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All Journal Sosial Budaya Journal Analytica Islamica JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Religiosity Entity Humanity (JIREH) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Dakwah dan Komunikasi Journal of Social and Policy Issues INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Jurnal IPTEK Bagi Masyarakat eScience Humanity Journal International Journal of Social Science, Education, Communication and Economics ANWARUL: Jurnal Pendidikan dan Dakwah MASALIQ: Jurnal Pendidikan dan Sains Jurnal Lektur Keagamaan Communication & Social Media Semar : Jurnal Sosial dan Pengabdian Masyarakat Riwayat: Educational Journal of History and Humanities Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Mesada: Journal of Innovative Research Indonesian Journal of Humanities and Social Sciences
Ritonga, Muhammad Husni
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Physics Public Health Social Sciences Other

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Peran Tokoh Agama dalam Membangun Moderasi Beragama di Kota Aek Nabara Kabupaten Labuhanbatu Muktarruddin, Muktarruddin; Ritonga, Muhammad Husni
Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Vol 7 No 1 (2025): JIREH: Januari-Juni
Publisher : Sekolah Tinggi Teologi Injili dan Kejuruan (STTIK) Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37364/jireh.v7i1.395

Abstract

This research aims to find out the role of religious figures in building religious moderation in the city of Aek Nabara, Labuhanbatu Regency. This research uses a qualitative approach. The research results explain that religion moderation in the city of Aek Nabara is local wisdom. The sociological and cultural ties between people of different religions in the city of Aek Nabara have been going on for a long time and there has never been any conflict between religions. There are six roles of religion figures in building religious moderation in the city of Aek Nabara. First, supporting the government in promoting religious moderation and national commitment. Second, informing and explaining the principles of religion moderation to the public. Third, building harmony between religious communities in the city of Aek Nabara. Fourth, caring for and building togetherness to build religious moderation. Fifth, remind the public to stay away from intolerant attitudes and sixth, be an example in implementing religious moderation for society and the ummah. The role of religious leaders makes the atmosphere of religious moderation in the city of Aek Nabara conducive.
Analysis of Netizens Linguistic Politeness in the Comment Section of Posts about Naturalised Players on the TikTok Al-Hakim, Muhammad Farhan; Ritonga, Muhammad Husni
JOM Vol 6 No 3 (2025): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/z2y11w71

Abstract

This study examines linguistic politeness strategies among netizens in the comment section of the TikTok account @erick.thohir concerning the naturalisation of football players. Employing a descriptive qualitative method, comments were categorised into criticism, questions, support, and other forms of expression. Brown and Levinson’s politeness theory was applied to identify polite and impolite strategies, while Labov’s sociolinguistic framework revealed how variations in speech styles reflect social identities. Findings show that, despite the informal and emotive tone of interaction, netizens largely uphold politeness norms in voicing opinions. Theoretically, this study contributes to digital pragmatics by integrating politeness theory and sociolinguistics to highlight nationalism-oriented discourse on a short-video platform. It demonstrates how TikTok serves as a site where digital communication ethics, identity negotiation, and civic participation intersect.
Navigating Digital Content Proliferation: A Study on the Information Behaviour of Communication Science Students at UINSU Fahirah, Raisah; Ritonga, Muhammad Husni
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i3.362

Abstract

This study aims to understand the impact of digital content proliferation on the information consumption behaviour of Communication Science students at the State Islamic University of North Sumatra (UIN-SU). The development of information and communication technology has fundamentally changed the media landscape, shifting focus from conventional media to digital platforms such as social media, online news sites, and blogs. This phenomenon has broadened access to various types of content, challenging students to navigate, evaluate, and utilise information effectively. Amidst the increasing volume and diversity of information sources, Communication Science students, as adaptive and active technology users, often face challenges in distinguishing between accurate information and misinformation, which can significantly influence their opinion formation and behaviour. Adopting a qualitative methodology with a phenomenological approach, this study integrates the Uses and Effects analysis to deepen the understanding of how daily interactions with mass media affect students. Data was collected through in-depth interviews, observations, and documentation from March to May 2024, exploring how students select, process, and use digital information in their daily lives. The findings indicate that students tend to prioritise visual and interactive content but often get trapped in filter bubbles that affect their understanding and attitudes towards important issues. Therefore, this study highlights the need for more integrated media literacy education in the curriculum to equip students with the critical skills necessary to handle the complexity of information in the digital era. Further discussion of these findings is expected to provide valuable insights for the development of future educational and communication strategies.
Komunikasi dan Pariwisata: Analisis Pengelolaan Wisata dalam Meningkatkan Wisatawan Batu Badaun di Mandailing Natal Rasyidin; Ritonga, Muhammad Husni
JOM Vol 5 No 2 (2024): Indonesian Journal of Humanities and Social Sciences, June, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i2.5644

