Article Per Year (5 Year)
p-Index From 2020 - 2025
1.497
P-Index
This Author published in this journals
All Journal Jurnal Rekayasa Mesin JOURNAL AGRIBUSINESS AGRITEKNO, Jurnal Teknologi Pertanian JPPS (Jurnal Penelitian Pendidikan Sains) JUMANTIK: Jurnal Mahasiswa dan Peneliti Kesehatan Jurnal Teknologi Pendidikan : Jurnal Penelitian dan Pengembangan Pembelajaran Improvement: Jurnal Manajemen dan Bisnis JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Pengabdian Masyarakat dan Inovasi Teknologi JURNAL TEKNOLOGI PANGAN DAN ILMU PERTANIAN (JIPANG) Journal of Artificial Intelligence and Digital Business Dharma Pendidikan Jurnal Rekayasa Mesin
SETYAWAN, BAGUS
Unknown Affiliation
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Physics Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Pengaruh Kualitas Pelayanan, Promosi dan Harga Terhadap Kepuasan Pelanggan Suryamart Setyawan, Bagus; Mauliddah, Nurullaili; Mulyana, Phonny Aditiawan
Improvement: Jurnal Manajemen dan Bisnis Vol 5 No 1 (2025): Vol 5 No 1 Maret 2025
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v5i1.26681

Abstract

Changes in consumer behavior indicate a shift from functional needs to psychological needs. Functional needs are related to the performance or appearance of a product, while psychological needs are associated with the mental aspects of consumers that can be fulfilled during the purchasing process or through product acquisition. This shift is still relevant for some people who remain loyal to traditional markets. This study employs a descriptive research method with a quantitative approach. The objective is to analyze the influence of service quality, promotion, and price on customer satisfaction at Suryamart UMSurabaya. The population of this study comprises all customers of Suryamart UMSurabaya, with the sample determined using the Hair et al. formula, resulting in a sample size of 105 customers. The sampling technique used is purposive sampling. The analysis method applies multiple linear regression using MS Excel 2021 and SPSS version 24. The findings are as follows: (a) Service quality and promotion do not significantly affect customer satisfaction; (b) Price significantly affects customer satisfaction; (c) Service quality, promotion, and price collectively have a significant effect on customer satisfaction at Suryamart UMSurabaya. Keywords: Service Quality, Promotion, Price, Customer Satisfaction Perubahan perilaku konsumen menunjukkan pergeseran dari kebutuhan fungsional menjadi kebutuhan psikologis. Kebutuhan fungsional terkait dengan performa atau penampilan produk, sedangkan kebutuhan psikologis terkait dengan aspek mental konsumen yang dapat dipenuhi selama proses pembelian atau pembelian produk. Pergeseran ini masih berlaku untuk sebagian orang yang tetap setia pada pasar tradisional. Metode penelitian ini menggunakan penelitian deskriptif dengan pendekatan kuantitatif. Tujuan penelitian untuk menganalisis pengaruh kualitas pelayanan, promosi dan harga terhadap kepuasan pelanggan Suryamart UMSurabaya. Populasi penelian ini adalah seluruh pelanggan Suryamart UMSurabaya, dan sampel menggunakan sampel dengan perhitungan rumus Hair et al., sehingga diperoleh sampel sejumlah 105 pelanggan. Sampel diambil berdasarkan teknik purposive sampling. Metode pengujian menggunakan analisis regresi linier berganda dengan aplikasi MS. Excel 2021 dan SPSS versi 24. Hasil penelitian didapatkan: (a) Kualitas pelayanan dan promosi tidak berpengaruh signifikan terhadap kepuasan pelanggan; (b) Harga berpengaruh signifikan terhadap kepuasan pelanggan; (c) Kualitas pelayanan, promosi dan harga secara bersama-sama berpengaruh signifikan terhadap kepuasan pelanggan Suryamart UMSurabaya. Kata kunci: Kualitas pelayanan, Promosi dan Harga, Kepuasan Pelanggan
The Effectiveness of The Development of Digitalization of IPAS Textbooks Based on Higher Order Thinking Skills (HOTS) in The Independent Curriculum Utami, Arfiati Ulfa; Setyawan, Bagus; Anggraeni, Siti Lutfiah; Afandi, Akhmad; Moniz, Joana Paula Gerabella da Costa
JPPS (Jurnal Penelitian Pendidikan Sains) Vol. 14 No. 2 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpps.v14n2.p124-137

Abstract

Objective : This study aims to describe the effectiveness of developing HOTS-based science and natural science textbooks in digital format within the framework of the Independent Curriculum. The Independent Curriculum provides teachers with the flexibility to design a curriculum according to the specific conditions or needs of their schools. Method: This study used the ADDIE model as the instructional design research method. The science and natural science textbooks developed in this study follow the ADDIE model, which includes the analysis stage, design stage, development stage, implementation stage, and evaluation stage. Results: The results of the study include validation and trial outcomes. The validation results of the science and natural science textbooks show an average score of 3.9, categorized as very feasible. Individual and group trials yielded average scores of 85.6 and 87, respectively, indicating the textbooks are very feasible for use based on HOTS criteria. The actual implementation of the textbooks resulted in an average score of 86.1, also classified as very feasible. Novelty: novelty in this study is the development of science and natural science textbooks that are equipped with higher-order thinking (HOTS) questions and presented in digital format. This provides convenience for both teachers and students in accessing as a reference in learning. 
Etika Bisnis Dalam Ancaman Digitalisasi Di Indonesia: Studi Literatur Hermawan, Reza Ronny; Safriliana, Retna; Setyawan, Bagus; Assih, Prihat
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1721

Abstract

Artikel ini membahas tantangan etika bisnis dalam ancaman digitalisasi di Indonesia. Dari beberapa penelitian tersebut  telah menunjukkan  hasil  bahwa  dampak positif digitalisasi adalah dapat peningkatan profit atau keuntungan. mempermudah dalam memasarkan produk dengan cepat, karena tersedianya media yang efektif dan  murah, sehingga mempermudah para pelangganya dalam mengakses informasi. Adapun dampak negatif dari digitalisasi adalah, seperti terjadinya malpraktik, skandal, penipuan, sekaligus menjadi peluang bagi perusahaan untuk melakukan banyak praktik-praktik usaha yang tidak terpuji atau tindakan yang kurang bermoral yang dilakukan hanya untuk keuntungan semata. Bahkan mereka berlomba-lomba untuk mendapatkan keuntungan tanpa memperhatikan etika dalam berbisnis. Oleh karena itu, etika bisnis menjadi solusi bagi perusahaan, karena etika bisnis dapat memberikan nilai lebih bagi para pelanggannya.
Co-Authors Agnes Juniarti Chastelyna, Agnes Juniarti Akhmad Afandi Anggraeni, Siti Lutfiah Anis Anis Arfan, Iskandar Arfiati Ulfa Utami Arindra Trisna Widiansyah, Arindra Trisna Arista, Yuvita L V Arista, Yuvita Lira Badaruddin, Moh Candra Ali Dewanto Dewanto Hermawan, Reza Ronny Ismael Saleh Mauliddah, Nurullaili Moniz, Joana Paula Gerabella da Costa Muhandhis, Isnaini Mulyana, Phonny Aditiawan Prasetio, Vio Jhondan Pratama, Theo Yolanda Prihat Assih Rahman, Taufik Nur Rahmatur Aji, Bagas Retna Safriliana Rofiah, Ika Aliyatur R. Rosiana Ulfa Sari, Mamik Usniyah Utami, Arfiati U Yuvita Lira Vesti Arista Zulganev, Zulganev