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All Journal WIDYA MANAJEMEN Enrichment : Journal of Management Jurnal Sewaka Bhakti Widya Kesehatan Jurnal Penelitian Agama Hindu Implementasi Manajemen & Kewirausahaan Jurnal Pengabdian Masyarakat Dharma Bhakti
Ni Luh Adisti Abiyoga Wulandari
Fakultas Ekonomi Bisnis Dan Pariwisata, Universitas Hindu Indonesia, Bali, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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OPTIMALISASI BRANDING DESA WISATA MELALUI KAMPANYE DIGITAL DAN PEMANFAATAN ARTIFICIAL INTELLIGENCE DI DESA WISATA KERTALANGU Purwaningrat, Putu Atim; Premayani, Ni Wayan Wina; Wulandari, Ni Luh Adisti Abiyoga; Suartina, I Wayan; Purwaningtyas, Ni Wayan Mona; Saputri, Arista Dwi
Dharma Bhakti Vol. 3 No. 2 (2025): Dharma Bhakti
Publisher : Universitas Hindu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32795/mpn97r15

Abstract

This community service program aims to optimize the branding of Kertalangu Tourism Village through the implementation of digital campaign strategies and the utilization of Artificial Intelligence (AI) technologies. Kertalangu Village, which holds rich cultural, educational, and natural tourism potential, requires promotional approaches that are adaptive to current digital advancements. Through a series of training and mentoring sessions, this program introduced techniques in social media campaigning, creative content production, and basic AI applications such as chatbots and digital data analysis to enhance promotional effectiveness and engagement with tourists. The outcomes of the program indicate an increase in the community’s understanding and skills in managing digital branding, alongside a growing awareness of the importance of innovation in local tourism development. Despite challenges such as limited infrastructure and digital literacy, this initiative has laid the groundwork for a sustainable digital transformation in Kertalangu Tourism Village. It is expected that this program can serve as a replicable model for other tourism villages aiming to strengthen community-based tourism through the integration of technology
PELATIHAN DAN PENDAMPINGAN STRATEGI PEMASARAN DAN PROMOSI DESTINASI WISATA DESA ADAT SUWAT DALAM IMPLEMENTASI PARIWISATA BERKELANJUTAN Mahayasa, I Gede Aryana; Dewi, Ida Ayu Sasmita; Wulandari, Ni Luh Adisti Abiyoga; Wijaya, Putu Yudy; Sudiana, I Wayan; Suartina, I Wayan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 12 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Desember 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/7cpdby91

Abstract

This community service was carried out in the traditional village of Suwat, Gianyar Regency to help answer the problems faced by the managers and administrators of tourist destinations in Suwat village. The purpose of this community service activity is to provide an understanding of marketing and promotion strategies that can be carried out to increase tourist visits to Suwat village. The training method is used to assist in formulating marketing and promotion strategies for tourist destinations. From this activity, the results obtained are that Suwat Waterfall as a tourist destination in Suwat village has the potential to become a reliable and well-known tourist destination by implementing several marketing and promotion strategies, such as conducting digital promotions, increasing promotional aggressiveness, and establishing cooperation with related parties.
Co-Authors Abiyoga VS, Ni Nyoman Adityarini COKORDA BAYU PUTRA Dewi, Ida Ayu Sasmita I Gede Aryana Mahayasa I Gede Putu Kawiana I Gusti Ayu Wimba I Putu Deddy Samtika Putra I Wayan Suartina I Wayan Sudiana I WAYAN SUDIANA Kadek Dewi Padnyawati Luh Nik Oktarini Maitarini, Ida Ayu Nadia Mirah Ayu Putri Trarintya, Mirah Ayu Putri Mirah Ayu Trarintya Ni Ketut Muliati Ni Komang Sumadi Ni Komang Sumandi Ni Nyoman Adityarini Abiyoga Vena Swara Ni Putu Ayu Kusumawati Ni Wayan Wina Premayani, Ni Wayan Wina Purwaningtyas, Ni Wayan Mona Putu Atim Purwaningrat SANG AYU PUTU ARIE NDRASWARAWATI Saputri, Arista Dwi Wijaya, Putu Yudy Wilyadewi, Ida I Dewa Ayu Yayati