchers used eight UIN SU student informants, the study was conducted at the Islamic State University of North Sumatra. The study's findings suggested that students liked the podcast LPM Dynamika Sinyar Editorial because of its interesting message delivery. LPM Dynamics Podcasts provide an extensive array of accessible information. The Podcast is considered effective as an academic information medium for students because of its excellence that is accessible at any time.
Strategi Komunikasi Pemasaran Digital My Nasha Hotel Tigaras dalam Meningkatkan Pengunjung Naibaho, Nadiva Auralia; Ritonga, Muhammad Husni
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.758

Abstract

This study deals with effective marketing communication strategies in a digital context at My Nasha Hotel Tigaras. As a business in the service industry, My Nasha Hotel must have a strong marketing communication plan to cope with the increasingly stringent competition in the digital realm. The company's efforts to reach the target market with value and message, identify the target audience, and use digital media relevant to the target is known as its marketing communication strategy. The aim of this research is to identify strategies to increase room occupation, expand the range of promotions, and build the corporate image. This research method uses a qualitative approach to data collection techniques through observations, interviews, and documentation. The research tools used include researchers themselves, interview guides, and field records. The results of research on the digital marketing communication strategy of My Nasha Hotel Tigaras to increase visitors show that the hotel has implemented 4P (Product, Price, Place, Promotion) in digital marketing communications. In addition, collaborations with offline and online travel agents, as well as government agencies, are also part of the strategy to increase visitors' interest.
Pola Penggunaan Akun Instagram @quranreview dalam Meningkatkan Pemahaman Agama di Kalangan Remaja di Griya Martubung Siddiq, Muhammad; Ritonga, Muhammad Husni; Yulia, Fatma
MASALIQ Vol 3 No 5 (2023): SEPTEMBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/masaliq.v3i5.1353

Abstract

This research aims to see how to use their pattern of using Instagram to see @quranreview, how do I ask how their usage patterns do it every day. This study uses a qualitative method with a type of field research. This study uses data collection techniques by means of interviews, observation, and documentation. The informants in this study were the Instagram account @quranreview and teenagers who were at Griya Martubunng. The results of the research conducted in this study show: that in increasing religious understanding among adolescents at griya martubung, the @quranreview Instagram account has brought many positive changes, where adolescents who follow the @quranreview account have started to be more active in discussing religion, and ask many questions about problems. - the problems they face. The use of the @quranreview Instagram account is also a source of support and inspiration for respondents in living their daily lives. In conclusion, the pattern of using the Qur'an Review Instagram account is an effective method for increasing the understanding of youth at Griya Martubung about the Qur'an and Islamic teachings. By viewing @quranreview account posts at the right times, such as after college, during work breaks, or when they have free time in the afternoon, teenagers can get the maximum benefit from the educational content that is presented. Through informative, inspirational and easy-to-understand content, youth can expand their knowledge about the interpretation of Qur'anic verses, Islamic laws, moral values, Islamic historical stories, and other relevant topics.
Strategi komunikasi pemasaran minyak urut tradisional karo: warisan kesehatan lokal di tanjung balai selama masa covid-19 Marpaung, Fitriani; Ritonga, Muhammad Husni; Alfikri, Muhammad
JRTI (Jurnal Riset Tindakan Indonesia) Vol 9, No 2 (2024): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30035269000

