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All Journal Sosial Budaya JURNAL PENDIDIKAN TAMBUSAI Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Ilmiah Religiosity Entity Humanity (JIREH) JRTI (Jurnal Riset Tindakan Indonesia) JURNAL LENSA MUTIARA KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Dakwah dan Komunikasi INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE eScience Humanity Journal ANWARUL: Jurnal Pendidikan dan Dakwah MASALIQ: Jurnal Pendidikan dan Sains Jurnal Lektur Keagamaan Electronic Journal of Education, Social Economics and Technology Communication & Social Media Semar : Jurnal Sosial dan Pengabdian Masyarakat Algebra Jurnal Indonesia : Manajemen Informatika dan Komunikasi Indonesian Journal of Humanities and Social Sciences
Ritonga, Muhammad Husni
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

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Komunikasi Politik Pemenangan Pasangan Bobby-Surya Dalam Membentuk Loyalitas Gen Z Pada Pilkada 2024 Verdiansyaf, Abdi; Ritonga, Muhammad Husni
Jurnal Peurawi: Media Kajian Komunikasi Islam Vol. 8 No. 1 (2025): Jurnal Peurawi: Media Kajian Komunikasi Islam
Publisher : Ar-Raniry State Islamic University, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/jp.v8i1.30307

Abstract

Pilkada has a very important role in determining the direction and leadership of a region in the modern democratic era. In addition to serving as a formal process for electing leaders, elections are also a venue for influencing and shaping public opinion. In the context of modern democracy, political communication plays an important role in influencing public opinion and building relationships between prospective leaders and voters. This research aims to analyze how the political communication of the winning pair Bobby-Surya in winning the 2024 Pilkada and how the political communication of their winners in shaping Gen Z loyalty in the 2024 Pilkada. The research method used is qualitative with a case study approach, which involves interviews with members of the winning team. The results of the study show that the Bobby-Surya pair implemented an integrated communication strategy, combining conventional and digital approaches. Through the use of social media, engaging content, as well as collaboration with influencers, they managed to attract attention and build active engagement among Gen Z. In addition, value-based campaigns and transparency contributed to the formation of young voters' loyalty.
Dinamika Partisipasi Politik Generasi Milenial pada Pemilihan Presiden 2024 melalui Media Sosial: Studi Kasus Rumah Juang Gerindra SUMUT Sofia, Natasya; Ritonga, Muhammad Husni
Sosial Budaya Vol 21, No 1 (2024): Juni 2024
Publisher : Lembaga penelitian dan pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sb.v21i1.29938

Abstract

Partisipasi generasi milenial dalam Pemilihan Umum 2024 di Indonesia mencerminkan perubahan signifikan dalam lanskap politik negara, dengan peningkatan partisipasi pemilih yang menandakan kesadaran politik yang semakin meningkat. Disisi lain media sosial telah membuka peluang baru untuk partisipasi politik generasi milenial. Penelitian ini bertujuan untuk memahami Bentuk Partisipasi Politik Generasi Milenial Pada Pemilihan Presiden 2024 Studi Kasus Rumah Juang Gerindra Sumut dan Dinamika Partisipasi Politik Generasi. Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk memahami fenomena. Untuk menyelidiki dinamika partisipasi politik generasi milenial dalam pemilihan presiden 2024 melalui media sosial, studi kasus Rumah Juang Gerindra Sumut memerlukan pengumpulan data primer dan sekunder yang mencakup berbagai aspek. Adapun hasil penelitian menyatakan bentuk partisipasi genereasi milenial pada pemilu 2024 rumah juang sumut yaitu melakukan kegiatan bersosialisasi/bersilaturahmi kemasyarakatan, mengadakan diskusi politik antar generasi milenial, mengikuti pendidikan/pelatihan politik’ menjadi relawan, menjadi saksi di TPS maupun saksi di kecamatan pada pemilu presiden 2024, menjaditi pemenangan, bepartisipasi dalam pemanfaatan media massa maupun media sosial dan terlibat menggunakan hak pilih pada pemilu presiden 2024 dan  dinamika partisipasi politik milenial dalam  platform media sosial adalah seperti instagram, tiktok, youtube, facebook dan lainnya menjadi platform di mana generasi milenial dapat menyalurkan aspirasi, pemikiran, dan opini mereka, merespon komentar, mengadakan sesi tanya jawab, dan membuat polling untuk mengumpulkan opini publik. Ini sangat membantu membangun keterlibatan dan rasa memiliki di kalangan milenial. Mereka menggunakan hastag yang sangat menarik dan kampanye digital yang kreatif untuk menyebarkan pesan partai dan mengajak generasi milenial untuk terlibat dan juga memanfaatkan momen viral dan tren media sosial untuk meningkatkan visibilitas
Peran Tokoh Agama dalam Membangun Moderasi Beragama di Kota Aek Nabara Kabupaten Labuhanbatu Muktarruddin, Muktarruddin; Ritonga, Muhammad Husni
Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Vol 7 No 1 (2025): JIREH: Januari-Juni
Publisher : Sekolah Tinggi Teologi Injili dan Kejuruan (STTIK) Kupang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37364/jireh.v7i1.395

