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All Journal Sosial Budaya JURNAL PENDIDIKAN TAMBUSAI Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Ilmiah Religiosity Entity Humanity (JIREH) JRTI (Jurnal Riset Tindakan Indonesia) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Dakwah dan Komunikasi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal International Journal of Social Science, Education, Communication and Economics ANWARUL: Jurnal Pendidikan dan Dakwah MASALIQ: Jurnal Pendidikan dan Sains Jurnal Lektur Keagamaan Electronic Journal of Education, Social Economics and Technology Communication & Social Media Semar : Jurnal Sosial dan Pengabdian Masyarakat Riwayat: Educational Journal of History and Humanities Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Journal of Humanities and Social Sciences
Ritonga, Muhammad Husni
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Komunikasi Politik Pemenangan Pasangan Bobby-Surya Dalam Membentuk Loyalitas Gen Z Pada Pilkada 2024 Verdiansyaf, Abdi; Ritonga, Muhammad Husni
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v8i1.30307

Abstract

Pilkada has a very important role in determining the direction and leadership of a region in the modern democratic era. In addition to serving as a formal process for electing leaders, elections are also a venue for influencing and shaping public opinion. In the context of modern democracy, political communication plays an important role in influencing public opinion and building relationships between prospective leaders and voters. This research aims to analyze how the political communication of the winning pair Bobby-Surya in winning the 2024 Pilkada and how the political communication of their winners in shaping Gen Z loyalty in the 2024 Pilkada. The research method used is qualitative with a case study approach, which involves interviews with members of the winning team. The results of the study show that the Bobby-Surya pair implemented an integrated communication strategy, combining conventional and digital approaches. Through the use of social media, engaging content, as well as collaboration with influencers, they managed to attract attention and build active engagement among Gen Z. In addition, value-based campaigns and transparency contributed to the formation of young voters' loyalty.
Dinamika Partisipasi Politik Generasi Milenial pada Pemilihan Presiden 2024 melalui Media Sosial: Studi Kasus Rumah Juang Gerindra SUMUT Sofia, Natasya; Ritonga, Muhammad Husni
Sosial Budaya Vol 21, No 1 (2024): Juni 2024
Publisher : Lembaga penelitian dan pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sb.v21i1.29938

Abstract

Partisipasi generasi milenial dalam Pemilihan Umum 2024 di Indonesia mencerminkan perubahan signifikan dalam lanskap politik negara, dengan peningkatan partisipasi pemilih yang menandakan kesadaran politik yang semakin meningkat. Disisi lain media sosial telah membuka peluang baru untuk partisipasi politik generasi milenial. Penelitian ini bertujuan untuk memahami Bentuk Partisipasi Politik Generasi Milenial Pada Pemilihan Presiden 2024 Studi Kasus Rumah Juang Gerindra Sumut dan Dinamika Partisipasi Politik Generasi. Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk memahami fenomena. Untuk menyelidiki dinamika partisipasi politik generasi milenial dalam pemilihan presiden 2024 melalui media sosial, studi kasus Rumah Juang Gerindra Sumut memerlukan pengumpulan data primer dan sekunder yang mencakup berbagai aspek. Adapun hasil penelitian menyatakan bentuk partisipasi genereasi milenial pada pemilu 2024 rumah juang sumut yaitu melakukan kegiatan bersosialisasi/bersilaturahmi kemasyarakatan, mengadakan diskusi politik antar generasi milenial, mengikuti pendidikan/pelatihan politik’ menjadi relawan, menjadi saksi di TPS maupun saksi di kecamatan pada pemilu presiden 2024, menjaditi pemenangan, bepartisipasi dalam pemanfaatan media massa maupun media sosial dan terlibat menggunakan hak pilih pada pemilu presiden 2024 dan  dinamika partisipasi politik milenial dalam  platform media sosial adalah seperti instagram, tiktok, youtube, facebook dan lainnya menjadi platform di mana generasi milenial dapat menyalurkan aspirasi, pemikiran, dan opini mereka, merespon komentar, mengadakan sesi tanya jawab, dan membuat polling untuk mengumpulkan opini publik. Ini sangat membantu membangun keterlibatan dan rasa memiliki di kalangan milenial. Mereka menggunakan hastag yang sangat menarik dan kampanye digital yang kreatif untuk menyebarkan pesan partai dan mengajak generasi milenial untuk terlibat dan juga memanfaatkan momen viral dan tren media sosial untuk meningkatkan visibilitas
Peran Tokoh Agama dalam Membangun Moderasi Beragama di Kota Aek Nabara Kabupaten Labuhanbatu Muktarruddin, Muktarruddin; Ritonga, Muhammad Husni
Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Vol 7 No 1 (2025): JIREH: Januari-Juni
Publisher : Sekolah Tinggi Teologi Injili dan Kejuruan (STTIK) Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37364/jireh.v7i1.395

