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All Journal Sosial Budaya JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Religiosity Entity Humanity (JIREH) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal International Journal of Social Science, Education, Communication and Economics MASALIQ: Jurnal Pendidikan dan Sains Jurnal Lektur Keagamaan Communication & Social Media Semar : Jurnal Sosial dan Pengabdian Masyarakat Riwayat: Educational Journal of History and Humanities Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Journal of Humanities and Social Sciences
Ritonga, Muhammad Husni
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Navigating Digital Content Proliferation: A Study on the Information Behaviour of Communication Science Students at UINSU Fahirah, Raisah; Ritonga, Muhammad Husni
International Journal of Social Science, Education, Communication and Economics Vol. 3 No. 3 (2024): August
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v3i3.362

Abstract

This study aims to understand the impact of digital content proliferation on the information consumption behaviour of Communication Science students at the State Islamic University of North Sumatra (UIN-SU). The development of information and communication technology has fundamentally changed the media landscape, shifting focus from conventional media to digital platforms such as social media, online news sites, and blogs. This phenomenon has broadened access to various types of content, challenging students to navigate, evaluate, and utilise information effectively. Amidst the increasing volume and diversity of information sources, Communication Science students, as adaptive and active technology users, often face challenges in distinguishing between accurate information and misinformation, which can significantly influence their opinion formation and behaviour. Adopting a qualitative methodology with a phenomenological approach, this study integrates the Uses and Effects analysis to deepen the understanding of how daily interactions with mass media affect students. Data was collected through in-depth interviews, observations, and documentation from March to May 2024, exploring how students select, process, and use digital information in their daily lives. The findings indicate that students tend to prioritise visual and interactive content but often get trapped in filter bubbles that affect their understanding and attitudes towards important issues. Therefore, this study highlights the need for more integrated media literacy education in the curriculum to equip students with the critical skills necessary to handle the complexity of information in the digital era. Further discussion of these findings is expected to provide valuable insights for the development of future educational and communication strategies.
Komunikasi dan Pariwisata: Analisis Pengelolaan Wisata dalam Meningkatkan Wisatawan Batu Badaun di Mandailing Natal Rasyidin; Ritonga, Muhammad Husni
JOM Vol 5 No 2 (2024): Indonesian Journal of Humanities and Social Sciences, June, 2024
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/ijhass.v5i2.5644

Abstract

This study aims to determine how the strategy of the Mandailing Natal Regency Tourism and Culture Office in increasing domestic tourist visits and foreign tourists to Batu Badaun Beach, because it is known that tourism marketing strategies are very important for the growth of regional tourism. This research uses descriptive qualitative methodology, with data collected through observation, interviews, and documentation. Furthermore, it was analyzed using Miles and Huberman. SWOT analysis was applied with Integrated Communication Theory (IMC). The results showed that the Tourism Office of the Tourism and Culture Office promotes tourism online, print media, radio, brochures, booklets, pamphlets, and journals. Marketing is hampered by limited services, infrastructure, and tourism development funds. Media, organizational organizational and group communication with tourism managers and traders, and individual approaches with community leaders are used by the Mandailing Natal Regency Tourism and Culture Office. The author also argues that the development plan for the Batu Badaun Beach tourism area in Sikapas Village, Muara Batang Gadis Sub-district, Mandailing Natal Regency must pay attention to the concerns and aspirations of the community.
STRATEGI PEMASARAN LOSTVINYL BAND DALAM MENINGKATKAN POPULARITAS DI SUMATERA UTARA Fajri, Galuh Septian; Ritonga, Muhammad Husni
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 6 No 2 (2023): May
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v6i2.5860