Abstract

This study aims to determine how the strategy of the Mandailing Natal Regency Tourism and Culture Office in increasing domestic tourist visits and foreign tourists to Batu Badaun Beach, because it is known that tourism marketing strategies are very important for the growth of regional tourism. This research uses descriptive qualitative methodology, with data collected through observation, interviews, and documentation. Furthermore, it was analyzed using Miles and Huberman. SWOT analysis was applied with Integrated Communication Theory (IMC). The results showed that the Tourism Office of the Tourism and Culture Office promotes tourism online, print media, radio, brochures, booklets, pamphlets, and journals. Marketing is hampered by limited services, infrastructure, and tourism development funds. Media, organizational organizational and group communication with tourism managers and traders, and individual approaches with community leaders are used by the Mandailing Natal Regency Tourism and Culture Office. The author also argues that the development plan for the Batu Badaun Beach tourism area in Sikapas Village, Muara Batang Gadis Sub-district, Mandailing Natal Regency must pay attention to the concerns and aspirations of the community.
STRATEGI PEMASARAN LOSTVINYL BAND DALAM MENINGKATKAN POPULARITAS DI SUMATERA UTARA Fajri, Galuh Septian; Ritonga, Muhammad Husni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5860

Abstract

Penelitian ini bertujuan untuk mengeksplorasi, mendeskripsikan, dan menyelidiki bagaimana strategi pemasaran musik band LostVinyl di Sumatera Utara menyebabkan popularitas band ini semakin meningkat di era musik digital. Penelitian ini menggunakan metodologi deskriptif kualitatif, termasuk prosedur pengumpulan data seperti observasi, wawancara, dan dokumentasi, di samping strategi untuk menilai validitas data, seperti metode triangulasi data. Dalam penelitian khusus ini, proses analisis data melibatkan reduksi dan tampilan data, serta penarikan kesimpulan dari data. Temuan penelitian ini menunjukkan bahwa strategi pemasaran karya musik yang dimanfaatkan oleh band LostVinyl di era digital adalah dengan menggunakan dan memaksimalkan media sosial atau metode internet marketing dimana pengguna internet mendominasi dalam pemasaran, yang kini ramai dan mudah diakses oleh banyak orang. Penelitian ini dicapai dengan menggunakan strategi pemasaran internet di mana pengguna media sosial mendominasi dalam pemasaran. Teknik-teknik ini meliputi: (1) penggunaan media sosial dalam promosi, seperti YouTube dan Instagram; (2) pembuatan konten content marketing untuk materi promosi yang akan diletakkan di media sosial, seperti blog, podcast, dan video; dan (3) penggunaan pemasaran konten dalam kombinasi dengan strategi promosi lainnya. (3) Platform media sosial yang digunakan untuk mobile marketing harus mudah diakses melalui smartphone dan memiliki basis pengguna yang besar untuk memastikan bahwa audiens yang dituju tercapai dan bahwa tujuan pemasaran yang dimaksud tercapai.
Representasi Kehidupan dan Kematian dalam Film A Man Called Otto: Kajian Semiotika Charles Sanders Pierce dalam Konteks Relasi Sosial Purba, Maulida Salsabila; Ritonga, Muhammad Husni
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50533