Abstract

This research aims to find out the role of religious figures in building religious moderation in the city of Aek Nabara, Labuhanbatu Regency. This research uses a qualitative approach. The research results explain that religion moderation in the city of Aek Nabara is local wisdom. The sociological and cultural ties between people of different religions in the city of Aek Nabara have been going on for a long time and there has never been any conflict between religions. There are six roles of religion figures in building religious moderation in the city of Aek Nabara. First, supporting the government in promoting religious moderation and national commitment. Second, informing and explaining the principles of religion moderation to the public. Third, building harmony between religious communities in the city of Aek Nabara. Fourth, caring for and building togetherness to build religious moderation. Fifth, remind the public to stay away from intolerant attitudes and sixth, be an example in implementing religious moderation for society and the ummah. The role of religious leaders makes the atmosphere of religious moderation in the city of Aek Nabara conducive.
Analysis of Netizens Linguistic Politeness in the Comment Section of Posts about Naturalised Players on the TikTok Al-Hakim, Muhammad Farhan; Ritonga, Muhammad Husni
JOM Vol 6 No 3 (2025): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/z2y11w71

Abstract

This study examines linguistic politeness strategies among netizens in the comment section of the TikTok account @erick.thohir concerning the naturalisation of football players. Employing a descriptive qualitative method, comments were categorised into criticism, questions, support, and other forms of expression. Brown and Levinson’s politeness theory was applied to identify polite and impolite strategies, while Labov’s sociolinguistic framework revealed how variations in speech styles reflect social identities. Findings show that, despite the informal and emotive tone of interaction, netizens largely uphold politeness norms in voicing opinions. Theoretically, this study contributes to digital pragmatics by integrating politeness theory and sociolinguistics to highlight nationalism-oriented discourse on a short-video platform. It demonstrates how TikTok serves as a site where digital communication ethics, identity negotiation, and civic participation intersect.
Political Communication Strategy in Winning the Regional Election: A Case Study of the Victory of the ERAMAS Pair in the 2018 North Sumatra Regional Election Hasibuan, Halim Perdana; Ritonga, Muhammad Husni; Azhar, Anang Anas
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.441

Abstract

This study aims to determine: 1) The communication strategy of the ERAMAS success team in gaining support in the 2018 simultaneous regional elections in North Sumatra, 2) The campaign communication strategy of the ERAMAS pair in attracting public attention, 3) The obstacles faced by the ERAMAS success team in the 2018 simultaneous regional elections in North Sumatra. This study uses qualitative research with a naturalistic approach, this approach intends to create a systematic and objective description of an event, by collecting, evaluating, verifying, and synthesizing evidence to support facts in order to obtain a conclusion. Data collection in this study was carried out using various observation techniques, interviews, and documentation. The results of the study show that: 1) The communication strategy of the ERAMAS success team in gaining support in the 2018 simultaneous regional elections in North Sumatra is by: a) direct selling, b) involving all elements of society, and c) maximizing the role of social media. 2) The ERAMAS pair's Campaign Communication Strategy in attracting public attention is by: a) being dialogical and open, b) campaigning culturally and structurally, and c) holding religious and social activities. 3) The obstacles faced by the ERAMAS success team in the 2018 simultaneous regional elections in North Sumatra are: a) remote geographical location, b) the many slanders and bad framing, and c) intervention from the central government. Meanwhile, the solutions taken to overcome these obstacles are: a) forming a solid team, b) continuing to campaign politely and obeying the rules, and c) convincing the public by providing the best vision and mission.
Navigating Digital Content Proliferation: A Study on the Information Behaviour of Communication Science Students at UINSU Fahirah, Raisah; Ritonga, Muhammad Husni
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i3.362