Abstract

Penelitian ini bertujuan untuk mengeksplorasi, mendeskripsikan, dan menyelidiki bagaimana strategi pemasaran musik band LostVinyl di Sumatera Utara menyebabkan popularitas band ini semakin meningkat di era musik digital. Penelitian ini menggunakan metodologi deskriptif kualitatif, termasuk prosedur pengumpulan data seperti observasi, wawancara, dan dokumentasi, di samping strategi untuk menilai validitas data, seperti metode triangulasi data. Dalam penelitian khusus ini, proses analisis data melibatkan reduksi dan tampilan data, serta penarikan kesimpulan dari data. Temuan penelitian ini menunjukkan bahwa strategi pemasaran karya musik yang dimanfaatkan oleh band LostVinyl di era digital adalah dengan menggunakan dan memaksimalkan media sosial atau metode internet marketing dimana pengguna internet mendominasi dalam pemasaran, yang kini ramai dan mudah diakses oleh banyak orang. Penelitian ini dicapai dengan menggunakan strategi pemasaran internet di mana pengguna media sosial mendominasi dalam pemasaran. Teknik-teknik ini meliputi: (1) penggunaan media sosial dalam promosi, seperti YouTube dan Instagram; (2) pembuatan konten content marketing untuk materi promosi yang akan diletakkan di media sosial, seperti blog, podcast, dan video; dan (3) penggunaan pemasaran konten dalam kombinasi dengan strategi promosi lainnya. (3) Platform media sosial yang digunakan untuk mobile marketing harus mudah diakses melalui smartphone dan memiliki basis pengguna yang besar untuk memastikan bahwa audiens yang dituju tercapai dan bahwa tujuan pemasaran yang dimaksud tercapai.
Representasi Kehidupan dan Kematian dalam Film A Man Called Otto: Kajian Semiotika Charles Sanders Pierce dalam Konteks Relasi Sosial Purba, Maulida Salsabila; Ritonga, Muhammad Husni
Riwayat: Educational Journal of History and Humanities Vol 8, No 4 (2025): October
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i4.50533

Abstract

Penelitian ini berjudul Representasi Kehidupan dan Kematian dalam Film A Man Called Otto: Kajian Semiotika Charles Sanders Pierce dalam Konteks Relasi Sosial. Tujuan penelitian ini adalah untuk menganalisis bagaimana tanda-tanda visual dan verbal dalam film A Man Called Otto merepresentasikan makna kehidupan dan kematian, serta bagaimana tanda-tanda tersebut berhubungan dengan relasi sosial tokoh utama. Penelitian ini menggunakan teori semiotika Charles Sanders Pierce yang membagi tanda menjadi tiga kategori, yaitu ikon, indeks, dan simbol. Metode yang digunakan adalah metode kualitatif dengan pendekatan deskriptif analisis, dimana data diperoleh melalui pengamatan terhadap adegan, dialog, dan elemen visual dalam film. Hasil penelitian menunjukkan bahwa film A Man Called Otto menampilkan kehidupan dan kematian sebagai dua konsep yang saling berkaitan dan tidak dapat dipisahkan dari hubungan sosial manusia. Melalui ikon, indeks, dan simbol, film ini menggambarkan proses perubahan makna kematian dari kesedihan menjadi penerimaan, serta kehidupan sebagai ruang untuk berbagi dan berinteraksi. Relasi sosial antara Otto dan lingkungan sekitarnya menjadi kunci dalam perubahan makna eksitensi tokoh utama, dari kesepian menuju keterhubungan.
Co-Authors Akmal, Rifqy Ikhsanul Al-Hakim, Muhammad Farhan Alfikri, Muhammad Aprilia, Eka Azizah Pohan, Rahma Nur Dalimunthe, Rafika Hayati Dando, Evan Fahirah, Raisah Faisal Riza, Faisal Fajri, Galuh Septian Hadi, Ridwan Herrawati, Sri Ida Ayu Putu Sri Widnyani Jamil, Khoirul Marpaung, Fitriani Matondang, Muhammad Alfikri Muhammad Jailani Muhammad Siddiq, Muhammad Muktarruddin Naibaho, Nadiva Auralia Paradita, Ella Purba, Endah Rananda Gita Br Purba, Maulida Salsabila Ramadhan, Rahmad Rasyidin Ria Novita Sari Ridayanti, Ridayanti Sani, Disti Adila Sari, Devi Junita Silaen, Lena Mardiana Siregar, Elsa Tabina Sofia, Natasya Taufik Hidayat Verdiansyaf, Abdi Yulia, Fatma Zuhriah