Abstract

Penelitian ini berjudul Representasi Kehidupan dan Kematian dalam Film A Man Called Otto: Kajian Semiotika Charles Sanders Pierce dalam Konteks Relasi Sosial. Tujuan penelitian ini adalah untuk menganalisis bagaimana tanda-tanda visual dan verbal dalam film A Man Called Otto merepresentasikan makna kehidupan dan kematian, serta bagaimana tanda-tanda tersebut berhubungan dengan relasi sosial tokoh utama. Penelitian ini menggunakan teori semiotika Charles Sanders Pierce yang membagi tanda menjadi tiga kategori, yaitu ikon, indeks, dan simbol. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif analisis, dimana data diperoleh melalui pengamatan terhadap adegan, dialog, dan elemen visual dalam film. Hasil penelitian menunjukkan bahwa film A Man Called Otto menampilkan kehidupan dan kematian sebagai dua konsep yang saling berkaitan dan tidak dapat dipisahkan dari hubungan sosial manusia. Melalui ikon, indeks, dan simbol, film ini menggambarkan proses perubahan makna kematian dari kesedihan menjadi penerimaan, serta kehidupan sebagai ruang untuk berbagi dan berinteraksi. Relasi sosial antara Otto dan lingkungan sekitarnya menjadi kunci dalam perubahan makna eksitensi tokoh utama, dari kesepian menuju keterhubungan.
Peran Humas LDK Al-Izzah dalam Membangun Citra Positif di Universitas Islam Negeri Sumatera Utara Siregar, Muhammad Albari; Ritonga, Muhammad Husni
Mesada: Journal of Innovative Research Vol. 3 No. 1 (2026): January-June
Publisher : Yayasan Zia Salsabila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61253/9rt19195

Abstract

Penelitian ini merupakan penelitian deskriptif dengan pendekatan kualitatif. Subyek penelitian dalam penelitian ini yaitu Ketua Umum dan koordinator humas dan jaringan. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Teknik keabsahan data ditentukan menggunakan teknik triangulasi sumber dan metode. Hasil penelitian menunjukkan bahwa peran humas di Lembaga Dakwah Kampus (LDK) Al – Izzah Universitas Islam Negeri (UIN) Sumatera Utara sebagai berikut: (1) Peran humas sebagai penghubung komunikasi antara organisasi dengan masyarakat kampus yaitu: penyampaian informasi kebijakan organisasi Lembaga Dakwah Kampus (LDK), kegiatan Lembaga Dakwah Kampus (LDK) Al-Izzah, laporan keuangan, himbauan-himbauan dakwah dan kebaikan, pencapaian atau prestasi Lembaga Dakwah Kampus (LDK) Al-Izzah, serta informasi nilai-nilai Islam yang ditujukan kepada masyarakat kampus. (2) Peran humas sebagai pembina hubungan antara organisasi yang diwakilinya dilakukan dengan kerjasama Organisasi Lembaga Dakwah Kampus dan partner. (3) Peran humas sebagai pendukung fungsi manajemen organisasi, yaitu humas menjalankan kegiatan melakukan proses penemuan fakta (fact finding) dan proses pengkomunikasian (communicating) untuk dijadikan bahan pertimbangan kebijakan Lembaga Dakwah Kampus (LDK). (4) Peran humas sebagai pembangun dan pencipta citra positif organisasi yaitu dengan memberikan pelayanan secara terbuka kepada masyarakat kampus.
The Role of Government and External Relations Department of PT INALUM in Building Public Perception of Environmental Programs in Batu Bara Regency Vanya, Sandra; Ritonga, Muhammad Husni
Jurnal IPTEK Bagi Masyarakat Vol 5 No 3 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i3.1627

Abstract

This study aims to analyze the role of the Government and External Relations Department of PT Indonesia Asahan Aluminium (PT INALUM) in shaping public perception of the company’s environmental programs in Batu Bara Regency. The presence of large-scale industrial companies often raises concerns regarding environmental impacts, making corporate communication an important factor in building public understanding and trust. This study employs a qualitative approach with a case study method. Data were collected through in-depth interviews, observation, and documentation, and analyzed qualitatively through data organization, categorization, and theme identification. The findings show that the Government and External Relations Department acts as a communication bridge between the company and the community by delivering environmental programs through socialization activities, dialogue forums, and digital media. The department also facilitates two-way communication by accommodating community feedback and conveying it to management. These communication practices contribute to building public understanding and fostering positive perceptions toward environmental programs such as mangrove planting and environmental conservation. However, several challenges were identified, including unequal participation in communication activities, differences in stakeholder interests, and varying levels of public understanding, which may lead to information gaps within the community. Despite these challenges, the communication efforts carried out by the department are generally effective in enhancing public trust and minimizing potential conflict.
Roland Barthes' Semiotic Analysis of the Representation of Family Communication in the Animated Film Coco (2017) Surbakti, Lia Zuraida; Ritonga, Muhammad Husni
Journal of Social and Policy Issues Vol. 6 No. 1 (2026): January - March
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v6i1.696

