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All Journal Trikonomika: Jurnal Ekonomi Jurnal SOLMA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences INVEST : Jurnal Inovasi Bisnis dan Akuntansi Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Fokus Manajemen International Journal of Social Science, Education, Communication and Economics Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Journal of International Conference Proceedings Neo Journal of economy and social humanities Best Journal of Administration and Management International Journal of Economics, Management and Accounting Blantika : Multidisciplinary Journal Proceedings of The International Conference on Multidisciplinary Science
B, Mesra
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Blantika : Multidisciplinary Journal

 1 
Analysis of Communication Integrity on Loyalty Mediated by Trust at the UPTD Lanjut Usia Binjai Sitompul, Agriani Sartika; Surya, Elfitra Desy; B, Mesra; Erwansyah, Erwansyah
Blantika: Multidisciplinary Journal Vol. 3 No. 11 (2025): Blantika: Multidisciplinary Journal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i11.445

Abstract

The objective of this research is to study the influence of communication integrity on the loyalty of the residents of UPTD Lanjut Usia Binjai, with trust acting as the mediator. The study employed the quantitative method under Structural Equation Modeling–Partial Least Squares (SEM-PLS). The outer model test results indicate that all the indicators are valid and reliable. The inner model test result shows that communication integrity significantly affects trust and loyalty, while trust significantly affects loyalty. The test results on mediation show that trust partially mediates communication integrity's influence on loyalty. The R-squared measure of 0.750 for loyalty and 0.817 for trust indicates the good explanatory capability of the model. The significance of this study is the realization that there is the need to strengthen communication integrity to boost trust and loyalty among the elderly residents. The implication of these findings underscores the necessity for the UPTD management to proactively build and maintain communication integrity in every interaction, in order to foster trust which ultimately forms a solid foundation for sustainable loyalty among the elderly residents.
The Effect of Live Broadcasting and Price Discounts on Purchase Decisions with Purchase Interest as A Variable in the Intervention of PT HM Sampoerna Medan Employees 1 Tirta Wiradana, Arif; Rossanty, Yossie; B, Mesra
Blantika: Multidisciplinary Journal Vol. 3 No. 11 (2025): Blantika: Multidisciplinary Journal
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i11.456

Abstract

Kemajuan teknologi digital, khususnya melalui platform e-commerce berbasis live streaming seperti TikTok Shop, telah mengubah perilaku konsumen secara signifikan. Penelitian ini menganalisis pengaruh live streaming dan diskon harga terhadap keputusan pembelian karyawan dalam konteks belanja online, dengan niat membeli sebagai variabel mediasi. Penelitian ini bertujuan untuk menguji pengaruh live streaming dan diskon harga terhadap keputusan pembelian karyawan dalam belanja online, dengan niat membeli sebagai variabel mediasi. Dengan menggunakan pendekatan kuantitatif dan analisis Partial Least Square (PLS), hasilnya mengungkapkan bahwa live streaming secara signifikan memengaruhi keputusan pembelian (p = 0,009) dan niat membeli (p = 0,001), sementara diskon harga juga memiliki pengaruh yang kuat dan signifikan terhadap keputusan pembelian (p = 0,000) dan niat membeli (p = 0,000). Namun, niat membeli tidak secara signifikan memengaruhi keputusan pembelian (p = 0,203), yang menunjukkan peran mediasinya tidak didukung. Temuan ini menunjukkan bahwa keputusan pembelian karyawan lebih langsung dibentuk oleh diskon harga dan aktivitas live streaming daripada oleh niat membeli saja, yang menekankan pentingnya strategi pemasaran langsung dan diskon dalam meningkatkan perilaku pembelian online di antara karyawan.
Co-Authors , Elfitra Desy Surya Al Ghazali, Syahnant Alex Stepanus Sinaga, Richard Arlina Nurbaity Lubis Br Tarigan, Priskanta Desi Astuti Desyanyo Gultom, Romulus Edwin Saputra Endang Sulistya Rini Erwansyah, Erwansyah Fajrin, Heru Fenina Siagian, Nina Ferine, Kiki Furat Siswara, Aqil Herbet Sianturi, Rudi Herdalina Pardede, Eva Ira Silvia Nasution, Rizky Irfan Siregar, Zulkhaidir Irwansyah, Amri Itrawati, Itrawati Juniadi, Agus Khairul Ibaad Pohan, Muhammad Koesoema, Yohny Kurnia D Situmorang, Sara L. Tobing, Herianto Manullang, Lasber Marhaposan Situmorang, Roni Muhammad Haikal Muhammad Ibrahim Muhammad Imam, Muhammad Nasution, Rizky Ira Silvia Pardomuan H. Siregar, Raja Perangin-Angin, Sejarahta Pranata, Wim Pranoto, Wirandi Puspita Dewi, Sari Rahman, Khainur Rahmaniar Rahmaniar, Rahmaniar Rahmatika, Andrija Ramza, Sakinah Saddam Ikhsan, Andy Saputra, Hairul Sentosa, Ilham Silalahi, Amlys Syahputra Sinaga, Richard Alex Stepanus Sitompul, Agriani Sartika Sofyan, Saiful Sugiono Sugiono Sumaya sumaya Syahrani, Desi Tirta Wiradana, Arif Topan, Ali Usman, Hasanuddin Utama, Handoko Utami Leo, Yani Yossie Rossanty Yusra Faisal, Ahmad Zahri, Rahmad Zailani Sinaga, Muhammad Zulpedri, Zulpedri