Abstract

This study aims to understand the impact of digital content proliferation on the information consumption behaviour of Communication Science students at the State Islamic University of North Sumatra (UIN-SU). The development of information and communication technology has fundamentally changed the media landscape, shifting focus from conventional media to digital platforms such as social media, online news sites, and blogs. This phenomenon has broadened access to various types of content, challenging students to navigate, evaluate, and utilise information effectively. Amidst the increasing volume and diversity of information sources, Communication Science students, as adaptive and active technology users, often face challenges in distinguishing between accurate information and misinformation, which can significantly influence their opinion formation and behaviour. Adopting a qualitative methodology with a phenomenological approach, this study integrates the Uses and Effects analysis to deepen the understanding of how daily interactions with mass media affect students. Data was collected through in-depth interviews, observations, and documentation from March to May 2024, exploring how students select, process, and use digital information in their daily lives. The findings indicate that students tend to prioritise visual and interactive content but often get trapped in filter bubbles that affect their understanding and attitudes towards important issues. Therefore, this study highlights the need for more integrated media literacy education in the curriculum to equip students with the critical skills necessary to handle the complexity of information in the digital era. Further discussion of these findings is expected to provide valuable insights for the development of future educational and communication strategies.
Strategi komunikasi pemasaran minyak urut tradisional karo: warisan kesehatan lokal di tanjung balai selama masa covid-19 Marpaung, Fitriani; Ritonga, Muhammad Husni; Alfikri, Muhammad
JRTI (Jurnal Riset Tindakan Indonesia) Vol. 9 No. 2 (2024): JRTI (Jurnal Riset Tindakan Indonesia)
Publisher : IICET (Indonesian Institute for Counseling, Education and Therapy)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/30035269000

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran yang digunakan dalam promosi Minyak Urut Tradisional Karo di masyarakat Tanjung Balai Kota III selama masa Covid-19, dengan fokus pada pendekatan budaya dan inovasi pemasaran. Penelitian ini menggunakan metode kualitatif deskriptif, dengan teknik pengumpulan data berupa wawancara mendalam, observasi partisipatif, dan dokumentasi. Pendekatan fenomenologi digunakan untuk menggali pemaknaan strategi pemasaran yang diterapkan oleh penjual Minyak Urut Tradisional Karo. Analisis data dilakukan secara deskriptif untuk merangkum temuan dan mengidentifikasi pola-pola utama dalam praktik pemasaran. Hasil penelitian menunjukkan bahwa penjual Minyak Urut Tradisional Karo mengadopsi strategi inovatif seperti promosi harga diskon, distribusi produk ke warung lokal, pemberian sampel gratis, membuka praktik urut sebagai metode demonstrasi manfaat produk, dan memanfaatkan media sosial untuk memperluas jangkauan promosi. Penelitian ini memberikan kontribusi pada pengembangan teori pemasaran tradisional berbasis budaya lokal serta menawarkan wawasan praktis untuk pelaku usaha kecil menengah dalam memanfaatkan pendekatan pemasaran yang kreatif dan relevan di tengah situasi pandemi. Temuan ini menyoroti pentingnya adaptasi strategi pemasaran yang mempertimbangkan konteks sosial dan budaya, sekaligus menunjukkan bagaimana produk lokal dapat diberdayakan untuk mendukung keberlanjutan ekonomi komunitas.
Komunikasi dan Pariwisata: Analisis Pengelolaan Wisata dalam Meningkatkan Wisatawan Batu Badaun di Mandailing Natal Rasyidin; Ritonga, Muhammad Husni
JOM Vol 5 No 2 (2024): Indonesian Journal of Humanities and Social Sciences, June, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i2.5644

Abstract

This study aims to determine how the strategy of the Mandailing Natal Regency Tourism and Culture Office in increasing domestic tourist visits and foreign tourists to Batu Badaun Beach, because it is known that tourism marketing strategies are very important for the growth of regional tourism. This research uses descriptive qualitative methodology, with data collected through observation, interviews, and documentation. Furthermore, it was analyzed using Miles and Huberman. SWOT analysis was applied with Integrated Communication Theory (IMC). The results showed that the Tourism Office of the Tourism and Culture Office promotes tourism online, print media, radio, brochures, booklets, pamphlets, and journals. Marketing is hampered by limited services, infrastructure, and tourism development funds. Media, organizational organizational and group communication with tourism managers and traders, and individual approaches with community leaders are used by the Mandailing Natal Regency Tourism and Culture Office. The author also argues that the development plan for the Batu Badaun Beach tourism area in Sikapas Village, Muara Batang Gadis Sub-district, Mandailing Natal Regency must pay attention to the concerns and aspirations of the community.
STRATEGI PEMASARAN LOSTVINYL BAND DALAM MENINGKATKAN POPULARITAS DI SUMATERA UTARA Fajri, Galuh Septian; Ritonga, Muhammad Husni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5860

