Article Per Year (5 Year)
p-Index From 2021 - 2026
1.203
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana WIDYA MANAJEMEN Enrichment : Journal of Management Jurnal Sewaka Bhakti Widya Kesehatan Jurnal Penelitian Agama Hindu Implementasi Manajemen & Kewirausahaan Jurnal Pengabdian Masyarakat Dharma Bhakti
Ni Luh Adisti Abiyoga Wulandari
Fakultas Ekonomi Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PRODUK HERBAL AYURVEDA (Studi Pada Konsumen di Kota Denpasar) Abiyoga Wulandari, Ni Luh Adisti
Widya Kesehatan Vol. 1 No. 2 (2019): Widya Kesehatan
Publisher : Universitas Hindu Indonesia (UNHI) Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/widyakesehatan.v1i2.462

Abstract

Perilaku masyarakat dalam penggunaan produk herbal Ayurveda akan mengungkap berbagai keputusan masyarakat dalam mengkonsumsi produk tersebut. Perilaku penggunaan produk herbal Ayurveda akan menggambarkan tidak hanya pada tahap konsumsi produk yaitu berbagai cara penggunaan dan intensitas penggunaan produk, tetapi alasan penggunaan dan dimana ia membeli atau memperoleh produk. Analisis tingkat brand awareness (kesadaran merek) menjadi penting bagi produsen, karena konsumen akan cenderung membeli produk yang sudah dikenal atau diingat olehnya. Selain ingatan terhadap merek, faktor yang berpengaruh terhadap keputusan pembelian adalah persepsi/kesan kualitas merek atau brand perceived quality. Persepsi kualitas merek adalah pencerminan persepsi pelanggan terhadap keseluruhan kualitas atau keunggulan suatu produk atau jasa layanan berkenaan dengan maksud yang diharapkan. Penelitian dilakukan pada 100 orang responden di Kota Denpasar yang mengetahui tentang produk herbal Ayurveda dan pernah mengkonsumsi produk tersebut dalam kurun waktu tiga bulan terakhir. Hasil penelitian menunjukkan konsumen di Kota Denpasar mempunyai tingkat kesadaran merek dan kesan kualitas merek yang baik pada produk herbal Ayurveda. Disamping itu diperoleh hasil bahwa brand awareness dan brand perceived quality berpengaruh positif dan signifikan pada keputusan pembelian produk herbal Ayurveda baik secara parsial maupun simultan. Maka dari itu, produsen produk herbal Ayurveda hendaknyalah meningkatkan kepercayaan konsumen, disamping melakukan evaluasi dan pengembangan kualitas produk.
Concept and model for measurement of sustainability of village credit institutions (study on LPD Kedonganan, Bali) Wilyadewi, Ida I Dewa Ayu Yayati; Trarintya, Mirah Ayu Putri; Wulandari, Ni Luh Adisti Abiyoga; Abiyoga VS, Ni Nyoman Adityarini; Purwaningrat, Putu Atim
Enrichment : Journal of Management Vol. 13 No. 5 (2023): December
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i5.1717

Abstract

Village Credit Institutions (LPD) as microfinance institutions belonging to traditional villages are an important part in realizing and driving a traditional village economy based on local wisdom in Bali. The role of LPD is not only seen from its ability to create a healthy LPD but also its benefits for the community in each traditional village. LPDs that are in a healthy condition are expected to be able to realize business sustainability as demonstrated by the ability to realize sustainability through concepts and measurements. This research aims to produce a concept and measurement model for LPD sustainability, seen from the dimensions of Economic Sustainability, Social Sustainability and Environmental Sustainability. This research was carried out with a qualitative approach, by taking LPD Kedonganan as the research location because LPD Kedonganan is in the healthy category as a requirement for Sustainability and LPD Kedonganan has been able to realize its benefits for improving community welfare (social), its ability to manage finances and achieve profitability (economy), and its ability to preserve and develop traditional villages (environment) through activities based on local wisdom. Data collection in this research was carried out through in-depth interviews, then analyzed using descriptive narrative. The research results show that the concept and measurement of Sustainability is an interpretive concept with various views by researchers, but almost all of it involves three dimensions of Sustainability, namely Economic Sustainability, Environmental Sustainability, and Social Sustainability. The indicators or measurement dimensions refer to the activities in measuring the organization's sustainability SustainabilityLPD can be measured using three dimensions, namely the economic dimension, the environmental dimension and the social dimension which results in a LPD Sustainability measurement formulation.
OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN DAN PROMOSI DESTINASI WISATA DESA ADAT SUWAT DALAM IMPLEMENTASI PARIWISATA BERKELANJUTAN Mahayasa, I Gede Aryana; Dewi, Ida Ayu Sasmita; Wulandari, Ni Luh Adisti Abiyoga; Wijaya, Putu Yudy; Sudiana, I Wayan; Suartina, I Wayan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7cpdby91

Abstract

This community service was carried out in the traditional village of Suwat, Gianyar Regency to help answer the problems faced by the managers and administrators of tourist destinations in Suwat village. The purpose of this community service activity is to provide an understanding of marketing and promotion strategies that can be carried out to increase tourist visits to Suwat village. The training method is used to assist in formulating marketing and promotion strategies for tourist destinations. From this activity, the results obtained are that Suwat Waterfall as a tourist destination in Suwat village has the potential to become a reliable and well-known tourist destination by implementing several marketing and promotion strategies, such as conducting digital promotions, increasing promotional aggressiveness, and establishing cooperation with related parties.
Co-Authors Abiyoga VS, Ni Nyoman Adityarini COKORDA BAYU PUTRA Dewi, Ida Ayu Sasmita I Gede Aryana Mahayasa I Gede Putu Kawiana I Gusti Ayu Wimba I Putu Deddy Samtika Putra I Wayan Suartina I Wayan Sudiana I WAYAN SUDIANA Kadek Dewi Padnyawati Luh Nik Oktarini Maitarini, Ida Ayu Nadia Mirah Ayu Putri Trarintya, Mirah Ayu Putri Mirah Ayu Trarintya Ni Ketut Muliati Ni Komang Sumadi Ni Komang Sumandi Ni Nyoman Adityarini Abiyoga Vena Swara Ni Putu Ayu Kusumawati Ni Wayan Wina Premayani, Ni Wayan Wina Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat SANG AYU PUTU ARIE NDRASWARAWATI Saputri, Arista Dwi Wijaya, Putu Yudy Wilyadewi, Ida I Dewa Ayu Yayati