Abstract

This study aims to analyze the construction and interpretation of family communication in the animated film Coco (2017) using Roland Barthes's semiotic approach. The research focuses on how visual and narrative elements represent communication patterns within a family context, particularly through symbols such as the guitar, the ofrenda, ancestral photographs, and dialogues between characters. This study employs a qualitative method with media text analysis. Data were collected through observation and documentation of selected scenes, then analyzed using Barthes's three levels of meaning: denotation, connotation, and myth. This approach allows for a deeper understanding of how meanings are produced and culturally embedded within the film. The results show that at the denotative level, family communication is portrayed through everyday interactions and conflicts between characters. At the connotative level, these interactions reflect emotional bonds, authority structures, and the tension between individual desires and family expectations. At the myth level, the film reinforces cultural ideologies that prioritize family unity, respect for ancestors, and obedience to familial authority. In conclusion, Coco constructs family communication as a value-laden process shaped by cultural beliefs and intergenerational relationships, emphasizing harmony, collective identity, and the preservation of family traditions.
ANALYSIS OF DIGITAL MARKETING INFLUENCERS IN INCREASING CONSUMER TRUST IN WARDAH PRODUCTS IN MEDAN CITY THROUGH INSTAGRAM Br Ginting, Caya Aulia; Ritonga, Muhammad Husni
Journal Analytica Islamica Vol 15, No 2 (2026): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v15i2.28859

Abstract

The development of digital marketing has encouraged the use of Instagram influencers as a marketing communication strategy that not only expands promotional reach but also builds consumer trust in the brand. This study aims to analyze the role, obstacles, and successes of digital influencer marketing in increasing consumer trust in Wardah products in Medan City through the Instagram account @bravebeautymdn. The study used a descriptive qualitative approach with data collection techniques including interviews, observation, and documentation. The research informants included influencers and consumers who follow the account and have experience accessing Wardah promotional content. The results show that influencers act as communicators, delivering product education, user experiences, and soft-selling-based promotions that build authentic, credible, and relatable perceptions with the audience. Key obstacles include differences in consumer characteristics, the audience's tendency to compare reviews from various sources, and the emergence of negative comments. The novelty of this study lies in its focus on the local context of Medan City and the use of unofficial promotional accounts, thus enriching the study of digital marketing communication based on consumer trust in the halal cosmetics industry.
Co-Authors Aditia, Randa Akmal, Rifqy Ikhsanul Al-Hakim, Muhammad Farhan Alfikri, Muhammad Aprilia, Eka Azizah Pohan, Rahma Nur Br Ginting, Caya Aulia Dalimunthe, Rafika Hayati Dando, Evan Fahirah, Raisah Faisal Riza, Faisal Fajri, Galuh Septian Galib, Alwan Hadi, Ridwan Hasibuan, Fitrah Al Khairi Herrawati, Sri Ida Ayu Putu Sri Widnyani Jamil, Khoirul Marpaung, Fitriani Matondang, Muhammad Alfikri Muhammad Jailani Muhammad Siddiq, Muhammad Muktarruddin Naibaho, Nadiva Auralia Nurhanifah Nurhanifah Paradita, Ella Purba, Endah Rananda Gita Br Purba, Maulida Salsabila Ramadhan, Rahmad Rasyidin Ria Novita Sari Ridayanti, Ridayanti Sani, Disti Adila Sari, Devi Junita Silaen, Lena Mardiana Siregar, Elsa Tabina Siregar, Muhammad Albari Sofia, Natasya Solly Aryza Surbakti, Lia Zuraida Taufik Hidayat Vanya, Sandra Verdiansyaf, Abdi Yulia, Fatma Zuhriah