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang digunakan dalam promosi Minyak Urut Tradisional Karo di masyarakat Tanjung Balai Kota III selama masa Covid-19, dengan fokus pada pendekatan budaya dan inovasi pemasaran. Penelitian ini menggunakan metode kualitatif deskriptif, dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dan dokumentasi. Pendekatan fenomenologi digunakan untuk menggali pemaknaan strategi pemasaran yang diterapkan oleh penjual Minyak Urut Tradisional Karo. Analisis data dilakukan secara deskriptif untuk merangkum temuan dan mengidentifikasi pola-pola utama dalam praktik pemasaran. Hasil penelitian menunjukkan bahwa penjual Minyak Urut Tradisional Karo mengadopsi strategi inovatif seperti promosi harga diskon, distribusi produk ke warung lokal, pemberian sampel gratis, membuka praktik urut sebagai metode demonstrasi manfaat produk, dan memanfaatkan media sosial untuk memperluas jangkauan promosi. Penelitian ini memberikan kontribusi pada pengembangan teori pemasaran tradisional berbasis budaya lokal serta menawarkan wawasan praktis untuk pelaku usaha kecil menengah dalam memanfaatkan pendekatan pemasaran yang kreatif dan relevan di tengah situasi pandemi. Temuan ini menyoroti pentingnya adaptasi strategi pemasaran yang mempertimbangkan konteks sosial dan budaya, sekaligus menunjukkan bagaimana produk lokal dapat diberdayakan untuk mendukung keberlanjutan ekonomi komunitas.
Analisis Pesan Dakwah Ustadz Khalid Basalamah “Membangun Keluarga Islami” di Media Sosial Instagram Aditia, Randa; Ritonga, Muhammad Husni
Jurnal Dakwah dan Komunikasi Vol. 9 No. 2 (2024)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study attempts to find out the family da'wah message conveyed by Ustadz Khalid Basalamah via Instagram, especially regarding the da'wah strategy carried out by men towards their wives and vice versa. The methodology used is a qualitative approach using content analysis techniques. The findings of the study indicate that Ustadz Khalid Basalamah proposed two different da'wah tactics in husband-wife relationships. The husband's da'wah to his wife uses the sentimental method (al-manhaj al-a'thifi), including three models: da'wah with hugs, da'wah with tenderness, and da'wah with steadfastness. Meanwhile, the wife's da'wah to her husband uses a reasonable technique (al-manhaj al-'aqliy), which is divided into two models, namely da'wah through inquiry and da'wah through narrative. These findings increase understanding of efficient methods for conveying da'wah messages in families through good and logical communication.
Image Representation Of Men In Tokopedia X BTS Advertising: Waktu Indonesia Belanja Herrawati, Sri; Ritonga, Muhammad Husni; Zuhriah
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.355

Abstract

This research is entitled "The Representation of Male Image in Tokopedia X BTS Advertisement: Indonesian Shopping Time". The purpose of this study is to find out how the meaning of denotation and connotation contained in the advertisement and how the meaning of the image of men in the advertisement of Tokopedia X BTS: Indonesian Shopping Time is. The theory used in this research is Representation Theory. The object of this research is Tokopedia's video advertisement. This study uses Roland Barthes' semiotic analysis method in which researchers can better understand the meaning of denotation, connotation, and the meaning of male images in Tokopedia advertisements through expressions, body language, clothing, and taking pictures from the Tokopedia advertising model. The findings from the research that has been done regarding the image of men in Tokopedia advertisements are that men are depicted with clean white faces, tall, and graceful. The end of the 1900s to the 2000s a new term emerged, namely the new masculinity. With this, it presents a unique and interesting blend that can open the world's eyes to the stereotypes about the masculine imagination that have been formed for a long time. Where men used to emphasize muscle, power, and disorganized style. Compared to today's men like Tokopedia's advertising models, the image displayed is friendly, stylish, unrelated to violence, and sensitive to the feelings around them.
Representation Of “Ghibah” In The Film Tilik (Short Movie 2018) Aprilia, Eka; Ritonga, Muhammad Husni; Riza, Faisal
International Journal of Cultural and Social Science Vol. 3 No. 1 (2022): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v3i1.356

Abstract

This research is entitled “Representation of "Ghibah" in the TILIK Film (Short Movie 2018)". The purpose of this study was to find out how the representation of backbiting in the TILIK film (Short Movie 2018). The theory used in this research is Representation Theory. The object of this research is the film TILIK. This study uses a two-stage Roland Barthes semiotic analysis method in which researchers can better understand the meaning of denotation, the connotation obtained in the TILIK film, with visuals as a representation of the dialogue which is the marker in this study. The researcher explained the data analysis with visual as a signifier and audio as a marker then explained the meaning of denotation and connotation. The results of this study describe the social reality that often occurs and is carried out by the community, namely backbiting other people or "backbiting".
Business Communication Strategy for Street Vendors in Gambir Tembung Market Sari, Ria Novita; Ritonga, Muhammad Husni; Jailani, Muhammad
International Journal of Cultural and Social Science Vol. 4 No. 1 (2023): January
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v4i1.826

Abstract

The purpose of this study was to determine the business communication strategy used by street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency in selling their wares. In this case, the authors use field research, which is a research that can retrieve the desired data that will be found directly in the field. This investigation obtains data directly from respondents through observation and interviews arranged according to the research objectives. This research uses (descriptive analysis research), namely research that describes and interprets what is there. The object of this research is street vendors in Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency. Regarding the results of the research that the author obtained from street vendors at Gambir Tembung Market, Percut Sei Tuan District, Deli Serdang Regency, regarding the types of merchandise, namely: Vegetable traders, chili traders and basic food traders.