Abstract

Penelitian ini bertujuan untuk mengeksplorasi, mendeskripsikan, dan menyelidiki bagaimana strategi pemasaran musik band LostVinyl di Sumatera Utara menyebabkan popularitas band ini semakin meningkat di era musik digital. Penelitian ini menggunakan metodologi deskriptif kualitatif, termasuk prosedur pengumpulan data seperti observasi, wawancara, dan dokumentasi, di samping strategi untuk menilai validitas data, seperti metode triangulasi data. Dalam penelitian khusus ini, proses analisis data melibatkan reduksi dan tampilan data, serta penarikan kesimpulan dari data. Temuan penelitian ini menunjukkan bahwa strategi pemasaran karya musik yang dimanfaatkan oleh band LostVinyl di era digital adalah dengan menggunakan dan memaksimalkan media sosial atau metode internet marketing dimana pengguna internet mendominasi dalam pemasaran, yang kini ramai dan mudah diakses oleh banyak orang. Penelitian ini dicapai dengan menggunakan strategi pemasaran internet di mana pengguna media sosial mendominasi dalam pemasaran. Teknik-teknik ini meliputi: (1) penggunaan media sosial dalam promosi, seperti YouTube dan Instagram; (2) pembuatan konten content marketing untuk materi promosi yang akan diletakkan di media sosial, seperti blog, podcast, dan video; dan (3) penggunaan pemasaran konten dalam kombinasi dengan strategi promosi lainnya. (3) Platform media sosial yang digunakan untuk mobile marketing harus mudah diakses melalui smartphone dan memiliki basis pengguna yang besar untuk memastikan bahwa audiens yang dituju tercapai dan bahwa tujuan pemasaran yang dimaksud tercapai.
Representasi Kehidupan dan Kematian dalam Film A Man Called Otto: Kajian Semiotika Charles Sanders Pierce dalam Konteks Relasi Sosial Purba, Maulida Salsabila; Ritonga, Muhammad Husni
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): Oktober, Social Issues and Problems in Society
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50533

Abstract

Penelitian ini berjudul Representasi Kehidupan dan Kematian dalam Film A Man Called Otto: Kajian Semiotika Charles Sanders Pierce dalam Konteks Relasi Sosial. Tujuan penelitian ini adalah untuk menganalisis bagaimana tanda-tanda visual dan verbal dalam film A Man Called Otto merepresentasikan makna kehidupan dan kematian, serta bagaimana tanda-tanda tersebut berhubungan dengan relasi sosial tokoh utama. Penelitian ini menggunakan teori semiotika Charles Sanders Pierce yang membagi tanda menjadi tiga kategori, yaitu ikon, indeks, dan simbol. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif analisis, dimana data diperoleh melalui pengamatan terhadap adegan, dialog, dan elemen visual dalam film. Hasil penelitian menunjukkan bahwa film A Man Called Otto menampilkan kehidupan dan kematian sebagai dua konsep yang saling berkaitan dan tidak dapat dipisahkan dari hubungan sosial manusia. Melalui ikon, indeks, dan simbol, film ini menggambarkan proses perubahan makna kematian dari kesedihan menjadi penerimaan, serta kehidupan sebagai ruang untuk berbagi dan berinteraksi. Relasi sosial antara Otto dan lingkungan sekitarnya menjadi kunci dalam perubahan makna eksitensi tokoh utama, dari kesepian menuju keterhubungan.
Co-Authors Aditia, Randa Akmal, Rifqy Ikhsanul Al-Hakim, Muhammad Farhan Alfikri, Muhammad Aprilia, Eka Azhar, Anang Anas Azizah Pohan, Rahma Nur Dalimunthe, Rafika Hayati Dando, Evan Fahirah, Raisah Faisal Riza, Faisal Fajri, Galuh Septian Hadi, Ridwan Hasibuan, Fitrah Al Khairi Hasibuan, Halim Perdana Herrawati, Sri Ida Ayu Putu Sri Widnyani Jamil, Khoirul Marpaung, Fitriani Matondang, Muhammad Alfikri Muhammad Jailani Muhammad Siddiq, Muhammad Muktarruddin Naibaho, Nadiva Auralia Nurhanifah Nurhanifah Paradita, Ella Purba, Endah Rananda Gita Br Purba, Maulida Salsabila Ramadhan, Rahmad Rasyidin Ria Novita Sari Ridayanti, Ridayanti Sani, Disti Adila Sari, Devi Junita Silaen, Lena Mardiana Siregar, Elsa Tabina Sofia, Natasya Solly Aryza Taufik Hidayat Verdiansyaf, Abdi Yulia, Fatma Zuhriah