Abstract

This research aims to find out the role of religious figures in building religious moderation in the city of Aek Nabara, Labuhanbatu Regency. This research uses a qualitative approach. The research results explain that religion moderation in the city of Aek Nabara is local wisdom. The sociological and cultural ties between people of different religions in the city of Aek Nabara have been going on for a long time and there has never been any conflict between religions. There are six roles of religion figures in building religious moderation in the city of Aek Nabara. First, supporting the government in promoting religious moderation and national commitment. Second, informing and explaining the principles of religion moderation to the public. Third, building harmony between religious communities in the city of Aek Nabara. Fourth, caring for and building togetherness to build religious moderation. Fifth, remind the public to stay away from intolerant attitudes and sixth, be an example in implementing religious moderation for society and the ummah. The role of religious leaders makes the atmosphere of religious moderation in the city of Aek Nabara conducive.
Analysis of Netizens Linguistic Politeness in the Comment Section of Posts about Naturalised Players on the TikTok Al-Hakim, Muhammad Farhan; Ritonga, Muhammad Husni
JOM Vol 6 No 3 (2025): Indonesian Journal of Humanities and Social Sciences, September
Publisher : Universitas Islam Tribakti Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/z2y11w71

Abstract

This study examines linguistic politeness strategies among netizens in the comment section of the TikTok account @erick.thohir concerning the naturalisation of football players. Employing a descriptive qualitative method, comments were categorised into criticism, questions, support, and other forms of expression. Brown and Levinson’s politeness theory was applied to identify polite and impolite strategies, while Labov’s sociolinguistic framework revealed how variations in speech styles reflect social identities. Findings show that, despite the informal and emotive tone of interaction, netizens largely uphold politeness norms in voicing opinions. Theoretically, this study contributes to digital pragmatics by integrating politeness theory and sociolinguistics to highlight nationalism-oriented discourse on a short-video platform. It demonstrates how TikTok serves as a site where digital communication ethics, identity negotiation, and civic participation intersect.
Political Communication Strategy in Winning the Regional Election: A Case Study of the Victory of the ERAMAS Pair in the 2018 North Sumatra Regional Election Hasibuan, Halim Perdana; Ritonga, Muhammad Husni; Azhar, Anang Anas
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.441

Abstract

This study aims to determine: 1) The communication strategy of the ERAMAS success team in gaining support in the 2018 simultaneous regional elections in North Sumatra, 2) The campaign communication strategy of the ERAMAS pair in attracting public attention, 3) The obstacles faced by the ERAMAS success team in the 2018 simultaneous regional elections in North Sumatra. This study uses qualitative research with a naturalistic approach, this approach intends to create a systematic and objective description of an event, by collecting, evaluating, verifying, and synthesizing evidence to support facts in order to obtain a conclusion. Data collection in this study was carried out using various observation techniques, interviews, and documentation. The results of the study show that: 1) The communication strategy of the ERAMAS success team in gaining support in the 2018 simultaneous regional elections in North Sumatra is by: a) direct selling, b) involving all elements of society, and c) maximizing the role of social media. 2) The ERAMAS pair's Campaign Communication Strategy in attracting public attention is by: a) being dialogical and open, b) campaigning culturally and structurally, and c) holding religious and social activities. 3) The obstacles faced by the ERAMAS success team in the 2018 simultaneous regional elections in North Sumatra are: a) remote geographical location, b) the many slanders and bad framing, and c) intervention from the central government. Meanwhile, the solutions taken to overcome these obstacles are: a) forming a solid team, b) continuing to campaign politely and obeying the rules, and c) convincing the public by providing the best vision and mission.
Co-Authors Aditia, Randa Akmal, Rifqy Ikhsanul Al-Hakim, Muhammad Farhan Alfikri, Muhammad Aprilia, Eka Azhar, Anang Anas Azizah Pohan, Rahma Nur Dalimunthe, Rafika Hayati Dando, Evan Faisal Riza, Faisal Hadi, Ridwan Hasibuan, Fitrah Al Khairi Hasibuan, Halim Perdana Herrawati, Sri Ida Ayu Putu Sri Widnyani Jamil, Khoirul Marpaung, Fitriani Matondang, Muhammad Alfikri Muhammad Jailani Muhammad Siddiq, Muhammad Muktarruddin Naibaho, Nadiva Auralia Nurhanifah Nurhanifah Paradita, Ella Purba, Endah Rananda Gita Br Ramadhan, Rahmad Ria Novita Sari Ridayanti, Ridayanti Sani, Disti Adila Sari, Devi Junita Silaen, Lena Mardiana Siregar, Elsa Tabina Sofia, Natasya Solly Aryza Taufik Hidayat Verdiansyaf, Abdi Yulia, Fatma Zuhriah